Tag: marketing


Network Marketing Home Business

Many people that think operating a business from home is glamorous, exciting, and filled with freedoms that you can never experience if you work for someone else. Without the obligations that come from reporting to an employer everyday and they then think the money is easily acquired. This article will look at both the positives and negatives of owning a home-based business.

An important part of working from home is letting others know you have a business and this is done through networking. Network marketing is not always easy for everyone. There are individuals who are very natural at talking with others and find it quite easy to be in a room full of strangers and talk about what they have to offer. Then there are those terrified of the idea of network marketing and would prefer to stay home and pay someone else to do this portion of the business for them. Network marketing does not have to be a horrible experience for you and you do not have to have a panic attack at the thought of attending one. When you prepare for network marketing and do not go in with your eyes closed, you will find that it will make an enormous difference in the productivity of your business. Network marketing can be beneficial in building a plethora of resources and contacts that you can have at your fingertips to propel your business forward.

Decide in advance how many people you want to talk to and do just that. If it is your first time, you may only want to talk to three people. Although once you are there, you will probably find yourself relaxing and notice that you came home with more than three contacts. Do not forget the business cards of the people you meet. In the excitement, you may forget their names. It is a good idea to jot down some relevant information on the back of the card to help you remember why or why not you like that particular contact.

In order for your home business to be successful, you have to make your presence known. You can do this through advertising and word-of-mouth. However, staying inside your protective home and never letting anyone know whom you are will not generate many clients or bring an increase in your profits. Go out, have coffee, and talk to others about your services. Walk into businesses that you think will profit from your services and let them know what you have to offer. If you have children in school, you can offer your services to the PTA or other groups that your child may be involved. Do not discount your sphere of influences because it is from this circle that your business will grow.

More info’s and free registrations (restricted to pros), please join our live seminar


How To Skyrocket Your Business With a Nework Marketing Builder

A Networkmarketing Builder? Yes, I will outline now step by step how you and your downline can use a “Networkmarketing Builder”, to create excitement and explode your easy home business, fast. Consider for a moment, the perfect automated recruiting and training system, that will work for you promoting any Network Marketing business or Ordinary Business.

A”Networkmarketing Builder” is a user friendly software for your PC that makes it simple and automatic for any network marketing business(es) you’re involved in.

You need a completely automated duplicable system anyone can use…

* A free E-mail Marketing Course

* A Free Networkmarketing Newsletter

* A Networkmarketing Builder

Let me first explain exactly why a “Networkmarketing Builder” is the perfect tool for you and your downline to build your business fast. Then I’ll get right to the strategies for success using less time and effort. I’ll insure you’re maximizing your efforts using the “complete” system for your PC while saving you valuable time. Time you need to “get away,” knowing your PC is hard at work for you. Spend this “time” with family, friends and for yourself.

Let me tell you  the “Secret of Networkmarketing Success”:


“The fortune is in the follow up!”

Did you know that you can automate the “Key” aspect of successful Network Marketing Online and GROW YOUR NETWORK, STARTING TODAY!

A “Networkmarketing Builder” can insure your success, as well as your organization, by providing the tool that will automate the “Secret of Networkmarketing Success”:


**Plus, you can provide this tool to your organization that will generate excitement, growth and cash! Not only for sales made through your own “Networkmarketing Builder” Web Store as a reseller, but cash from ALL orders your Associates and contacts make as well.**

**All while you and your downline are exploding your organization!**


More about “The Networkmarketing Builder”…

A “Networkmarketing Builder” can help you manage your contact database and keep in touch with automatic, personal and consistent follow up, because was originally designed specifically for the Network Marketing Industry.

The biggest problem we see in the Network Marketing Industry is people just don’t have enough TIME each day to build their business. So, they soon get frustrated and quit or move on to the next opportunity promising wealth and freedom, only to find out they have the same problem.

Not enough TIME to build their business!

There are a few keys to the beginning of a successful Network Marketing business.

