Tag: advertising

 
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Advertising Ideas To Get Your Mind Bubbling

There are a couple of truths that seem to apply to many small businesses, especially ones that are also newly established. One of them is that budgets do not allow for all ideas to be implemented. Another is that advertising is necessary. A quick look over these two statements will result in a belief that they are contradictory factors of a business if they are both true. That is unfortunately a misconception held by many new business owners. As we all know the majority of new business to not make it past their second year in business.

One of the factors that can assist in the difficulties of establishing a new, small business is the belief that important money to sustain the business cannot be spent on advertising. The allocation of money to advertising usually has a very low priority in a small businesses budget. This is a mistake, advertising is necessary, but there are a number of ways that it can be done in a cost effective manner.

First on a businesses list should be the largest yellow pages ad they are able to afford. Although the phone book is an old form of advertising with the importance that the internet is taking on, this is still one of the first things potential clients do when looking for a business or product.

Other print advertising ideas can be done with newspaper advertising. Local papers can get your geographic region narrowed in on. This is especially important given that the majority of small business clients come from a 3 to 5 mile radius. Also, papers can be good because they frequently have specialized advertising sections, which will be read by just the people you want. Local business groups also create special advertising sections that can be a great advertising idea and cost effective too.

Other ideas might look into specialized magazine advertising, using vehicle graphics and using the billing and other mailing necessities you have to further promote upcoming events and specials. There are a lot of ways out there that offer advertising idea possibilities, but the one thing that must be adhered to is that you must do something.

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Advertising and Internet: a Long term relationship

Entrepreneurs these days work hard to take their business to the next level. Now, they are frequently using Internet as an important medium for advertising. To create brand awareness and to reach universal markets, online advertising is now excessively used. In India alone, over 41,000 advertisers have advertised on Internet, which means around 46 million advertisers. This makes India a sizeable target market for Internet advertisers.
Due to rise in competition, online advertisement agency or online advertising companies are hired. They help in promotion and well planned advertising. This also proves that advertising is the major part of promotional blend and also is crucial for achieving success. It is always a good idea to start the advertising campaign with best planning and proper coordination of advertising agency and advertising company.

It is acknowledgeable that online advertising is valuable since it reaches out more and is best for the advertisers. Any person of any social segment can view online advertisements. Another main positive feature of online advertising is that this type of advertising is not restricted by time zones or geographical boundaries.
To create an impact on potential customer and to ensure good returns, advertisers donít hesitate on ad spends. They are assured that returns would be considerably good. A successful advertising campaign becomes obvious only when ads are placed right and are targeted perfectly.

The many search engines on Internet have drawn attention towards advertising through information technology. This helps common buyer also deeply as a person always tries to find out more about the product before buying the needful product of service.
If a person wants to go for banner advertising, then a lot of aspects those have to be managed intentionally. A professional Internet advertising agency or an Internet advertising company can be appointed for it.
Internet advertising comes under new media. Online advertising or Internet advertising is a whole new world of potential. It is not just cheaper but a very fast medium also. Youngsters spend a lot of time online; therefore to get money, tricks like ëclick throughí on advertisements are uses. In some collages, companies give free Internet access. For any company; youngsters are a major market, therefore most feasible to create brand familiarity. For this purpose companies provide free games, chat rooms, free downloads, etc. By doing this, the advertiser tends to create a positive notion for the product in youngsters mind.

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Advertising – Are You Wasting Your Money?

Anybody who has a product to sell, an idea to promote or a service to offer relies on advertising to get the attention they require.

There are so many forms of advertising that finding the correct medium can sometimes be a daunting task.

Depending on the type of business, or the reason for your need for promotion you may find it easier to seek some professional advice.

Firstly you need to decide who your target market is, whether it is men or woman, older generation, younger generation, companies etc.

Secondly you need to ascertain whether your market is local, national or global. This is important, as leaflet dropping in your local supermarket car park is fine if your product or service is a local one, but if your services can be offered world wide or nationally, then you are seriously losing out on the largest percentage of your market.

Once you know who you are planning to target, and where they are, you can begin to research the how, which are the options you have available.

There is an absolute ton of free information on the internet, and if you are reading this, you must have access to it!

If you have a low budget, try doing the advertising yourself, you can knock up some great leaflets from your own pc, (providing your market is local).

Making a website has become a lot easier over the years, and if you shop around you can get some great prices on hosting packages and domain names. Try downloading a free html editor, preferably with a wysiwyg platform, (what you see is what you get), there is a wealth of information on the internet to guide you through making a simple website.

If you have a bigger budget, then consulting with one of the many advertising companies is an option. These people can advise you, and come up with some fantastic ideas, but be sure to shop around and not just go with the first company you come across. Prices will vary, and their expertise will vary also, so itís an idea to ask to see some references, or some of their projects with other clients that they have worked on.

Done correctly, and with proper research, advertising will reap rewards. It is after all one of the most important factors in any business. So I personally, would always recommend that you give this area the attention it deserves!

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Advertising: Laying Your Cards on the Table

Successful marketing is not really measured in how many customers you were able to sell today. To be really able to say that you have a great marketing strategy is to be able to know that your customers were happy and satisfied with their purchase and that they were able to get their moneyís worth.

