Category: Ebook

 
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Information at What Price? Exploring fee-based e-content

In pursuit of a paid model for content, many businesses offer newsletters for a fee or ebooks. These models offer pros and cons. Some organizations send out two newsletters: fee and free. The free version has the basic, watered-down contents found in the fee version to entice readers into wanting more and paying for it. But is it worth the time and energy to do this?

Ebooks are also a way for businesses to make money. But do they sell when it’s been proven that people prefer reading printed copy to electronic text? Read on to hear from several experts in the field about what people are willing to pay for and whether or not offering fee-based content is right for your organization.

<strong>Too much information!</strong>

Considering there are so many free newsletters and information out there, why should readers shell out the dough for these premium newsletters? Reading online is harder on the eyes because of the light emitted from the monitor. People overcome this by printing out the newsletter.

I can’t hazard a guess on how many free newsletters are out there. So why would a person pay for a fee-based newsletter? Jenna Glatzer, editor-in-chief of AbsoluteWrite.com, says, “You have to offer something different and better than what the free newsletters are doing. Personally, I wouldn’t pay for newsletters that are just for entertainment, but I do have paid subscriptions to a handful of newsletters that are specific to my line of work and appropriate for my level (not beginner). A paid newsletter that has all the same sorts of free-reprint articles that all the other sites have won’t work. You must find a corner of the market that no one has claimed yet and be the most reliable source of information on it.”

Joan Stewart, publisher of The Publicity Hound, started her subscription newsletter seven years ago, long before there was as much information on the Internet as there is today. She says, “Content must be king. If you can supply good content that can’t be found elsewhere, and it’s well-written and easy to read, and leads readers in other directions where they can find even more info than they could possibly need, you will keep your customers happy.

“If I had it to do over again, I would have never started my subscription newsletter. It started as an 8-page print newsletter, but the postage and printing costs were killing me,” she says. “About two years ago, I reverted from a print newsletter to a PDF document. It’s in the same format, but it’s now emailed to customers. My free ezine, The Publicity Hound’s Tips of the Week, is still far more profitable, several hundredfold, than the subscription newsletter.”

<strong>Charging for ebooks</strong>

Considering there are no printing and paper costs to the publisher for ebooks, how can they charge as much as they do for them? Higher prices equal higher perceived value. However, I’ve seen many ebooks cost more than a paperback, and the content isn’t always better quality than print. Yet, they sell.

What justifies the higher cost of ebooks when there are no printing costs involved with them? Christopher Knight, publisher of Ezine-Tips, says, “What justifies the higher cost of ebooks when there are no printing costs involved with them? Christopher Knight, publisher of Ezine-Tips, says, ‘That would be a fallacy in perception logic because the printing cost is not relevant to the market perception of a paperback versus an ebook. In fact, I’d be willing to bet that some people even value an ebook as higher value than a paperback because they can take their data with them on a personal notebook computer, whereas it’s hard to travel with a pile of paperback books.'”

Glatzer points out that whether a piece is written in print or ebook format, it is the same amount of work for the writer. “Of course, ebooks have a smaller market, so the problem is that if the ebook is priced very low, it won’t be worth it for the writer to spend the time writing and promoting the book.”

If it is worth it, however, ebooks provide many benefits to those who download them: The readers aren’t taxed, don’t incur shipping costs and don’t need gas money to go to the bookstore. As soon as people buy your ebook, they instantly download it and have it in their “e-hands.”

Stewart says, “The biggest justification is that the information is immediate. If a customer wants information NOW, they can get it NOW, and they’re often willing to pay the hefty price. My ebook, How to Be a Kick-Butt Publicity Hound, sells for $97. The most I could expect to get for the same book in hardcover is about $25. Another justification for the higher priced ebooks is that live links in the ebooks take visitors directly to Web sites with related content.”

<strong>E-format versus print format</strong>

Research on ebooks indicates people still prefer paper over ebooks. What’s the point of pursuing ebooks and fee-based newsletters? Glatzer shares her experience.

“I’ve written two ebooks and 14 print books, so that shows you where my bread and butter comes from. However, I had my newsletter first. It was thriving, yet I had nothing to sell my readers. I was barely breaking even with advertising costs and often paying hosting fees out of pocket. I’d received so many letters from readers asking for advice about how to do what I had done — make a living writing for magazines — and finally decided to write a book about it. I knew I had a built-in audience among my subscribers. The ebook sold well, but my goal was to take it to print. When a publisher made an offer on it, I took it out of circulation as an e-book and expanded it for the print publisher. That became Make a Real Living as a Freelance Writer, and the print book has far outsold the ebook.

“The second was a niche book for greeting card writers and artists. It contained market info for just that field, so it was such a specialized book that I didn’t go after conventional publishers for it. Plus, the time factor was crucial: contact info changes so often that I wanted to get the book out ASAP, and I wanted to be able to update it when needed. I briefly had it out as a print-on-demand book, but I took it off the market as soon as it became dated and just continued selling it as an ebook.