*  First, above ALL else, you must get started right away. Procrastinating this step will nearly insure failure.

*  Second, realize people DO procrastinate and put decisions off. The first few times you contact a prospect the timing just might not be right. You simply MUST follow up and keep in touch consistently. This will insure when they’re ready you get in touch with them. Don’t miss the opportunity to recruit a player that decided to go with another company because he or she hasn’t heard from you.

This is where the problem comes in. People don’t have the time to follow up with prospects and their downline near enough to be REALLY successful.  You must make it easy for a new member to get started and duplicate your system!

E-mail and the Web are the answers! It costs you about $20 a month to send as much mail as you want; And $300 a year to host an entire web site The cost of phone calls and the postal service can be hundreds of dollars a month. Now, I would never recommend to forget the phone, fax, voice mail or snail mail. These are all part of building any successful business online and off-line and simply must be used.

* The third is a good consistent supply of pre-qualified leads for you and your downline.

This is a Networker’s dream come true! Because you can do it all with less than 15 minutes a day!

*  Copy your sales and training follow ups into “The Networkmarketing Builder”

*  Import your prospects and downline members

*  Then “The Networkmarketing Builder” does the rest for you, following up and keeping in touch for as long and as often as you want.


Imagine an automated system that delivers information to your potential customers and then follows up with them automatically over a preset number of days, weeks, and months. An automated system that nudges, inquires, follows up, reminds and answers questions for each and every contact in due course, over and over…

Having an automated system to send e-mail communication and follow up to your potential and existing customers will save you time and money. Maximize your marketing efforts, stay organized, and make more MONEY in less time.

Systematic follow up will insure all your prospects are walked step by step through your opportunity and your product line. They will receive the whole story a little bit at a time taking them by the hand right to the sign up. Keep telling them about the features and benefits you and your network marketing company can offer them until the time is right for them to join or you strike a chord.


What if you could AUTOMATICALLY…

*  Help train and motivate your downline members?

*  Follow up and keep in touch with your prospect ?

*  Contact your customer to remind them of their reorder cycles?

*  Get new recruits started off fast and started off right?

*  Import your coop leads and begin to further qualify immediately?

*  Make one file of your prospecting letters to send to your members so they can import it into “The Networkmarketing Builder” to begin building their business immediately?

Sounds great, but where will you get the sales letters to follow up with?

This is a fair question. But there are many resources to depend on. This is one reason you decided on network marketing in the first place right? The support of a company and your organization!

*  Contact your upline (often the letters you need are ready)

*  Find all your old sales letters and applicable outgoing mail

*  Work together with your upline and downline to assemble a series

*  Be sure to share your series with your members

*  Subscribe to our free Easy Home Business Newsletter,

“The fortune is in the Follow up”

You can use a “Networkmarketing Builder” to expand your organization, then resell it to your downline creating excitement and results right away. Encourage them to resell it to their new recruits as well and earn second level commissions.

Another important benefit is you can send new members one file to import into their “Networkmarketing Builder” that includes prospecting and training message series for your Networkmarketing all ready to go! This way, your Associates can simply plug new and old prospects or import leads directly into their “Networkmarketing Builder”. Then they automatically start sending sound consistent follow up in a timely manner. This will boost their sponsoring efforts and build excitement immediately!!

This is a powerful Networkmarketing tool. When a NEW Networkmarketing member joins, you can mail them a file to import into their new “Networkmarketing Builder” program that contains tons of sales letters, follow ups, training and more. They can customize them; then import their own contacts and new prospects into the “Networkmarketing Builder”, and start sending messages that sell the plan and your products. They can now keep in close contact with all their prospects and organization, automatically!

If you have an existing organization that’s even better, you have a built in prospect list and reseller force. Since it will be in their best interest, and yours, this is a win-win situation! Tell them how a “Networkmarketing Builder” can help build their business and organization while saving valuable time and money.

