Tag: internet

 
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Social Bookmark Traffic – Is It Useful?

In the very recent past, a friend of mine [Kate] was lucky enough to get her website listed (bookmarked) on Digg, a very popular social bookmark site. With her permission, I was given an excellent chance to overlook and analyze the traffic generated from these types of sites. Read on to discover the pro’s and con’s of social media site traffic, and how it could be utilised in your own website or online marketing efforts.

Firstly, it should be said that any sort of internet traffic, should not be considered useless. Visitors to your site should all be welcomed, as any visitor is a good thing. In saying that, however, it should be noted that traffic in all its greatness, is not created equally. Great differences become apparent when you start to analyze its source. The purpose of this article, is to take a much closer look at the traffic generated from social bookmarking, from the perspective of internet marketing.

Unless you’ve been living under a rock for the past 2 years, you’d notice a very big trend on the web–social bookmark and media websites have become “all that” on the web. Slashdot, Stumbleupon, Digg; any of these popular sites sound familiar?

This is where a lot of social bookmark traffic will originate from. In essence, these sites are driven and “controlled” by the users. Users or members choose which content they want to bookmark, and this will lead into viewing and discussing of said bookmarked content. Sites such as these are immensely popular, and flow traffic that the average website owner can only ever imagine having. Thats a lot of traffic, isn’t it? But is it really useful?

All this traffic and hype must be a good thing, right? But is it really worth your time? Should you integrate active promotion to these types of social media websites? What about concentrating all your online marketing strategies on these types of sites? The question more at point is, what are the real pro’s and con’s of getting your website listed on the front page of sites like Stumbleupon or Digg?

As a website owner myself, I wanted answers, and I wanted them quickly. In addition, I wondered if utilising these sites could benefit me; i.e, could they help me generate more income online?

Recently, my friends listing on Digg enabled me to have a upclose look at these sites, and the effects they brought to a website owner. This was a chance for a first-hand, upclose study; I was not about to pass this up.

However, this didn’t happen by chance. Kate took the action of placing the free “Addthis.com” bookmark to all her pages. You can also do this quite easily. Using this simple bookmark “button”, you can start to attract these sites. However, be warned; a site featured on the front page of social media sites can almost instantly generate 100,000’s of visitors to your website; this in essence is enough traffic that it may overload your server. Not good!

So be careful; active promotion to these social bookmark sites should only be taken upon if your servers or web hosting company can withstand the sudden influx of traffic.

With Kate’s permission, I utilised Google Analytics and started to analyze these types of visitors and social bookmark traffic generated. Interestingly enough, some very important factors were realised. The Majority of this traffic will:

– Simply bounce back.
– Very few visitors will stay on your site; even for a short period of time.
– Very few visitors will actually go into the depths of your site.
– If you have a newsletter or similar, you’ll notice that very few sign-up for these.
– If you utilise any type of marketing follow-ups, etc, very few will enter.

(In saying this, an unknown variable is the content of your site. Is it well written? Does it perform well? Is it useful or attractive to the visitor?)

Traffic from these sites does pose a very common problem, however; its temporary traffic, to say the least. The mass amount of traffic generated will usually only last a few days at most, that is, until your listing or bookmark is removed from the front page. Most of these visitors will rarely remain on your website for long, and the majority leave within seconds. In saying that, you may have a few sign-up’s to your newsletter or Ezine, or visitors that explore your site. But keep in mind, this number will not be very high.

Social media site traffic can be likened to customers in the drive-thru sections of fast food restaurants; they come and go as quick as they came. The visitors will basically view your content, and before you know it, have already left, surfing back to the main site to venture onto the next item or listing. Social bookmark traffic will always behave differently, to a large extent, when compared to organic search engine traffic, or your newsletter traffic, for instance. Very differently.

Visitors from Kate’s article posts will generally add up to 50 to a 100 new sign-ups a day; much different when compared to social bookmark traffic. In addition, readers and visitors to her articles are actually interested in her content, and therefore have been previously exposed to similiar content upon reaching her website. So in this case, there was no comparison.

The choice of traffic will always lay in the visitors generated from search engines, atleast when comparing to the traffic from social bookmarking sites. A question still remains, however– is social bookmark traffic really all that useless?

Firstly, as previously mentioned, you need to remember that no traffic should be considered useless. Any type of visitor to your website should be counted as a good thing. Any website owner should realise that getting traffic and visitors to your website is a must; otherwise its game over.

When someone searches for a particular term in a search engine, and they end up at your website, this means that your visitor is there because you have what they’re looking for. This type of traffic is essential to your website. Visitors like these are considered to be “targeted traffic”; that is, they’re more likely to read your pitch-page, overlook your information, sign-up to a newsletter, or even buy a product. Additionally, they may also become repeat visitors. Traffic like this is ideal. These are the types of visitors you really want.

However, its not all bad news. Social media or bookmark sites do have a bright side.

How would you like the possibility of your website gaining exposure to millions of people? Sounds good, doesn’t it? Even though you may not get sales, for instance, this traffic can assist in getting your websites name out there; branding it, creating a buzz.

If your website appeals to a more mass market, then you are even more in luck. Social bookmark traffic in this case can be an excellent source of traffic and visitors.

Social sites such as these also have another added bonus; gaining a link on high PR7 and PR8 websites, with high traffic flow, can’t hurt your search engine rankings. After your website is featured on a social media site such as Digg, your link can also appear on a large number of secondary websites on the web, as much as 1000 or more. Much of this traffic will also be using the Firefox web browser, which is embedded with the Alexa toolbar– what does this do for you? Your Alexa traffic rank will be improved. As much as 50% of the visitors hitting Kate’s website we’re running the Firefox browser.

