Tag: internet marketing
The rarely told truth about network marketing
Today I am going to talk about something that seems to be one of those things that people either love or hate. What I am talking about is network marketing, also called mlm or multi-level marketing. Right from the beginning I will say that there is no need to have extreme views about this, it is simply a business model that you can use if you wish.
However, it is crucial that you understand HOW the business model of network marketing works.
I think there are basically two reasons that some people seem to be almost electrocuted, simply by hearing someone mention the word network marketing. Either they have tried it themselves, and because they didn’t have a clue on how to do it they failed miserably. Or they belong to the group of people who can’t get the idea that mlm = pyramid scheme out of their heads.
This second misconception is easy to debunk. Pyramid schemes are illegal almost everywhere, do you really think large multinational companies could operate year after year on an entirely illegal basis?
Secondly, this view on network marketing shows that the speaker is ignorant. He or she hasn’t done an ounce of homework on the various businesses that are available to each of us today, and they are ignorant of the industry itself.
This means they aren’t serious. It means they “would like” to make more money, but have no intention of making it happen. They continually “look” for home businesses, which is enough to satisfy their minds that they “did everything they could”, but everything they find out there is flawed and are “scams”. They are looking to buy “hope”, not a business.
There is a Chinese saying that goes something like this:”If you spend too much time thinking about your next step, you will be standing on one leg for the rest of your life”. Yes, there ARE scams out there, but mlm is not a dirty word and it is not a synonym for scam. Get over it!
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BREAKING NEWS! Corporate America a Pyramid Scam?
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As for the comparison to a pyramid in general – think of any company that comes to mind. The company will probably have a CEO, president, vice presidents, middle management, a sales force, and hourly employees.
It goes without saying that the guy at the top, the CEO, is going to make the most money, and the compensations continue to decrease down the ladder which starts at his cushy leather chair. The only way to get paid more and move up the ladder is to boot someone else out of their spot – and this is what people call okay and normal!
Not to mention the fact that the corporate slave masters seem to have no problem with working people to the limits…and then kicking them out the door before any of the benefits kick in. (As always there are some exceptions, of course). How is this any less pyramid than network marketing? All people in the company work hard, but ONLY those at the very top has “permission” to make a lot of money.
Now, in network marketing the basic idea is that it will be of great benefit to everyone involved to help people who are new reach the top. In fact the whole business idea hinges on this idea – the only way to become really successful in the long term is to help others. Of course there will always be a mathematical limit to how large a network can become, but with todays global marketplace, and a suitable compensation plan, there is usually plenty of room for everybody.
A network marketing company can diversify and find new markets, just like all companies have to.
But what about the miserable statistics of network marketing, the over 90% drop-out rate etc.?
This is mainly caused by the simple fact that not that many people know how to do network marketing correctly. And I must admit that some network marketing companies are responsible for this themselves, by providing useless ideas like making a “100 list” etc.
You see, this is a somewhat unique industry. Most people don’t realize that network marketing is a business of marketing and promotion pursued by people who have NO IDEA how to market and promote.
Read the above paragraph once more and let it sink in…
If you are going to be involved in network marketing you need to develop both the right mind set and acquire the right knowledge (no, they usually don’t teach this in college).
You must learn that when you do this business right:
* You don’t have to “sell”
* You don’t have to ask people to join your business.. They ask you!
* You don’t have to post “work at home” flyers!
* People will PAY YOU to prospect them
You should learn that this is not at all about the Vitamins or whatever product your company is selling. In fact, this is one of the single biggest mistakes people make in network marketing.
Originally posted 2018-03-26 07:33:00.
Network Marketing – Why is it so great?
If you’ve ever heard of Network Marketing, you’ve probably heard it said that it is essentially a people’s business. Some have also labeled it a people’s franchise because of the similarities between the business models of network marketing and franchising. Advocates of the industry name it as the ultimate people’s business and say there is nothing quite like it. People that are in network marketing will immediately respond positively to this.
One of the unique characteristics of the network marketing type of business is that every individual distributor is in business for themselves but never by themselves. They will always be part of a larger organization and the compensation models are designed in such a way that every person can count on some form of support from their upline.
It is no secret that fortunes can be made in this type of business and many have done just that. Of course this is not the majority of network marketers, but every individual distributor does have the same chances. Success or failure in network marketing is not dictated by politics, race, age, background or gender, but always by results. In that respect it is probably also the fairest business model in the world.
