Author: WaelBadawy

 
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Agriculture Directory is an Essential Aid in Modern World

An online agriculture directory is an excellent aid that can support modern day farming. These days, agriculture resembles an industrial activity, very different from the farming practices of our forefathers.

Today’s cultivator needs equipment like tractors and harvesters, input materials like seeds, pesticides and weedicides, services like soil analysis and expert consultancy on different matters.

The term agriculture today includes more than cultivating the land for grains. It also means horticulture, grazing, vineyards, timber growing, dairy farming, poultry farming and fish farming, for example. Considering this wider meaning, the materials, services and information needs of the modern day agriculturist is wide-ranging.

An online directory that provides instant access to sources of supplies and information is indeed a great support facility for the agriculturist.

Topics Covered by an Agriculture Directory

The topics covered by an agriculture directory these days are wide-ranging. Extracts from the main categories of a major agriculture directory illustrates the variety:

  • Bees and Honey
  • Cattle
  • Horse
  • Insurance & Financing
  • Import Export
  • Rabbits
  • Barns & Structures
  • Arts & Crafts
  • Seed Companies
  • Equestrian Sport
  • Agritourism
  • Equipment Dealers
  • Government
  • Fencing
  • Sustainable Agriculture
  • Plant Diseases
  • Education
  • Forestry
  • Veterinary Medicine
  • Rural Sociology

The above is only a sample meant to illustrate the variety of topics relevant to agriculturists.

Basic Functions of Agriculture Directories

Serving the needs of agriculturists is a prime function of the directories. Agriculturists need seeds, fertilizers, pesticides, weedicides, tractors, harvesters, soil analysis services; best practices case histories and other inputs for their agricultural activities. They also need marketing support in the forms of information on markets, lists of marketing agencies, government support programs and so on. A good agriculture directory provides links to relevant resources for meeting these requirements.

Agriculture is not just cultivation and todayís agriculture directories also include links to such resources as horse racing, farm tourism, government regulations, rural arts and crafts and so on.

Promoting the agricultural activities in a country is another objective served by national agriculture directories that focus on the suppliers in one particular country. . Exporters in the country would be supported by information about export possibilities, lists of overseas importers, details of government support programs and so on. Importers in other countries would be better able to source their requirements with the help of such regional directories

Different Kinds of Agriculture Directories

Considering the many areas covered or touched by agriculture, it offers scope for many niche directories. We look at a few and their significance below.

EQUINE WEB SITES: Includes links to horse breeders, riding stables, horse racing and such equine topic related web sites.

REGIONAL DIRECTORIES: National directories listing agricultural suppliers located in a country are quite common.

AGRICULTURAL RESOURCES: With links to universities, publications, weather, news and other resources of value to agriculturists and related businesses.

Here again, we have only touched upon the variety. If you look around, you would find a resource that caters to your particular agriculture related niche.

Conclusion

Agriculture is not confined to cultivating the land. In todayís context, it includes even such apparently different activities as equine sports, farm tourism and rural arts, in addition to conventional resources like seeds, fertilizers, pesticides, tractors, harvesters, etc required by cultivators. The agriculture directory of today will also include links to resources needed by animal, poultry and fish farmers, horticulturists, forestry and other activities covered by the term agriculture.

Agriculture directory resources will also cover support activities like insurance, finance, marketing, education and news. Agriculture today is more like an industry that needs information and technology, in addition to conventional inputs outlined earlier.

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Adwords Keyword Research for Beginners

When you embark on your first PPC journey, you need to keep a small number of keywords at first. Keyword lists that are thousands of words long should be left to the more experienced PPC marketer. Ideally, a beginner should use around 100 targeted keywords, anything more will probably prove too cumbersome for you to manipulate. If you can’t harness the power of large keyword campaigns, they will suck your bank accounts dry. There are some very simple free techniques that you can use to find targeted keys words with low competition. One process of finding low competition niche keywords utilizes Google and excel. More specifically you want to use Google’s keyword tool, just type this into Google, and it will appear in the search results.

Upon landing on the main Google keyword tool page, you will find a white box(field) where you want to enter your particular keyword(s). Enter one keyword for now to get an idea of how this works, and press enter. After pressing enter, you will be directed to a page of keywords that will be closely related to the keyword that you entered. For the purposes of what we want to do, you will need to scroll to the middle of the page where the text Add all 150 is highlighted in blue bold text. Below these words you will see the words download all keywords with text,.csv(for excel) and .csv. You want to click on .csv(for excel). By doing this, you will export this data into an excel spreadsheet. The data, which only appears as green bars on the main Google page, will be transformed into numeric data that has much more value for you.

Once the data is in the excel spread sheet, you can begin some simple analysis on it that will benefit your PPC campaign a great deal. In the excel spreadsheet, there are going to be columns of data, A-D. The columns are going to be, from A-D, Keywords, Advertiser competition, the previous month’s search volume, and the average search volume.The two columns we are interested in are the advertiser competition and the Average search volume. What we want to do is merge the data from these two columns to give us a number that we can work with. So what we need to do is take a generalized average of these two to get a number which we will compare to a predetermined benchmark. Sounds a little odd, let me explain a bit more completely, and hopefully you will understand. All of these numbers are in decimals on a scale ranging from .00 to 1. The higher the number, the more competition there is(as expressed by the advertiser competition numbers) and the higher the search volume(as expressed by the average search volume). Ideally, we want low competition with a decent search volume to target lower cost high converting keywords. So, to find these keywords we use a general benchmark number that will determine their competition and volume level. If the keywords exceed the benchmark, we leave them be, if they hit right around the benchmark, or fall below it, we want to capture them and include them in our PPC campaign.

