Tag: advertisement

 
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Myths about Selling

Your online commercializing conflict will include a number of dissimilar methods in different arenas of the Internet. You may have a web site, use an auto responder, post classified ads, post articles, place banner advertisings, sponsor lists and newssheets, circulate press handouts, and much more. Keep in mind, though, that when you are first commencing, it is vital that you concentrate on one facet of your merchandising crusade at a time and elevate it to its fullest degree before proceeding on to the next.

It is more effective to slowly become profitable by concentrating on one event at a time, than to hardly be gainful because you are attacking all of the events halfhearted.

Broaden and spend little sums of money on advertisement for the first time. If you apply a conservative approach, you will not be exhausted financially if an ad doesnít return the sales you were going for. Just keep trying out advertisements as your fund permits until you discover the one that works most effective; then you can roll it out and be positive that you are going to earn money rather than lose it!

If you have a lot of contest, state that you will respect all of your competitionsí vouchers and/or rebates; use “theirî advertisement to your advantage.

An antique problem in business sector is accumulating final payment for services delivered. As a business possessor, you need to be tended for “difficultî customers and “moochesî by exercising such matters as

In your contract or sales arrangements, state the interest rates and late fees that will be assessed if payment is not received within 30 days of completion.

Compose form letters to be used for accumulating the remainder. There should be three letters in total — one after the payment is ten days late, another after twenty days, and a third that lets the client know that youíll be turning their account over to a collection authority (or taking them to small claims court).

The third letter should not be sent until 45 days after the payment is late. And of course, never bluff. If you say you will turn it over to a collection agency, do so.

The best way to protect yourself is to take payment thru credit card. State to your customer that you will bill their credit card one third of the entire cost as an initial down payment, another third just after you have passed the 50% closing period, and the final third on delivery. Or use the two-payment system – half at the introduction of the task and the balance upon completion.

One more thing. You are free to use this article on your website provided that it stays unaltered and the links in the resourcebox is live, search-engine friendly links.

DO NOT STEAL. IT IS NOT WORTH IT.

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dvertise to millions -#6- Multiple marketing techniques.

Introduction:

This is a series of articles about marketing and advertising. There are different ways you can reach an audience of millions of individuals all around the world. I show you on this series how to implement profitable strategies in your marketing career.

It has been said that “what matters is not what you sell but how you promote it.” So, the secret to success lays within your marketing techniques. That’s why it is very important for business owners to develop skills which allow them to increase the sales of their products.

One of the most important skills you must have is the ability to reach a lot of people quickly. To do this you need to realize how powerful media is an how it can drastically increase your revenues.
– Newspaper ads –

Americans read their newspapers a lot, that’s a fact. Check the statistics and you will realize that the newspaper have always being a good place to advertise. Depending on the kind of products or services that you sell you could use the American’s newspapers to generate new sources of income for your business.

It doesn’t matter whether you live in the USA or not. For example if you own an international e-business this could bring you good profits. I think this is another way you can diversify your marketing strategies.

There is a website called Nationwide Newspapers https://www.nationwideadvertising.com/, which allow you to post your ad in thousands and even millions of papers all around the country for a low fee. Imagine how much publicity you can get from that! You choose your budget and everything. They have different advertising packages to suit different business needs.

Whatever you choose to market, always use powerful phrases in your messages. The most effective ads are brief but they have the ability to act upon the feelings of the readers. Motivate them, intrigue them, make them feel the heat. Always remember that short phrases with a strong emotional impact are the most effective ones.
– Highway billboards –

If you want to advertise outdoor some companies may help you with this project like for example https://www.billboard-ads.com/. Keep in mind that this is an expensive type of advertisement. To rent an ad space on a well populated area will usually cost you a few thousand dollars per month.

On the other hand, I think the best choice you have is to buy a piece of land in or near a mayor highway and set everything up by yourself. Learn about the laws and regulations in your specific state. Probably the most important agency you will have to contact is your state Department of Transportation.

Visit https://www.tdot.state.tn.us/links.htm to find your state agency. They can give you specific information about this subject. Basically you will have to fill out an application where you affirm that you own the land where the billboard will be placed and you will pay an annual fee which may range from $100 to $500 depending on the state you live. To have someone design and create the ad for you will cost you $1,000 to $3,000. That’s a one time fee you will pay.

How much publicity can you get from this? A lot! But it all depends on your ad’s location. If your ad is next to a highway with a high traffic volume, let’s say that on average 45,000 different drivers travels through said highway everyday, then there will be more than a million individuals watching it every month.

That’s a lot, but to be honest with you, this kind of advertisement works better for local businesses like nearby restaurants or real estate Companies than for other kinds of businesses. Also transnational corporations with a large advertising budget, which would like to build reputation would want to have many billboard ads across the nation.

