Author: WaelBadawy
Add Value to All You Do
While reading some very informative material recently, I found myself inspired by a concept that enables a person to soar to higher heights. The concept of adding value to everything you do, when applied to specific areas of a person’s life, can bring that person to be highly sought after by those receiving the added value. The material I was reading focused on business and what this concept will do for the success of a business. Another way of looking at this concept is in the idea of doing more than is expected, or doing more than that which you are compensated to do. When doing this a person will be “weighed” against others who do not. In comparison, the person who adds value to all he/she does will be sought after to the degree that there will be keen competition for his/her service. As a person becomes more and more recognized for doing more than he/she is compensated to do, he/she will begin receiving more and more compensation for their services.
There is an additional benefit that comes to the person who exercises this concept in his/her business; the development of that person’s strength. In nature, do you suppose the strongest trees are those that are protected from the storms and hidden from the sun? This isn’t the case. The one that stands out in the open and bears all of the winds and rain and is shone upon by the blistering sun is the tree that develops the strength to withstand the most violent weather. This also is the case for the person who goes beyond expectation to deliver added value in everything he/she does. This is the person that becomes strong enough to succeed despite the adversities that one is sure to come up against in his/her business. The fact that most people are delivering as little as they can get by with, serves as a great advantage to you when you deliver added value. One who delivers as little as he/she can, may rest assured he/she will receive the same.
I hope this information will add value to all of your experiences.
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A Look At One Creator Of Sports Logos
The members of every sports team wear an embroidered logo somewhere on their sports gear. That embroidered logo is a symbol of pride. The makers of those logos are equally proud of their creations.
Who makes those embroidered logos? Does each city with a professional team have its own set of embroidery experts? If one were to look at the logo for the Philadelphia Phillies, one would get that impression. Their logo contains a liberty bell. It looks like a logo designed by a present-day Betsy Ross.
Yet ìRossî was not the last name of the family that did the embroidery for that logo. That family had a different last name. Their name was ìMoritz.î
Before the depression, the Moritz family had a business focused on the making of embroidered lace. Then during the depression, Carl Moritz, the founder of the company, and two of his sons changed the nature of the companyís efforts. They got the employees to start doing the embroidery for the emblems put on sports uniforms.
At the time of its founding, 1885, the Moritzí company was located on Vine Street in Philadelphia. In 1970 the company moved to northern Philadelphia. In 1986 the Moritzí company moved much further north. It moved to the Pocono Mountains in northeastern Pennsylvania.
The Moritz family has been an important part of the embroidery industry for five generations. Carl Moritz, Jr., the grandson of the companyís founder, took time off during World War II to serve in the Marine Corps. After three years of service (1943-1946) he got an honorable discharge, and then he returned to Philadelphia to help with the family business.
His son and grandson have also lent their efforts to advancement of the skills required for making embroidered logos. They have made sure that the company has stayed in tune with the times. The youngest Moritz has created a new line of offerings called QDT Products. Those products are computer hardware and software for use in the embroidery industry.
By using such QDT Products, embroidered logos can be made much more efficiently. Design changes can be readily added to the available software. That makes it easier to train the employees who will make the embroidered logos.
With computers as part of the logo-making process, it is doubtful that sports logos will soon go out of style. They will probably be an important part of professional sports for quite some time.
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12 Handy Tips for Generating Leads through Cold-Calling
Cold calling can be a great way to generate quality leads. You get to speak to the gatekeepers and stakeholders, and you get a great insight into their requirements and influences.
But cold calling is an art-form. It can be daunting, itís always a lot of work, and you always need to make a good impression. So you need to do it right. Following are some tips which will help you do just that.
1) Record everything
Always write down all details of every phone call. Write down any names and titles you learn. Not just the name of the person youíre trying to contact. The receptionist’s name can be vital to remember as they’re often gatekeepers. Write down when you called, and when you said you’d call back.
2) Use a database or spreadsheet to record everything
Youíll never manage by hand, and Excel spreadsheets arenít user friendly in the long term. If youíre prepared to invest in a real CRM (Customer Relationship Management) tool, thatís a great idea. If not, you there is a cheaper alternative. I created my own database using Microsoft Access. Visit https://www.divinewrite.com/downloads/contacts and jobs.mdb to download a 208KB working copy for FREE. Youíll need Microsoft Access 2000 to run it. Iím no database expert, so itís not a work of art. Itíll certainly get you started though. (TIP: When using the database, press Ctrl + ; to enter todayís date.)
3) Always call back when you said you would
Donít let them down. They may not even remember that you committed to calling back. But if they do, and you donít meet your commitment, youíll lose valuable credibility and respect. And wherever possible, work to their schedule. You’re here to help them, not make things harder.
TIP FOR COPYWRITERS: If youíre an advertising copywriter or website copywriter, ask to speak to the Marketing Manager (or if the person who answers the phone says they don’t have a marketing manager, ask for “the person who looks after your advertising & website” – all businesses have that person – it’s generally one of the owners).