To get our figures, which we are going to compare to a predetermined benchmark, we are going to take an average of the advertiser competition column and the average search volume column. We want to do this for all the keywords that have been exported to the excel file. And the way we do this is by typing in a simple command in excel and copying the command down throughout the related boxes. So to start, we find box E2 which should be blank, this is the first box to the right of the first value in the avg. search volume box. So, within this blank box you want to type=average(D2,B2). This will automatically give you an average of those two numbers in this E column row when you close that last ).Now, to get all the averages for every keyword you simply want to click on that box(E2) and pull down on the box while you hold in right click. The boxes should fill in with color when you drag down to the last box(nothing will be in them yet). Then, when you have filled in the boxes with color up to the last box you want to lift your finger off the right click. When you do this all the averages will appear in the boxes. You basically just copied the function down through the boxes. So now we have all these averages. What do we do with them, what do they tell us?

Well, a good benchmark average is around .50. This will give us a reasonable competition level with good search volume. So we compare these averages to anything that falls around .50 and below. Anything that goes above .60 we want to avoid to start out with, because it will probably be too expensive to bid on. So now compare all the averages in column E to the predetermined benchmark of .50. Whatever falls below .50 or, .55(to possibly get some more data) we want to keep. Take all the keywords that meet this criteria and copy them into a notepad .txt file. (There are faster ways to do this but they take some learning of excel functions that you may not know yet.)

So now we want to take these keywords that fell below or right around the benchmark and plug these back into the Google keyword tool and hit enter. Now go back through the entire process that we just did to get the keywords we just plugged into the Google keyword tool. You are going to want to take the average again of the two columns mentioned above, then get all the averages of all the keywords by draggin the first box down, and then compare again to a benchmark of .50 or .55. But now, because we found some more targeted keywords to work with(as a result of the first exporting of data to excel, and taking the averages to compare against the benchmark) we should have more keywords that hit right around the benchmark and below it. This is because we are working with more targeted and hopefully lower competition keywords. We are finding yet more targeted keywords related to the first set we found. This should produce a larger list of keywords that meet our benchmark. So now we can take the words that meet the benchmark here, and we can use these in our targeted PPC campaign. You will want to sort through this list of course, and make sure the keywords are well suited for the particular items that you are selling. This method will get you headed in the right direction for your PPC campaign.

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Affordable Advertising Agencies

Low cost internet advertising agencies are the ideal way and most recommended means to make your product or service known and for your web site to earn money. There is such a very huge range of affordable internet advertising agencies that are now found in the Net.

There are various Internet advertising agencies according to the kind of product or service they provide. Here is a list of a few of these kinds of online marketing agencies.

1. Web design agencies

These are focused on building web pages for a website. Many web developers are now offering affordable services if you just know how and where to find them.

2. Logo services

Production of web site logos is the main concern of these agencies. Hundreds of pre-designed logos could be purchased or even customized to complement your website better.

3. Copywriting Agencies

In adjunct to search engine optimization, these agencies provide quality content that targets the attention of the market you intend to tap. Looking for the best deals with copywriting services will be a cinch if you know where to look. If you prefer freelancers, they are often found with their own websites.

4. Search engine optimization companies

These companies analyze and modify websites in order to achieve the highest possible search engine ranking. They improve your website’s design and content to better attract more traffic. Link building could also be employed by these e-marketing agencies to benefit your business. They are actually a combination of all the services mentioned above. Sometimes they also go by the name of Internet marketing consultancies or something of that sort.

5. Domain registration companies

Your business’s name in the web is the business of these companies. Looking for the best amongst a wide array of these agencies is like looking for a needle in a haystack. But if you are determined enough to do your homework with these marketing services, results would be more than rewarding. Just make sure that you don’t register with those whose only intention is to rip off those who can’t afford the most reputable domain registration agencies.

These are just a few of the Internet advertising agencies that a web marketing newbie could turn to. Examining your needs first will better your chances in getting in touch with the cream of the crop of these Internet marketing agencies minus the hefty price tag.

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Advertising Techniques – That Your Moma Never Revealed

Okay, a couple of things need to be said before I get down to business. First, it is important to me that I try to practice what I preach as much as possible. This is not always the case and for that I am at times unhappy with myself. With that in mind, I am a person who believes in open communication. I donít like hidden agendas. I also believe in the goodness of people and try to give people the benefit of the doubt. Also, I believe that in order to believe in people, risks must be taken in order for mutual respect to have an opportunity to grow. With that in mind I am going to take a risk and hope that no one abuses it, but respects a goal of mine and tries not to undermine it.

The goal: I want to invent a word and have it accepted into the Oxford English Dictionary. There are a few criteria that need to be met to successfully enter a word in the OED, which you can check on for yourself, but I think that I have my strategy and word all ready. What Iím trusting is that what Iím about to share will not be taken by someone else, thus supplanting a dream Iíve had for a long time. Iím going to tell you my idea and I hope that you appreciate it, but that it remains my idea to pursue and turn into a reality.

One of the criteria for the OED is that a word with a similar definition does not exist. Or in other words, there must be need for the word. Thatís tough, but I think I have it. The English language has no word that means ìA person or thing that is oneís least preferred. A person or thing that is oneís most hated.î This is essentially the opposite of ìfavoriteî. We can get the idea across, but we have no single word that encapsulates ìmost hatedî with the efficiency that ìfavoriteî has for ìmost preferred or lovedî. The word I think can solve this linguistic gap is ìmalriteî.

