Tag: business


Network Marketing Home Business

Many people that think operating a business from home is glamorous, exciting, and filled with freedoms that you can never experience if you work for someone else. Without the obligations that come from reporting to an employer everyday and they then think the money is easily acquired. This article will look at both the positives and negatives of owning a home-based business.

An important part of working from home is letting others know you have a business and this is done through networking. Network marketing is not always easy for everyone. There are individuals who are very natural at talking with others and find it quite easy to be in a room full of strangers and talk about what they have to offer. Then there are those terrified of the idea of network marketing and would prefer to stay home and pay someone else to do this portion of the business for them. Network marketing does not have to be a horrible experience for you and you do not have to have a panic attack at the thought of attending one. When you prepare for network marketing and do not go in with your eyes closed, you will find that it will make an enormous difference in the productivity of your business. Network marketing can be beneficial in building a plethora of resources and contacts that you can have at your fingertips to propel your business forward.

Decide in advance how many people you want to talk to and do just that. If it is your first time, you may only want to talk to three people. Although once you are there, you will probably find yourself relaxing and notice that you came home with more than three contacts. Do not forget the business cards of the people you meet. In the excitement, you may forget their names. It is a good idea to jot down some relevant information on the back of the card to help you remember why or why not you like that particular contact.

In order for your home business to be successful, you have to make your presence known. You can do this through advertising and word-of-mouth. However, staying inside your protective home and never letting anyone know whom you are will not generate many clients or bring an increase in your profits. Go out, have coffee, and talk to others about your services. Walk into businesses that you think will profit from your services and let them know what you have to offer. If you have children in school, you can offer your services to the PTA or other groups that your child may be involved. Do not discount your sphere of influences because it is from this circle that your business will grow.

More info’s and free registrations (restricted to pros), please join our live seminar


Local networking events

Have you ever been invited to a networking breakfast? Or a networking lunch? These may should sort of strange to the person who has never been to one before, but these types of situations are key to moving yourself to talk with others about what you do, how you do it, and what you provide in the form of services and products.

Many areas have their own type of networking events

These include business meetings to talk about the economy, or business meetings to set new ordinances for the local surroundings ñ everywhere you have people; you have the opportunity to ëdoí additional networking. The more people you know and talk with the stronger your network of business contacts and customer contact is going to become.

The first step to successful local networking is going to involve doing it

You need to get out there, and be where other business owners are, or at least where large groups of people are going to be found. Next, you need a good opening question. The best question you can ask a person when you are networking is, what do you do? This is not only going to open the door to talking with another person, but also it is going to open the door for that person in turn to ask you what you do ñ which is just what you want them to ask you!

Networking should be done in conversation when you are in situations where you donít know someone all that well. Business cards are often given out, and passed around. If you are heading off to a club meeting, or a networking business affair, you should also have marketing materials with you, such as a brochure or some type of printed matter to show and tell others what you do. As others find your materials handed to them, or presented on a table of information, they have something tangible to take with them, read later, and to think about later.

Collect phone number, emails and information about other businesses. As you collect information about others, you will soon learn that you can use this information after you are back at the office, back at your own business. Create a marketing package for each individual that you have met. Mail out the information with a personal note from you, that it was great talking with you, and you just wanted to share some additional information about your business with them, in case they ever have a need for a product or service that you provide. This is very straight marketing, after the initial networking event, make it work for you!

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How Well Do You Know Them?

It is often said that it is not who you know that matters, it is who knows you. Well I would like to extend this statement by saying that it is not only who you know and who knows you, but how well do you know them and they you?

In business, networking is the ultimate form of promotion. It can help you to obtain new clients, a new job, or even help you to move up the corporate ladder. It is the process of building relationships. Any time that you attend a meeting, trade show, or a social function, you are networking whether you realize it or not. It is the relationship that you have with people, a prospect or a client that makes the difference between success and failure.

Often we fail to realize the reasons that we have for doing business with an individual or a company. In the case of products that we regularly buy, what helps us to make the buying decision? There are those that will buy a specific brand of product because they trust that brand to be of a high quality or durability. There are others that will make a buying decision based on price, although this is less frequently the case. Often we simply do business because we feel good about it. In fact most purchases or decisions to do business are based on two things. Trust and comfort. Trust is a very intangible emotion or feeling. How do you measure it? How do you develop it?