4) Always try to get on with the gatekeepers
Receptionists and personal assistants have great influence, and quite often do more of the real work and decision making than the person youíre trying to contact! Make friends with them and youíve got a foot in the door. (But donít waste their time or crawl ñ they get a lot of that!)
5) Keep it short ën sweet
When you do get to speak with someone, keep it short ‘n sweet unless they want to talk a lot. The purpose of the phone call is to get their attention, let them know you’re there, get their name and contact details, and assess whether they have any requirement for your services. (TIP FOR COPYWRITERS: If youíre an advertising copywriter or website copywriter, you might have called about brochure writing and then find out they need web writing.)
6) DONíT HARD SELL!!!
Donít pressure people or make it hard for them to get off the phone. Tell them what you do and that you’d like to send them an email with a link to your website with samples and testimonials (or with an attachment containing samples), then leave them to it.
7) Follow up with an email
If you have permission, always send a follow-up email ñ and do so immediately. Be specific in your subject line. (TIP FOR COPYWRITERS: If youíre an advertising copywriter or website copywriter, use the words “advertising copywriting” or ìwebsite copywritingî in the subject. Most people don’t get many emails with this in the subject line, so it’ll be distinctive and probably wonít be snuffed by their spam filter if they have one.) Address the email to them (e.g. “Hi Joe”), keep the email short ‘n sweet. Include only the essential info, make it easy to read and conversational, and bold the important words or phrases as they’ll probably only skim it. Include a link to your website, reference the day and date you talked on the phone (and thank them for that time), mention any names you learnt (e.g. receptionist’s name, especially if the receptionist gave you an email address but you didn’t actually get to speak to the decision maker), tell them that you’d like to follow up in a few weeks (assuming the conversation indicated that this would be a good idea).
8) Follow up with another call
If the lead looks promising, make sure you follow up. And when you do, always mention the day and date of the original call, as well as the fact that you sent an email. Give a quick summary of who you are and what you do, and say that you’re just calling to make sure they got the email. Most of the time, youíll find the lead will talk to you about your services, if only to remind themselves of what you do!
9) Donít expect to make too many calls
On a really good day, I’ve made 80 cold calls. Most days, though, you should be very pleased to average around 40. Youíll spend a lot of time playing telephone tag.
10) Donít leave message
Unless you absolutely have to (or youíve just about given up on the lead), donít leave messages. Most people have trouble returning phone calls from people they know and like; returning phone calls from someone whoís trying to sell them something isnít high on their list of priorities.
11) Donít expect to qualify too many leads
Depending on your business, if you get one good lead a day, you’re probably doing very well.
12) Donít expect immediate conversion
Unfortunately, most leads take a long time to come to fruition (up to 2 years). So you have to be prepared to be patient.
Good luck and happy calling!
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The power of one cent
What is the power of one cent?
To answer this question, imagine that one cent doubles every day. As shown in the table, one cent after 9 days can buy you a coffee at $2.56. One cent, after 20 days, can buy a car at $5,242.88. One cent after 30 days can buy your dream that is worth $5 Million dollars. AND, you keep it to the following day, you will become a double-digit millionaires. One cent will be a $1,374,389,534.72 on day 38 and will be $5,497,558,138.88 on day 40.
Then what?
The model above presents the strength of a network. I focus my effort to recruit my team and double double every day, or a week or a month. I can reach a powerful result and I have the passion and dedication to do it for 30 days.
The model is also applicable to sales, if I can double my sales every day, I can reach amazing business size after 30 cycles.
The cycle can be one week, one month, or even one year.
Just keep it doubling and do not rush and have the passion to be a billionaire starting with one cent.
John D. Rockefeller who is the world’s richest man and the first American worth more than a billion dollars, controlling 90% of all oil in the United States at his peak. said “I would rather earn 1% off a 100 people’s efforts than 100% of my own efforts.”
A Guide to using T-Shirts for marketing
Promotional T-shirts have been a part of business promotion and marketing of brands for a long time. Promotional T Shirts can be given to clients, to prospective customers, and also to your employees to give them the added feeling of belonging to a brand. You do not need be a world famous brand to benefit from promotional T-shirts. Even new busineses have used T Shirts to create awareness of their product, brand or business.
giving Promotional T Shirts to your employees is a great way for brand endorsement. You can design T Shirts with your company brand and marketing message for your employees and if you are hosting a conference, exibition or promotional event, make it mandatory for your employees to wear promotional T Shirts. It is a very inexpensive method to make your staff stand out from the crowd and you present an orderly unity among your employees, the same way in which a uniform serves.
Some businessesthink that it is too expensive to buy a t-shirt online but they are often incorrect. Purchasing t shirts online is a fast and easy process and the choice of online shops is very much better than you expect it to be with some allowing you to undertake the entire design process and payment online.