For many people however the true value of their home based business is not directly in the financial return. The lessons a person can learn while building his or her own network marketing business are truly priceless. Many people are totally transformed through the personal growth they experience as a direct result of their challenges in their MLM businesses. It forced them to get out of their comfort zones, grow, and in many cases become a better person.
So what is so unique about network marketing in this respect? Doesn’t every entrepreneur have to deal with challenges? The answer of course is: Yes, they do. And they also experience personal growth as a result from this. However there is a significant difference. Most entrepreneurs are self made and many of them learned their trade largely outside of formal education. Either they were taught by a family member, a mentor or perhaps they learned everything the hard way: by trial and error. Very rarely will you find an entrepreneur that has an extensive library of books and tapes on personal development. Most businesspeople don’t attend seminars and motivational trainings. They think it’s all a bunch of hype. While in some cases this can be true, there are many trainings and seminars that teach the principles of success better than any textbook found in business schools.
One of the great things about network marketing is that this type of education is built into the training systems of all good companies. There is no business on the face of the earth that places such a strong and direct emphasis on the importance of personal development as the network marketing industry. Many companies might argue that they spend a great deal of their budget on education; training employees and as such assisting them in personal development but in most cases what they are actually talking about is personnel development. Although the words are almost identical, their meanings are vastly different.
Network marketing is all about building people. It is probably the best school on the planet if you want to learn about what it takes to be successful in life and you don’t need rich parents or some kind of scholarship to enroll.
More info’s and free registrations (restricted to pros), please join our live seminar
Originally posted 2018-03-17 04:39:00.
Just a few of the many great reasons to be a network marketer!
If you’ve ever heard of Network Marketing, you’ve probably heard it said that it is essentially a people’s business. Some have also labeled it a people’s franchise because of the similarities between the business models of network marketing and franchising. Advocates of the industry name it as the ultimate people’s business and say there is nothing quite like it. People that are in network marketing will immediately respond positively to this.
One of the unique characteristics of the network marketing type of business is that every individual distributor is in business for themselves but never by themselves. They will always be part of a larger organization and the compensation models are designed in such a way that every person can count on some form of support from their upline.
It is no secret that fortunes can be made in this type of business and many have done just that. Of course this is not the majority of network marketers, but every individual distributor does have the same chances. Success or failure in network marketing is not dictated by politics, race, age, background or gender, but always by results. In that respect it is probably also the fairest business model in the world.
For many people however the true value of their home based business is not directly in the financial return. The lessons a person can learn while building his or her own network marketing business are truly priceless. Many people are totally transformed through the personal growth they experience as a direct result of their challenges in their MLM businesses. It forced them to get out of their comfort zones, grow, and in many cases become a better person.
So what is so unique about network marketing in this respect? Doesn’t every entrepreneur have to deal with challenges? The answer of course is: Yes, they do. And they also experience personal growth as a result from this. However there is a significant difference. Most entrepreneurs are self made and many of them learned their trade largely outside of formal education. Either they were taught by a family member, a mentor or perhaps they learned everything the hard way: by trial and error. Very rarely will you find an entrepreneur that has an extensive library of books and tapes on personal development. Most businesspeople don’t attend seminars and motivational trainings. They think it’s all a bunch of hype. While in some cases this can be true, there are many trainings and seminars that teach the principles of success better than any textbook found in business schools.
One of the great things about network marketing is that this type of education is built into the training systems of all good companies. There is no business on the face of the earth that places such a strong and direct emphasis on the importance of personal development as the network marketing industry. Many companies might argue that they spend a great deal of their budget on education; training employees and as such assisting them in personal development but in most cases what they are actually talking about is personnel development. Although the words are almost identical, their meanings are vastly different.
Network marketing is all about building people. It is probably the best school on the planet if you want to learn about what it takes to be successful in life and you don’t need rich parents or some kind of scholarship to enroll.
More info’s and free registrations (restricted to pros), please join our live seminar
Originally posted 2018-03-15 10:20:00.
How To Skyrocket Your Business With a Nework Marketing Builder
A Networkmarketing Builder? Yes, I will outline now step by step how you and your downline can use a “Networkmarketing Builder”, to create excitement and explode your easy home business, fast. Consider for a moment, the perfect automated recruiting and training system, that will work for you promoting any Network Marketing business or Ordinary Business.