Something worth pointing out, is that the traffic generated from Stumbleupon was much different. Longer stay durations were the common thing in this traffic, that is, this traffic behaved more like organic traffic. This could possibly be attributed to the fact that Stumbleupon is a higher quality site, and this was reflected from the higher quality of the visitors originating from there. This also made me come to the realisation that not all social media/bookmark traffic can be measured with the same stick. This experience also pointed me out to something important; the content featured on Kate’s website is geared towards targeted visitors from search engines and articles, and is generally not suited to the mainstream net-surfer.

An idea to better take advantage of this type of traffic, is to gear your website and its content to more mainstream internet users. Whether or not this enables you to achieve a greater level of success, is largely dependant on what you offer and how it is offered. Another unknown variable, unfortunately.

In the near future, I hope to gain the chance to further study social bookmark traffic, and its long-term effects on websites. In specific, the effect it would have on keyword rankings and link popularity rankings in search engines; only then can I come to any type of real judgements. However, for now, my mind is being kept open, and the idea is being tossed up as to whether social media and bookmark traffic is actually worth the time or the effort. Is the time taken away from your usual day-to-day marketing efforts worth it?

Guess there is only one way to find out, really.

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Increasing Link Popularity the Gateway to the Internet

Search engines are the gateway to the Internet; they are
the first tool that potential customers use to find the
products and services they need. This is why link
popularity is so imperative. If the customers do not find
your website, you have no possibilities of making any
sales.

You’re probably wondering what the blazes is popular about
a link! Well, in a word – plenty! Link popularity refers to
the ranking assigned to your website by the search engines,
and it determines the ranking your page gets when keywords
are entered into a search engine. So, you’re probably
wondering, how do I make my link popular?

Search engines are discretionary, giving status and ranking
to sites that have links to their pages from related,
quality sites. It’s a simple formula, but a very important
one. Google created the system, and now virtually all the
most popular search engines employ it to rank your web
pages in their indexes.

The more commonly used your keyword is, the harder it will
be to achieve link popularity, but without achieving this
step, it is almost certain your site will never rank highly
on any search engine. But don’t be discouraged; there are
tried and true ways of achieving link popularity using the
most competitive keywords.

There are a few things you should be aware of. The first is
that just linking up with a large number of other websites
will not achieve link popularity. In fact, it may have
quite the opposite effect. This is particularly true when
pertaining to websites that are nothing more than “link
farms” – pages containing line after line of indiscriminate
links. Search engines may aggressively discriminate against
your website if you are associated with a link farm, so
steer clear of them!

The next thing to bear in mind is the quality of the site
you are linking to. Never link to a page you have
reservations about your visitors seeing. The last thing you
want your website to appear as is indiscriminate and cheap.
Linking to sites of poor quality will only lessen your link
popularity, if not completely destroy it.

So let’s get to what you need to do to achieve supreme link
popularity and improve your rankings to stellar status on
all the popular search engines.

The first step, and the fastest way to get your foot in the
door, is to get a listing in a popular directory, such as
Open Directory Project and Yahoo. If your site is
business-related, you will want to be listed on Yahoo, and
despite the fact that it will cost you around $300 a year,
it will be money well spent. If your site is
non-commercial, the listing will be free, but it will take
time and follow-up to actually get it listed. Open
Directory is gives you a free listing whether you are
business-related or non-commercial, but be prepared to make
a lot of follow-up inquiries before you see your site
listed.

You are aiming to get listed in the highest level of
appropriate category, and this just takes some common
sense. For example, if your company ships Alpaca wool from
an Alpaca farm located in the middle of Nowhere, Tiny
State, do NOT submit your listing to “Retailers from
Nowhere, Tiny State.” BIG MISTAKE! All you have to do is
look a little deeper – and submit your listing to the “Fine
Alpaca Wool” category. You will not only associate yourself
with culture and quality, but you will be listed in a
national category.

The next step after you have attained directory listings is
to locate other quality sites that will increase your link
popularity. Try to find sites that are in some way related
to yours, so not only will your link popularity increase,
but your customer base may also be expanded. You want to
avoid your competitors and look for sites that are useful
to your site’s visitors. Let’s look at the Alpaca Wool site
example. Linking up to a site that sells knitting supplies
would be helpful to your visitors, and the chances of the
knitting supply site wanting to link up to your site are
also greater. By linking to a related site that will be
relevant to your website’s traffic, you are increasing both
of your site’s business prospects – and both of your sites’
link popularity.

Not all sites want to link to other sites, so you will have
to do some research when you are looking for possible
linking partners. Google is an excellent starting place for
your search. Make sure you enter keywords that you think
quality customers will also enter to find your own site.
Remember, your criteria are quality, highly ranked,
non-competing websites that have a links or resources page.
Go to these sites and objectively assess them. Look at the
quality of the product, the graphics, and the ease of use.
Then check out the other sites they are linked to, and
determine if your own site would fit in with the crowd.

When you decide you have found a good prospect, you must
set out to woo them. The first thing to do is to add a link
on your own links page to their site. This is an essential
first step; it shows good faith, and ups your chances
significantly of their reciprocity. After you have added
their link, you must contact the webmaster of their site.
Since this is almost always done by email, you want to make
sure it is immediately clear that your message is not junk
mail. This requires that you tell them right off the bat
that you have added a link to their page on your site. A
hook like this almost always insures the reader will read
on.

Next, be sure to be flattering and let them know how much
you appreciate their website. Make sure you emphasize that
you have actually visited their site, and that their site
is not just a random pick. Give them the address of your
links page, and ask them to check out the link for
themselves. It’s a good idea to mention that they will not
only benefit from the increased traffic your website will
direct their way, but you will also increase their link
popularity. Briefly, explain why link popularity is so
essential, but do this in a sentence or two so you don’t
sound like a professor! Finally, tell them you would
greatly appreciate if they would reciprocally add a link on
their own links page to your website.