Trust is measured by the feelings that are generated by a process of letting someone get to know more about you than just product, features and price. I know a gentleman who provides a seminar on selling to C-level executives. He says that to sell to the C-level executive you have to be more than a salesperson selling a product or service. To sell to the executive level, you have to be more of an advisor. You have to find needs other than the ones that you can fulfill and help them to fulfill these needs. In doing this, you become a “trusted advisor”. They feel “comfortable” that you have their interests in mind more than just making a quick sale and a commission.

In our daily process of seeking prospective clients, do we often just look for a person to pitch, or do we spend a bit more time getting to know them before we try to sell?

When we take the time to know a persons desires, dreams, and needs, and make an honest effort to help them realize that these things are important to us, we are really on the fast track to doing business with them. We are building the trust, confidence, comfort level, and most importantly the relationship that is needed to not only make the sale, but to create in them a resource for endless referrals.

As we go into the community meeting people who are prospective clients, we should keep the following in mind. The customer is a person just like me. The customer has needs other than the one that I can fulfill. Until I understand what the ultimate goal or dream of the prospect is, I cannot fulfill it with my product or service.

Selling and networking are about relationships. You sell in everything that you do whether you realize it or not. The time is now for more effective selling. Change the way you think about the prospect and the prospect will change the way that they think about you.

More info’s and free registrations (restricted to  pros), please join our live seminar


How To Make A Net – Work!

Many job seekers are confused about networking, and therefore doubt its effectiveness. Networking is the art of building and maintaining mutually beneficial relationships. So, like anything else, networking requires a bit of practice and finesse, but if done correctly, networking can be an invaluable part of your job search campaign.

Here are a few tips that can help develop a network that works for you:

Be Patient

Networking doesn’t happen overnight; it’s a process.  Networking is not just something you can check off your job search list like “Send resume to Pfizer”.

While people may want to help you, they might not be able to do so right away.Quite simply, you may not be the first item on their agenda. So, if someone agrees to meet with you but can’t do so immediately, accept their offer graciously and patiently.  Never let an opportunity to meet with someone during the course of networking slip away. Always be open to meeting!

Be Authentic and Kind

When you do meet with someone resulting from your scheduling attempts, take a sincere interest in their life, not just the information or possible assistance they can offer you. Don’t push people for their knowledge or connections and then abandon the relationship. Networking means fostering relationships. This objective cannot be achieved by one person constantly taking while the other person constantly gives information or time.  Relationships are built on trust and sharing over time.

Remember, one day you might be in a reverse career position; so be considerate and respectful to all you meet. Find ways to periodically reconnect with the contacts in your network to stay up to date on their lives,and let them know that you genuinely care about what is going on with them.  Also, connecting and re-connecting, take the time to let them know that their advice and counsel was heard and put to good use. Acknowledging their individual value to you and to your career.  Reinforcement of the time and advice offered by those in your network will foster gratefulness, awareness of their value to you and encourage them to continue helping you and others.

Be a Conduit

Remember, the objective of networking isÖwellÖmore networking. You should be constantly adding people to your list of contacts. Always find more contacts to meet and, in turn, become a great connector yourself! Open up your network to others. Hopefully they’ll follow suit and do the same for you, keeping the cycle going. Think about those contacts who could help others in your network,then introduce them!

Be a Teacher

Keep in mind that not everyone you meet will understand what networking is or how they can help you. Many people think that the best way they can help you as a job seeker is to take your resume and pass it along to their human resources department. While their intentions are noble, their strategy won’t help you and could actually wind up being counter-productive and consequently,losing you a great job.

HR managers, like recruiters, are sometimes only motivated to take action on your resume if there is a current job opening within the organization that matches your skills. If a position is not available, they have no incentive to contact you and the connection is lost.

Rather than giving your contacts a resume, ask them if they could introduce you to a member of their company so that you can learn more about their position, industry, and organization. This way, you’ll learn more about the company, share information about yourself, and begin to build a relationship rather than ending up as just another resume lost at the bottom of the pile.

Be a Helper

Networking is all about reciprocity. No matter who you’re dealing with, you should always try to give more than you receive. For example, if you have information about a particular company, industry, or educational program that would be valuable to someone in your network, share it.  By sharing you will help others and in turn, others will help you.