A”Networkmarketing Builder” is a user friendly software for your PC that makes it simple and automatic for any network marketing business(es) you’re involved in.
You need a completely automated duplicable system anyone can use…
* A free E-mail Marketing Course
* A Free Networkmarketing Newsletter
* A Networkmarketing Builder
Let me first explain exactly why a “Networkmarketing Builder” is the perfect tool for you and your downline to build your business fast. Then I’ll get right to the strategies for success using less time and effort. I’ll insure you’re maximizing your efforts using the “complete” system for your PC while saving you valuable time. Time you need to “get away,” knowing your PC is hard at work for you. Spend this “time” with family, friends and for yourself.
Let me tell you the “Secret of Networkmarketing Success”:
“The fortune is in the follow up!”
Did you know that you can automate the “Key” aspect of successful Network Marketing Online and GROW YOUR NETWORK, STARTING TODAY!
A “Networkmarketing Builder” can insure your success, as well as your organization, by providing the tool that will automate the “Secret of Networkmarketing Success”:
YOUR FOLLOW UP!
**Plus, you can provide this tool to your organization that will generate excitement, growth and cash! Not only for sales made through your own “Networkmarketing Builder” Web Store as a reseller, but cash from ALL orders your Associates and contacts make as well.**
**All while you and your downline are exploding your organization!**
More about “The Networkmarketing Builder”…
A “Networkmarketing Builder” can help you manage your contact database and keep in touch with automatic, personal and consistent follow up, because was originally designed specifically for the Network Marketing Industry.
The biggest problem we see in the Network Marketing Industry is people just don’t have enough TIME each day to build their business. So, they soon get frustrated and quit or move on to the next opportunity promising wealth and freedom, only to find out they have the same problem.
Not enough TIME to build their business!
There are a few keys to the beginning of a successful Network Marketing business.
* First, above ALL else, you must get started right away. Procrastinating this step will nearly insure failure.
* Second, realize people DO procrastinate and put decisions off. The first few times you contact a prospect the timing just might not be right. You simply MUST follow up and keep in touch consistently. This will insure when they’re ready you get in touch with them. Don’t miss the opportunity to recruit a player that decided to go with another company because he or she hasn’t heard from you.
This is where the problem comes in. People don’t have the time to follow up with prospects and their downline near enough to be REALLY successful. You must make it easy for a new member to get started and duplicate your system!
E-mail and the Web are the answers! It costs you about $20 a month to send as much mail as you want; And $300 a year to host an entire web site The cost of phone calls and the postal service can be hundreds of dollars a month. Now, I would never recommend to forget the phone, fax, voice mail or snail mail. These are all part of building any successful business online and off-line and simply must be used.
* The third is a good consistent supply of pre-qualified leads for you and your downline.
This is a Networker’s dream come true! Because you can do it all with less than 15 minutes a day!
* Copy your sales and training follow ups into “The Networkmarketing Builder”
* Import your prospects and downline members
* Then “The Networkmarketing Builder” does the rest for you, following up and keeping in touch for as long and as often as you want.
INFORMING, SELLING, EDUCATING AND TRAINING AUTOMATICALLY
Imagine an automated system that delivers information to your potential customers and then follows up with them automatically over a preset number of days, weeks, and months. An automated system that nudges, inquires, follows up, reminds and answers questions for each and every contact in due course, over and over…
Having an automated system to send e-mail communication and follow up to your potential and existing customers will save you time and money. Maximize your marketing efforts, stay organized, and make more MONEY in less time.
Systematic follow up will insure all your prospects are walked step by step through your opportunity and your product line. They will receive the whole story a little bit at a time taking them by the hand right to the sign up. Keep telling them about the features and benefits you and your network marketing company can offer them until the time is right for them to join or you strike a chord.
What if you could AUTOMATICALLY…
* Help train and motivate your downline members?
* Follow up and keep in touch with your prospect ?
* Contact your customer to remind them of their reorder cycles?
* Get new recruits started off fast and started off right?
* Import your coop leads and begin to further qualify immediately?
* Make one file of your prospecting letters to send to your members so they can import it into “The Networkmarketing Builder” to begin building their business immediately?
Sounds great, but where will you get the sales letters to follow up with?
