Tag: Sales


How Well Do You Know Them?

It is often said that it is not who you know that matters, it is who knows you. Well I would like to extend this statement by saying that it is not only who you know and who knows you, but how well do you know them and they you?

In business, networking is the ultimate form of promotion. It can help you to obtain new clients, a new job, or even help you to move up the corporate ladder. It is the process of building relationships. Any time that you attend a meeting, trade show, or a social function, you are networking whether you realize it or not. It is the relationship that you have with people, a prospect or a client that makes the difference between success and failure.

Often we fail to realize the reasons that we have for doing business with an individual or a company. In the case of products that we regularly buy, what helps us to make the buying decision? There are those that will buy a specific brand of product because they trust that brand to be of a high quality or durability. There are others that will make a buying decision based on price, although this is less frequently the case. Often we simply do business because we feel good about it. In fact most purchases or decisions to do business are based on two things. Trust and comfort. Trust is a very intangible emotion or feeling. How do you measure it? How do you develop it?

Trust is measured by the feelings that are generated by a process of letting someone get to know more about you than just product, features and price. I know a gentleman who provides a seminar on selling to C-level executives. He says that to sell to the C-level executive you have to be more than a salesperson selling a product or service. To sell to the executive level, you have to be more of an advisor. You have to find needs other than the ones that you can fulfill and help them to fulfill these needs. In doing this, you become a “trusted advisor”. They feel “comfortable” that you have their interests in mind more than just making a quick sale and a commission.

In our daily process of seeking prospective clients, do we often just look for a person to pitch, or do we spend a bit more time getting to know them before we try to sell?

When we take the time to know a persons desires, dreams, and needs, and make an honest effort to help them realize that these things are important to us, we are really on the fast track to doing business with them. We are building the trust, confidence, comfort level, and most importantly the relationship that is needed to not only make the sale, but to create in them a resource for endless referrals.

As we go into the community meeting people who are prospective clients, we should keep the following in mind. The customer is a person just like me. The customer has needs other than the one that I can fulfill. Until I understand what the ultimate goal or dream of the prospect is, I cannot fulfill it with my product or service.

Selling and networking are about relationships. You sell in everything that you do whether you realize it or not. The time is now for more effective selling. Change the way you think about the prospect and the prospect will change the way that they think about you.

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The Top Types of Website/Blog You Hadn’t Considered Creating

If you’re planning on creating a website or a blog, then there’s a good chance you’re considering one of the major niches like ‘fitness’, ‘making money’ or ‘dating’.

The only problem is, these ‘big’ types of blogs are very overcrowded and if you create a new site in that niche you’re going to be going up against a lot of already established competition.

So the question is: how do you stand out with something completely new? And what other types of blog are there that you hadn’t considered?

Instead of going with a very generic and very derivative topic, why not try making something entirely new so that you will be more memorable for your visitors and so that you’ll be able to monetize in more creative ways? Read on and we’ll take a look at some of the top types of website and blog that you perhaps hadn’t already considered…

Fan Sites

Creating a fan site is a great strategy for a number of reasons. For starters, there doesn’t tend to be that much competition – particularly when compared with the bigger niches. At the same time, creating a fan site means you’ll be creating content for a highly committed and passionate audience that likely has a strong community. Head over to the ‘Doctor Who’ Google+ pages and you will see there are people there ready to eat up new content.

Career Content

Don’t have a hobby or interest? You probably at least have a job and probably that job is something that many other people share. There’s all kinds of information you can create in this field!


You can create a lot of novel type of content in the education niche. This can range from teaching other adults a new topic as you learn it, to providing research materials for students. Or why not go one step further and create a website for children? Do bear in mind though, that this will mean selling to the parents rather than the children themselves.


Not every website has to be serious! While it’s harder in some respects, you can potentially be very successful with a website that’s funny or that publishes fiction. Just look at things like XKCD!

Broad Niches

A niche can also be broad enough to encompass multiple other niches. Think of magazines like ‘Men’s Health’ or ‘Wired’. These focus on a lifestyle rather than a strict niche and cover lots of topics together as a result.

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Learn to Master Your Niche Research Skills

If you want to succeed in any given niche, then you need to offer something different that the competition isn’t already offering. This is how you stand out as different and memorable and this is how you make links ‘clickable’ and sharable.

But coming up with new content is hard. Especially in a crowded niche where there are thousands of new articles published every day!

Moreover, you’re going to have to do your research if you want to appear accurate, reliable and trustworthy too. So how do you go about mastering your research skills so that you can really stand out? You read on, that’s how!

Your Inspiration

The more information you take in, the more inspiration you put out. Without meaning to get too philosophical here, most psychologists now agree that there’s no such thing as a truly ‘original’ idea. Instead, our ideas are created when we combine different ideas we already had.

So the more information you are taking in on a regular basis, the more bits of data you will have available to recombine into something brand new.