Whether you’re currently employed or job seeking is irrelevant – networking is a constant process. Obviously, you’ll be more on the receiving end of your contacts’ information when you’re on the look out for a new job. But that just means you need to work that much harder at giving information and sharing your network while happily employed.

If you’re constantly looking for ways to help people in your network achieve their goals, they’ll be much more likely to help you in return.


More info’s and free registrations (restricted to  pros), please join our live seminar



Business Networking and Marketing Ups and Downs

The last couple of days have been beautiful, the weather near perfect and some of us are suffering from spring fever while others are simply struggling with the pollen levels. This time of the year reminds me that summer is coming and things are about to slow down ñ in networking. I would like to take just a moment and discuss this trend and what I believe may be the cause of it.

Letís begin in the fall. At this time of the year we are working feverishly trying to procure new business because we realize that around the holidays things will slow down. As December draws near, some of us become preoccupied with things like parties and shopping and our attention turns from building our business. Others find it increasingly difficult to make contact as people begin long vacations.

Then the holidays pass. We put our marketing and networking efforts into high gear, going to several meetings a week, trying to get things cranked up again. The result is increased business and increased profits. Have you ever noticed that in the early part of February that things begin to pick up almost at a maddening pace? When this occurs, unless we are prepared for growth, we start to back off on our promotions as we scramble to complete the work that has been generated by our marketing efforts.

In effect, we stop networking. We lose contact with those we have been making and asking for referrals, and they begin to feel as if we are not interested in them any longer. When this happens, they may look for someone else to refer when that target prospect comes along.

By early to mid summer, we are starting to crawl out from under the workload and we again look for opportunities. Unfortunately, the vacations have started again as children are released from school for the summer. Thus it is very difficult once again to find the contacts that were out there just before our business picked up again late last winter.

By mid August, school is back in session and people are coming back out into the networking world again. Of course we are seeing some of the same people that were there before, but there are also a lot of new faces as well. Because we had slacked off from our promotion efforts, we were not there to greet the new faces as they started their new business. So the people who have a balanced networking and marketing strategy are there to greet them.

These are the people who have businesses that seem to be growing. They have a marketing and networking plan that is consistent year round. When many businesses are experiencing that new business rush in the spring, these business owners are ready to absorb the new business with new employees or temporary help. They realize that to maintain growth means to be ready for any upswing in the economy that could propel their business to the next level.

So how do we accomplish this? First plan for growth. Have a system ready for when you have more business than you can handle so that there is help you can call. This is managed by building relationships with temp agencies, headhunters, and placement firms. Hire people on a contractor basis if necessary. This saves money on benefits and salaries when thing are a bit slower. It also reduces the amount of paperwork when it comes to payroll processing and taxes.

Next, develop a plan for networking that is manageable. Set a goal for the amount of meetings that you would attend when business is just OK and stick to it when business gets better. Attend functions year round, even during the holiday seasons.

Plan vacations when necessary, but donít assume that everyone is going on vacation simply because it is summer. Most people have to accommodate the schedules of others and entire companies usually do not go on vacation at the same time. Notice that larger corporations always have staff on hand to do business while an employee is on vacation. Also take note that large corporations do not stop promoting just because it is the month of July or December. They are consistent year round.

The lesson here is that, if you want to grow into a large company, take a look at what large companies do. Emulate them if they are successful and you may be able to duplicate their success. You must be constantly marketing, networking and promoting to ensure consistent business year round. If you decide to slack off now because business is good, I guarantee that when autumn comes you will be working twice as hard to get things going again. If, on the other hand, you keep on consistently marketing the way you did when times were slow, you should be able to experience the growth of both your company and your bank account during the entire year.


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Are You Shooting Yourself In The Foot?

Have you ever been at a networking function talking to someone when during the conversation you felt very self-conscious trying to say the right thing? Were you afraid that maybe if you said the wrong thing the person might not find you likeable, and therefore not want to do business with you? If you have, I am about to tell you why you should not worry about it. Like the obnoxious song “Don’t Worry – Be Happy” from years ago, I want to share with you the reason why being careful about what we say works against us in the networking environment.

Our goal in business networking should be to establish new relationships and through the process of follow-up develop them over time. As with any relationship, being honest plays a very important role in that development.