Go through this process with as many appropriate sites as
you can find, bearing in mind the criteria of quality and
non-competitiveness. After you have emailed all relevant
sites, be sure to check these website frequently to see if
they have added a link to your page. Give it about a month,
and if no link appears, try another charming email. Then
give it another month, and if your site is still absent
from their links page, it’s time to remove their link from
your own links page. The only time you want to pursue a
link further than this is if you believe a site is crucial
to your link popularity and your business needs. Just
remember to keep all your communications complimentary and
cordial.

Then set up a schedule to check your ranking in search
engines frequently to see if your link popularity has
improved. This is not achievable in the blink of an eye. It
will take some time and a good deal of work. There is no
way around the labor-intensive quality of improving your
link popularity, which is why search engines regard it with
such importance.

By the way – make sure you have a beautiful, streamlined
site or you will never persuade anyone to link up to you.
Be prepared to keep plugging away at this process, as long
as it takes, until you achieve link popularity stardom!

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How to Hire the Perfect Keynote Speaker

In a perfect world, you would have an unlimited budget to hire top speakers for your next meeting or convention. Since it’s not, here are some tips on getting the most for your meeting dollar. Let me tell you about a project I worked on with the American Payroll Association that could be a model for you — or at least expand your thinking about ways to use speakers.<br><br>
APA’s Executive Director/CEO, Dan Maddux had a week of speaking and seminar slots to fill. Instead of assigning each slot to a different speaker, Dan chose to maximize the contribution of a few top people, using three of them in three different ways. That’s how Dan made 1 + 1 + 1 = 9. Three speakers used three ways equals nine slots filled. Here’s how such a move can save your organization and money and let you “trade up” to speakers you otherwise couldn’t afford.<br><br>
<b>Save on Hotels and Airfare</b><br>
Cutting the number of speakers might or might not reduce the total nights lodging needed, depending on your schedule. However, you’ll definitely save on transportation — for instance, three round-trips versus nine.<br><br>
<b>Speakers May Reduce Fee</b><br>
I can’t promise you that all speakers will do extra presentations for the same rates — they won’t. But the speaker you hired last year might have been more flexible if you had only thought to ask, “After your keynote, could you do a breakout session?” Or,” Could you emcee?” “Could you moderate a panel?” Even, “Our chairman is a bit nervous. Could you coach him on speaking?”<br><br>
Speakers may give you a better price for three consecutive days at one hotel, rather than three separate dates months apart.<br><br>
For example, for the Florida Realtors Association, I asked, “After my luncheon speech, would you like me to do a seminar on speaking skills?” They said, “Well, the agenda is already slotted in, but we’d love it if you would emcee our Top Producers’ panel, the first breakout session after lunch.”<br><br>
For the California Interment Association, I was scheduled to present a two-hour seminar after lunch. I said, “What else is going on? Would you like to me to do a spouse program?” They said, “We’ve never had one, but we’ve invited spouses for a breakfast get-together.” I added a 45-minute program that same morning. The only difference to me was that I had to go to the hotel a few hours earlier. Like most speakers, I want my clients to know I am there to serve them, not to pick up my speaking fee and run.<br><br>
<b>It’s Easier to Get Sponsors</b><br>
Trading up to big-name (or bigger-name) speakers makes it easier for you to get sponsors. Whenever people say, “We can’t afford you,” I always ask, “Do you have sponsors to help pay for your event?”<br><br>
Who would sponsor your event? Consider approaching the exhibitors at your conventions, or whoever sells to your members or who wants good PR with the people in the audience. List these “angels” prominently in the program. I always make a point of giving sponsors a good plug in my presentations. For example, after my opening story for the American Cemetery Association, I quoted the founder of my corporate sponsor, Service Corporation International. Then I gave examples to reinforce my points by reading from their newsletters, and my walk away line incorporated their name. I always let sponsor know, “Don’t worry, they won’t have any doubt who paid for me,” and make a joke about it in my speech.<br><br>
<b>Three Invaluable Bonuses</b><br>
Having speakers on hand throughout your event gives you far greater flexibility in scheduling. Continuity can establish a powerful connection between audience and speaker, getting your message across in a way that a wide variety of speakers couldn’t. Dan Maddux says, “We found that when we triple-booked those speakers, they become even more popular, really getting to know our people who always want them to stay around longer.” Continuity, during an event or from year to year, means your speakers are able to notice and volunteer to help your organization in special ways you may not have thought of.<br><br>
<b>How It Works</b><br>
Recently, 1,674 members of the American Payroll Association attended its Sixteenth Annual Congress in Nashville. Dan chose as keynote speakers Art Linkletter, Susan RoAne, Willy Jolley, Al Walker, and me, Patricia Fripp. He had little trouble getting sponsorship to help pay for these keynoters because of the success of his past conferences.<br><br>
The Congress was scheduled to start on a Monday. Dan came up with the idea of offering an extra pre-Congress program on Sunday, “For Women Only.” This isn’t as sexist as it may sound because seventy-five percent of APA’s membership is women. Dan figured that many could take advantage of cheaper Saturday night airline tickets, saving their company’s money, so they might be open to an extra day of education and fun.<br><br>
He called this extra program “Women on the Ladder to Success: Career Strategies for the Millennium,” and used six presenters. Three were from within the Association and industry, including the current president. Three were professional speakers who were also scheduled to speak during the main Congress. Each of the professionals gave two talks at this separate Sunday session. I did “Women in the Workplace, the Evolution of Career women” and “Are You a Wonder Woman or Superman in Payroll?” (In a custom-made Wonder Woman costume I had made 20 years ago. The fact I can still wear it deserves applause!) Susan RoAne spoke on “Taking Charge of Your Accomplishments” and “Women Who Make Things Happen: Traits of the Savvy and Successful.” Diane Parente’s programs were “Your Passport to Image Credibility” and “Looking Your Professional Best Without Spending a Fortune.”<br><br>
Then, at the kick-off Monday session for the full membership, Susan was the keynote speaker with “Schmooze or Loose: How to Gain the Verbal Edge.” She also presented a program for the vendors, “How to Make the Most of the Trade Show.” Diane Parente delivered a breakout session on “Image, a Powerful Tool,” and gave Dan’s Board of Directors one-on-one consultation as a bonus. (17 in all.) I delivered the Congress’s keynote speech, “Insights into Excellence,” presented a marketing seminar for the vendors, “How to Nurture Relationships Once You Leave the Trade Show,” and, as a break-out, conducted a workshop on “How to Sell Yourself and Your Ideas.”<br><br>
Having booked the Sunday before the conference, Maddux thought of a way to use his talent pool for a Speakers’ School on Saturday. Last year this program had been a success, but with a smaller audience of their speakers who talk on tax law changes, it had not justified a hiring a keynote caliber presenter to teach it.<br><br>
As I was already going to be there for several days I was excited at the prospect. I suggested we invite his association members scheduled to give programs during the congress. He also invite the APA leadership from the State chapters who have to speak at their meetings and get no formal public speaking training. As far as I am concerned the more the merrier. I charge the same whether my audience is five or 5,000. After the session I helped the President and Woman of the Year totally rewrite their talks. They have now requested I train them at least 3 months before next yearÌs convention.<br><br>
<b>Synergy Makes Good Sense</b><br>
Dan says “Using proven professionals in several slots so they develop a rapport with the audience is a better investment than bringing in a different speaker for each slot. In our case, two of the speakers, Diane and Patricia, had been so successful as keynoters the previous year that the audience was looking forward to seeing them again. This gave us the advantage of repeat role models, because our presidents turn over every year. The added fact that Patricia, Diane, and Susan had worked together before, and are best friends, gave us even more bang for our buck. We could never have put a dollar value on that kind of synergy.<br><br>
“I need my speakers to deliver a message and be powerful role models. Patricia, Diane, and Susan are all self-made women over fifty, looking good, feeling good, and they’ve built their careers themselves. This is an important message for our Association audience.”<br><br>
<b>More Bang for Your Buck</b><br>
Dan Maddux was able to negotiate with his speakers for a lot of extras. Many professionals figure that, as long as they are there anyway and being well paid, their time belongs to the client. Therefore, they are happy to take on extra tasks.<br><br>
The next time you are planning to hire a speaker, consider using him or her in multiple ways. It doesn’t hurt to ask if the speaker would be willing to:<br><br>
<ul><li>Deliver one or two “breakout sessions” or a spouse program along with the keynote at the same half-day fee.</li>
<li>Introduce other speakers.</li>
<li>Emcee the event that they are part of.</li>
<li>Help association Presidents of Board of Directors with their own presentations, either in advance or while the speaker is there.</li>
<li>Say a prayer at a meal.</li>
<li>Moderate a panel.</li>
<li>Sign autographs.</li>
<li>Appear in the sponsor’s booth to make their sponsorship more of an investment.</li></ul>
Like most of my comrades in The National Speakers Association, I want to be memorable and to give full value for your meeting dollars. For the Hamilton Bank in Philadelphia, I even leaped out of a spaceship, wearing a Wonder Woman costume. (Getting into the spaceship was a little more complicated, but that’s another story.)