This surprises me, as languages tend to develop words that they need to express. It seems to me that in the history of English speaking countries there has been enough broad aggression and localized apathy, jealously and maliciousness to have a need to create this word. But, I began to doubt the need for such a word, until I began looking into online advertising techniques.
Aside from my personal psychotic ranting on online advertising techniques, I wasnít really sure what the general public felt about the issue and I certainly wasnít sure if the industry itself gave any consideration to it. Then I ran across an article headlined ìThe Most Hated Advertising Techniquesî. Wow, if there ever was reason to recharge my pursuit of ìmalriteî, I have found it. This was an article that looked into a study that examined peopleís malrite aspects of online advertising. But, the whole thing played itself out awkwardly as it lacked an appropriate word to describe the disgust, disdain and hatred felt by the studyís volunteers. This article indicated to me that the fact of the matter is that in life we all have our favorite and malrite things, and we need to be able to articulate that.

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Advertising Yourself To Friends?

Did you know many of your friends do not know exactly what you do to make your money? It happens more often than you’d like to think to small businesses.

Since people like to do business with friends, it is important you help them to know what you do.

Recognize that you need to educate your friends and acquaintances about your small business. Then they can become some of your best sources of new clients and promote you to others as well.

Right now you have lots of social and business networks of people who know you personally: from your clubs, recreational activities, school activities, religious affiliations, hobby groups and so on.

Your friends and acquaintances know you for the person and character you demonstrate to them in person. Your friendship is of primary importance to them. What you do for a living is secondary.

So it’s up to you to tell them about how you can help when they (or others they know) need what you are selling. Your personal colleagues are valued assets to promote both you and your business.

Your goal is to become the “go to” person when your friends need your services. Instead of the “WIIFM” What’s In It For Me formula, you want to get them to ask you “WCYDFM”, What Can You Do For Me? In other words, “Can I turn to you for valuable advice to help me solve my problem?”

Sure, your friends may know what type of business you are in. “He has a garage, she owns a consulting service, he is a mortgage broker, she sells real estate” and so on. Sometimes, small businesses can have vague names, which cry out for further explanation.

So it can be quite productive if you simplify and clarify precisely what you do in terms your friends can understand. Tell stories. Give easy-to-understand examples.

You probably already have one or two “elevator” speeches of 10 or 30 seconds explaining what you do. Develop another version suitable for more general use.

When you tell others what you do, use your own personal style of story-telling. Take advantage of impromptu situations, and be sure to use your judgement about when to insert your message into the conversation.

Make it easy for people to talk about you with others in their own circles of friends and acquaintances. This how to use the multiplier effect: friends tell friends… who tell friends, etc.

In the never-ending quest for new customers and clients for your small business, why not take advantage of personal opportunities right there in front of you every day?

And be sure to learn about their businesses, too. It works both ways!

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Island Laws.

 

By Cuming Walters.

 

A VERY curious and interesting phase of self-government is that which is supplied by the independent legal system established in various small islands in the United Kingdom. It is amusing to notice these little communities on rocky islets tenaciously preserving their ancient privileges, and revelling in the knowledge that they have a code of their own by no means in harmony with the statute law of the country of which they are an insignificant part. The tribunals and the legal processes in the Channel Islands, in the Scilly Islands, in the Isle of Man, and even in some of the smaller islands round the English coast, differ entirely from those established in the motherland; and any suggestion of change is warmly resented. In many cases it has not, of course, been worth while to insist on reform, inasmuch as the islands are inhabited only by a few families, who may be left in peace to settle their own differences if any occur.

There are a great many scattered islets about the sinuous line of Irish coast, very few of which are ever visited by strangers. The conditions of life in these isolated places are seldom investigated, and yet we find there are some remarkable survivals of old customs and relics of ancient laws. The people are independent, because they feel they are totally separated from the mainland, and possess neither the means nor the desire to cross over to it. They are in many respects a race by themselves, and their attachment to their little homes of rock is such that one of their severest punishments for offenders is to transport them to Ireland. Such an island is Raghlin, or Rathlin, six miles distant from the north-west of Antrim, but might be six hundred miles, judging by the slight intercourse the handful of inhabitants has with the larger world. Another such island is Tory, ten miles from the Donegal coast, where up to a few years ago the dwellers were unacquainted with any other law than that of the Brehon code. A visitor in 1834 found them choosing their own judge, and yielding ready obedience to mandates “issued from a throne of turf.” In this case, and in the case of the Cape Clear islanders, it was found that the threat of banishment to the mainland was severe enough to prevent serious crime. These feelings probably have been modified in more recent times, yet the intensity of the attachment of islanders to their native rock is one of the ineradicable characteristics which account for the sturdy independence manifested in their laws and customs. Their little homes are miniature worlds which they prefer to govern themselves in their own way. We may take the Scillies as a favourable example, where the natives cling to the system of civil government by twelve principal inhabitants forming a Court presided over by a military officer. The Court is held every month, and it has jurisdiction in civil suits and minor causes. The Sheriff for Cornwall has, or, at all events, had, no jurisdiction in the islands, though persons prosecuted for felonies (which are extremely rare) have to be relegated to the Assizes at Launceston.

The patriarchal system has always been much in evidence in the small Scotch islands, which, for the most part, are the possessions of the descendants of feudal chieftains. Dr. Johnson adverted to this fact on the occasion of his famous journey in the North:—“Many of the smaller islands have no legal officers within them.