Corporate branding on T-Shirts can significantly improve the brand awareness of a business in a very short period of time and aside from the obvious marketing advantages branded T-Shirts and other clothing can enhance the perception of customers to your business. Considering the relatively low cost of purchase and printing T shirts against the length of time a good quality T Shirt can last makes branded T shirts one of the most cost effective methods of marketing for many businesses.
It is widely believed that DTG tshirt printing is more environmentally than screen printing. DTG uses water-based inks to print directly onto clothing, this means that there are no excess inks used in the actual printing and the only waste that occurs is from the occasional print head cleaning ñ itís worth noting that head cleaning does not involve any external materials only ink. Then as long as waste ink is disposed of correctly, printing tshirts using the DTG method should have virtually no environmenal impact. Screen printing however has excess inks from parts of the stencil not printed to the tshirt and when screens are cleaned these excess inks are usually washed down the drain.
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A Guide to Brochure Printing
Brochure printing can be easy if you first identify your needs and have a clear sense of your budget. Whether it is for is a real estate listing, a trade show handout, a data sheet, or another application, brochures are a great promotional tool.
Start with a layout that includes the text and images you will need to convey your message. Then choose the type of printing that best suits your brochure. Brochures are typically printed in more than one color.
There are two basic choices in printing: offset printing and laser or digital printing. Both printing processes are capable of producing large quantities of high-quality documents. Most high quality, full-color commercial printing is done on offset presses using the four-color process. Offset printing is a process whereby ink is spread on a metal plate with etched images, is transferred to an intermediary surface, and is then applied to paper by pressing the paper against the intermediary surface. Although set-up costs can be relatively high, the actual printing is generally inexpensive.
Laser or digital printing uses a laser beam to produce an image; this is also the way copy machines work. Offset printing usually produces clearer, crisper type and higher resolution images than laser or digital printing. However, smaller printing jobs can be done on a small low-volume laser or inkjet printer, or at a copy store, thereby eliminating set-up fees and some shipping costs.
Choosing paper is another very important aspect of brochure printing. Most printers will recommend a heavyweight, coated, or glossy paper to achieve a more vibrant, upscale look.
The folding of your brochure is another key consideration. Basic folding options include: the half fold or single fold, the tri fold (the left and right flaps open), and the ìZî fold (which opens up like an accordion). Almost all printers will give you a greater discount the more you print.
Brochure printing can be easy and fun and allow for a good deal of self-expression, so go ahead, what are you waiting for? Print that brochure.
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A Good Autoresponder
How many free autoresponders have you tried? Really how many? And how many emails did you get through using them? How do you know? How many people opened your followup message?
My point here is that if you have no clue for the answers above you probably are not operating a followup campaign successfully. These are crucial element that must be explored when you are choosing an autoresponder.
Some good steps to take to ensure you are getting what you need out of a autoresponder include… Compare your autoresponder with those of top marketers, chances are they are using the best in the business. You can’t go wrong with this step!
Other observations you might make are related to spam filters. Have you ever gotten an e-mail and seen something like this…”F`R`E`E” Yes this is a good way to beat the spam filters as they won’t read Free they will read something totally different. However it can be time consuming going through your article and finding which words are “Danger” words. This can go along way in your marketing efforts. So make sure you find an autoresponder that has a spam rating feature… these features will automatically show you where in your article your “Danger” words are.
Another crucial element of e-mail marketing are your statistics. How many e-mails are being opened can tell you if your subject line is any good or if you did a good job branding your name. If you know your e-mail statistics you are one step in the right direction in optimizing your potential sales. Finding an autoresponder that shows in depth analysis with your followups are also key.
What should a followup contain? Good question… My personally experience suggests directing your subscribers to a full article located on the web. There are some good reasons for this. You can create an excitement teaser in the followup e-mail and beg your article to be read on the web. There is also the chance that since you have an article archive on the web many subscribers will often read more than just your original article. Your subscriber might not be interested in one article but they may find what they are looking for browsing through your previous articles.
Broadcasting! So your subscribers are finished receiving their original followup series… now what? Find an auto responder that allows you to broadcast an update or an offer to the entire subscriber list. Don’t let your subscribers go to waste, this feature is a must!
Remember not to bore your hard earned subscribers. Present them with a problem and offer them a solution! Its that easy…
Find my recommended autoresponder on my marketing blog!
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Law under the Feudal System.
By Cuming Walters.
TO the historian proper feudalism presents a wide subject with diverse points of interest, but its legal aspect is comparatively a small matter, and it can be considered without detailed reference to the whole vast scheme which existed from early German and Gothic times, and overspread the greater part of Europe. It is a common error to suppose that it was introduced into England by the Normans. William the Conqueror only superimposed a French form of feudalism upon that which already existed; and all historians agree that the measures he adopted, the restrictions he made, and the original conditions he established, were evidence of his farseeing genius, and a masterpiece of statecraft. His was a feudalism which, while giving the lords great personal power and influence, retained them still as the servants of the king, and totally prevented them from using their strength against the throne. In this respect the feudal system in England never resembled that of Germany and France, or even that which the Norman barons established in Scotland. The Conqueror had no intention of allowing the owners of territory to supersede his own authority, and to be beyond the sovereign’s control. While, therefore, he allowed them all liberty in dealing with their dependents, he made it impossible for them to defy his own authority, first by distributing their possessions so that they could not have a great army of followers at command, and, secondly, by insisting upon a formal declaration of allegiance from both the barons and their vassals. The former, therefore, were not beyond the law, and the latter had nominally, if not actually, some right of appeal to the monarch. These points it is necessary to bear in mind for a full understanding of legal procedure during the long period feudalism prevailed.