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Microphone Technique

Although it sounds strange to you, to hear your own voice over the P.A, in fact it doesn’t sound any different to the audience than if you were talking to them in normal conversation.

The trick here is to be Yourself, if you haven’t got the skill to project a warm friendly personality at the functions where ice breaking is required then being an entertainer isn’t for you. The trick is to find a balance, most people would simply hire the gear – saving around 50% of a D.J’s booking fee and throw a NOW Cd on – if human input and personality wasn’t important to them. At some functions, if they pay for an entertainer and get a human jukebox who doesn’t own a mic and just sits there playing music then they occasionally feel cheated!.

I can’t stress the ìBE YOURSELFî, advice enough, don’t put on a radio style zany DJ voice – that will sound false and doesn’t fool anybody. If you are lucky enough to have a D.J training you, or are a young person helping an older mentor D.J then DON’T be tempted to become a clone of him or her. Adopt your own mic style (not a false voice), use your own tag lines but don’t rely on the same cliche’s 20 or 30 times a night – this becomes boring and predictable.

Don’t rely on ìthat wasî, ìThis isî introductions all night. At some functions going out with a Radio Mic and creating banter with your audience is a great way to break the ice at the beginning of difficult, non formal functions – and a good way of enouraging them onto the dancefloor early on. You can relax the mic work and the frquency of them – once the dancefloor is filling.

Of course there are always going to be functions where you need more mic work than the last, and other functions where it is going to be little mic use, but the key is to develop a style and strength and confidence in your mic working ability and not to rely on non stop music alone to do the work for you.

Just be yourself, and talk normally into the microphone. The thing to work on is to speak confidentally and clearly and try to pace yourself. Speaking too fast will make what you are saying sound garbled, speaking too slow will make you sound like you are addressing a bunch of village idiots . Pretty soon, with a little time and practice you’ll develop your own individual skill and style and that is the most important aspect, don’t try to copy anybody else or put on a different voice, it will sound false and make learning and maintaining the technique a lot more difficult.