When we meet someone for the first time, we want to make a good impression. Often we put on our “party face” so that we do. This can often cause us problems that we do not expect. One problem is that when we try to appear to be something that we really do not feel inside of us, we often have a fear that we are going to be “discovered”. This fear causes us to feel uncomfortable about the situation and though we may be smiling, we are really cringing inside.

Most people worry that if they just be who they are, that no one can accept them. I argue that if we do not just be ourselves, sooner or later who we really are will slip out and then we will have to deal with the consequences of being discovered. This then leads to a feeling of distrust between people.

Have you ever been in a relationship with a person of the opposite sex where you did not tell them something important early on and later had to reveal it or even worse it was revealed by accident? It leads for difficult times after that and a lot of shuffling and apologizing.

In my opinion, it is better to risk being who I am up front. To let people know exactly how I feel. People, for the most part, have a forgiving nature. They actually want to forgive. If you make a mistake and say something that can be potentially embarrassing, you can always apologize for it and be forgiven. But if you say something that is not necessarily true and are discovered later, your credibility may be permanently damaged.

If you go into a networking environment prepared to be relaxed and genuine, you will find that it is a lot more fun to be there. If you have a plan of action to really get to know people, you will be much more productive in a shorter amount of time. People will feel comfortable talking to you and you to them. In an environment of truth, more people will want to do business with you and to be around you.

Authentic enthusiasm is contagious. You will always appear to be more attractive when you are excited about what you are doing. When you are not worried about making mistakes, you will appear to be happier. Being happy about the situation will help you to smile more, and the smiling face is a natural human attractor.

So next time you attend a networking function, just be yourself. Your results will improve and you will feel better when you leave to go home. Over time, the difference will be measurable in more ways than just your income. You will find that you have more friends than you had ever imagined possible. When it comes time for the referral, your friend will remember you because friends really do refer friends.


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DOs and DONTs in networking events



Networking is the process of fishing for new customers or new order within a focused crowd. The effective networking will result into $$$! Yes: we network to make money, not to have fun. Yes: we network to make money, not to know more people. Yes: we network to make money, not to spend time.


The 4 DONTs of effective networking are 

  1. Do not start with your name or business name

Starting with your name and your business will frame you in the audience mind to the basic service of what you do. It will immediately create a barrier between you and the audience.

When you say: “Hi, I am Joe and I am accountant”

It automatically generates a barrier between you and the audience.  In the mindset of the audience, it will be one of these messages

“Oh, one more accountant in the crowd.”

“Oh, another one of them”

“Oh, I hate these guys, they do not do a good job”

All of these messages are toxic to your networking goals


  1. Do not wear the company shirt

Wearing a company shirt frames you within the company image. It would be reflect on the ability of connecting with the crowd. In my own experience, having a shirt of an elite service with extremely high reputation was not a good idea. The message in the head of the audience were

“Another guy from this company that charges premium?”

“I just got a call from this company last week, please not again.”

It automatically position you in a frame that impact the acceptance to your message.


  1. Do not have your logo

Having a logo frames you in what your company do and not how better or effective than your competitors. It is the type of barrier that you do not want. You shall focus of how better is your service or product than others. The message shall be “How do you outstand against others and why you are better. NOT what do you do.


  1. Do not talk about your business

Do say what your business is doing, or the nature of your service. Focus on the values that your provide to the different clients. Focus on why your customer will come to you and how do you stand against the crowd.


The 4 Do’s of effective networking are 

  1. Do ask an engagement question

An engagement question is the best approach to qualify your crowd. You shall be able to adjust your message to your crowd. If you the first question does not qualify the crowd, Ask a second question but there is NO THIRD. If you can not qualify the crowd, think about another question for next time.

  1. Do say a pain-hitting paragraph

A pain-hitting paragraph is a simple statement that characterizes the pain that your business is addressing. Identifying the pain immediately creates a link to the audience and you will get their ears for few minutes. Three – four statements conquer in the audience mind that you know and feel their pain. The audience perceives you are like them, and people like to buy from people like them, who they like.


  1. Do say what is your solution to the pain

After the pain-hitting paragraph pause for a moment, so the audience can digest what said. Then, say HOW you solve the pain, WHY your service is better, and the reasons they should use your service and not others.


  1. Do say how to access your solution

At the end you shall say how the audience can connect to your service, such as access a website. You must leave a contact information with an action so the audience can connect to you. Or simply, say “your name, I will be more than happy to assist you.”