And this shouldn’t just mean reading on the topics that you’re writing about either. Reading on different topics is also important as this way you can bring related knowledge in from other fields or combine subjects in order to come up with something completely new.

What’s more, reading other blogs and websites can give you ideas for structuring articles or spinning them that you can apply to your own work in new ways. Like that article on how to dress like a bodybuilder? How about taking it and applying it to your own niche for an article on ‘how to dress like an entrepreneur’?

Great places to get ideas and material then include:

  • Websites
  • Blogs
  • Magazines
  • Books
  • TV

Subscribe to some RSS feeds and keep reading!

Looking for News

It’s also important to try and stay up-to-date by following the latest news and developments. This sometimes means going straight to the source, which can mean reading journal studies (look for them on Google Scholar) or looking at press releases (you can find sites that collect and publish these).

Taking it Further

The truly unique and interesting stuff though comes when you start going deeper and really researching into your topic. Often this begins with asking the right questions. When you next read an article telling you about a new discovery for instance, ask why that’s true. Why does that new workout routine work so well? And what if you were to turn it up a notch or introduce a new element?

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The Biggest Impacts of Choosing a Niche

When you pick the niche for your new site, you are actually picking much more than just a niche. This decision isn’t just going to affect what you’re writing about for the lifetime of your new business – it’s also going to impact very nature of your business model and the very fabric of your website…

It can’t be overstated just how important this is for the eventual success of your blog as a whole. So to demonstrate just what a profound impact this one decision will make, read on to see some of the top areas affected by your choice…

The Look

When you choose a niche, this will almost certainly impact the design of your logo. In turn, this is likely to spill over into the look of your site if you want to strengthen your brand identity. As a result, your web design will be heavily influenced by your choice of subject matter – which is why football sites tend to be green and technology sites tend to be white/blue/silver.

The Tone

The niche you choose is also going to dictate the tone of your site and the ‘voice’ you use. A website on lifestyle for instance might have a colloquial and ‘fun’ tone of voice, as though you are speaking directly to your audience. On the other hand though, a website on finance or on medicine is going to sound a lot more professional with far more terminology.

Your Audience

This is one of the biggest ways your niche will influence your business model: once you choose your topic, you will also have decided on the type of person who is likely to read your content. In turn, this will influence the types of interactions you have on your site, the amount of loyalty your audience displays and even their disposable income.

Monetization Options

The way you monetize your website will depend on which products and adverts are available. If you’re in the ‘make money’ niche for instance, you’ll find there are tons of eBooks and courses being sold on the topic and that people are willing to spend a lot of money here, viewing it as an investment.

But on the other hand, if you’re writing about your favourite TV show, there won’t be many things you can sell without facing copyright issues – which means you’ll likely make most of your money through Amazon sales.


How to Use Pen Names to Penetrate Multiple Niches

Choosing a niche is one of the most important things you have to do when you first set out to create a blog. A niche doesn’t just impact on what you’ll be writing: it impacts your target demographic (your audience), your web design, your earning potential, the types of products and adverts you can earn from and much more.

If you get your niche right from the start, you’ll find you can quickly rise to prominence as one of the top bloggers and start earning a lot of stable income. Get it wrong and you might find that you struggle to get noticed, or that there’s no money to be made even when you start making progress.

So instead of stressing about it and letting this decision stall your progress… why not just enter multiple niches right from the start?

The Benefits of Entering More Than One Niche

There are plenty of very good reasons to try entering more than one niche and this is something that can help any blogger.

For starters, being in more than one niche is fun. It means you aren’t constantly writing content on the same topic and you won’t find you get bored of your ‘day job’ too quickly.

What’s more, being in multiple niches at once gives you resilience. In business terms, ‘resilience’ basically means that your business model is stable enough that a single thing going wrong won’t be devastating for your company. In other words, if you’re in more than one niche, it doesn’t matter if one of your websites – or even one of those industries – stops being profitable.

And on top of all this, with multiple niches you will have multiple different audiences and multiple different opportunities to start making money online.

Using a Pen Name

So how do you enter into these different niches?

One thing that can help is having more than one pen name to use on the web. Why? Because that way, your efforts in one area won’t negatively impact your efforts in another.

Having multiple blogs all on different subjects and using the same name could look as though you’re a ‘Jack of All Trades’ and expert at none. It could appear as though you’re just interested in making money rather than having a real passion for what you’re writing about. Finally, it prevents you from referencing or linking to your other blogs without it appearing biased.

So come up with a few names and enjoy writing on multiple subjects simultaneously!


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The Top Three Niches That Marketers Target

While there are countless different niches out there to make money from, three of them get more attention and are more popular than all the rest. These are:

  • Fitness
  • Making money
  • And relationships

These three topics are the most popular for new bloggers, the most hotly discussed on sites like Warrior Forum and the most ‘tried and tested’ when it comes to making big money.