If being a comedian is not you, then avoid the jokes unless you are good at this sort of thing , forced comedy can sound false and you may find yourself laughing alone, after all the Client has booked a Mobile Disco and not a stand up comedian!. One of the best pieces of advice I was given my the D.J who trained me, was to ìStick at doing what you are good at and have been booked for, and if in any doubt then leave it outî.

Spontaneous one liners are another matter, if something amusing happens, then share it – use the mic to get requests, make a fuss over other people celebrating birthdays / anniversaries – people like to have their 30 seconds of glory and hearing their name mentioned, over the mic

My advice to those nervous about public speaking for the first time, is not to be frightened of the mic or avoid using one – its your closest and most useful ally, at all functions. Don’t talk all over the track, learn to pace yourself over the outro of the previous track and any intro of the next track – don’t gabble – talk clearly into the microphone as if you were talking to a friend. With time you should be able to familiarise yourself with how themore popular tracks end and finish, this way you can talk upto the vocal, similar to how they do on the radio – stopping your banter at the moment the vocal on the next track starts. Don’t rush to perfect this or gabble to do so, it all comes with time and practice. Keep it simple to start off with.

Start with the easy stuff first, just introducing tracks, and buffet announcements. Once you’ve built up a bit of confidence, you’ll move on from the ëThat wasÖ.. this isÖ.’ routine. Try and include your audience, invite requests, make them feel welcome. Even if you are having a difficult gig don’t take it out on the audience and try and look like you are enjoying yourself, even if it’s not going to plan. Don’t worry about making mistakes on the Mic, we all do from time to time, but don’t draw attention to it, or dwell on it it’ll just make it worse – besides making mistakes shows that you are human and not a pre-programmed jukebox

Keep key information on the gig, such as the Bride & Grooms’ names, Best Man Name etc on a piece of paper on the mixer, so that you can casually glance down if you have a sudden memory blank, but don’t write your links down as a speech, otherwise it will sound like you are reading from a script and less natural.

Remember that once the dancefloor is full, you can ease off the mic a little, but keep doing the requests and don’t forget that it exists. Learn to find the balance, too much talking can bore the pants of your audience, too little mic work can make people think that you aren’t earning your keep!. There are functions where you have a full Dancefloor and it would be obtrusive to chat all over the music when people want to dance, equally there are more formal functions where there isn’t the room or inclination to dance, and so a bit of light hearted banter to break the ice and the empathsis on the entertainment side of being a DJ is required rather than just continuous music

All of this will take some time, don’t expect to develop a mic technique overnight just take it one gig at a time.

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How To Improve Communication Skills And Your Personal Style

Here are six tips for improving your communication style:

1. Knowing how to improve communication skills will come easier once you become aware of your own communication style.

Each person has a unique way of communicating. Listen to your own speech. What sorts of words do you use? Which sort of body language and what tone of voice are you using?

Now, think of someone who, in your opinion, is a good communicator. Compare your style to theirs. You’ve just taken an important first step in how to improve communication skills.

2. Now that you are aware of your own style, study the style of those around you. How do the most important people in your life converse? How do they say things? Look for approaches you can model and make your own.

3. Adjust to the other styles of communication. Don’t think it is too late to change your way of conversing because it’s been years. You had to learn to communicate in the first place and you can unlearn certain behaviors or change them. Sometimes we get stuck in a communication rut.

A father once was having a hard time with his teenaged daughter. She was growing and he thought she didn’t tell him what was going on in her life. They were in a heated discussion when he asked, ìWhy didn’t you tell me?î

Her answer was that she had, but he was too busy lecturing her to hear her. He learned that adjusting his style to his daughter would involve listening first before jumping right into solving the problem.

4. To build rapport, during a conversation try and match the other person’s movements, posture and verbal style. Don’t do everything they do, but mirror one or two things. For example, if the person gives mostly short answers to questions, you follow suit.

Or, maybe they talk at a slower pace than you usually do-slow your speaking speed to match theirs. This may sound simplistic but it is a very potent way to make someone feel very relaxed and comfortable in your presence.

5. The way you communicate at home may not be the same as in a different environment. Make sure you change your style to suit the different setting. Some comments you might want to tell your best friend, in private.

Other things can be shared in a group setting. Learn how to improve communication skills by altering your style for the appropriate setting. Many of us know someone who offers far too much information in a group setting.

6. Don’t criticize others for communicating differently. If we all communicated in the same way, we’d soon be bored with each other.

Getting a good grasp of your communication style and finding ways to accommodate other peoples’ styles, is a good way to improve your communication skills.

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How To Improve Communication Skills And Your Personal Style

Here are six tips for improving your communication style:

1. Knowing how to improve communication skills will come easier once you become aware of your own communication style.

Each person has a unique way of communicating. Listen to your own speech. What sorts of words do you use? Which sort of body language and what tone of voice are you using?

Now, think of someone who, in your opinion, is a good communicator. Compare your style to theirs. You’ve just taken an important first step in how to improve communication skills.

2. Now that you are aware of your own style, study the style of those around you. How do the most important people in your life converse? How do they say things? Look for approaches you can model and make your own.

3. Adjust to the other styles of communication. Don’t think it is too late to change your way of conversing because it’s been years. You had to learn to communicate in the first place and you can unlearn certain behaviors or change them. Sometimes we get stuck in a communication rut.

A father once was having a hard time with his teenaged daughter. She was growing and he thought she didn’t tell him what was going on in her life. They were in a heated discussion when he asked, ìWhy didn’t you tell me?î

Her answer was that she had, but he was too busy lecturing her to hear her. He learned that adjusting his style to his daughter would involve listening first before jumping right into solving the problem.

4. To build rapport, during a conversation try and match the other person’s movements, posture and verbal style. Don’t do everything they do, but mirror one or two things. For example, if the person gives mostly short answers to questions, you follow suit.