This is a fair question. But there are many resources to depend on. This is one reason you decided on network marketing in the first place right? The support of a company and your organization!
* Contact your upline (often the letters you need are ready)
* Find all your old sales letters and applicable outgoing mail
* Work together with your upline and downline to assemble a series
* Be sure to share your series with your members
* Subscribe to our free Easy Home Business Newsletter,
“The fortune is in the Follow up”
You can use a “Networkmarketing Builder” to expand your organization, then resell it to your downline creating excitement and results right away. Encourage them to resell it to their new recruits as well and earn second level commissions.
Another important benefit is you can send new members one file to import into their “Networkmarketing Builder” that includes prospecting and training message series for your Networkmarketing all ready to go! This way, your Associates can simply plug new and old prospects or import leads directly into their “Networkmarketing Builder”. Then they automatically start sending sound consistent follow up in a timely manner. This will boost their sponsoring efforts and build excitement immediately!!
This is a powerful Networkmarketing tool. When a NEW Networkmarketing member joins, you can mail them a file to import into their new “Networkmarketing Builder” program that contains tons of sales letters, follow ups, training and more. They can customize them; then import their own contacts and new prospects into the “Networkmarketing Builder”, and start sending messages that sell the plan and your products. They can now keep in close contact with all their prospects and organization, automatically!
If you have an existing organization that’s even better, you have a built in prospect list and reseller force. Since it will be in their best interest, and yours, this is a win-win situation! Tell them how a “Networkmarketing Builder” can help build their business and organization while saving valuable time and money.
Even beginners can simply plug people into the “Networkmarketing Builder” and let their computer do the lion’s share of the work following up.
This would be perfect for your network marketing business!
Do you see the power with your own personal “Networkmarketing Builder” for your networking business and Associates?
Another very successful strategy is to coop your lead generation and put a system in place to divide up your leads into files and send them to your associates. Using the “Networkmarketing Builder” and participating in your coop lead generation system your downline has access to the perfect downline building system. They import their leads and start building their business right away.
The Industry is growing faster than any other time in our history but competition is fierce….
YOU NEED TO LAYOUT A SIMPLE AND EFFECTIVE RECRUITING SYSTEM THE AVERAGE PERSON CAN GET RESULTS WITH. COMBINING A LEAD GENERATION SYSTEM WITH THE POWER OF THE “Networkmarketing Builder” IS THE SOLUTION NO MATTER WHAT NETWORK MARKETING COMPANIES YOU REPRESENT!
Imagine providing the marketing tool that almost guarantees your new and existing Networkmarketing recruit’s success. You can help them automate their follow up and lead management. This insures you and your downline are doing a TON of work, in just minutes a day.
They can import yours or the company’s pre selected messages right into the “Networkmarketing Builder” to grow their new business and yours. The “Networkmarketing Builder” automatically gets your new partner started off right and started off fast!
Don’t forget you earn commission on every order your downline and customers sell as well. The power of duplication at your fingertips. Your new recruits just plug their new and old prospects into their software and off they go sponsoring faster than ever.
Not only can it follow up with hundreds, even thousands of your prospects in a few minutes per day, but you can also …
<1> Send a training series over 12 months or more keeping your downline informed and motivated
<2>Advertise and mail a free “Networkmarketing training series.” Of course your information covers the benefits of your products and opportunity all right in the same series.
<3> Mail a “getting started fast” training series to all your new recruits.
Let’s review how much time you’re spending on your mail communication. Use minutes or hours in each blank.
1) Keeping customers posted on specials and new products per day_________
2) Following up with prospects requesting more information per day_________
3) Keeping track of your contacts and e-mail communication per day_________
4) Introducing a new product to your contact database per day_________
5) Motivating and training your employees and associates per day_________
6) Educating your customers and prospects per day_________
Total hours spent per day on these activities? >>>__________
Your cost ($$$$) ? _________
A “Networkmarketing Builder” affords you the opportunity to do much of this communication in minutes, not hours.
WORK SMARTER NOT HARDER!
More info’s and free registrations (restricted to pros), please join our live seminar
Originally posted 2018-03-13 20:12:00.