The feudal lord’s claims upon his vassals were numerous. First came his claim to their military service. He could demand from them service as assessors in his courts of various fines and payments and confiscations of land. He could dispose of females in marriage; not infrequently he consigned them to a debased existence. When the tenant was invested with possession of his feud or fief, he paid homage to his lord, that is, he proclaimed himself the “man” to help and to serve his master. Kneeling humbly before the baron, he took oath of fealty, and practically enslaved himself. It was here that King William showed his wisdom by ordaining that the oath of allegiance should be not only to the feudal superior, but to the monarch as the head of all, and thus he secured the ultimate service of all vassals to the crown, and deprived the barons of autocratic power.
The Saxon feudalism had been of the most tyrannical character, the owners of slaves making their own laws, and carrying them out with the utmost barbarism. Records exist which prove that for slight offences mistresses were accustomed to order their servants to be scourged to death, or subjected to fearful tortures. For breaking a dish, or spilling wine from a cup, for example, a servant might have his ears cut off, his nose slit, or suffer the loss of his hand, according to the caprice or fancy of his lord or lady. While murderers and robbers could find sanctuary in the Church, servants had no such refuge. They were torn away from the altar to which they clung in their terror, and none could or would intervene to protect them. According to the decree of King Ethelred, public punishments were to be mild, and death sentences were seldom to be passed; but the sovereign’s wishes had no effect upon the treatment of bondmen. High-born women were as cruel as their husbands, and King Ethelred’s own mother is said to have beaten him so severely when he was a child that he regarded whipping instruments with horror to the end of his life. Flagellation was not recognised as a legal punishment by the Saxons, though a husband might beat his wife and incur no penalty, while the whipping of slaves was accounted no more than the whipping of animals, and perhaps less. For all other classes money-fines were almost the only authorised penalty, a fixed price being set upon persons of different degrees. But the slave had no real value, and hence could be mutilated or killed at the pleasure of his lord.
The ideal of feudalism, never realised in England, was that the king and his tenants-in-chief should hold law-courts, which the tenant or the sub-tenants should be bound to attend to have their cases tried according to statute rules. But the system was only imperfectly carried out, and the fact that the tenant-in-chief, or feudal lord, had the right to levy taxes (called “tallage” or “tailles”) on his vassels, speedily led to all sorts of tyranny and abuse. Still, the feudal courts could not engross the legislation for the excellent reason that the quick-witted Conqueror had preserved the Witanagenot and the courts of the shire and the hundred to check the barons. The latter made a big effort to introduce the Continental system of feudalism, by which each of them would have been supreme in his domain; but the plans were defeated as we have seen. William’s successors were men of a different stamp, and the system proved unworkable in the hands of weaker men. “The prince,” says Hume, “finding that greater opposition was often made to him when he enforced the laws than when he violated them, was apt to render his own will and pleasure the sole rule of government, and on every emergency to consider the power of the persons whom he might offend rather than the rights of those whom he might injure.” The mischievous course pleased none, and the royal prerogative was at last systematically assailed by the barons in the time of John, and the Magna Charta wrestled from him. The concessions then made were of benefit to the barons rather than to the landless and dependent classes, and it remained for the third Edward to diminish their power and increase the liberties of the populace.
Law in England during all this period was chiefly a system of oppression, proceeding stage by stage from the highest to the lowest. The revenues of the crown were obtained by extravagant rents, forfeits, taxes, reliefs, fines, aids, and other devices which show the amazing ingenuity of the extortioners. The result was that most tyrannical exactions were made in turn by the feudal lords, and the dependents groaned for six centuries under these lawless yet legalised oppressions. Personal property was at the mercy of the lords, who adopted the most cruel means to enforce their “rights.” They, in turn, could be the victim of extortions, as was proved in the case of Roger of Dudley, who was summoned to receive the honour of knighthood in 1233. He found the honour so expensive that he declined to appear, whereupon a writ was issued—“Because Roger de Someri, at the feast of Pentecost last last, has not appeared before the King to be girded with the military girdle, the Sheriff of Worcestershire is hereby commanded to seize on the house of Dudley and all other lands of the said Roger within his jurisdiction, for the King’s use; and to keep them with all the cattle found upon them, so that nothing may be moved off without the King’s permission.” The same Roger had a twelve years’ dispute with William de Birmingham touching the service due for the manor of Birmingham, for which the latter was required to perform the service of eight knights’ fees, a half and a fourth part, and also to do suit to the court at Dudley once every three weeks. In such wise did these cheftains rule. Another curious piece of law relating to the Dudley lands is told by Leland:—“The lorde Powis, grauntfather that is now, being in a controversy for asawte made upon hym goying to London by the lord Dudeley, Dudeley castelle condesended by entreaty, that his son and heir should mary the olde lorde of Dudleis’ daughter.” A very amiable method of atoning for personal violence.