Or, maybe they talk at a slower pace than you usually do-slow your speaking speed to match theirs. This may sound simplistic but it is a very potent way to make someone feel very relaxed and comfortable in your presence.

5. The way you communicate at home may not be the same as in a different environment. Make sure you change your style to suit the different setting. Some comments you might want to tell your best friend, in private.

Other things can be shared in a group setting. Learn how to improve communication skills by altering your style for the appropriate setting. Many of us know someone who offers far too much information in a group setting.

6. Don’t criticize others for communicating differently. If we all communicated in the same way, we’d soon be bored with each other.

Getting a good grasp of your communication style and finding ways to accommodate other peoples’ styles, is a good way to improve your communication skills.

Please fill in the The Complete Speaking Business Assessment for free assessment

More info’s and free registrations (restricted to pros), please join our live seminar

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How To Get the Most Out of Your Speaker Investment

In a perfect world, you would have an unlimited budget to hire top speakers for your next meeting or convention. Since it’s not, here are some tips on getting the most for your meeting dollar. Let me tell you about a project I worked on with the American Payroll Association that could be a model for you — or at least expand your thinking about ways to use speakers.<br><br>
APA’s Executive Director/CEO, Dan Maddux had a week of speaking and seminar slots to fill. Instead of assigning each slot to a different speaker, Dan chose to maximize the contribution of a few top people, using three of them in three different ways. That’s how Dan made 1 + 1 + 1 = 9. Three speakers used three ways equals nine slots filled. Here’s how such a move can save your organization and money and let you “trade up” to speakers you otherwise couldn’t afford.<br><br>
<b>Save on Hotels and Airfare</b><br>
Cutting the number of speakers might or might not reduce the total nights lodging needed, depending on your schedule. However, you’ll definitely save on transportation — for instance, three round-trips versus nine.<br><br>
<b>Speakers May Reduce Fee</b><br>
I can’t promise you that all speakers will do extra presentations for the same rates — they won’t. But the speaker you hired last year might have been more flexible if you had only thought to ask, “After your keynote, could you do a breakout session?” Or,” Could you emcee?” “Could you moderate a panel?” Even, “Our chairman is a bit nervous. Could you coach him on speaking?”<br><br>
Speakers may give you a better price for three consecutive days at one hotel, rather than three separate dates months apart.<br><br>
For example, for the Florida Realtors Association, I asked, “After my luncheon speech, would you like me to do a seminar on speaking skills?” They said, “Well, the agenda is already slotted in, but we’d love it if you would emcee our Top Producers’ panel, the first breakout session after lunch.”<br><br>
For the California Interment Association, I was scheduled to present a two-hour seminar after lunch. I said, “What else is going on? Would you like to me to do a spouse program?” They said, “We’ve never had one, but we’ve invited spouses for a breakfast get-together.” I added a 45-minute program that same morning. The only difference to me was that I had to go to the hotel a few hours earlier. Like most speakers, I want my clients to know I am there to serve them, not to pick up my speaking fee and run.<br><br>
<b>It’s Easier to Get Sponsors</b><br>
Trading up to big-name (or bigger-name) speakers makes it easier for you to get sponsors. Whenever people say, “We can’t afford you,” I always ask, “Do you have sponsors to help pay for your event?”<br><br>
Who would sponsor your event? Consider approaching the exhibitors at your conventions, or whoever sells to your members or who wants good PR with the people in the audience. List these “angels” prominently in the program. I always make a point of giving sponsors a good plug in my presentations. For example, after my opening story for the American Cemetery Association, I quoted the founder of my corporate sponsor, Service Corporation International. Then I gave examples to reinforce my points by reading from their newsletters, and my walk away line incorporated their name. I always let sponsor know, “Don’t worry, they won’t have any doubt who paid for me,” and make a joke about it in my speech.<br><br>
<b>Three Invaluable Bonuses</b><br>
Having speakers on hand throughout your event gives you far greater flexibility in scheduling. Continuity can establish a powerful connection between audience and speaker, getting your message across in a way that a wide variety of speakers couldn’t. Dan Maddux says, “We found that when we triple-booked those speakers, they become even more popular, really getting to know our people who always want them to stay around longer.” Continuity, during an event or from year to year, means your speakers are able to notice and volunteer to help your organization in special ways you may not have thought of.<br><br>
<b>How It Works</b><br>
Recently, 1,674 members of the American Payroll Association attended its Sixteenth Annual Congress in Nashville. Dan chose as keynote speakers Art Linkletter, Susan RoAne, Willy Jolley, Al Walker, and me, Patricia Fripp. He had little trouble getting sponsorship to help pay for these keynoters because of the success of his past conferences.<br><br>
The Congress was scheduled to start on a Monday. Dan came up with the idea of offering an extra pre-Congress program on Sunday, “For Women Only.” This isn’t as sexist as it may sound because seventy-five percent of APA’s membership is women. Dan figured that many could take advantage of cheaper Saturday night airline tickets, saving their company’s money, so they might be open to an extra day of education and fun.<br><br>
He called this extra program “Women on the Ladder to Success: Career Strategies for the Millennium,” and used six presenters. Three were from within the Association and industry, including the current president. Three were professional speakers who were also scheduled to speak during the main Congress. Each of the professionals gave two talks at this separate Sunday session. I did “Women in the Workplace, the Evolution of Career women” and “Are You a Wonder Woman or Superman in Payroll?” (In a custom-made Wonder Woman costume I had made 20 years ago. The fact I can still wear it deserves applause!) Susan RoAne spoke on “Taking Charge of Your Accomplishments” and “Women Who Make Things Happen: Traits of the Savvy and Successful.” Diane Parente’s programs were “Your Passport to Image Credibility” and “Looking Your Professional Best Without Spending a Fortune.”<br><br>
Then, at the kick-off Monday session for the full membership, Susan was the keynote speaker with “Schmooze or Loose: How to Gain the Verbal Edge.” She also presented a program for the vendors, “How to Make the Most of the Trade Show.” Diane Parente delivered a breakout session on “Image, a Powerful Tool,” and gave Dan’s Board of Directors one-on-one consultation as a bonus. (17 in all.) I delivered the Congress’s keynote speech, “Insights into Excellence,” presented a marketing seminar for the vendors, “How to Nurture Relationships Once You Leave the Trade Show,” and, as a break-out, conducted a workshop on “How to Sell Yourself and Your Ideas.”<br><br>
Having booked the Sunday before the conference, Maddux thought of a way to use his talent pool for a Speakers’ School on Saturday. Last year this program had been a success, but with a smaller audience of their speakers who talk on tax law changes, it had not justified a hiring a keynote caliber presenter to teach it.<br><br>
As I was already going to be there for several days I was excited at the prospect. I suggested we invite his association members scheduled to give programs during the congress. He also invite the APA leadership from the State chapters who have to speak at their meetings and get no formal public speaking training. As far as I am concerned the more the merrier. I charge the same whether my audience is five or 5,000. After the session I helped the President and Woman of the Year totally rewrite their talks. They have now requested I train them at least 3 months before next yearÌs convention.<br><br>
<b>Synergy Makes Good Sense</b><br>
Dan says “Using proven professionals in several slots so they develop a rapport with the audience is a better investment than bringing in a different speaker for each slot. In our case, two of the speakers, Diane and Patricia, had been so successful as keynoters the previous year that the audience was looking forward to seeing them again. This gave us the advantage of repeat role models, because our presidents turn over every year. The added fact that Patricia, Diane, and Susan had worked together before, and are best friends, gave us even more bang for our buck. We could never have put a dollar value on that kind of synergy.<br><br>
“I need my speakers to deliver a message and be powerful role models. Patricia, Diane, and Susan are all self-made women over fifty, looking good, feeling good, and they’ve built their careers themselves. This is an important message for our Association audience.”<br><br>
<b>More Bang for Your Buck</b><br>
Dan Maddux was able to negotiate with his speakers for a lot of extras. Many professionals figure that, as long as they are there anyway and being well paid, their time belongs to the client. Therefore, they are happy to take on extra tasks.<br><br>
The next time you are planning to hire a speaker, consider using him or her in multiple ways. It doesn’t hurt to ask if the speaker would be willing to:<br><br>
<ul><li>Deliver one or two “breakout sessions” or a spouse program along with the keynote at the same half-day fee.</li>
<li>Introduce other speakers.</li>
<li>Emcee the event that they are part of.</li>
<li>Help association Presidents of Board of Directors with their own presentations, either in advance or while the speaker is there.</li>
<li>Say a prayer at a meal.</li>
<li>Moderate a panel.</li>
<li>Sign autographs.</li>
<li>Appear in the sponsor’s booth to make their sponsorship more of an investment.</li></ul>
Like most of my comrades in The National Speakers Association, I want to be memorable and to give full value for your meeting dollars. For the Hamilton Bank in Philadelphia, I even leaped out of a spaceship, wearing a Wonder Woman costume. (Getting into the spaceship was a little more complicated, but that’s another story.)