So what is it about these topics that makes them so popular? And what are their big strengths and weaknesses? Let’s take a look…

Making Money

Making money online is a hugely popular niche for one big reason – it promises readers a way to escape the ‘rat race’ and to start living the lifestyle they’ve always wanted. What’s more though, it also has the advantage of being an investment for visitors. In other words, people can justify spending money on almost anything in this niche because they believe in theory they should get that money back. Their purchases are investments rather than expenses.

The make money niche also appeals directly to the sort of tech savvy individual who is likely to buy digital products – especially if they’re considering making money online.


The fitness niche is another highly popular one because it again shows people how to live the lifestyle they want. With abs and big biceps, guys believe they can get the girl, feel more confident and impress their peers – all things that appeal to all of us.

At the same time, fitness appeals to pretty much everyone giving it a hugely broad appeal. Here in lies the problem with this niche though: it is highly competitive. The best way that you can get around this is to look at a smaller sub-section of this larger audience. For instance, you might consider writing a website on fitness aimed specifically at the over 50s, or at people with diabetes.


Like fitness, dating is a subject matter that appeals to pretty much everyone – including that demographic of young professionals with lots of disposable income. This is a topic with a great emotional hook, making it one that’s very easy to sell in.

The only problem with this niche is coming up with new content. You can come up with new ‘techniques’ and look at related niches (like style and fitness) but this is a subject where very little ‘new’ information will become available otherwise.

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How to Target a Small Niche and Start Making Money FAST

Creating a blog that operates within a big popular niche is a great way to ensure you have a high potential to make money and that you can keep growing without running out of content or new visitors.

But this is only one way to approach blogging and it’s actually quite difficult. Instead then, you might want to consider making content aimed at a small niche – and as we will see, there are lots of ways that this can lead to rapid success and lots of money!

Examples of ‘Small Niches’

An example of a small niche is anything that is very specialist or that doesn’t have a broad appeal. This might mean creating a fan site for example that focusses on a ‘cult’ film. Alternatively it might mean looking at a fringe activity or a lesser-known hobby. Either way, you now have a small dedicated audience to create content for but you won’t have as much option to grow.

Benefits of Small Niches

The great thing about a small niche is that you can very quickly become an authority on your subject. Let’s say you create a website on cryptozoology (unproven animal sightings). This is a topic small enough that those who are very passionate will be actively seeking out more content. If you come along and promise to deliver X amount of content every week, then those people will be likely to subscribe as soon as they hear of you. This runs contrary to niches like fitness where people are more inclined to think ‘not another fitness site!’.

What’s more, smaller niches give you direct access to that audience, especially if there’s a strong community.

Growing Your Audience

To overcome the potential limitations of a small niche there are also more things you can do. One is to try and introduce your niche to more people. For instance, you might find that your articles on cryptozoology are sometimes interesting to those who are fans of regular zoology. Likewise, it might be interesting to people who like ghosts, forteana and the supernatural in general.

You can even try and grow the interest in your niche and spearhead a fad or trend. This way your site becomes not just a resource but also an ambassador for your passion and movement!

And if you’re really savvy, you can pick a small niche that is already on the way up. How about virtual reality for instance?

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How to Solve the Problem of Niche Saturation

There’s a big problem when it comes to creating blogs or selling products online – and that’s niche saturation.

What we mean by this, is that there are hundreds of different topics out there but when it comes to the most popular and the most profitable there are really three major ones: money, fitness and dating. After all, these are the subjects that make the world go round!

So if you want to create a blog or a website with the biggest potential for growth and the biggest possible audience, you’ll likely want to write about one of those topics. But here’s the problem: any of those topics will mean going up against a huge amount of competition and struggling to get noticed. There are thousands of big fitness websites and thousands of eBooks on the topic to go along with them. These niches are saturated.

So how do you stand out? Here are some options:

Hone in on One Area

One option is to hone in on a specific aspect of your niche. ‘Fitness’ is a massive topic for instance, so instead why not consider going a little narrower – by looking specifically at running, or flexibility, or even calf strength.

Hone in on One Demographic

Another option is to look at a specific demographic that might be interested in your subject. For example, you could write about fitness for bloggers, or fitness for teenagers.

Go Broader

Conversely you can also go broader. Instead of focussing on fitness, how about ‘bodybuilding lifestyle’ which could also incorporate dressing for your physique and finding good meals.

Create a New Angle

Or why not create an entirely new angle? A cool example of this might be ‘Art of Manliness’ which is a website that has created its own niche entirely, despite it overlapping with many of the big ones we’ve covered.

Get Personal

Another way to stand out in a new niche is to ‘get personal’ and to turn your website into a personal blog where you use a personal brand to attract attention. This is what Tim Ferriss has done with the Four Hour Blog and what Pat Flynn has done with Smart Passive Income. There are plenty more examples but either way, putting a face and a name on your product makes it much more individual and much more memorable.

Find a New Route to Market

Even if you aren’t different in anyway, you can succeed if you find a new way to tap into the market that hasn’t been exploited yet.

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