“Since then, I’ve stuck to conventional publishing and just a few giveaway ebooks for publicity. But I think the market for ebooks is decent if you have a specialized topic and a built-in audience.”

Based on Glatzer’s experience, when you have a free newsletter, you already have an audience … unless you try to sell a book on home makeovers to your audience that subscribes to your pets newsletter!

<strong>Timely matters</strong>

Ebooks have an advantage over print in that their content is up-to-date and piping hot. If something changes, it’s quick and easy to modify the ebook and put the new version up for sale. The publishing process for printed books can be a lengthy one.

Time can impact content depending on the topic. Some industries such as sports and history have experienced little or no change in over a decade, while others like technology are moving at megahertz speed.

By the time an author of a book related to software writes it, and the publisher prints it, a new version of the software is available, rendering the brand-new book outdated. However, many users don’t upgrade every version, as this stings the cash flow. Often, tips and steps given in books covering earlier versions of software are applicable to the newer version.

Knight suggests selling in both formats (print and ebook); that way all your bases are covered and you reach more channels for the same product.

<strong>eContent = lower quality?</strong>

M.J. Rose, Wired columnist and author of both print and electronic books, has commented that people thought she wasn’t a real author when she published her ebook. For some, ebooks are “bottom-feeders” in the world of publishing. They see such content as lower quality and without prestige.

I have a folder of all the books I’ve collected through reviewer duties and as free downloads. I haven’t read 10 percent of them. However, it could be a different story when you pay for an ebook. Knowing that you bought the book might force you to read it. But then again, I have shelves of printed books that I have yet to read.

Why would I want to buy ebooks and let them rot on my hard drive where I naturally save them after downloading them? Same reason for printed books? I don’t think so, because you can see and touch them. It’s easier to scan printed pages than to scroll electronic books.

<strong>Fee-based newsletters</strong>

Most of the fee-based newsletters I’ve seen have a free newsletter distributed by the same people. Organizations use the free newsletter to entice readers into subscribing to the fee-based newsletter. Like Glatzer says, you’re establishing credibility with your audience through the free newsletter, and when they see another offering from you, they might jump at it. Glatzer publishes Absolute Write, free Absolute Markets and Absolute Markets Premium Edition newsletters. Free Absolute Markets comes out every other week and the premium edition comes out in between those issues.

Glatzer explains the difference between the free and premium editions. The free markets contains a small sampling, about 10 markets covering mainly magazine-related work plus contest listings or an article in alternating issues. The premium edition has many jobs and lists markets for various types of writing including international markets. It also includes interviews with magazine editors and an in-depth look at a high profile magazine on a monthly basis. She also lists calls for writers from editors who know her and those calls won’t be found anywhere else online.

Glatzer decided to offer the fee-based newsletter because there wasn’t anything like the Absolute Markets Premium Edition with its 50 pages of markets. She believed that a $15 fee for a yearly subscription more than pays itself if writers land one assignment from the newsletter’s resources. Furthermore, it saves the writers’ time spent searching for job listings. In determining what to charge, Glatzer and her colleagues researched what publishers charged for similar newsletters in other fields such as casting calls for actors.

In determining how much to charge for her fee-based newsletter, Stewart asked herself, “How much would I be willing to pay?” The Publicity Hound, her eight-paged, bi-monthly, fee-based subscription newsletter costs $9 per issue or $49.95 for a one-year subscription (six issues) and has more single-copy buyers than subscribers.

<strong>Selling ebooks and fee-based newsletters</strong>

If you decide to sell ebooks and newsletters for a fee, Glatzer recommends getting lots of reviews and interviews for ebooks. For newsletters, she says, “I think you need to establish credibility by offering free samples first. Make it easy for people to subscribe by offering multiple payment options.”

Joan Stewart promotes articles in the fee-based newsletter in almost every issue of the free ezine. She also uses auto responder messages for people who buy single copies. About a week after the purchase, they receive a message thanking them for their order and asking if they would like to subscribe. Stewart shares her list of what works and what doesn’t work when selling ebooks and fee-based newsletters:

<b>What works:</b>
<ul>
<li>The product must be content-rich.</li>
<li>It must include lots of links to other resources.</li>
<li>Even if it includes hotlinks to other products, it must cover topics that readers would be interested in.</li>
<li>The product must be top-quality, which means free of typos, and it must be easy to read. (16-point type for ebooks.) </li>
</ul>

<b>What doesn’t work</b>:
<ul>
<li> Information that’s outdated. Special reports and ebooks must be updated at least once a year. I have a special report called “Fly High with Publicity in In-flight Magazines.” It includes contact info for 30 in-flight magazines. It’s a real pain to update this annually, but readers will jump down my throat if I don’t.</li>
<li> Products that are little more than sales pitches for other things the author sells (consulting services, etc.).</li>
<li>Products that don’t promise what they deliver.</li>
<li>Lousy customer service. Buyers expect a human being to reply to their email messages or answer the phone if they have problems downloading the product, or other concerns. I have bought ebooks from some well-known Internet marketers who refuse to return my phone calls when I call them for help. I no longer buy from those people. </li>
</ul>

Steer clear of joining discussion groups solely for spamming the list about your ebook or newsletters. “It irritates the heck out of people,” Glatzer says.