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How to be a Public Speaking Star with The Use Of Computers

You can use computers to help you write your speech, as well as to help you research effectively, edit your work, check spelling and grammar and more. Computers can help you avoid wasting time; avoid never ending revising of your speech.

No, you will not be giving a speech using computers. A computer cannot speak for you on stage. No, that is not what this topic is about. I am saying computers can help you get in touch, while helping you search for information. You can use computers to help you write your speech, as well as to help you research effectively, edit your work, check spelling and grammar and more. Computers can help you avoid wasting time; avoid never ending revising of your speech.

A well-written speech should be typed on a computer. This looks more professional than handwriting. Furthermore, speeches often require research, support, correspondence and so forth. If you have a computer you can e-mail important messages much faster than taking the message to the post office. Furthermore, you can use the powerful Search Engine to find out any information you are searching for on the speech topic.

How much better can it get. The Internet has a variety of newsletters, articles, headlines, magazines, newspaper and more that can put you in connection faster with important facts needed to finish your speech. Imagine spending hours at the local library compared to spending a few minutes online. After all, it&#8217;s all about saving time and working sufficiently.

The Internet also has libraries all over the world with available information that will help you with the research process. Imagine delivering a ground-breaking speech to the public that is saturated with facts you can verify. The libraries often have helpful information and some libraries will literally find the information for you if it is not available in their library. As you can see you are not only saving time you are finding more information than you can deal with while writing your speech online.

While writing your speech you can also use spell checkers, grammar checkers and other tools to edit your speech. Furthermore, you are going to love this, you can actually use the Thesaurus to discover new words that might enhance your speech. The computers also give you the ability to research languages, i.e. if you want to point out something in Spanish in your speech, you will have the tools to do so even if you can&#8217;t speak Spanish.

Not only this, the time you spend writing your speech off the computer will stress you out. If you write, research and prepare your speech on a computer it will save you time, energy and money.

One important issue you want to keep in mind while writing a ground-breaking speech on a computer is that the Worldwide Web of Chaos has a bunch of suckers that will drag you into their arena. Stay out! Set your goal and plan ahead of the game and include in plan avoiding getting into computer based nonsense that will hinder you while writing your speech.

One thing you want to avoid also while writing your speech is stopping and revising the sentences as you write them. This will only hinder your progress. Instead, write the darn report and read it after you finish. If it makes sense and sounds good, use it, if it sounds disturbing&#8230;then you can edit the sentences.