Even beginners can simply plug people into the “Networkmarketing Builder” and let their computer do the lion’s share of the work following up.

This would be perfect for your network marketing business!

Do you see the power with your own personal “Networkmarketing Builder” for your networking business and Associates?

Another very successful strategy is to coop your lead generation and put a system in place to divide up your leads into files and send them to your associates. Using the “Networkmarketing Builder” and participating in your coop lead generation system your downline has access to the perfect downline building system. They import their leads and start building their business right away.

The Industry is growing faster than any other time in our history but competition is fierce….


Imagine providing the marketing tool that almost guarantees your new and existing Networkmarketing recruit’s success. You can help them automate their follow up and lead management. This insures you and your downline are doing a TON of work, in just minutes a day.

They can import yours or the company’s pre selected messages right into the “Networkmarketing Builder” to grow their new business and yours. The “Networkmarketing Builder” automatically gets your new partner started off right and started off fast!

Don’t forget you earn commission on every order your downline and customers sell as well. The power of duplication at your fingertips. Your new recruits just plug their new and old prospects into their software and off they go sponsoring faster than ever.

Not only can it follow up with hundreds, even thousands of your prospects in a few minutes per day, but you can also …

<1> Send a training series over 12 months or more keeping your downline informed and motivated

<2>Advertise and mail a free “Networkmarketing training series.” Of course your information covers the benefits of your products and opportunity all right in the same series.

<3> Mail a “getting started fast” training series to all your new recruits.

Let’s review how much time you’re spending on your mail communication. Use minutes or hours in each blank.

1) Keeping customers posted on specials and new products per day_________

2) Following up with prospects requesting more information per day_________

3) Keeping track of your contacts and e-mail communication per day_________

4) Introducing a new product to your contact database per day_________

5) Motivating and training your employees and associates per day_________

6) Educating your customers and prospects per day_________

Total hours spent per day on these activities? >>>__________

Your cost ($$$$) ? _________

A “Networkmarketing Builder” affords you the opportunity to do much of this communication in minutes, not hours.


More info’s and free registrations (restricted to  pros), please join our live seminar


How To Build a Duplicating Downline

Regardless the controversy that the term Multi-Level Marketing (MLM) or Network Marketing brings to mind when mentioned in a conversation, the success of such an industry cannot be denied at the moment.

The long existence of multitudes of MLM organizations is a wonderful indicator that network marketing is here to stay and flourish. As such, additional people are trying to join the bandwagon, building their own MLM .

But, a lot of people are completely misguided or misinformed resulting into the collapse of several network marketing businesses. True that it is difficult to maintain multi-level marketing that could proliferate well, but undoubtedly there is one key component for a network marketing organization’s success, and that is a duplicating downline.

Most people do not know how to build a duplicating downline, but hopefully with the tips to be presented, one may be able to gather a well generating force that almost immediately translate into a productive MLM business.

Multi-level marketing certainly entails leadership, specifically when building a downline. Since building a downline is only another designation for the recruitment process, great people management skills is important in order for the downline to operate well, and thus duplicate.

A lot of people think that network marketing is a self-generating business, but if that was the case, then no MLM organization would have had failed. Downlines certainly not duplicate on their own, even if the product being marketed is perfect. The people in the downline are to be trained and mentored well or else the business would take no direction and would lastly fall flat.

The person on top of the downline may be able to sign multitudes, but that does not guarantee duplication. Without a clear direction, the network would not expand towards success, but instead be paralyzed. The ones on top may easily put the blame on the ones at the bottom, but who recruited the people down there anyway’ Managing a multi-level marketing organization entails a lot of generosity and selflessness.

Duplicability is after all not just the expansion of people in number, but the duplication of the success throughout all the people in the downline.

It is a sad fact in human life that a lot of people think only for themselves. The people on top could think only of their success and see the ones under as nothing but machines to propagate the success. But that cannot happen in multi-level marketing.