She promotes her fee-based newsletter through advertising in other writing-related ezines and some paid Google ads; she also advertises it in her own free newsletters, and she sponsors writing contests and conferences in exchange for newsletter mentions. Glatzer says, “We do a lot of promotion for the site and all newsletters in general; people subscribe to our free newsletters for a while, so they can determine we’re worth the bucks!”

Fee-based newsletters are out there and won’t go away soon. Authors churn out ebooks every day in spite of data supporting that people heavily prefer print over electronic versions. Ebooks prices continue to equal or surpass printed books.

Knight ends the discussion. “The best will survive and rise to the top as they always naturally do, while those who don’t step up to the plate and innovate like mad will get left in the digital dust.” Amen.

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Ebooks Are Raking It In

Have you always wanted an unlimited income that you didn’t have to leave the comfort of your own home for? Have you ever thought about becoming a writer, and publishing books? Well, many people have become well-known authors, and have made quite a bit of money writing books, but it seems that even more are making a lot more money writing ebooks.

Ebooks can be a very valuable asset. Let me just list a few of the reasons why they have become so popular. First of all, paper books take what seems an eternity to get published, not to mention that it costs quite a bit of money in printing, and postage, and handling, and stuff. Ebooks do not have a publishing cost, plus ebooks are digital. They can be emailed to your client directly, or they can download the ebook from your website, giving them instant gratification, which everyone loves. They are also digitally stored, so you don’t have all kinds of books cluttering up your house.

Ebooks also stay there, on the internet, indefinately, if you will, making money for you, while you sit back, on the beach, contemplating what you will be writing your next ebook about. That’s right, you can just relax while your ebook sits on your website, making you money. Many people are just raking in the dough from ebooks today. But, you will need to use some tools (there are links on my website to access these tools) to make sure that there is enough traffic being directed to your site.

There are all sorts of ways to bring traffic to your site, like writing articles, (like the one written here), using autoresponders, and buying mailing lists. My mentors, whom I have links to on my website, offer many tools and tips for driving traffic to your site. One tip is to build the customers trust, by offering plenty of free stuff. Free PDF files are a hot item to offer for free, because people can pass them around freely, appealing to more of a mass market. And any computer with Adobe Reader, (which can be downloaded for free), can read these types of files.
PDF files are also considered valuable to search engines, thus making it easier for customers to find your site.

There are many other ways to get traffic to your site, and many other methods of making money online, but writing ebooks is one of the easiest, and most profitable ways. For more information, please go to my website, and check out my links. If you register with my site, I will send you some simply amazing reports, with tons of invaluable information, all for FREE! Go there now! Take the step, learn something new. Learn something proven to make money!

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How to Write a User-Friendly eBook

Right now, someone, somewhere will be embarking on the writing of an eBook. Why? Some do it to make some money; itís one of the easiest ways to start an online business.

Others do it to share information they may have for those in similar financial, social or medical situations; maybe you want to share how you beat cancer or how you got out of debt.
Whatever your reason, there are some basic rules to consider that will make the final product more professional and. So, let look at some of them.

Anyone that embarks on writing an eBook will undoubtedly have read many as well. You will know from this that you must write in an appealing way that maintains the readerís attention. After all, you want them to read ALL your eBook donít you? Plus, youíll want them to come back for more if you are building an online business.

There are many tricks you can use to keep your readersí attention.

Anecdotes give practical examples of what you are trying to explain. These give readers confidence that what you are saying really does work. They are also a great way of explaining complicated topics.

Images are also a powerful tool. They can make topics clearer and they will stick in a readerís mind longer than 5000 words of text. They also break the eBook up and give the reader ìmarkersî to parts that interest them.

Note-boxes or sidebars are also good for summarizing a point or providing additional information. Like images, they break the text up and make the reading experience more enjoyable.

Write in a conversational style so the reader feels that you are talking just to them. This way they feel that they are the only one benefiting from your information and that makes it more valuable to them.

Donít write long sentences or paragraphs. They become difficult to read and detract from the experience. Your eBook is more likely to be put down and not picked up again.

You should also change the length of your paragraphs and sentences so you donít send your readers to sleep. Blocks of text that are all the same length will lose the readerís attention and youíll be lucky of they are awake by Page 10!

We mentioned earlier the use of images as a way of breaking up text. It may be that you canít use images to any great extent; but there are other tricks.

A very powerful one is the use of numbered and bulleted lists. Even with the most basic of word-processing programs you can include different types of bullets and even use custom pictures as bullet icons. These make your topic easier for the reader to absorb and also to give them a mental break from blocks of text.

Finally, think about the design of your eBook. Select a font that’s easy to read, and stick to it. You may be tempted to change fonts as a way of trying to make it more interesting. Donít. All it does is confuse your readers and they will switch-off.

I recommend either one and a half or double line spacing. Spacing the lines too far apart make it difficult for the reader to track where they are. Too close makes it dull.