As a writer one of the best tools I have is the ability to finish my articles, read them aloud, which helps me to spot out areas that needed brushing or polishing. In the world of editing you could nick and pick through every word and sometimes never find sense in the words, however, a good edit will read the words and define them carefully before considering abolishing the sentences. Thus, they look at structure, characters, grammar, spelling and more to decide whether it fits.

Conclusion

Overall the point is by using a computer; you can save time which in turn will reduce stress for you.

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Improve Comedy for Speakers

Learn how to use fundamental ideas from Improvisational Comedy to be a better, more engaging, more confident, and more dymanic speaker.

Public speaking. For some, the mere thought of getting up in front of a group of people and presenting a speech is more terrifying than heights, snakes, or even death. Imagine how terrified those people would be if they were asked to get in front of an audience and speak with nothing prepared in advance ñ no script, no speech, no nothing.

Sound crazy? Well that is what Improvisational Comedians do every day. Improvisational (or ìImprovî) Comedy is a form of theater where a group of actors take the stage with nothing prepared in advance and use audience suggestions to create instant comedy. If you have ever seen the popular television show, ìWhose Line Is It Anyway?î then you have seen Improv Comedy.

The skills that allow an improviser to create instant comedy can immensely help any speaker to be more comfortable and powerful from the platform. Here are three reasons why, if you want to be a more effective speaker, you must learn how to be a great improviser:

1) Improv Comedy, at its core, is about self-expression. An Improviser has only himself on an empty stage. Every idea he puts forth comes from inside of him. The best improvisers realize this and trust their instincts and let their ideas flow out. Similarly, the best speakers realize that the audience is there to see them. Rather than hide behind other people’s ideas or style, they are 100% themselves as they speak. Many speakers make the mistake of taking acting classes to be more ìdramaticî as they speak. The result is a speaker that looks fake and wooden. Audiences don’t want ìdramatic;î they want natural. Practicing improv comedy techniques can help you be much more natural.

2) Improv Comedy is an interactive format. Improvisation may be the only art form where the audience is present at the time of creation. As a result, the audience’s needs, wants, and mood can be taken into account to direct the content. Great improvisers feed off of a crowd’s energy and build content the audience appreciates. The performer pays attention to the audience and makes subtle adjustments as she goes. Speakers would do well to adopt this approach. Most speakers prepare their speech in a vacuum and deliver it exactly as practiced. However, every audience is different. If a speaker pays attention to the audience as she is speaking, she can also make subtle adjustments to increase her effectiveness (adjusting pacing, energy, volume, etc) If you do this, not only will your speech be more powerful, but you will also develop that coveted ìrapport and connectionî with the audience.

3) Things will go wrong. A speaker who relies solely on what they’ve memorized will be easily thrown by the distractions that invariably happen. If time gets cut, or a cell phone rings, or a heckler demands attention, the speaker will have no response. To an improviser, distractions are just one more tool to use to make their point. A key improv attitude is to ìgo with the flow.î As a speaker, this attitude will allow you to be unflappable from the stage. You will be deemed a true professional, and audiences will admire your ability to handle interruptions.

These are just three simple ideas that are a powerful way in which improv comedy can make anyone a more powerful speaker. There are many more ways related to all aspects of speaking: content, delivery, storytelling, style, humor, etc, but these three are the perfect starting point.

If you have never done or used improv, then consider taking a class. Not only will you learn useful skills for speaking (and life), but it will be the most fun class you’ve ever taken!

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How To Communicate In His Love Language

Are you wondering how to communicate with that new man in your life? Or maybe you are just wondering about the next man in your life? New or old, it’s never too late to learn how to communicate in the language of love.

Maybe you’ve seen the tomboyish girl that somehow has men flocking around her. If you stopped turning green with envy for a moment, you’d notice why she was a man magnet. She just sort of fit herself into him, like a piece of a jigsaw puzzle that he didn’t even know was missing.

Instead of rolling your eyes at that dazed and happy-in-love look he has on his face, why not look into how she did it? Learn these tips on how to communicate in a whole new way by getting to know his love language and speaking it fluently!

We all know that love is built on the solid foundation of communication. When we are in love we are on the same page as our lover. It’s a special level of communication that people in love have.

Some call it chemistry, but really, in order to even get to the chemistry stage you need to know his love language. For a clue as to what that might be, we need to understand how he relates to the world around him.

Everyone perceives their world with three senses – sight, sound and feelings. Psychologists have discovered that even though we use all three senses, one of these senses is always more pronounced. It doesn’t mean that it replaces the others, but if you pay attention, the more dominant one will reveal itself to you.

Asking questions is the easiest and fastest way to learn his language and since asking questions is the most common way to get to know someone or start a conversation, he’ll never suspect.

He’s just returned from a business trip. You ask about his trip. Pay attention to his answer:

1. If he’s visual he might say: the weather was terrible. I didn’t get to see the sun once!

2. An auditory guy will talk about sounds: we got the account, which was good. But the hotel I stayed at was too noisy.

3. He is a feeler if he answers something like: I have to admit; I’m not much into traveling alone. I get lonely when I visit new places.

Knowing a man’s love language is the key in how to communicate with him in a way that will make him feel that you are the missing piece to his puzzle. You’ll just fit. Of course, one question isn’t going to tell you. You’ll have to watch for a pattern to emerge.

Once you do find the prominent sense, you’ll want to speak his language. Talking with your visual man will be all about what you saw on the way over, while the auditory fellow will want to know about the new CD you just bought.

It doesn’t matter what your love language is. As long as you know how to communicate to him in his Love Language you’ll soon be the envy of all the other girls. That is, unless you tell them your secret.

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