I once asked, if a crime should be committed, by what authority the offender could be seized, and was told that the laird would exert his right; a right which he must now usurp, but which merely necessity must vindicate, and which is therefore yet exercised in lower degrees by some of the proprietors when legal process cannot be obtained.” But after observing how the system operated, Dr. Johnson freely admitted that when the lairds were men of knowledge and virtue, the convenience of a domestic judicature was great. Owing to the remoteness of some of the islands and the difficulty of gaining access to others, it was scarcely possible to bring them under the common law, and we find that in some instances the proprietors were allowed to act as magistrates by the Lord-Lieutenant’s commission. Some of the old lairds had a very effective but unjudicial method of enforcing their laws. Lord Seaforth, High Chief of Kintail, was anxious to abolish a very odious custom of woman-servitude which prevailed in the island of Lewis. The men were wont to use the women as cattle, compelling them to draw boats like horses, and, among other things, to carry men across the deep and dangerous fords on their backs. This practice greatly disgusted Lord Seaforth, who found, however, that it was one particularly hard to check. He arrived one day on horseback at a stream which a peasant was contentedly crossing, mounted on a woman’s shoulders. When the middle of the stream was reached, the laird urged his horse forward, and came up with the couple, when by vigorously laying his whip about the back of the man, he compelled him to dismount, and wade as best he could to the opposite bank. This practical indication of the laird’s wishes aided considerably in producing a change.

The Scotch islanders are a law-abiding people, and patriarchal government sufficed. It was recorded of the inhabitants of Skye that, during a period of unusual distress and semi-starvation, not a single sheep was stolen. So keen is the sense of propriety in that island that a whole family has been known to slink away, unable to bear the disgrace brought upon them by an individual delinquent. Orkney and Shetland once possessed all the characteristics of a separate kingdom, the laws of no other countries being imposed upon them. There was none to dispute the laird’s right, and legal administration was entirely in his hands, except for the period that the islands were placed under episcopal rule. It is worth noting that the most famous of the governing bishops, Robert Reid (tempus 1540), also filled the high office of President of the Court of Session at Edinburgh, and he and his successors are said to have ruled with conspicuous mildness and equity.

We may now turn to one or two English islands before devoting attention to the most important examples of all—those supplied by the Isle of Man and the Channel Islands. The Isle of Wight is only regarded as “separate” from Hampshire for one legal purpose, so far as I have been able to ascertain. It is part of the “county of Southampton” for all purposes except the land-tax payment: for this it has a separate liability. But the land-tax divisions are the most irregular, and the least uniform of any legal divisions in the country, and it is therefore not surprising that the Isle of Wight should in this respect be subject to peculiar usage. Purbeck is one of those “isles” in England which now depend more upon tradition for their designation, than natural accordance with the geographical definition. What is remarkable is that these “isles”—such as the Isle of Purbeck, the Isle of Ely, the Isle of Glastonbury, and the Isle of Meare—nearly all have certain well-established and recognised laws of their own for the little communities which dwell within their borders. The quarrymen of Purbeck consider themselves a race apart, and their guild is one of the closest and strictest character. Their homage is paid exclusively to the lord of the manor, and the “Marblers” claim to have received a special charter from King Edward. On Shrove Tuesday they elect their officers, and celebrate the occasion by kicking a football round the boundaries. One ancient custom observed on these occasions is to carry a pound of pepper to the lord of the manor, as an acknowledgement to him in respect to a “right of way.” Until comparatively recent times the government of the island was patriarchal in character. The Isle of Glastonbury had its “House of Twelve Hides” for the trial of petty cases in the locality, and tradition reports that unusually large dungeons were prepared for the immuring of those who offended in the renowned Avalonian isle.

The Isle of Man, when subject to the Kings of Norway, was a subordinate feudatory kingdom. It afterwards came under the dominion of the English Kings, John and Henry III., but passed afterwards to the Scotch. Henry IV. eventually claimed the little isle, and disposed of it to the Earl of Northumberland, but upon this famous nobleman’s attainder it went to Sir John de Stanley. Its government seemed destined to be unsettled, however, and though the title of king was renounced by the possessors of the land, they maintained supreme and sovereign authority as to legal process. In the Isle of Man no English writ could be served, and as a result it became infested with smugglers and outlaws. This was unsatisfactory, and, in 1765, the interest of the proprietor was purchased, in order that the island should be subject to the regulations of the British excise and customs.

According to Blackstone, than whom there could be no greater authority, the Isle of Man is “a distinct territory from England, and is not governed by our laws; neither doth an Act of Parliament extend to it unless it be particularly named therein.” It is consequently a convenient refuge for debtors and outlaws, while its own roundabout and antiquated methods of procedure have been found to favour the criminal rather than to aid prosecutors and complainants.

Perhaps this was never more vividly illustrated than in the recent case of the murderer Cooper, who profited by the cumbrous and lenient processes of Manx law to the extent of getting an atrocious crime reduced to manslaughter. The laws have often been amended. Prior to 1417 they were “locked up in the breasts of the Deemsters,” but Sir John Stanley found that so much injustice was being done under the pretence of law, that he ordered a promulgation to be made. But “breast laws” continued to be administered for another two centuries, until Lord Strange, in 1636, commanded that the Deemsters should “set down in writing, and certify what these breast laws are.” In 1777, and also in 1813, the laws of the island were again amended, and every criminal was allowed three separate and distinct trials before different bodies. First the High Bailiff hears his case, then the Deemster and six jurymen, and, thirdly, if he has been committed for trial, he is brought before the Governor and the Deemsters. By the time the case gets to the final court it has usually been “whittled down” to the smallest possible proportions, and doubts have often been raised whether justice is not marred by misplaced and unwarranted lenity. Another strange practice is that the Manx advocates combine the parts of barrister and attorney. The law is hard upon debtors, who can be lodged as prisoners in Castle Rushen, if it is suspected that they are about to leave the island; but there are no County Courts. On the other hand, there are Courts of Law of almost bewildering variety—the Chancery Court, the Admiralty, the General Gaol Delivery, the Exchequer, the Ecclesiastical, the Common Law, the two Deemsters’ Courts for the north and south of the island, the Seneschal’s Court, the Consistorial, the Licensing, and the High Bailiff’s. Each sheading, or subdivision, has its own coroner or sheriff, who can appoint a “lockman” as his deputy; and each parish (there are seventeen) has its own captain and a “sumner,” whose duty in old times was to keep order in church and “beat all the doggs.” Manx law had, and perhaps to some extent still has, a similar reputation either for allowing criminals in the island to escape easily, or for permitting English criminals to remain unpunished; hence the old ribald verse which represents the Devil singing—