Also, choose a font size that is in proportion to the line spacing you are using. You can get away with a larger font (say 14 point) with 1.5 line spacing but 8 point will look weird. Experiment with different combinations to find one that suits you but remember – what looks OK on the screen may look dreadful in print. Think about how your readers are probably going to read the final eBook (most print PDF eBooks ñ the idea of the paperless world is myth!).

Lastly, add page numbers and a header to each page with the title of your eBook. Iíve lost count of the number of times I have been infuriated by the number of eBooks that donít have page numbers. Also, adding a title in the header is a good way of reminding the reader what they are reading and who wrote it. Donít overcrowd headers and footers but use them wisely to give branding to the eBook (your company name or web address if you sell online).

Most importantly, don’t forget to do a proper spelling and grammar check. You can even go to somewhere like elance.com and get someone to proof read it for you (for a fee). Itís worth it to end up with a credible eBook.

Like it or not, you and your topic will be judged by the standard of spelling and punctuation. Donít shortcut on quality for fear of some criticism. Itís better to find out before it is published.

That’s it! By following the simple steps above you have just written your eBook. All that is left for you to do is publish it online and get visitors to your website so they can read it. But those topics are a whole new ball-game and best left for another day.

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How to Write a Amazing Ebook

The hardest part of writing is the first sentence.
When you look at the whole project, it seems like an
impossible task. That’s why you have to break it down
into manageable tasks. Think of climbing a mountain.
You are standing at the foot of it and looking up at
its summit vanishing into the clouds. How can you
possibly scale such an immense and dangerous mountain?

There is only one way to climb a mountain ? step by
step.

Now think of writing your ebook in the same light. You
must create it step by step, and one day, you will
take that last step and find yourself standing on the
summit with your head in the clouds.

The first thing you have to do, as if you actually
were a mountain climber, is to get organized. Instead
of climbing gear, however, you must organize your
thoughts. There are some steps you should take before
you begin. Once you’ve gone through the following
list, you will be ready to actually begin writing your
ebook.

Beginning Steps to Writing an ebook

First, figure out your ebook’s working title. Jot down
a few different titles, and eventually, you’ll find
that one that will grow on you. Titles help you to
focus your writing on your topic; they guide you in
anticipating and answering your reader’s queries. Many
non-fiction books also have subtitles. Aim for clarity
in your titles, but cleverness always helps to sell
books ? as long as it’s not too cute. For example,
Remedies for Insomnia: twenty different ways to count
sheep. Or: Get off that couch: fifteen exercise plans
to whip you into shape.

Next, write out a thesis statement. Your thesis is a
sentence or two stating exactly what problem you are
addressing and how your book will solve that problem.
All chapters spring forth from your thesis statement.
Once you’ve got your thesis statement fine-tuned,
you’ve built your foundation. From that foundation,
your book will grow, chapter by chapter.

Your thesis will keep you focused while you write your
ebook. Remember: all chapters must support your thesis
statement. If they don’t, they don’t belong in your
book. For example, your thesis statement could read:
We’ve all experienced insomnia at times in our lives,
but there are twenty proven techniques and methods to
give you back a good night’s sleep.

Once you have your thesis, before you start to write,
make sure there is a good reason to write your book.
Ask yourself some questions:

* Does your book present useful information and is
that information currently relevant?

* Will you book positively affect the lives of your
readers?

* Is your book dynamic and will it keep the reader’s
attention?

* Does you book answer questions that are meaningful
and significant?

If you can answer yes to these questions, you can feel
confident about the potential of your ebook.

Another important step is to figure out who your
target audience is. It is this group of people you
will be writing to, and this group will dictate many
elements of your book, such as style, tone, diction,
and even length. Figure out the age range of your
readers, their general gender, what they are most
interested in, and even the socio-economic group they
primarily come from. Are they people who read fashion
magazines or book reviews? Do they write letters in
longhand or spend hours every day online. The more you
can pin down your target audience, the easier it will
be to write your book for them.

Next, make a list of the reasons you are writing your
ebook. Do you want to promote your business? Do you
want to bring quality traffic to your website? Do you
want to enhance your reputation?

Then write down your goals in terms of publishing. Do
you want to sell it as a product on your website, or
do you want to offer it as a free gift for filling out
a survey or for ordering a product? Do you want to use
the chapters to create an e-course, or use your ebook
to attract affiliates around the world? The more you
know upfront, the easier the actual writing will be.

Decide on the format of your chapters. In non-fiction,
keep the format from chapter to chapter fairly
consistent. Perhaps you plan to use an introduction to
your chapter topic, and then divide it into four
subhead topics. Or you may plan to divide it into five
parts, each one beginning with a relevant anecdote.

How to make your ebook “user friendly”

You must figure out how to keep your writing engaging.
Often anecdotes, testimonials, little stories, photos,
graphs, advice, and tips will keep the reader turning
the pages. Sidebars are useful for quick, accessible
information, and they break up the density of the
page.