Small business owners usually prefer to market their products using other less expensive techniques. Anyway, I included this information here because I thought some of you would like to read about it. After all this is another way you can reach a vast amount of individuals in an everyday basis.
– TV Commercials –

To advertise on television will have a powerful impact on your business revenues. Different factors will determine how much this marketing strategy will cost you. For example the price vary depending on the channels you choose, how often you will advertise, etc.

There are some Companies which can help you reach your clients easily. I think the two most popular are https://www.nationaltvspots.com/ and https://www.metromarkcorp.com/. In National TV Spots some marketing packages start as low as $26 for a 30 seconds spot. This is other way to diversify your marketing techniques.

– Magazine Ads –

You can advertise on magazines and save up to 80% off the regular price. There is a company called Media Bids – https://www.mediabids.com, which allow you to meet other marketers as well as to choose among different marketing packages available. The service is free. You only pay for an ad if you choose to make a purchase.

As you can see, these techniques can increase your exposure and help you get more clients. You can read about other effective marketing techniques from my other articles on this series.

More info’s and free registrations (restricted to  pros), please join our live seminar

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Advertise to millions -#2- Classified ads, e-zine promotion, safe lists.

Introduction:

This is a series of articles about marketing and advertising. There are different ways you can reach an audience of millions of individuals all around the world. I show you on this series how to implement profitable strategies in your marketing career.

It has been said that “what matters is not what you sell but how you promote it.” So, the secret to success lays within your marketing techniques. That’s why it is very important for business owners to develop skills which allow them to increase the sales of their products.

One of the most important skills you must have is the ability to reach a lot of people quickly. To do this you need to realize how powerful media is an how it can drastically increase your revenues.
– Classified ads –

Free classified ads are another way you can advertise online at no cost to you. They represent on the Internet what a newspaper ad represents on the streets. You can post ads to thousands of web sites and reach millions of internet users.

The drawback of this strategy is that it is time consuming, but once you get used to it you will realize which are the easier ad sections to post to and the most effective ones. It may take some time though before you discover those that fit you well.
You can post your ads to the following websites:

https://classifieds.excite.com/

https://finditclassifieds.com

https://washingtonpost.com

Among others.

– E-zine promotion –

You can post an add to a vast amount of individuals by submitting it to many different e-zines at once. This is simple and free. Just go to https://www.subscribeme.net/ read the information they provide for you there and complete their form.

Your ad will be displayed in hundreds of e-zines all over the Internet. There is a combined amount of more than 1,000,000 subscribers at those web sites, so you will gain a lot of exposure from them.

I think it is better if you use an alternate e-mail address for this purpose. You can get a free email address from Yahoo. When I joined the list I received many messages every day.

This technique could bring you additional traffic. The only problem I see is that most other individuals also join the list to advertise to other people as you do. So, the goal of most subscribers is to sell products, not to buy them.

I think though it is a good way to diversify your trading strategies. You could give it a try and see if it works for you. Remember to use an alternate email address and read their terms and conditions first.
– Safe lists –

Safe lists are lists of e-mail addresses from people who have requested to receive messages and information about a specific topic. As you probably already know to deliver comments or advertisement via e-mail to others without their consent or authorization is called spamming and is illegal.

Also if you spam others do not expect to receive a reasonable response rate from them. What do I mean? I mean that you can send a message to millions of individuals, but if they are not interested in what you are selling and they didn’t requested that information from you, then you will probably make very few sales, plus you will receive a lot of complaints from hundreds of them.

Then what is the smart way to advertise using e-mail addresses? The answer is safe lists. Think about it. This people are looking for information related to the products or services you are selling. Many of them are even getting paid to read your messages. This technique is also called advertising to targeted opt-in mailing lists. You can create your own list of subscribers.

You can join Yahoo groups https://groups.yahoo.com/ or Google groups https://groups.google.com/ and start your own newsletter. The way you get subscribers is by posting valuable information there that your visitors would like to read. You can also join any of the companies bellow:

Bravenet
https://www.bravenet.com/

Topica
https://www.topica.com/

Zinester
https://www.zinester.com/

Your mailing list provider
https://www.yourmailinglistprovider.com/

Coollist
https://www.coollist.com/

Now, keep in mind that building your own list of subscribers takes time. Some people prefer to pay others for the privilege of advertising on their lists. For example, www.e-mailpaysu.com offer you the opportunity to advertise to their subscribers for a fee. This is just an example. There are many other companies like these on the Internet today and their prices vary.

As you can see, this techniques can increase your exposure and help you get more clients. You can read about other effective marketing techniques from my other articles on this series.