In order for the top to succeed, the bottom should be able to succeed as well. When building a downline, one should have a mindset that allows the success to trickle downwards, and not just to remain on top.

The founder of the network marketing organization should be very conscious that what he or she was able to do, the people in the downline could do perfectly as well. There should be no secrets within the organization for the downline to duplicate.

The topline should be able to share and teach the downline the same philosophies and techniques so that the success of the top could be replicated by people in the downline.

Building a duplicating downline actually means duplicating one’s self. This means that when building a downline, one does not just inform people how to sell, rather, one influences or even infects others with one whole self, well at least just the business component of one’s self.

When building a downline, one has to transmit the psyche of the top to the bottom, the bottom should be able to act in the same way as the ones on top.The downline ultimately becomes one with their organizer or founder, they should be able to share the same dreams, anxieties and hopes so that the success that the ones on top experienced would be replicated by the ones on the bottom.

This speaks a lot about the recruitment process itself. True that is hard to enlist exact copies of the founder, but one has to carefully enjoin individuals who have the capacity to act and think in the same wavelength as the recruiter.

In this light, the leader of a network marketing organization should reflect and see how the connection with the downline, or the prospective downline is. First one has to be sure if the people in the downline could relate with the leader and vice-versa. Duplication is unachievable without proper relation. Second, the leader should act in a way that is not so alienating to the downline, otherwise they might think too highly of the leader that they might assume they would never be able to be like him or her.

Again a duplicating downline should have a duplicable top. With this in mind, building a duplicability can be ensured as well as the success of the business.

More info’s and free registrations (restricted to  pros), please join our live seminar


Business Networking and Marketing Ups and Downs

The last couple of days have been beautiful, the weather near perfect and some of us are suffering from spring fever while others are simply struggling with the pollen levels. This time of the year reminds me that summer is coming and things are about to slow down ñ in networking. I would like to take just a moment and discuss this trend and what I believe may be the cause of it.

Letís begin in the fall. At this time of the year we are working feverishly trying to procure new business because we realize that around the holidays things will slow down. As December draws near, some of us become preoccupied with things like parties and shopping and our attention turns from building our business. Others find it increasingly difficult to make contact as people begin long vacations.

Then the holidays pass. We put our marketing and networking efforts into high gear, going to several meetings a week, trying to get things cranked up again. The result is increased business and increased profits. Have you ever noticed that in the early part of February that things begin to pick up almost at a maddening pace? When this occurs, unless we are prepared for growth, we start to back off on our promotions as we scramble to complete the work that has been generated by our marketing efforts.

In effect, we stop networking. We lose contact with those we have been making and asking for referrals, and they begin to feel as if we are not interested in them any longer. When this happens, they may look for someone else to refer when that target prospect comes along.

By early to mid summer, we are starting to crawl out from under the workload and we again look for opportunities. Unfortunately, the vacations have started again as children are released from school for the summer. Thus it is very difficult once again to find the contacts that were out there just before our business picked up again late last winter.

By mid August, school is back in session and people are coming back out into the networking world again. Of course we are seeing some of the same people that were there before, but there are also a lot of new faces as well. Because we had slacked off from our promotion efforts, we were not there to greet the new faces as they started their new business. So the people who have a balanced networking and marketing strategy are there to greet them.

These are the people who have businesses that seem to be growing. They have a marketing and networking plan that is consistent year round. When many businesses are experiencing that new business rush in the spring, these business owners are ready to absorb the new business with new employees or temporary help. They realize that to maintain growth means to be ready for any upswing in the economy that could propel their business to the next level.

So how do we accomplish this? First plan for growth. Have a system ready for when you have more business than you can handle so that there is help you can call. This is managed by building relationships with temp agencies, headhunters, and placement firms. Hire people on a contractor basis if necessary. This saves money on benefits and salaries when thing are a bit slower. It also reduces the amount of paperwork when it comes to payroll processing and taxes.

