Super Bowl Advertising And Marketing For Perfection
With Super Bowl ads running at almost $3 million for 30 seconds, you need to be perfect.
The game kicks off in about one hour and we have already seen some of the high-priced ads. Here are my comments on how the big guys do it.
#1. Pepsi. Pepsi has an outside-the-box ad. The ad is done by two deaf guys trying to find out where Bob’s house is. It is done completely in sign with sub-titles. This is a first. We will see if this is labeled “offensive” even if the National Association of the Deaf approved it.
#2. Budweiser. A perennial mainstay. Wouldnít be a Super Bowl without Bud and all of their commercials.
#3. Miller Lite. Bud’s main competition that seems to always be poking fun at Bud.
#4. GoDaddy. GoDaddy is always controversial which gets them the most publicity. You may see racier ads at their web site.
#5. P&G. Proctor and Gamble will air its first ever Super Bowl commercial featuring Tide.
#6. Vitoria’s Secret. Marketing lingerie with hot chicks to guys makes sense to me.
There are more and I will post another article after the game.
Some comments in general.
Sex, humor, and music still sell. Well, it sells to a primarily male audience.
More companies are linking their TV ads to their web site.
Companies can get away with more on their web site. FCC rules donít apply.
If it worked before, use it again.
Stars give credibility (to an extent).
Market to your audience (in this case, mainly males).
This is the only show that people actually wait in anticipation for the commercials.
Pepsi has coined a new term ñ different abilities ñ as opposed to disabled or challenged.
30 seconds cost almost three million, but these ads will be all over the Internet forever for free. Some ads are already at YouTube before the game started.
Marketing to 90 million people would be considered by most to be the greatest opportunity to get your product noticed. We will see who makes it big with the best Super Bowl ads.
OK. It is almost game time. I’ve got my sandwich, chips and dip, cold beer, and some cashews. I will be cheering for the New York Football Giants since I love an underdog.
Use the power of Super Bowl advertising to get some ideas on how to market your web site. Hopefully, for a lot less than 3 million dollars for Ω minute.
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First Film, Games and Mobile Business Network starts in Germany
The International business network gafimo.net –
the mobile, film, games network launches today in
germany. Matthias Pieper, 23, CEO of gafimo.net
is on the move to find as many professionals from
the mobile content, film and games-development
branches as possible to bring them together. “It
is clear that these industries have to work
together in the future” Pieper says. He knows,
what he¥s talking about: after years of working
on the games workforce (giga, etc.) he has
studied film production and often finds himself
between the branches. “Those people are working
on the same topics, using similiar software,
storytellingtools, and so on” he says, “but
hardly know each other and therefore can¥t be of
help to one another”. Also Pieper believes that
since the devices of games, mobile and film are
merging (playstations, PCs, etc) there has to be
a business-network to combine these industries.
More info’s and free registrations (restricted to
pros) please join our live seminar