Write with a casual, conversational tone rather than a
formal tone such as textbook diction. Reader’s respond
to the feeling that you are having a conversation with
them. Break up the length and structure of your
sentences so you don?t hypnotize your readers into
sleep. Sentences that are all the same length and
structure tend to be a good aid for insomnia!

Good writing takes practice. It takes lots and lots of
practice. Make a schedule to write at least a page a
day. Read books and magazines about the process of
writing, and jot down tips that jump out at you. The
art of writing is a lifetime process; the more you
write (and read), the better your writing will become.
The better your writing becomes, the bigger your sales
figures.

In an ebook that is read on the screen, be aware that
you must give your reader’s eye a break. You can do
this by utilizing white space. In art classes, white
space is usually referred to as “negative space.”
Reader’s eyes need to rest in the cool white oasises
you create on your page. If your page is too dense,
your reader will quit out of it as soon as their eyes
begin to tear.

Make use of lists, both bulleted and numbered. This
makes your information easy to absorb, and gives the
reader a mental break from dissecting your paragraphs
one after the other.

Finally, decide on an easy-to-read design. Find a font
that’s easy on the eyes, and stick to that font
family. Using dozens of fonts will only tire your
readers out before they’ve gotten past your
introduction. Use at least one and a half line
spacing, and text large enough to be read easily on
the screen, but small enough so that the whole page
can be seen on a computer screen. You will have to
experiment with this to find the right combination.

Of course, don’t forget to run a spell and grammar
check. You are judged by something as minor as correct
punctuation, so don?t mess up a great book by tossing
out semicolons randomly, or stringing sentences
together with commas. (By the way, that’s called a
“comma splice.”)

Last of all, create an index and a bibliography.
That’s it! You’ve written a book! Now all you have to
do is publish your ebook online, and wait for download
request from your website visitors.

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Old Reference Works Revived

Why are people so interested in outdated and outmoded reference, typically rendered obsolete by subsequent research?

There is no source of reference remotely as authoritative as the Encyclopaedia Britannica. There is no brand as venerable and as veteran as this mammoth labour of knowledge and ideas established in 1768. It numbered the likes of Einstein and Freud among its authors. Dozens of classic articles written by such luminaries are available on the Britannica’s Web Site and included in its CD-ROM and DVD editions.

This is the tip of an iceberg of revival of old reference works.

The full text of the venerable 1911 edition of the Encyclopedia Britannica is now available online and is in the public domain. Regrettably, there is no CD-ROM or DVD to be had of this opus magnum written by the best minds at the turn of the 20th century. Nor can one download the Encyclopedia as separate compressed files. Additionally, the transcription is far from perfect with many an article either truncated or mysteriously divided. Still, it is a grand and welcome undertaking.

Another sorely needed contribution is the Jewish Encyclopedia online. The only other project of this scope, the Encyclopedia Judaica on CD-ROM will be withdrawn from the market by January 2006 and is anyhow incompatible with any operating system later than Windows ME.

Exactly like the Britannica, the Jewish Encyclopedia was compiled at the turn of the previous century and, therefore, lacks any coverage of the important events that took place in the life of the Jewish people – from the Holocaust to the State of Israel. But, with 4000 years of history to go on, the Jewish Encyclopedia is still a vast, indispensable, and deeply researched resource. It is also better adapted to the technological constraints of the Web. Still, it, too, offers no way of acquiring the whole work: no CD-ROM or DVD, no downloadable compressed files.

By far the best among the three is the Catholic Encyclopedia. The 1904 edition of this magnificent work of reference is fully and freely available online. The commercial CD-ROM includes all 11,600 articles (which I found to be surprisingly objective and free of religious bias). But both the Web site and the CD contain reams of additional material: from the writings of the Church Fathers to numerous foundational texts in the history of Catholicism.

The Web site itself is rich, easy to navigate, expertly done – but not cluttered or cutesy. The CD is a faithful rendition of the Encyclopedia’s Web presence – yet not a mere mirror. It takes advantage of search and other CD-only features and is user-friendly, not resource-hogging, easy to install and to run even on the Windows 98 SE 1996 laptop I used as a worst-scenario test bench.

Why are people so interested in outdated and outmoded reference, typically rendered obsolete by subsequent research?

Nostalgia is part of the answer. These works of reference are refreshingly direct, politically incorrect, opinionated, and innocently naive. They are reminiscent of another, more promising, age. Curiosity is another reason. What did our forefathers know or thought they knew about heredity, nationalism, the atom, the Jews, and germs? It is startling to discover both how far we have progressed and how much we have forgotten.

Then there is the trivia. Mountains of little-known facts about long-forgotten people, countries, politics, arts, and crafts. It is the closest we can get to time-travel and, so it seems, equally exciting. By exploring our roots, we get to know ourselves and in this narcissistic age and civilization – who can resist such a proposition?