7 Traffic Techniques for Network Marketers
Network marketing is a numbers game. The more people you introduce to your opportunity, the more money you’ll make. To start generating a steady stream of traffic to your site, try these 7 creative techniques:
1. Write and Distribute Articles, Reports and Ebooks. Internet users are all interested in one thing ñ information. Use this to promote your business by creating high quality content and allowing others to reprint it for you. One great way to do this is to distribute a brandable ebook or special report. This is one that a website or list owner can change to include a reference to their website. This doesn’t mean that it looks like they are the publisher, it’s just a way for them to include information on where the ebook was downloaded from and (if applicable) to include their affiliate link for your products and services.
2. Participate in Newsgroups, Forums, and Mailing Lists. There are hundreds of forums online and you can find one for almost any topic imaginable. Most allow you to include a signature line that will be attached to every message. This is a chance for you to advertise your site. Visiting these forums to post thoughtful questions and offer your expertise will mean your signature is viewed by others and will bring you free, targeted traffic. Of course how much traffic you get depends on how often you post and whether your signature makes people want to visit your site. A good approach is to use an ad you’ve had success with elsewhere as your signature.
3. Join Networking Sites to Build your Personal Network. Networking sites are designed to make it easy for people to meet others in their industry and to advertise their products and service. Similar to offline networking events where lots of people come together for the sole purpose of meeting people, online networking sites work the same way.
4. Use Classified Sites and Traffic Exchanges. Classified ad sites and traffic exchanges have gotten a bad reputation, but they really do work if you know how to use them. If you’re promoting a product or service that advertisers can benefit from then they’re a great place to get traffic. Although not very many consumers visit this type of advertising sites, lots of website owners do in order to make sure their ad appears on the site. While there they can’t help but notice other ads and if one catches their attention you’re likely to get a visitor.
5. Run a Contest. People love the prospect of winning something ñ that’s why a contest can be a great traffic generator. The key is to choose a prize that will attract people from your target audience. If you make the grand prize a new laptop you’ll get entries from everyone who would like to win a new laptop (which is basically every computer user in the world!). Get more targeted traffic by choosing something that your target audience is interested in but wouldn’t mean much to other people. To start promoting your contest do a search in Google for ìContest Directoriesî and you’ll find lots of places to list your contest for free.
6. Include a Powerful Signature on all Outgoing Email. Every time you send a piece of mail you have the potential to get a visitor to your site. Simply create a ìsignatureî that is automatically added to every outgoing message. Use the signature to briefly explain what you do, give your USP or slogan and add a hyperlink to your site. Once it’s set up you don’t have to think about it again!
7. Try Newsletter Classified Ads. There are lots of newsletter publishers who give classified ads to new subscribers. Although these don’t typically bring a huge response, they can generate some traffic if you offer something with a high perceived value but low price tag. They’re also a great way to test new ads to see which ones get the best response. Once you’ve found a winner use it in a PPC campaign, make it your new email signature, run it as a top sponsor newsletter ad or use it as your forum signature.
For more information sign for our live seminar
Originally posted 2018-03-08 06:36:00.
Ebooks Are Raking It In
Have you always wanted an unlimited income that you didn’t have to leave the comfort of your own home for? Have you ever thought about becoming a writer, and publishing books? Well, many people have become well-known authors, and have made quite a bit of money writing books, but it seems that even more are making a lot more money writing ebooks.
Ebooks can be a very valuable asset. Let me just list a few of the reasons why they have become so popular. First of all, paper books take what seems an eternity to get published, not to mention that it costs quite a bit of money in printing, and postage, and handling, and stuff. Ebooks do not have a publishing cost, plus ebooks are digital. They can be emailed to your client directly, or they can download the ebook from your website, giving them instant gratification, which everyone loves. They are also digitally stored, so you don’t have all kinds of books cluttering up your house.
Ebooks also stay there, on the internet, indefinately, if you will, making money for you, while you sit back, on the beach, contemplating what you will be writing your next ebook about. That’s right, you can just relax while your ebook sits on your website, making you money. Many people are just raking in the dough from ebooks today. But, you will need to use some tools (there are links on my website to access these tools) to make sure that there is enough traffic being directed to your site.
There are all sorts of ways to bring traffic to your site, like writing articles, (like the one written here), using autoresponders, and buying mailing lists. My mentors, whom I have links to on my website, offer many tools and tips for driving traffic to your site. One tip is to build the customers trust, by offering plenty of free stuff. Free PDF files are a hot item to offer for free, because people can pass them around freely, appealing to more of a mass market. And any computer with Adobe Reader, (which can be downloaded for free), can read these types of files.