“That little spot I cannot spare,

For all my choicest friends are there.”

The Deemster’s oath is a curiosity in itself:—“I do swear that I will execute the laws of the isle justly betwixt party and party as indifferently as the herring’s backbone doth lie in the midst of the fish.” Formerly the elective House of Keys possessed judicial as well as legislative functions, but this power was taken from it by the Act of 1866. Laws are initiated in the Council and the Tynwald Court, which promulgates them, consists of the members of the Council, and the House of Keys, who unite for the occasion. Tynwald Day as described by Mr. Hall Caine is an interesting, historic, but not an impressive ceremony. A thousand years ago the Norsemen established a form of government on the island, and every fifth of July the Manxman has his open-air Parliament for the promulgation of laws. But it is a gala day rather than a day of business. “Reluctantly I admit,” writes Mr. Hall Caine, “that the proceedings were, in themselves, long, tiresome, ineffectual, formless, unimpressive, and unpicturesque. The senior Deemster, the amiable and venerable Sir Wm. Drinkwater, read the titles of the new laws in English. Then the coroner of the premier sheading, Glenfaba, recited the same titles in Manx. Hardly anybody heard them; hardly anybody listened.”

The Channel Islands were part of the Duchy of Normandy, and their laws are mostly the ducal customs as set forth in an ancient book known as “Le Grand Coustumier.” Acts of the English Parliament do not apply to these Islands unless specifically mentioned, and all causes are determined by their own courts and officers. In Mr. Ansted’s standard work on the Channel Islands (revised and edited by E. Toulmin Nicolle, 1893), a long chapter is devoted to the whole subject, and it is so complete and well expressed that I venture without much alteration of phraseology to summarise its leading points. Jersey and Guernsey have diverged greatly from each other in their legal customs, and it is also curious to find that each of the smaller islands possesses its own particular constitutions and courts. The rights and customs of the “States,” which are an outcome of the mediæval Royal Court, have constantly undergone modification and have been remodelled, but they retain many of the ancient characteristics. The Bailiff (Bailli), or chief magistrate, is the first civil officer in each island, and usually retains his office for life. He presides at the Royal Court, takes the opinions of the elected Jurats, and when their voices are equal has a casting vote both in civil and criminal cases. The Bailiff is not required either in Jersey or Guernsey to have had a legal education. He is appointed by the Crown, but has usually held some position at the island bar. Formerly the advocates practising in the court of Jersey were nominated by the Bailiff, and were limited to six in number. In 1860, however, the bar was thrown open to every British subject who had been ten years resident in the island, and who was qualified by reason of being a member of the English bar, having taken a law degree at a French University, and having passed an examination in the island. In Guernsey the advocates are also notaries, and frequently hold agencies. The judicial and legislative powers in Jersey are to some extent separate, but in Guernsey they are intimately associated—a fact which accounts for much of the difference in custom in the two islands.

The ancient Norman law contained in “Le Grand Coustumier” dates back to the thirteenth century, was badly revised in the time of Queen Elizabeth, and became the Code. Trial by jury was established in 1786, and the laws on the subject have undergone considerable change. There is a committing magistrate, and the trial takes place at the Criminal Assizes of which there are six in the year. The jury numbers twenty-four; if twenty agree, the verdict is taken; if less than twenty the prisoner is set free. Minor offences are referred to a court of Correctional Police presided over by a magistrate who is independent of the Royal Court. The same magistrate presides over the court for the recovery of small debts, and there is no appeal from his decision. Then there are subsidiary courts for various police purposes, while the Court of Héritage entertains suits regarding real estate. The arbitrary operation of these Courts may have very evil results, especially for strangers who are unlearned in the peculiarities of Jersey law. I find a striking example of this in a magazine of June 15th, 1861, in which a hard experience is detailed with comments which appear to be fully justified by the circumstances. The writer says:—

“Before leaving England I had had a serious quarrel with a former friend and medical attendant, and no long time elapsed after our arrival in the island, before this gentleman sent me in a bill of monstrous proportions—a true ‘compte d’apothecaire’ as the French express it. At that time I was quite ignorant of the singular constitution of Jersey law, and how it placed me in the power of any man who chose to sue me whether I owed him money or not. I wrote to the doctor, refusing to pay the full amount of his claim, and referring him to a solicitor in London. He was, however, better acquainted with the Jersey law than myself, as the result will show. Here, before proceeding with my story, I will enter into some explanation of the law of debtor and creditor as it exists in Jersey. This law enables the creditor to enforce his demands summarily, depriving the party sued of his liberty, and leaving him in gaol till the costs of his imprisonment have swelled the amount to be paid: and further, supposing the defendant ultimately gains his suit, and proves his non-liability, no damages for false imprisonment are obtainable. The law leaves him no remedy, for the plaintiff makes no affidavit; and a simple letter from England, requesting a Jersey advocate to enforce payment of a claim, is enough to cast the defendant at once into prison, prior to any judicial investigation into the merits of his case.