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The Real Secret to Earning Serious Cash selling eBooks

The best way to start an ebook business is to target a niche market. Starting a niche ebook business is a great way to earn serious cash. This is because it combines the advantages of starting an ebook business (i.e. no inventory, no shipping and instant deliveries) with those of targeting a niche (ie. less competition in the market and so more profit for you). The main steps to starting an ebook business are:

1) Find niche ideas
2) Research and Develop your ideas
3) Create a website for your niche

All this takes time and money to achieve so a great place you can find ready made niche ebook packages with FREE web template from which you can start your own niche ebook business.

The ebook market is hands-down one of the most profitable market to enter. Think about it – NO inventory, NO shipping, INSTANT deliveries and so many other advantages makes this industry one of the fastest growing markets available.

So what is the problem? The problem is that many of the businesses in the ebook market have ecommerce websites which sell a wide range of these ebooks. Many of these ebooks are old and out of date and to compensate for this problem, the ebooks are sold at low prices. To successfully compete, new businesses must sell these same ebooks at even lower prices and will therefore make little money. The best marketing tip is to start an ecommerce niche ebook business. This will help to differentiate your business from the other ones in the market.

What is a niche?
A niche is a small, specialised area within a market. The main thing to remember when starting your niche ebook business is to target a narrow customer base because this is your key to success. The idea here is to find a niche and then you either buy or create ebooks related to that niche area. For example, you could be a stay-at-home mom looking to start a home business. A good niche idea would be to start a business selling ebooks about babies. You could write your own ebooks or buy best-selling ebooks about babies and sell them to new mothers online. Narrowing the ebook market in this way will make you seem more of an expert in your field.

Once you have a list of possible niche ideas, you should do a lot of research. This is important even if you donít intend to write your own ebook because you will need to understand your market in order to successfully promote your business. Great places to gather information are online forums and websites related to your niche idea and ask questions about your niche idea. Find articles and other ebooks related to your topic. Research, Research and Research all ideas.

The next step is to narrow the list down to the ones you have enough information on. You must now determine whether there is actually a market for your chosem ideas i.e. whether there is enough customer demand. If you are starting a profit-making business you need enough people to buy your product so that you can make a profit. A great online resource to use is Nichebot (www.nichebot.com). This online keyword tool is great for helping to find out how many people are particularly interested in a particular keyword or keyphrase. You enter your keyword or keyphrase and you will get a list of related terms people searched for in the last month. As part of the results, you will also get the number of times people searched for your term and the related terms. This can be taken as a measure of demand.

You then need to determine the level of supply in the market. You do this by going to a search engine such as www.google.com and entering any of your keywords which had high demand. The number of search results found should be taken as supply. You should try to focus on niches which have relatively low supply. But, one important point to remember here is that some competition is good. Competition means that profit exists within that niche otherwise there would be no businesses operating there. Furthermore, competition means that there will be partners around for you to use in affiliate and joint venture programs. Also, you will be able to advertise on their sites and forums to seek traffic to your site. So supply should be low but it should not be non-existent. It should be low relative to consumer demand.

The niche idea which has relatively high customer demand and relatively low supply should be your new niche. U can now start writing your ebook. Once this is done, develop your website. If you are a beginner and you donít know how to do this.

Many of these steps to building a successful niche business such as research and web building, if done probably, can take a long time to do. So why not go to www.ebookpackagedeals.com to find some quality ready made niche ebook packages. These packages also include free templates that you could use to sell the ebooks.

Once you start selling and gaining some revenue, you can then start writing and publishing your own ebooks. You can develop your niche business even further by joining affiliate programs and joint venture schemes to sell other peoples products. You can establish your business so that when anybody wants some information from your niche market they would think about you first.

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Today's Entertainment Encompasses Digital Videos, E-Books, and Audio

Today, we can get virtually of the information and entertainment we need with a few clicks of our mouse.

The digital revolution has transformed the way we receive information and indulge in entertainment. We no longer have to listen to the radio, watch TV, go to the movies, or pick up books at our local bookstore. Instead, we can get virtually of the information and entertainment we need with a few clicks of our mouse.

Digital videos, e-books, and audio products are appealing for two primary reasons: they’re affordable and they’re instantly downloadable. Because there is no manufacturing process per se, you don’t have to pay for tangible goods or packaging. Plus, those providing informational products and digital entertainment don’t have the high overhead costs of a brick-and-mortar retail outlet, such as leasing a storefront and paying salaries of sales associates. As a result, digital downloads are a fraction of the price of the similar items you’d buy at a store.

Similarly, digital information and entertainment offers the ultimate convenience. Because digital products are instantly downloadable, you can easily find what you want, pay for it, and download it in a matter of minutes. You never have to traipse to the store, face online backorders, or wait for your books, music, and videos to arrive in the mail.

Because the technology to create digital videos, e-books, and audio products is widely available, you have a greater choice than ever before. Indeed, you can find excellent sources of information and entertainment that mainstream publishers might overlook. Moreover, many sources of entertainment and informational products allow you to sample the wares before you buy, by enabling you to listen to a portion of the audio or read a few pages of the ebooks.

That’s not to say that, for example, bestsellers aren’t available on audio. You can find audio versions of James Patterson and Michael Connelly crime novels as well as non-fiction bestsellers like “Freakonomics” and “Preacher and the Presidents.”