PDF files are also considered valuable to search engines, thus making it easier for customers to find your site.
There are many other ways to get traffic to your site, and many other methods of making money online, but writing ebooks is one of the easiest, and most profitable ways. For more information, please go to my website, and check out my links. If you register with my site, I will send you some simply amazing reports, with tons of invaluable information, all for FREE! Go there now! Take the step, learn something new. Learn something proven to make money!
More info’s and free registrations (restricted to pros), please join our live seminar
How to Write a User-Friendly eBook
Right now, someone, somewhere will be embarking on the writing of an eBook. Why? Some do it to make some money; itís one of the easiest ways to start an online business.
Others do it to share information they may have for those in similar financial, social or medical situations; maybe you want to share how you beat cancer or how you got out of debt.
Whatever your reason, there are some basic rules to consider that will make the final product more professional and. So, let look at some of them.
Anyone that embarks on writing an eBook will undoubtedly have read many as well. You will know from this that you must write in an appealing way that maintains the readerís attention. After all, you want them to read ALL your eBook donít you? Plus, youíll want them to come back for more if you are building an online business.
There are many tricks you can use to keep your readersí attention.
Anecdotes give practical examples of what you are trying to explain. These give readers confidence that what you are saying really does work. They are also a great way of explaining complicated topics.
Images are also a powerful tool. They can make topics clearer and they will stick in a readerís mind longer than 5000 words of text. They also break the eBook up and give the reader ìmarkersî to parts that interest them.
Note-boxes or sidebars are also good for summarizing a point or providing additional information. Like images, they break the text up and make the reading experience more enjoyable.
Write in a conversational style so the reader feels that you are talking just to them. This way they feel that they are the only one benefiting from your information and that makes it more valuable to them.
Donít write long sentences or paragraphs. They become difficult to read and detract from the experience. Your eBook is more likely to be put down and not picked up again.
You should also change the length of your paragraphs and sentences so you donít send your readers to sleep. Blocks of text that are all the same length will lose the readerís attention and youíll be lucky of they are awake by Page 10!
We mentioned earlier the use of images as a way of breaking up text. It may be that you canít use images to any great extent; but there are other tricks.
A very powerful one is the use of numbered and bulleted lists. Even with the most basic of word-processing programs you can include different types of bullets and even use custom pictures as bullet icons. These make your topic easier for the reader to absorb and also to give them a mental break from blocks of text.
Finally, think about the design of your eBook. Select a font that’s easy to read, and stick to it. You may be tempted to change fonts as a way of trying to make it more interesting. Donít. All it does is confuse your readers and they will switch-off.
I recommend either one and a half or double line spacing. Spacing the lines too far apart make it difficult for the reader to track where they are. Too close makes it dull.
Also, choose a font size that is in proportion to the line spacing you are using. You can get away with a larger font (say 14 point) with 1.5 line spacing but 8 point will look weird. Experiment with different combinations to find one that suits you but remember – what looks OK on the screen may look dreadful in print. Think about how your readers are probably going to read the final eBook (most print PDF eBooks ñ the idea of the paperless world is myth!).
Lastly, add page numbers and a header to each page with the title of your eBook. Iíve lost count of the number of times I have been infuriated by the number of eBooks that donít have page numbers. Also, adding a title in the header is a good way of reminding the reader what they are reading and who wrote it. Donít overcrowd headers and footers but use them wisely to give branding to the eBook (your company name or web address if you sell online).
Most importantly, don’t forget to do a proper spelling and grammar check. You can even go to somewhere like elance.com and get someone to proof read it for you (for a fee). Itís worth it to end up with a credible eBook.
Like it or not, you and your topic will be judged by the standard of spelling and punctuation. Donít shortcut on quality for fear of some criticism. Itís better to find out before it is published.
That’s it! By following the simple steps above you have just written your eBook. All that is left for you to do is publish it online and get visitors to your website so they can read it. But those topics are a whole new ball-game and best left for another day.
More info’s and free registrations (restricted to pros), please join our live seminar
How To Write Lightening Fast Ebooks
The quickest way the write you own eBooks is by using the expert interview process. What I mean by this is, approaching some experts in the field your writing the book on and asking them to agree to do an interview.