Next, develop a plan for networking that is manageable. Set a goal for the amount of meetings that you would attend when business is just OK and stick to it when business gets better. Attend functions year round, even during the holiday seasons.

Plan vacations when necessary, but donít assume that everyone is going on vacation simply because it is summer. Most people have to accommodate the schedules of others and entire companies usually do not go on vacation at the same time. Notice that larger corporations always have staff on hand to do business while an employee is on vacation. Also take note that large corporations do not stop promoting just because it is the month of July or December. They are consistent year round.

The lesson here is that, if you want to grow into a large company, take a look at what large companies do. Emulate them if they are successful and you may be able to duplicate their success. You must be constantly marketing, networking and promoting to ensure consistent business year round. If you decide to slack off now because business is good, I guarantee that when autumn comes you will be working twice as hard to get things going again. If, on the other hand, you keep on consistently marketing the way you did when times were slow, you should be able to experience the growth of both your company and your bank account during the entire year.


For more information, please join our live seminar


Are You Shooting Yourself In The Foot?

Have you ever been at a networking function talking to someone when during the conversation you felt very self-conscious trying to say the right thing? Were you afraid that maybe if you said the wrong thing the person might not find you likeable, and therefore not want to do business with you? If you have, I am about to tell you why you should not worry about it. Like the obnoxious song “Don’t Worry – Be Happy” from years ago, I want to share with you the reason why being careful about what we say works against us in the networking environment.

Our goal in business networking should be to establish new relationships and through the process of follow-up develop them over time. As with any relationship, being honest plays a very important role in that development.

When we meet someone for the first time, we want to make a good impression. Often we put on our “party face” so that we do. This can often cause us problems that we do not expect. One problem is that when we try to appear to be something that we really do not feel inside of us, we often have a fear that we are going to be “discovered”. This fear causes us to feel uncomfortable about the situation and though we may be smiling, we are really cringing inside.

Most people worry that if they just be who they are, that no one can accept them. I argue that if we do not just be ourselves, sooner or later who we really are will slip out and then we will have to deal with the consequences of being discovered. This then leads to a feeling of distrust between people.

Have you ever been in a relationship with a person of the opposite sex where you did not tell them something important early on and later had to reveal it or even worse it was revealed by accident? It leads for difficult times after that and a lot of shuffling and apologizing.

In my opinion, it is better to risk being who I am up front. To let people know exactly how I feel. People, for the most part, have a forgiving nature. They actually want to forgive. If you make a mistake and say something that can be potentially embarrassing, you can always apologize for it and be forgiven. But if you say something that is not necessarily true and are discovered later, your credibility may be permanently damaged.

If you go into a networking environment prepared to be relaxed and genuine, you will find that it is a lot more fun to be there. If you have a plan of action to really get to know people, you will be much more productive in a shorter amount of time. People will feel comfortable talking to you and you to them. In an environment of truth, more people will want to do business with you and to be around you.

Authentic enthusiasm is contagious. You will always appear to be more attractive when you are excited about what you are doing. When you are not worried about making mistakes, you will appear to be happier. Being happy about the situation will help you to smile more, and the smiling face is a natural human attractor.

So next time you attend a networking function, just be yourself. Your results will improve and you will feel better when you leave to go home. Over time, the difference will be measurable in more ways than just your income. You will find that you have more friends than you had ever imagined possible. When it comes time for the referral, your friend will remember you because friends really do refer friends.


For more information, please join our live seminar


How to Test Niche Markets

Looking to start making money from a new blog or website? Often the best way to do this is to create a product or to sell an affiliate product – and often the most popular type of product for marketers is a digital product.

Digital products include eBooks, online courses, reports and other files and software. The great thing about these is that they have no overheads, no delivery and no storage costs; all of which means you can start making money and keeping the profit as soon as you have an audience. There’s no manufacturing to consider and you won’t need to hire a warehouse.