But you can also find e-books on a wide range of topics written by experts who may never publish a bound book. For example, perhaps you love to garden and want to learn the secrets of bonsai gardening or how to do companion planting and design an organic, sustainable food system.

Because of the lead-time involved in publishing a book, e-books also allow you to get up to the minute information on timely topics. Take the current housing market, for example. If you’re a homeowner who wants to sell or an investor looking to take advantage of the increase in foreclosures, you can’t afford to wait a year or two for a book to be published to learn the best strategies for reaching your goal. E-books allow you to get the information you need right now.

Perhaps the best feature of downloadable products is flexibility. For example, you can download audio books without any special software, and then either listen to them, transfer them to an MP3 player, or burn them onto a CD.

Digital videos, e-books, and audio products are the wave of the future – and the future is today!

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The rhyme and reason behind ebooks

Discover why ebooks are the way to go. Earn and learn with ebooks with resale rights

To everything there is rhyme and reason

So your thinking, why ebooks?

First of all lets explain what an ebook is. An ebook is a downloadable, electronic digital version of information or a book. These digital versions are also sometimes referred to as etexts. The etext versions are usually text versions.

An ebook can come in several formats. The two most popular formats are listed below

– PDF An ebook that is in PDF format created with Adobe Acrobat and readable using Adobe Acrobat Reader available free of charge from Adobe. The format There are also a few other software products that can create PDF files as well. PDF Creator is a good example of software that can be used for digital format distribution.

– Executable There are many compiler that can create ebooks in executable format using text or html pages. Just like a webpage it can show the images and text properly formatted leaving a professional looking ebook with links.

Now the answer to the question ìWhy Ebooks?î

What are the advantages to ebooks?

– The text within the ebook can be searched by using keywords
– Loss is limited if a backup copy is kept, especially in cases of physical disaster.
– Does not require much space for storage. Compilations of ebooks are usually small in size, depending on how much content you have, of course.
– Ebooks are inexpensive to create. There are many software creators that can be purchased for $30 or less.

What are some of the disadvantages?

Some formats of ebooks do not run on all computer systems. Especially the executable files. They sometimes may not run on Mac systems.

Many ebook authors prevent copying and printing of material contained within the ebook due to theft of material. There are people who plagerize.

It is sometime difficult to find the downloaded ebook file on a computer hard drive.

Use of a computer to read these ebooks for a prolonged amount of time can be harmful to the eyes.

There are many people who have made a fortune in selling ebooks online. Even though there are disadvantages the demand for digital versions of books is very high.
Many ebooks have been created and sold with resell rights, allowing you to pocket 100% of the money.

Now you’re thinking how can I do this?

The best way to start is to find ebooks with resell rights. In this way you can earn and learn at the same time. Read the ebooks yourself to get information on how to market, how to setup a website, how to build traffic and much more.

Make it easy for me. Tell me where the ebooks are.

One of the largest sources of ebooks on many subjects is GoldenStarEbooks.net
It contains ebooks on business, cooking, self-help and much more.

Packages are the way to go though for more ebooks and low start-up.

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The Rich Jerk, the Right Jerk?

Heard of the Rich Jerk? The internet marketing entrepreneur Jerk who sells his ebook in an interesting way.

From an anonymous career of internet marketing success, the Rich Jerk has built an affiliate marketing empire, based entirely around the sales and promotion of the all powerful Rich Jerk E-Book.

He has revolutionized the “make tons of quick money on the internet” scene with such marvelously orchestrated precision, that his ebook sales are pushing the Rich Jerk to new horizons of mass wealth, throwing himself into the world of the wealthy and privileged.

Although it hasn’t been a ruff road for the Rich Jerk recently, there are some key elements he has developed that directly lead to his powerful presence and success on the web.

In terms of marketing, his approach to “selling” his e-book can teach all but the most experienced internet marketing guru’s a great deal about how people will react to his sometimes “rude and crude” sales pitch approach.

Listen Closely

1) The Rich Jerk, either by his own incredible design, or by sheer luck, has waited to unveil his “internet marketing secrets” until the most precise moment, when he knew a “hostile take over” would be more than simple enough.

2) From its arrival on the web, the Rich Jerk has had tens of hundreds of super-affiliates promoting his e-book, seemingly saturating the internet market quickly. But the buzz surrounding the richjerk program through powerful articles, like the one seen in Yahoo news, created such a strong sense of credibility to prospective entrepreneurs to purchase the popular ebook, that it seems the sky is the limit for the profits the Rich Jerk can pull.

3) He seems to attack you, saying “i’m better than you”, flashing cars, yachts, and luxury homes, forcing you to visualize what you will do with the money you make from purchasing his ebook. Even though you’ve heard all the promises before, he still gets you thinking.

4) After throwing jealousy at you, the Rich Jerk begins to lay out about 15 or 20 listed ways that he specifically uses to make his money online. The kind of info that just really makes you feel like “this could work for me” or “he’s so right, it seems clear now”. He promises to teach you about his profitable web sites, and even create one for you, assuring you that it is too difficult to find what’s making money and what isn’t on your own.