If you approach these experts correctly, they will provide you with expert responses to all your questions. You will find these experts by checking search engines or related niche forums.
The easiest way to contact these experts, is by email with a list of questions. Before you submit questions or contact your expert, do your research on him/her. You need to approach these experts correctly therefore you need to consider the following points.
Keep your questions short and too the point: You will turn the person off if you are asking long winded questions, long questions lead to long answers and you donít want your expert to spend too much time.
Give a good introduction of yourself at the start of the email. You will have a better chance of reply because the respondent can evaluate you.
Take care of spelling and grammar: One spelling/grammar mistake could destroy your chances of getting the interview.
Have a deadline: You must have a deadline. This will help you plan your writing better and it will force your respondent to reply quicker.
Object of the interview: You must let the respondent know what the interview is for. For example is it for an ebook to resell or a free bonus to give away.
Appreciate the respondent: Let the expert know that you are a fan of his/her business or website etc. This helps get a much more positive response.
Something in return: The responder has to get something in return. He/She is not going to give time to do the interview for nothing. An example of an offer would usually consist of offering to share the profits of the ebook.
So believe me when I say this, if you approach these experts correctly you could get a huge volume of feedback and enough material to combine a best selling eboook
More info’s and free registrations (restricted to pros), please join our live seminar
Old Reference Works Revived
Why are people so interested in outdated and outmoded reference, typically rendered obsolete by subsequent research?
There is no source of reference remotely as authoritative as the Encyclopaedia Britannica. There is no brand as venerable and as veteran as this mammoth labour of knowledge and ideas established in 1768. It numbered the likes of Einstein and Freud among its authors. Dozens of classic articles written by such luminaries are available on the Britannica’s Web Site and included in its CD-ROM and DVD editions.
This is the tip of an iceberg of revival of old reference works.
The full text of the venerable 1911 edition of the Encyclopedia Britannica is now available online and is in the public domain. Regrettably, there is no CD-ROM or DVD to be had of this opus magnum written by the best minds at the turn of the 20th century. Nor can one download the Encyclopedia as separate compressed files. Additionally, the transcription is far from perfect with many an article either truncated or mysteriously divided. Still, it is a grand and welcome undertaking.
Another sorely needed contribution is the Jewish Encyclopedia online. The only other project of this scope, the Encyclopedia Judaica on CD-ROM will be withdrawn from the market by January 2006 and is anyhow incompatible with any operating system later than Windows ME.
Exactly like the Britannica, the Jewish Encyclopedia was compiled at the turn of the previous century and, therefore, lacks any coverage of the important events that took place in the life of the Jewish people – from the Holocaust to the State of Israel. But, with 4000 years of history to go on, the Jewish Encyclopedia is still a vast, indispensable, and deeply researched resource. It is also better adapted to the technological constraints of the Web. Still, it, too, offers no way of acquiring the whole work: no CD-ROM or DVD, no downloadable compressed files.
By far the best among the three is the Catholic Encyclopedia. The 1904 edition of this magnificent work of reference is fully and freely available online. The commercial CD-ROM includes all 11,600 articles (which I found to be surprisingly objective and free of religious bias). But both the Web site and the CD contain reams of additional material: from the writings of the Church Fathers to numerous foundational texts in the history of Catholicism.
The Web site itself is rich, easy to navigate, expertly done – but not cluttered or cutesy. The CD is a faithful rendition of the Encyclopedia’s Web presence – yet not a mere mirror. It takes advantage of search and other CD-only features and is user-friendly, not resource-hogging, easy to install and to run even on the Windows 98 SE 1996 laptop I used as a worst-scenario test bench.
Why are people so interested in outdated and outmoded reference, typically rendered obsolete by subsequent research?
Nostalgia is part of the answer. These works of reference are refreshingly direct, politically incorrect, opinionated, and innocently naive. They are reminiscent of another, more promising, age. Curiosity is another reason. What did our forefathers know or thought they knew about heredity, nationalism, the atom, the Jews, and germs? It is startling to discover both how far we have progressed and how much we have forgotten.
Then there is the trivia. Mountains of little-known facts about long-forgotten people, countries, politics, arts, and crafts. It is the closest we can get to time-travel and, so it seems, equally exciting. By exploring our roots, we get to know ourselves and in this narcissistic age and civilization – who can resist such a proposition?
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