The feudal lord had absolute power over his own family, as well as over his dependents, the laws of household government being entirely of his own devising and prompted by his passion, his ignorance, and his wickedness. Robert de Belesme, Earl of Shropshire and of Arundel and Shrewsbury, one of the most powerful and defiant barons of Norman times, tore out the eyes of his own children when they had, in sport, hidden their faces beneath his cloak. He cast his wife in a dungeon, heavily fettered; but every night he sent his servants to drag her to his bed, and in the morning sent her back to her prison. This torture he inflicted upon her to gain money from her family. He disdained to allow his captives in war to be ransomed, but impaled them, men and women, upon stakes. His friends were terrified to approach him, for by way of pleasantry he would engage them in merry chat and suddenly plunge his sword into their sides with a loud laugh. No law could touch this man, and no avenger arose to overcome him. The Warden of the Welsh and English Marches made also his own laws, which were conceived in a spirit of the utmost cruelty. Border foragers, for example, were cast into a dungeon, and subjected to the punishment of having their right hands chopped off with the axe. This prescribed penalty was often aggravated by additional torture or death.
Feudalism was deep-rooted, so deep-rooted that not the enactments of all the Normans and Plantagenets could do more than check its growth and gradually ameliorate its severities. But while some of the old customs were abolished, the bulk of the laws remained based upon the Anglo-Saxon customs, so that as one writer has tersely explained, “the Land Laws and Game Laws are derived from the Normans, the Common Law from the Anglo-Saxons, and almost all our Statute Laws breathe the spirit of pre-Norman England.” To this Macaulay refers with ill-disguised scorn in his History: “Our laws and customs have never been lost in general irreparable ruin. With us the proceedings of the Middle Ages are still valid precedents, and are still cited on the gravest occasions by the most eminent statesmen…. Thus in our country the dearest interests of parties have been staked on the results of the researches of antiquaries.” The historian, however, does admit that there is compensation for the anomalies which result from this polity. “Other societies possess written constitutions more symmetrical. But no other society has yet succeeded in uniting revolution with prescription, progress with stability, the energy of youth with the majesty of immemorial antiquity.” That the spirit of olden feudalism should sometimes be found surviving in modern laws is inevitable. Villenage is extinguished, and yet in the very character of certain classes, as well as in the operation of certain laws affecting lands and personal privileges, we see a direct connection between the submission of the bondman in the past to his hereditary master and the readiness of the poor in the present to yield to one in higher station. What struck the philosophic Emerson most, on his visit to England, was that Englishmen should maintain their old customs, repeat the ceremonies of the eleventh century, and consider in so many things that “antiquity of usage is sanction enough.” “The Middle Ages,” he said, “still lurk in the streets of London.”
The stocks and the whipping-post, which stood in front of every castle, were the commonest instruments in use for the punishment of the ceorl and villein who displeased their masters. For the ceorl, who could not quit the land on which he was born, or free himself from slavery, life was particularly hard. He could not absolve himself by money payments, like the rest of his fellow-men, if once he gave offence; while the majority could rob and murder and escape with a fine, the ceorl’s slightest defect, real or imagined, was punished with merciless rigour. Tithings and the process of compurgation came to the assistance of other criminals, but the ceorl could appeal to none, and expect neither pity nor aid. Such facts give point to Emerson’s dictum that “Castles are proud things, but ’tis safest to be outside them.” The villein was in a much happier state than the ceorl. He was free against everybody except his lord, and the criminal code accorded him the same privileges as a free man. The lord was even liable to punishment for killing or mutilating his villein, and the Mirror of Justice in the thirteenth century laid down the fact that “the villein is no serf in any sense of the word; he is a free man; his land is a free tenure.” But all this is largely comparative, and our estimate of the advantages enjoyed by the villein must depend upon whether we view it by the standards of the time, or by modern standards. At all events, while the ceorl tasted all the bitterness of his serfdom, the adjudged felon in other stations was able to obtain much leniency. The common form of oath or abjuration in King Edward’s time was this: “This heare, thou Sir Coroner, that I am a robber and a murderer, and a fellow of our Lord the King of England; and because I have done many such evils in his lande I do abjure the lande of our Lord Edward, and I shall haste me towards the port of ——, which thou hast given me, and that I shall not goe out of the highway, and if I doe, I will that I be taken as a robber and a felon. And that at such a place I will diligentlie seeke for passage, and I will tarrie there but one ebbe and flood, if I can have passage; and unlesse I can have it in such a place I will goe every day into the sea up to my knees, assaying to pass over; and unlesse I can do this within fortie days I will put myselfe again into the Church as a robber and a felon, so God me helpe and his holy judgment.” But King Richard showed no disposition to put so much trust in the honour of these gentry, and when setting out for Palestine, he made a law against peculating sailors, which was calculated to dismay them: “Whosoever is convicted of theft shall have his head shaved, melted pitch poured upon it, and the feathers from a pillow shaken over it, that he may be known; and shall be put on shore on the first land which the ship touches.” This punishment reminds us of a modern American institution.