5) He has filled his sales page with images of his bank statements, checks received, paypal account statements, and more. Driving home even further how rich he is, and how rich you aren’t.

Then he goes for the jugular…

6) “I just bought two more cars and another mansion….did you?” -the Rich Jerk

…..did you?

“Well, if you are not convinced, I don’t give a s#@%*. Go ahead and keep making your measly couple of grand every month, or whatever pathetic amount you make. When you are fed up, you’ll be back.”- the Rich Jerk

Ouch, that kind of hurts……and then he has you.

Its so in your face, derogatory, and offensive, that you are practically forced to the purchase page just so you can feel good about yourself. He has battered and abused your ego so badly, that he has sold you without out ever trying to. How can he call you a pathetic moron, tell you to leave if you don’t like his attitude, and offer your measly money back, unless he is telling the truth?

He has been obnoxious and manipulative, not even breaking a sweat to get your hard earned $50.

And that is where the genius lies.

With that said, i’m still going to shell out the $49.95 and get my grip on a copy of the highly sought after rich jerk ebook. I’ll study the material, determine if its all he’s cracked it up to be, and then decide if its time to establish my own internet marketing offensive.

Here is the link to the Rich Jerk sales letter and web site, decide for yourself. Oh, but if you get offended easily, its in your best interest to avoid the web page, otherwise get ready to be attacked with a malicious grin.

The Rich Jerk

Wondering how i’m so positive the Rich Jerk is selling his ebook to make money online like they are going out of style, just check clickbank and see how long he has been the number one best selling affiliate program, competing against more than 10,000 other products. If that doesn’t say he’s selling, I don’t know what does.

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When all else fails, give the gift of books

My mother used to tell me, “When all else fails, give the gift of books.” When I was growing up, a book was a big deal. By today’s standards, less than half of Americans consider a book a big deal. The truth is, that many people don’t think much about books throughout their life. Between working, the kids’ soccer games, taking care of home, and the nine hundred and seventy two other things that sit patiently on a list waiting for their due attention, books do not cross the minds of many these days. That is, at least, until they receive the perfect book as a gift.

The perfect gift giving book isn’t a title, it’s about paying attention to the recipient and knowing instinctively what they enjoy and what they crave. Many stay at home parents state that they crave one of two things, intellectual stimulation or more passion in their lives. There you have it. You can either get the craving stay at home parent an intellectual masterpiece that gets their brain function kicking in high gear or you can grab them up a steamy romance novel that will knock their socks off. This little principle applies to giving books as gifts to every man, woman, and child out there. And if you do it well, you might even be able to inspire a book worm in the making to delve into the world of books they have forgotten about.

So, how do you pick the perfect books as gifts for those who aren’t so vocal about their potential reading interests? Gift giving books come in two categories. The reading category is buying a book that they will read cover to cover and hopefully enjoy the opportunity to delve into someone else’s life for awhile. Emotional or inspirational books are usually hard cover (although the trend toward soft cover is shifting) that are filled with something unique such as poetry, inspirational sayings, or other creative forms of “life’s greatest gifts” notions. Knowing which category to gravitate toward can be a challenge, especially when giving books as gifts to men.

Simple coffee table books that enlighten, inspire, or make someone laugh can be excellent gift giving books. They are usually not gender specific and can introduce someone to a new concept or thought process without any heavy reading. By using basic interests as your guide, giving books as gifts that send a message (such as inspirational coffee table books) can allow you to say things to someone you care for without ever having that awkward uncomfortable moment that makes people stumble. For instance, if someone is struggling with a significant loss in their life, it is very difficult to find the right words to offer comfort. An inspirational coffee table book as a gift can offer that comfort without being direct. Your point, however, will be well taken.

Giving books as gifts to children is always a joy and a pleasure. Hunting out the perfect book that teaches them something new or offers them a new perspective is always fun. Kids don’t always get all that excited about receiving a book as a gift initially, but usually appreciate it later on when they open it up and start reading it. Whether you’re looking for gift giving book for a three year old or a ten year old, hunting down something new and creative along the children’s books section is almost as much fun as coloring Easter eggs with them. It allows you to consider them carefully, to think about how they relate to the world and what interests of theirs are really starting to develop. You don’t have to hit it perfectly on the head when it comes to kids books as gifts. Most kids will find books engaging as long as there some meat to the story line. Very few children are too terribly picky about topics. After all, so much is still brand new to children.

Often, something as simple as giving books as gifts can open up someone to the forgotten joys of sinking into a great novel and escaping the world for awhile into a land of their choosing. The greatest successful measure of giving books as gifts is knowing that they went out and purchased another book when they were finished with the first. Reading offers something that television, DVDs, and other forms of electronic entertainment can’t even begin to offer. Books stir the imagination in ways that are healthy and long lasting. We imagine that characters, we can imaging their surroundings and their lifestyle, and we can imagine the way the story unfolds. When it is not done for us via electronic imagery, the imagination becomes so much richer.

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