But while this might sound like a license to print money, it’s important to consider the amount of work involved in creating a website or blog and building a big audience for it. The very real danger here to consider is that you could spend years creating a website and building it up, only to then find that you can’t make any money from it anyway!

The brilliance behind this is that it lets you start testing your niche right away, before you’ve invested lots of time creating your own niche or building up your audience. This is what you call ‘verifying’ your business model, before you spend time and money creating it.

How to Get Started

To get started, you can find things to sell and sell them however you wish. What you’re then going to do is set up a landing page and try running Facebook ad campaigns to direct some relevant traffic there.

A good  eBook should only set you back a few hundred dollars at most and you will be able to recoup this over time. Why not create a few landing pages with a few different products to test which markets are ‘hot’ before you spend lots of time and money creating your own audience?

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The Top Types of Website/Blog You Hadn’t Considered Creating

If you’re planning on creating a website or a blog, then there’s a good chance you’re considering one of the major niches like ‘fitness’, ‘making money’ or ‘dating’.

The only problem is, these ‘big’ types of blogs are very overcrowded and if you create a new site in that niche you’re going to be going up against a lot of already established competition.

So the question is: how do you stand out with something completely new? And what other types of blog are there that you hadn’t considered?

Instead of going with a very generic and very derivative topic, why not try making something entirely new so that you will be more memorable for your visitors and so that you’ll be able to monetize in more creative ways? Read on and we’ll take a look at some of the top types of website and blog that you perhaps hadn’t already considered…

Fan Sites

Creating a fan site is a great strategy for a number of reasons. For starters, there doesn’t tend to be that much competition – particularly when compared with the bigger niches. At the same time, creating a fan site means you’ll be creating content for a highly committed and passionate audience that likely has a strong community. Head over to the ‘Doctor Who’ Google+ pages and you will see there are people there ready to eat up new content.

Career Content

Don’t have a hobby or interest? You probably at least have a job and probably that job is something that many other people share. There’s all kinds of information you can create in this field!


You can create a lot of novel type of content in the education niche. This can range from teaching other adults a new topic as you learn it, to providing research materials for students. Or why not go one step further and create a website for children? Do bear in mind though, that this will mean selling to the parents rather than the children themselves.


Not every website has to be serious! While it’s harder in some respects, you can potentially be very successful with a website that’s funny or that publishes fiction. Just look at things like XKCD!

Broad Niches

A niche can also be broad enough to encompass multiple other niches. Think of magazines like ‘Men’s Health’ or ‘Wired’. These focus on a lifestyle rather than a strict niche and cover lots of topics together as a result.

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Learn to Master Your Niche Research Skills

If you want to succeed in any given niche, then you need to offer something different that the competition isn’t already offering. This is how you stand out as different and memorable and this is how you make links ‘clickable’ and sharable.

But coming up with new content is hard. Especially in a crowded niche where there are thousands of new articles published every day!

Moreover, you’re going to have to do your research if you want to appear accurate, reliable and trustworthy too. So how do you go about mastering your research skills so that you can really stand out? You read on, that’s how!

Your Inspiration

The more information you take in, the more inspiration you put out. Without meaning to get too philosophical here, most psychologists now agree that there’s no such thing as a truly ‘original’ idea. Instead, our ideas are created when we combine different ideas we already had.

So the more information you are taking in on a regular basis, the more bits of data you will have available to recombine into something brand new.

And this shouldn’t just mean reading on the topics that you’re writing about either. Reading on different topics is also important as this way you can bring related knowledge in from other fields or combine subjects in order to come up with something completely new.

What’s more, reading other blogs and websites can give you ideas for structuring articles or spinning them that you can apply to your own work in new ways. Like that article on how to dress like a bodybuilder? How about taking it and applying it to your own niche for an article on ‘how to dress like an entrepreneur’?

Great places to get ideas and material then include:

  • Websites
  • Blogs
  • Magazines
  • Books
  • TV

Subscribe to some RSS feeds and keep reading!