The law of “Englishry” deserves a passing note. It dates back to the time of Canute, and was continued by the Normans. When Canute sent away the greater portion of his Danish troops, “the Witan pledged themselves that the rest should be safe in life and limb, and that any Englishman who killed any of them should suffer punishment. If the murderer could not be discovered, the township or hundred was fined.” The proud and tyrannical Normans used this law to their own advantage. A mere Englishman being a vassal, and of no importance, could be killed with impunity, but it was ordained that when a man was found killed, and evidence was not brought to prove that he was English, he should be held to be a Frenchman, so that a penalty could be imposed upon the township. This law of “Englishry” is often illustrated in old chronicles. Men were found murdered by the roadside, on heaths, and in woods; the chronicles state that “no Englishry was proved,” and the towns were accordingly amerced. The “Frankpledge” was not so feudal in character, though it was based upon the principle that “every landless man shall have a lord who shall answer for his appearance in the courts of law.” The custom prevailed before the Conquest, ten men forming a “tithing,” the members of which were answerable each for others. The present Court Leet is a survival of the system, though in a very modified form.
The feudalism which the Norman barons imposed upon Scotland, and which was unchecked by King William, so that it reproduced all the evils of the ferocious Continental system, was marked by terrible excesses. No institution was more shameful and abhorrent, or so vividly reveals the baseness to which unrestricted feudalism sank, than the horrible depravity of maiden-rights, or droits de seigneur. Beaumont and Fletcher founded upon the historic incidents their drama of “The Custom of the Country,” and though a few mild attempts have been made to throw doubt upon the facts, there is no question that these domestic tyrannies spread rapidly from Scotland to France and Germany, and took numerous odious forms. Isaac Disraeli, in his “Curiosities,” devotes a chapter to the subject, which can scarcely be dealt with in detail in a work appealing to the general reader. The shameful institution was abolished by Malcolm III., who, however, put the matter upon a business basis by ordering that it should be redeemed by a quit-rent. But the lord still considered himself privileged to manifest his authority over his vassals by thrusting his booted leg into the bed of a newly-married couple, or by sousing the bridegroom in a river. The wardships enjoyed by the feudal lords were equally absurd, one of their favourite methods of raising money being to arrange an unsuitable marriage, and on the refusal of the persons to carry out the contract, to claim the revenue of the wards’ estate as “forfeit.” The feudal lord could sell his vassals as he did his animals, and they were often bartered away with fields and houses. The value of a serf was roughly apprised as four times that of an ox, and he could also be used as “live money.”
Mr. Ruskin, in his third letter in “Fors Clavigera,” gives an account of the laws promulgated by King Richard, Cœur de Lion, whom he declared to be the truest representative of the British “Squire,” under all the significances of that name. The ideal lord was an admixture of the patriarch and the tyrant, and if we examine Richard’s legislation, and endeavour to recognise the objects he had in view, we see that with a considerable amount of selfishness he also possessed a real wish to add to the welfare of his people. He simplified and adjusted the weights and measures of the country to put an end to cheating, and he took severe measures “to prevent the extortions of the Jews.” If the people would be honest, he was quite willing to do the fighting for them; if they made good cloth, he was ready to see that they got good pay; and when they bought and sold, he was determined that each should give the other good measure. But with much power comes caprice, and the feudal lords too soon forgot the interests of their dependents in serving their own ends. The English barons never made the formal claim of the German barons to rob on the highways in their own territories, though, without asserting the right, they frequently performed the act. A case in point is that of William de Birmingham, who so late as the sixteenth century went out with a hundred men to molest and rob travellers on foot. The ordinary laws were unequal to calling them to account for these misdeeds; nothing but conquest by battle could have checked them. Besides, there were Lord Palatines whose rule in their own domains was equal to that of the sovereigns, and they could make or abrogate laws at will. These kings in petto appointed their own judges and courts, could reverse sentences, pardon at will for any crime, and indict at pleasure. Offences committed in the County Palatine were said to be “against the peace” of the lord, and not against the peace of the king, and it was with a rod of iron that these despots governed the territory allotted to them. Still there was a show of legality in this. It differed from the wanton caprice of Geoffrey of Coventry, who oppressed the inhabitants, was amenable to no law for so doing, but consented to remit the burdensome taxes if his wife would ride naked through the streets. As a specimen of the barbarous humour of these lords, the Godiva story is instructive.