“Thus, in Jersey, every man (unless he be a landed proprietor) is at the mercy of every other man, both in the island and out of it. In short, one man can arrest another simply by drawing up an imaginary account on a common bit of paper, and handing it to the nearest lawyer, who will send his clerk with the sheriff’s man and imprison the unfortunate victim in default of immediate payment. What is worse still, an arrest can be carried into effect, by means of a simple letter sent through the post. The exception in favour of land-owners of course includes the owners of house property, an exception which mostly benefits Jersey-men, as few but natives possess property in the island. It is only a proprietor who must be sued before he can be imprisoned. If the Jersey laws confined the persons merely of strangers sued by the inhabitants of the island, in the arbitrary manner described, the justice of such a practice might still be defended on the plea of preventing them from leaving the island; but no excuse can be found when the Jersey law is made an instrument in the hands of strangers, living out of the jurisdiction of the island, and when it is used to enforce payment of debts incurred in another place, and in which no inhabitant of the island is interested, and when (as sometimes happens) it is employed as a means of extortion. In the first case it can be urged that, at least, it gives protection to the islander, which may be all proper enough, though the system is liable to abuse. In the second, the injustice and folly of the law is flagrant. By what right or reason ought the Jersey code, without previous inquiry, to deprive one man of his liberty at the demand of another, when both are strangers, and when the dispute relates to matters wholly beyond its pale, and in reference to which it has no means of obtaining information on oath? Yet such is the case, and thus the Jersey law is converted into a mere tool of iniquity and oppression. In speaking of this strange anomaly in Jersey law, I am not referring to bills of exchange, or to securities of any sort, but merely to simple debts, free from any acknowledgment or signature whatever. In any other Court, such claims would not be entertained for a moment. Surely the law is barbarous enough for the people of Jersey, without its consequences being extended beyond its circumference. But, as matters stand at present, the case stands thus: A and B fall out together. Now B is a rogue. They go to law together, and B demands of A more than he is entitled to. The courts in England are about to decide upon the merits of the case. Meanwhile B learns that A is gone to Jersey for a short time on business, perhaps connected with this very affair, such, for instance, as looking up an important witness. What does B do? He immediately sends off a letter enclosing his little account to a Jersey lawyer, instructing him to demand payment or lock up A forthwith. The lawyer obeys, of course; A storms—protests—all in vain. He is incarcerated, and is told he may explain as much as he likes afterwards; but, in the meantime, must go to prison, or pay. At last poor A, whose liberty is important to him, wearied with the delays which it is the interest of the Jersey lawyers to raise in his suit for judgment, pays the demand into court (au greffe) to be adjudicated on—costs of law, costs of imprisonment and all. The latter item includes 10s. every time the prison door is opened to let him pass on his way to court—a journey he has too often to perform without much approach to a dénoûment, and whither he is obliged to go under escort like a criminal; and this process is repeated several times, without the cause even being called on for hearing. Worst of all, when A comes out, he has to decide upon the merits of the case. Meanwhile no remedy against B, who, of course, being satisfied, withdraws his suit at home.”

Another seeming anomalous process may be cited. An appeal lies from some of the small Courts to the full Court, or Nombre Supérieur, but the jurats who sit in the Court of First Instance are not debarred from sitting in the Full Court when an appeal from their own judgment is being heard! All the proceedings are carried on in the French language, which is again extremely inconvenient for the English residents. The Bailiff comments on the evidence and on the arguments of the pleaders, collects the opinion of the jurats, and delivers judgment. In Guernsey the decisions are given in private. “Pleadings in these courts are very simple,” says Mr. Ansted. “The plaintiff must serve on the defendant a summons or declaration, setting forth the nature of his claim, and in some cases the reasons on which it is grounded are added. If not sufficiently definite the declaration is sent back by the Court for amendment. If the defendant means to plead any objections by way of demurrer or special plea, these are at once heard and disposed of. If the parties join issue on the merits of the case, the Court hears the parties, or their counsel, and decides. If the case be intricate the parties are sometimes sent before the Greffier—in Guernsey before one of the jurats,—who reports, condensing the matter in dispute, and presenting the points to the court for decision.” Trial by jury does not exist in Guernsey. The court at Alderney is subordinate to that of Guernsey. The jurisdiction in matters of correctional police is final where the offence can be punished by a month’s imprisonment or a fine not exceeding £5; otherwise it is referred to Guernsey for trial. The Court of Sark, which has undergone many strange vicissitudes since its institution in 1579, consists of the seneschal, or judge, the prévôt and the greffier, all appointed by the feudal lord, or seigneur. The seneschal is an absolute authority in small cases, but his right of punishment is limited to the narrow bounds of inflicting a fine of about four shillings, and of sentencing to three days’ imprisonment. All cases demanding severer treatment are relegated to the Guernsey Courts. Enough has been said to show that Mr. Ansted was justified in declaring that though the islanders were unfitted by their habits and education for any radical change in their peculiar institutions, yet “the practice of the law courts both in Jersey and Guernsey has long been felt to be in many cases cumbrous, not to say objectionable. Indeed, where so much that is personal interferes in the administration of justice, and where personal and family influence cannot but be felt, it is not astonishing that reasonable complaints are sometimes heard.” Three times during the present century Royal Commissions have enquired into Jersey law, but their recommendations have been systematically ignored. No remedies have been carried out, and the islanders cling with extraordinary pertinacity to customs which are notoriously abused and to priveleges which are opposed to fair-dealing. The Channel Islands and the Isle of Man are standing evidence of the danger incurred by such independence of legal authority as they have hitherto been permitted to enjoy.