Looking for News

It’s also important to try and stay up-to-date by following the latest news and developments. This sometimes means going straight to the source, which can mean reading journal studies (look for them on Google Scholar) or looking at press releases (you can find sites that collect and publish these).

Taking it Further

The truly unique and interesting stuff though comes when you start going deeper and really researching into your topic. Often this begins with asking the right questions. When you next read an article telling you about a new discovery for instance, ask why that’s true. Why does that new workout routine work so well? And what if you were to turn it up a notch or introduce a new element?

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The Biggest Impacts of Choosing a Niche

When you pick the niche for your new site, you are actually picking much more than just a niche. This decision isn’t just going to affect what you’re writing about for the lifetime of your new business – it’s also going to impact very nature of your business model and the very fabric of your website…

It can’t be overstated just how important this is for the eventual success of your blog as a whole. So to demonstrate just what a profound impact this one decision will make, read on to see some of the top areas affected by your choice…

The Look

When you choose a niche, this will almost certainly impact the design of your logo. In turn, this is likely to spill over into the look of your site if you want to strengthen your brand identity. As a result, your web design will be heavily influenced by your choice of subject matter – which is why football sites tend to be green and technology sites tend to be white/blue/silver.

The Tone

The niche you choose is also going to dictate the tone of your site and the ‘voice’ you use. A website on lifestyle for instance might have a colloquial and ‘fun’ tone of voice, as though you are speaking directly to your audience. On the other hand though, a website on finance or on medicine is going to sound a lot more professional with far more terminology.

Your Audience

This is one of the biggest ways your niche will influence your business model: once you choose your topic, you will also have decided on the type of person who is likely to read your content. In turn, this will influence the types of interactions you have on your site, the amount of loyalty your audience displays and even their disposable income.

Monetization Options

The way you monetize your website will depend on which products and adverts are available. If you’re in the ‘make money’ niche for instance, you’ll find there are tons of eBooks and courses being sold on the topic and that people are willing to spend a lot of money here, viewing it as an investment.

But on the other hand, if you’re writing about your favourite TV show, there won’t be many things you can sell without facing copyright issues – which means you’ll likely make most of your money through Amazon sales.


How to Use Pen Names to Penetrate Multiple Niches

Choosing a niche is one of the most important things you have to do when you first set out to create a blog. A niche doesn’t just impact on what you’ll be writing: it impacts your target demographic (your audience), your web design, your earning potential, the types of products and adverts you can earn from and much more.

If you get your niche right from the start, you’ll find you can quickly rise to prominence as one of the top bloggers and start earning a lot of stable income. Get it wrong and you might find that you struggle to get noticed, or that there’s no money to be made even when you start making progress.

So instead of stressing about it and letting this decision stall your progress… why not just enter multiple niches right from the start?

The Benefits of Entering More Than One Niche

There are plenty of very good reasons to try entering more than one niche and this is something that can help any blogger.

For starters, being in more than one niche is fun. It means you aren’t constantly writing content on the same topic and you won’t find you get bored of your ‘day job’ too quickly.

What’s more, being in multiple niches at once gives you resilience. In business terms, ‘resilience’ basically means that your business model is stable enough that a single thing going wrong won’t be devastating for your company. In other words, if you’re in more than one niche, it doesn’t matter if one of your websites – or even one of those industries – stops being profitable.

And on top of all this, with multiple niches you will have multiple different audiences and multiple different opportunities to start making money online.

Using a Pen Name

So how do you enter into these different niches?

One thing that can help is having more than one pen name to use on the web. Why? Because that way, your efforts in one area won’t negatively impact your efforts in another.

Having multiple blogs all on different subjects and using the same name could look as though you’re a ‘Jack of All Trades’ and expert at none. It could appear as though you’re just interested in making money rather than having a real passion for what you’re writing about. Finally, it prevents you from referencing or linking to your other blogs without it appearing biased.

So come up with a few names and enjoy writing on multiple subjects simultaneously!


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