At the end of King Stephen’s troublous reign, there were eleven hundred and fifteen castles in England, each of them a centre of power, at that particular time almost absolute. The wise provisions of the Conqueror had to some extent been overcome, and the feudal lords had become so unmanageable that Henry II. found himself compelled to stipulate for the destruction of a number of the strongholds. At the same time he prevented the erection of others except by royal licence, and so began to limit the oppression which had prevailed. We find, too, that in consequence of the frequent over-riding of the common law by men in authority, the monarch reserved to himself more and more of sovereign power, “by which,” says Sir Robert Filmer in his famous “Patriarcha”—answered by John Locke in the still more famous treatises on Civil Government—“he did supply the want or correct the rigour of the common law, because the positive law, being grounded upon that which happens for the most part, cannot forsee every particular which time and experience bring forth. Already sundry things do fall out,” he continues later, “both in war and peace, that require extraordinary help … so that rare matters do grow up meet to be referred to the absolute authority of the prince.” We find such a case in the time of Richard II., when, on a question of freehold, the appeal went direct to the king because “of maintenance, oppression, or other outrages the common law cannot have duly her course.”
How the lords could avoid and defy the common law is proved by two curious instances in the history of the Dudleys, the family previously referred to. Lord Edward Dudley, in 1592, had a dispute with the neighbouring Lyttelton family, and raising some 150 persons, he went one night and stole all the cattle on the latter’s estate. Lyttelton obtained judgment against Dudley, who was ordered to return the cattle, but he posted his servants at the gates, and bade them cut the bailiffs to pieces. Lyttelton then armed sixty men and took the cattle back by force; Dudley armed 700 men to fetch them back and kill them. For this offence the nobleman and eighty followers were indicted, but by one means and another the proceedings were made to last four years, and then an agreement was entered into by the parties. Lord Edward’s son, Ferdinando, was the hero of the next exploit. He purchased the property of an oppressed widow, named Martha Grovenor, for £1200, but only paid £100. She sued him in the Exchequer for the remainder, and obtained judgment for the balance. No notice was taken of this. The following year the widow obtained a second decree, and this again was ignored. His lordship was next called upon for costs, and this led him to make an effort to compromise the matter. He entered into an agreement to pay all arrears and costs, but, having done so much, refused to fulfil his obligations. An execution of ejectment was then levied against his lordship. This he avoided for nine years, and it was only twelve years after negotiations had begun that the widow was able to obtain her dues.
A very brief glance at Continental feudalism and its influence upon statute law may now be given. It enables us to mark some of the differences between the English and the foreign systems, the one with its restrictions and the other all-powerful. In the eleventh century, all France and the German Empire were one vast feudal possession. The powers of the lords have been classed by the historian Hallam as follows—First, the right of coining money; second, that of waging private war; third, exemption from all public tributes except the feudal aids; fourth, freedom from legislative control; and fifth, the exclusive exercise of original judicature in their dominions. It is easy to perceive how, with these initial powers conceded, the seigneurs were enabled to make themselves the veritable masters of the kingdom. In Germany the lawlessness of the barons became as proverbial as did their cruelty towards their slaves. The whole country was divided up into territories over which the feudal chiefs reigned as absolute and despotic kings. Nor is the spirit of feudalism in that country yet extinct, for, unlike France, it has not had its bloody revolt against “aristocrats.” No one can have travelled in Germany and seen the castle towering high on crag or rock, and the diminutive houses scattered about its base, without realising at a glance how the chieftains and their serfs lived in the old days. In Germany the feudal system was seen at its strongest and its worst, and law was paralysed while the men of lust and blood were supreme in their own dominions. Austria has a similar story to tell of barbarity towards serfs, and the abrogation of law by powerful chieftains. But it is remarkable that in Russia, where the feudal spirit still most strongly survives, and is marked by many excesses utterly repugnant to the feeling and customs of the times, the earliest attempts to establish a feudal system were quelled by the princes. In this land, where a mistress might, until recently, have her maid whipped to death for dropping a teacup, or for any other trivial offence, real or imagined, where again it was taken for granted that
“A Count carbonadoes
His ignorant serfs with the knout,”
feudalism, once instituted, deepened its hold with the progress of years. While there was no law for the lower classes, save that dictated by the caprice of their masters, there were special exemptions and priveleges for the noble and wealthy. The Russian lords pay no taxes, and they retain, in almost undiminished force, that power to abuse, insult, and destroy the peasantry which was possessed by the ancienne noblesse of France before the Revolution. Mr. Morley Roberts, in one of his Russian historical sketches, relates that not long ago a noble threw a Hebrew into a dungeon for an offence, and a week later asked his jäger what had become of him. “Oh,” said the fellow with a laugh, “he made so much noise that I shot him.”