 

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Advertising Secrets

When I first got into the online advertising business, I was looking for the magical combination that would put my website into the top search engine rankings, catapult me to the forefront of the minds or individuals looking to buy my product, and generally make me rich beyond my wildest dreams!

After succeeding in the business for this long, I’m able to look back on my old self with this kind of thinking and shake my head.

If you’re reading this article and you’ve come this far, you’re probably looking for the magic answer yourself. You’ve probably read a few dozen or a few hundred articles just like this about pay-per-click advertising, maximizing return on investment, keyword stuffing, black-hat seo tactics, text-link banner exchanges, and the list goes on.

Well, I’m here to tell you that I have the one be all end all answer and I’m sharing it with the world!

The truth is that there is no magic secret to online advertising. No one method will generate the largest amount of income/exposure for every website or business imaginable – it’s all a matter of trial and error, time and talent.

That’s a pretty weak answer, I know. It would have been much cooler for me to tell you that buying tiny classified ads in your local paper was the key to success and riches. Well, I’m sorry. For the few of you that have been down this road before and are starting to get it, you’ll hear a ring of truth in my words. The sooner you stop looking for a quick fix to make your message stick, the better.

For what it’s worth, these are my thoughts.

1) The internet has only been alive for a few short years, and in that time it has changed dramatically many times over. Remember in 1995 when everyone first discovered the cool little animated envelope .gif that you would click on to send them email? Where was your online bill-pay, instant messaging, and dynamically generated page content then? And only a few short years later you can see how far we’ve come and use that as a measure for how far we can go.

The point is that the internet, like other forms of media, is a rapidly evolving monster. What works for online advertisers today might be completely ineffectual only a few months from now. That’s why the best advertisers are constantly researching and creating their own unique marketing strategies. The trick is to find out what works for you, and to make sure that you revisit it from time to time to tune it up as the market changes.

2) You Have to Spend Money to Make Money. It’s a tired line, but it’s that way because everyone says it. Don’t be afraid to add fuel to your advertising fire and take it to another level. Try investing (note that I said investing and not spending) five, ten, or fifty thousand dollars in advertising. If you don’t jump out a window the first time you do it, you may walk away with a big smile and a little pocket money!

The hard part about investing a big chunk of money is coming up with it in the first place. If you already have $50,000 laying around for advertising and are just looking for a place to put it, give me a call. If you’re not that lucky, try looking at the Small Business Administration for ideas on how to get a small business loan.

If you don’t want to go farther than your mailbox, examine some of those credit checks your bank keeps sending you in the mail. A lot of people take advantage of their fairly reasonable interest rates to fund projects.

3) Presentation is Key. You’ll find that excellent writing skills and good marketing go hand in hand. As you improve on one, the other is bound to follow. Knowing how to write, and how to write well will give you an extraordinary advantage of the majority of individuals vying for your customers’ attention. I don’t know about you, but I get a lot of spam for people wanting to sell me their “good, cheap, A+ #1 $$$ rolex watch, discount Viagra, H0t s1utz, etc.”

Needless to say, I have never purchased anything from them and most likely, neither have you. If you have, please drop me a line and let me know how it worked out. I’m always wondering how many of those are a scam.

The emails and circulars that I do purchase from come from GoDaddy, buy.com, Google and a host of other professional companies that take a few minutes to earn my trust with good punctuation, grammar, and quality content.

If you don’t have a talent for writing (and you know who you are) you have two choices:

Get better – easier said than done. Like most things, writing is one part talent and nine parts hard work. Take some classes, do peer editing suggestions, or send it to me look over (first ten-thousand submissions only).

Or, get someone else to do it – leaving more time for you at the helm. I like this option not only because it’s a time saver for me, but also because the work generally comes out better than anything I could have done. This article is an excellent example. I provided a detailed outline, some good anecdotes, and the strategies above and the copywriters at danifer.com did the rest. I made a deal with them to write the article for $149 and we share the syndication rights. Not bad for half an hour’s work.

If you can’t afford to hire a pro, be courteous to yourself and your audience by simply re-reading your work, running a spell check, and letting your wife/husband/friend/co-worker look it over. You’d be surprised at how many things invisible to you will stand out to a fresh set of eyes.

OK. That’s all I’ve got for now. Stay tuned at howtoadvertise.net for more advice on how to get started with online advertising. Please remember though that how far you go is up to you. There is no substitute for your own work and effort in succeeding in this business.

Good Luck!

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Advertising Options – and the winner is?

Are you chasing search engine traffic and pondering your options? Almost anyone on the internet these days would love to increase traffic to thier website regardless of their “niche”.

Clearly search engines have the potential to deliver a steady flow of targeted traffic to your website. Listed below are several suggestions for efficient use of your money when it comes to getting traffic to your website.

Here are 3 basic areas to consider:

1. Placing some key targeted pages on the internet that are SEO’ed to draw traffic back to your primary website.

2. Using Google “pay per click” campaigns with your favorite suite of targeted keywords.

3. Placing carefully targeted content on your website homepage.

If you are working on a limited budget it may be best to consider Options #1 and #3 as your first choices. The pay per click traffic generators can get to be very expensive in a short time, and these will continue to cost you money while each campaign is active.

If your focus is on pay per click, be sure to spend adequate time and effort to research and generate a list of relevant and effective keywords. There are many tools for helping with this task available on the internet and once your campaign is launched you can start to monitor and test your conversions. If you are promoting your own product you can always reinvest your earnings to continue your campaign and grow your income.