 

More info’s and free registrations (restricted to  pros), please join our live seminar

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Advertise to millions -#1- Write articles

Introduction:

This is a series of articles about marketing and advertising. There are different ways you can reach an audience of millions of individuals all around the world. I show you on this series how to implement profitable strategies in your marketing career.

It has been said that “what matters is not what you sell but how you promote it.” So, the secret to success lays within your marketing techniques. That’s why it is very important for business owners to develop skills which allow them to increase the sales of their products.

One of the most important skills you must have is the ability to reach a lot of people quickly. To do this you need to realize how powerful media is an how it can drastically increase your revenues.
” Write Articles;

Writing articles is one of the easiest and most effective methods used to advertise on the Internet today. This technique works as follows… You need to write a short one page or one and a half page article and submit it to article banks. Then web masters and online publishers will copy it and paste it on their web sites, newsletters, e-zines, etc.

At the bottom of each article you will attach a small biography about yourself which is called the author’s resource box. That will be your ad containing your contact info, which could be your name, phone number, e-mail address or web site URL.

Why and how does it work? It works because web masters, affiliates, online marketers and publishers need valuable content to attract visitors to their web sites. Then they go to article banks and borrow free content (the articles) from people like you who provide said content for free.

That way they profit from your efforts and you profit from theirs because when their visitors go to their web sites and read your article many of them will contact you when they read your ad at the bottom. So publishers get free content while you get free publicity. The middle guys are the article banks which also benefit from this activity. It is a win-win situation for everyone.

Now, I will explain how this technique can increase your exposure exponentially. Some of the web sites bellow have as many as 15,000 publishers per site. So let’s say that you submit to 10 sites and on average 500 publishers per site are interested in your article within approximately one month.

If that’s the case (which is probable), then your article will be published on about 5,000 different web sites (500 publishers ◊ 10 article banks = 5,000 web pages). Do you understand what it means to have thousands of pages linking to you?

Let’s say that those 5,000 web sites receive on average 1000 visitors per month each. That would be 5,000,000 potential prospects that can now come across your products or services each and every month. To be realistic though, not all of the visitors will find your articles. Not all of the publishers will publish what you write. And this process doesn’t happen overnight. It takes some time.

On the other hand, this is one of the best methods if not the best one you can use to increase your exposure on the Internet. It is free, easy and doesn’t consume too much time. Ask any Online Marketing Guru and you will find out that they will have a similar opinion.

If you write a few articles and submit them to 10 of the best e-zines, you could be receiving thousands of new visitors per month within a few months. Keep in mind that the more you write and submit the more visitors you will receive. If you write just one article and submit it to one web site only, it won’t bring you many clients.

This is a numbers game. It is a Mathematical thing. I really like this technique because it makes my publicity grow exponentially. You make an effort once and it multiplies for many years into the future. You place your articles on a few web sites and they stay there forever.

New publishers find them every month. So it grows exponentially. It reproduces itself like a virus. This is what it is called viral marketing and it really works. You might need to have some patience because it may take some time before you start reaping the rewards from this activity, but it is really worth it! If you do this your articles will work for you as your sale agents announcing your products and services to the world.

For example, I wrote once three articles and submitted them to www.goarticles.com. Three days later I checked them out on that web site to see how they were doing. I was amazed to discover that one of the articles had been downloaded by 100 people already. How come? I had submitted it there only three days before.

That’s for you to have an idea how many people out there are desperately seeking fresh new content for their web sites. The other two had been downloaded about 40 to 50 times. Two weeks later my best performing article had been downloaded 197 times. Could you believe it? Try it an see the results for yourself.

This will definitely increase your exposure because you don’t only receive new visitors from the publishers’ web sites but also your search engine rankings increase, which makes you receive more potential clients from search engines too.

If you don’t like to write then you can hire a ghost writer and have him/her write the articles for you. Go to www.getafreelancer.com and post a project on that web site. Freelancers will bid on your project and you will be able to choose the one that will work for you. One page articles may cost you from $10 to $20 each and can bring you many benefits as stated above.

You can submit your articles to thousands of free article banks, but submitting them to about 15 or 20 will be OK. I think you should not skip the most popular ones, those with several thousands publishers like www.articlecity.com, www.goarticles.com, www.ezinearticles.com. Just make sure you read the authors’ bylines first.

If you don’t want to do this manually you can join www.thephantomwriters.com. They claim to have a list of more than 12,000 publishers to which they submit your articles to periodically. The drawback of this technique is that they charge a fee, while the web sites mentioned above are free to join.

As you can see, this technique can increase your exposure and help you get more clients. You can read about other effective marketing techniques from my other articles on this series.