The state of Bohemia from the ninth to the fourteenth century shows to what deplorable depths a race may sink under an unrestrained and licentious feudalism. The Bohemian nobles practically abolished the marriage laws, and in addition to oppressing their dependents, frequently sold them into slavery. When St. Adalbert endeavoured to effect a reformation, he found every impediment put in his way, and his wishes openly defied. He had a horror of bloodshed, and preached the hatefulness of murder. By way of response, a man, whose wife had been put in a nunnery to save her from his brutality, was dragged out and butchered in the streets. Adalbert had to wait long before he could influence these men who, secure in their castles, could indulge their rapacity without fear of punishment. Reforms, effected in the tenth century, however, were not permanent, and in the twelfth century the nobles had succeeded in converting the local assembly, with its power of appointing judges, to their own uses. Mr. Edmund Maurice, in his history of Bohemia, relates that the nobles began to secure the judgeships for themselves, and then sold or bequeathed the offices to heirs. They thus made the appointments a means of tyranny and a source of profit, and with the money acquired purchased the lands of freemen. Others, owing to the unpopularity of the local tribunals, strengthened the power of their own feudal courts, and again reduced their dependents to abject slavery.
“The coolness,” says Mr. Maurice, “with which many of the grants of land transferred workmen of various kinds as mere appendages of fields and fishponds, is in itself a proof of the degraded position to which the peasant class had been reduced; and the fact that military service seemed one of the few means of escaping from serfdom, led the peasants to favour those wars which in the end increased their misery.” Eventually King Wenceslas, famed in ballad, and still more famed in Bohemian history, came to the rescue, and ordained “that no baron or noble of the land shall have power in the city of Brünn, or shall do any violence in it, or shall detain anyone, without the license and proclamation of the judge of the city.”
The wide survey we have taken enables a fair estimate to be made of the state of the law in Europe when the castle was the court of justice, and the baron was the judge. England alone of all Europeon countries seems to have been able to place a check upon the more flagrant abuses, and in later times of reform to have succeeded, while abolishing what was essentially evil in the system, in retaining whatever of it was of worth. Whether there be still laws too deeply impressed with feudal ideas for modern acceptance is a question for legislators to consider.
A Guide To Advertising In The Media
The media is a powerful thing — the average person spends an enormous amount of their life consuming it in one form or another, and will spend a significant percentage of that time looking at, listening to or watching advertisements. If you want to use the power of the media, though, you need to know what you’re doing.
Advertising in Newspapers and Magazines.
There are two kinds of advertising you can get in newspapers and magazines: classified and display. Classifieds are the small ads towards the back of the publication, while display ads can be almost any size, from a small corner of a page to a massive double-page spread.
If there’s a publication you’re interested in advertising in, either go to its website (the rate card section) or call its advertising department to find out the rates it charges. Now pick your jaw up off the floor. Yes, advertising in the print media really is that expensive, and for most home businesses it probably just won’t be that economical.
There is, however, an exception: niche and trade magazines. If you’ve ever looked around in a newsagent, you will have seen just how many magazines there are out there, filling every conceivable gap in the market. You need to find the magazine that people who are interested in your services might read. For example, if you’re a wedding photographer, look for a magazine called ‘Your Wedding’, ‘Bride’, or something similar. Advertising in these magazines will be far cheaper than placing an ad in a general-audience publication, and far more likely to actually get some responses.
Advertising on the Radio.
Wherever you are, the chances are that there’s a local radio station. Once your home business grows to a decent size, you might consider buying some time on it.
Really, though, the only kind of home business that can benefit enough from radio ads to justify the cost is one that does anything to do with cars. Since radio is almost entirely limited to use as in-car entertainment now, you know that almost everyone your ad reaches will be a car-owner, and so might be interested in what you’re offering. If you offer something that people need cheaply or even for free, you can get a big response.
Unfortunately, that response could be a little too big — thanks to the time-sensitivity of radio, you’ll get mobbed the next day, and then everyone will forget you again. Radio advertising offers the listener no opportunity to keep your ad and refer to it later, or to find it again in the future. You will find that any ads involving a phone number are spectacularly useless.
Advertising on the Television.
Unless your business is getting pretty big, this would be quite a bad idea. You’d have trouble producing and airing an ad even on local cable channels for less than $10,000. Of course, if there’s a market for your product and you’ve got the budget for this, you could take a gamble and make a mint. The home businesses that tend to do best out of TV ads are ones that have a ‘unique and useful invention’ product with easy-to-demonstrate benefits — think infomercial. Research shows that you can sell almost anything given a 60-second ad, a free phone number and a price point of $19.95.
Advertising on Billboards.
Here’s one that gets overlooked pretty often, but can be very effective if you do it right. Billboard ads are relatively expensive, but they do generally stay up for a long time, and they can be very specifically targeted to an area — the one where they’re physically located. You’ll have the best results with this if you can put one near enough to your business that it could say ‘turn left at the next junction’, or something like that. Phone numbers are, again, pretty useless, although you could have some luck putting a website address up there.
Advertising at the Movies.
Finally, here’s one that often gets overlooked. If you turn up to the cinema early, you might have seen that before the big-budget ads, ads for local businesses are run. This can be a great place to advertise relatively inexpensively in quite a high-profile way, and it works especially well for takeaway food businesses.
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