Another option for drawing traffic to your website is based on the use of custom written articles and other targeted content. You can use your budget to have some unique articles written on your favorite key topics, but this can be very expensive and time consuming. Articles such as these can be submitted to article directories and published on other content hungry websites.

The best alternative for content may be that of Private Label website resources such Infogoround.com and webcontentmonthly.com. Using these Private Label content services, even on a limited budget, can over time easily provide thousands of articles that can be put to good work in drawing targeted traffic to your website. Imagine hundreds of new articles each month on a topic of your choice…articles that you can use just as if you had written them yourself! And of course PL content can be added directly to your own website or used in a variety of other ways for drawing traffic (blogs, newsletters, etc.).

This is just a glimpse of the power of content and other ways that can be used to draw traffic to your website. Be sure to explore your options and use your time and money wisely in the process.

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Advertising Outdoors

To a general advertiser outdoor advertising is worthy of consideration. Outdoor advertising is considered as the oldest form of advertising. Posting bills on wooden boards in the late 19th century led to the birth of the term billboard. Today, outdoor advertising includes not only billboards but also car cards in public transportation, displays in airports, ski areas, and sports arenas and in-store displays among others.

Consider this scenario: you were on your way to the office and without even looking at the morning paper you found out that your favorite boutique is opening in the neighborhood. Or you were on your way home from work when you find out that a major company you would love to work for is hiring ñ and this you knew without even having your own radio on. How did all these happen? Through outdoor advertising.

Outdoor advertising is very powerful and effective. It has the ability to target consumers quickly and accurately. Likewise, it can create a strong visual impression that reinforces continuity and name recognition, making your overall marketing campaign even more effective. According to studies, more and more consumers are spending time than ever driving or riding in cars and walking in cities. This means that customers are exposed to outdoor advertising more than ever before. Hence, making use of outdoor advertising can significantly increase your chance of attracting more customers.

Designing and creating an outdoor advertising is like creating a visual storytelling. The expression of an idea can surprise viewers with words or excite them with pictures. Humor is a powerful design choice for outdoor advertising. The character of outdoor advertising requires a clear message, a strong brand identity and a fast impact. Outdoor advertising shares many communication characteristics with other media, but it is the differences that truly determine what will be effective design elements for an advertisement.

So what could outdoor advertising do that traditional advertising canít? Outdoor advertising has better advantage when it comes to a regional or national showing. And outdoor advertising can reinforce the primary message delivered through broadcast or print. Additionally, outdoor advertising requires low active processing because consumers receive its messages when they are in an inactive state of mind. Often, commuters sit idle in their vehicles when outdoor messages are presented so their mood is under stimulated. This is a good opportunity for advertisers because well-presented outdoor designs will grab attention when commuters are deprived of other creative stimulation.

Thus, keep in mind that impressive advertising is essential for the long-term success of any brand, since advertising works best when an individual consumer learns that a product or service is a good choice for them.

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Advertising on a budget — Part 3: Frequency, frequency, frequency

This is the third article of a three-part series. I’m illustrating the marketing challenges of PrescottWeddings.com, a small business.

If you don’t remember anything else about marketing, remember this: Frequency is king.

The more often you can get your name in front of your potential and current customers, the more likely you will make a sale.

Depending on what study you look at, people need to see your message anywhere from three to 27 times before they act upon it.

And, if you want to brand your business, then you need to get it in front of your customers as often as possible.

How do you think Ivory Soap, Campbell Soup and Tide all built their brands so deeply into our minds? Through years and years of repeatedly advertising. That’s why those brands pop into our head when we think about soap, soup or laundry detergent.

So if you want to build your brand, then you need to advertise frequently.

There’s another benefit to advertising frequently. It also helps your current customers.

People like to know they made the right decision after they purchased something. How much reassurance they need depends on how much they spend, but everyone needs some confirmation they made the right decision. Your advertising can help.

Studies have shown that people are more aware of car ads after they purchased a car — specifically car ads of the model they bought. And they’re more likely to both believe and approve of the message. Again, because they want to know they made the right decision.

So there are many good reasons to advertise frequently. Does that mean you have to spend a fortune? Not necessarily. There are a few tricks you can use to get the frequency you need at a low cost. (These are print tricks — other advertising outlets, such as radio and online, we’ll talk about in future issues.)

1. Make your ad as small as possible. Small ads cost less. See “Advertising on a Budget ñ Part 2: Thinking Small” for more information on shrinking your ad.

2. It’s better to schedule your ads to run all at once than spread them out. People will never remember when they don’t see your ad, only when they do. If they see your ad a lot in one week, they’re going to be under the impression you advertise all the time because they won’t remember NOT seeing your ad other weeks.

3. Take advantage of any frequency programs your newspaper offers. And definitely sign a contract — don’t run ads under the open rate.

Here’s how it worked for PWC.

The newspaper had a program called “3 For Free.” If you ran an ad three days in a row, you got the next three days for free (the paper was published six days a week).

We designed a tiny ad — a one by two inch ad — and we ran it six days in a row. Then we skipped the next three weeks and did the same thing again the next month.

After a year of doing this, PWC had people coming up to her telling her they saw her ad “all the time.” Business owners wanted to advertise on PWC because they could see the commitment PWC had to advertising. Brides and grooms were visiting PWC on a regular basis because they were being “reminded” monthly.

What did all this cost? About $100 a month.

But, a word of caution. It takes time to build a business and a brand. It won’t happen overnight. But it will happen, especially if you remember to keep getting your name in front of your customers and potential customers as often as you possibly can.

 

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