There was a time in history when advertising was overstated. This was during the time when advertising was still new and only few people were aware of it. All business owners have to do is make up some claims and hopefully many people will be attracted to buy their products. But today, this strategy doesnít work anymore. People are much wiser these days when buying products and availing of services. They know that when a certain marketing material is exaggerated it has hidden flaws and faults. Competition is also stiff that is why business owners would rather put sincere advertising in their materials than risk losing their customers and their business.

So when businesses need to promote something these days they make sure that it contains good content, design and of course honest advertising. Customers are fussier these days. They make sure that they get their dollarís worth for whatever product they buy. So letís say you want to advertise your new products through posters. It is important to not only put a lot of attention to the design but to the content as well. What you put in your poster will reflect not only your business and product but who you really are. If you are able to convey a sincere and professional impression to your target customers then they might continue buying your products and even refer you to their friends and colleagues.

In addition to honesty in your contents, you can also add humor to it. People never fail to recognize a good laugh when they see one. It is always pleasing for people to read funny and lighthearted materials. Consequently, they would never look at your poster as an advertisement; rather they would be encouraged to see what is it that you have to offer.

Remember that your business image is priceless so you have to maintain and preserve it at all times. And keep in mind that the success of your business will most likely depend on how you project your image to your prospects. So be very careful in what you write in your advertisements. Write and edit them with utmost regard for honesty, bluntness and common sense.

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Advertise, Advertise, Advertise

Many people sign up for affiliate programs with the hopes of making some serious money. They advertise a few places and then wait for the money to start pouring in. When it doesnít, they blame it on the program and quit.

I am convinced the only way to make money online is to have a consistent Advertising plan. A plan you are willing to work hard on and commit to for a selected period of time. When making this plan, you need to do two things. First, you should pick a few affiliate programs that are of interest to you. Second, you need to decide how long you want to work these programs. Once you decide on a time period (I recommend 6 months to a year), you must make a promise to yourself that you will not stop advertising until that time period is up. This is perhaps the most important factor in your success.

Next, you need to consider your advertising options: traffic exchanges, classified ads, e-mail campaigns, ezine articles, posting to forums or message boards, chatting with others who are interested in what you have to offer, and posting flyers around your town. Now you see the many possible advertising avenues you can choose from. I recommend doing all of them. It may sound like a lot of work, but when broken down into a plan, it is not.

One possible plan may look like this: Traffic Exchanges-1 hour per day. Post 15 classified ads per day. Make 5 posts to a message board or forum per day. Submit an article once per week to an ezine. Visit chat rooms and distribute flyers as you have extra time during the week. This all can be accomplished by spending 2-3 hours per day. You will be surprised how much you get done when you have a plan. You may also choose whether you will work 5 or 6 days per week. Make a checklist for each day of the week, and mark each task off as you finish it. That will keep you on focus, and will make you feel good that you are one step closer to reaching your goal.

Make a commitment to your new plan and donít get involved in any other programs until your current programs are making you money consistently. Donít give up. Sticking with this plan will significantly improve your success. Remember, Advertise, Advertise, Advertise.

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dvertise to millions -#6- Multiple marketing techniques.

Introduction:

This is a series of articles about marketing and advertising. There are different ways you can reach an audience of millions of individuals all around the world. I show you on this series how to implement profitable strategies in your marketing career.

It has been said that “what matters is not what you sell but how you promote it.” So, the secret to success lays within your marketing techniques. That’s why it is very important for business owners to develop skills which allow them to increase the sales of their products.

One of the most important skills you must have is the ability to reach a lot of people quickly. To do this you need to realize how powerful media is an how it can drastically increase your revenues.
– Newspaper ads –

Americans read their newspapers a lot, that’s a fact. Check the statistics and you will realize that the newspaper have always being a good place to advertise. Depending on the kind of products or services that you sell you could use the American’s newspapers to generate new sources of income for your business.

It doesn’t matter whether you live in the USA or not. For example if you own an international e-business this could bring you good profits. I think this is another way you can diversify your marketing strategies.

There is a website called Nationwide Newspapers https://www.nationwideadvertising.com/, which allow you to post your ad in thousands and even millions of papers all around the country for a low fee. Imagine how much publicity you can get from that! You choose your budget and everything. They have different advertising packages to suit different business needs.

Whatever you choose to market, always use powerful phrases in your messages. The most effective ads are brief but they have the ability to act upon the feelings of the readers. Motivate them, intrigue them, make them feel the heat. Always remember that short phrases with a strong emotional impact are the most effective ones.
– Highway billboards –

If you want to advertise outdoor some companies may help you with this project like for example https://www.billboard-ads.com/. Keep in mind that this is an expensive type of advertisement. To rent an ad space on a well populated area will usually cost you a few thousand dollars per month.

On the other hand, I think the best choice you have is to buy a piece of land in or near a mayor highway and set everything up by yourself. Learn about the laws and regulations in your specific state. Probably the most important agency you will have to contact is your state Department of Transportation.

Visit https://www.tdot.state.tn.us/links.htm to find your state agency. They can give you specific information about this subject. Basically you will have to fill out an application where you affirm that you own the land where the billboard will be placed and you will pay an annual fee which may range from $100 to $500 depending on the state you live. To have someone design and create the ad for you will cost you $1,000 to $3,000. That’s a one time fee you will pay.

How much publicity can you get from this? A lot! But it all depends on your ad’s location. If your ad is next to a highway with a high traffic volume, let’s say that on average 45,000 different drivers travels through said highway everyday, then there will be more than a million individuals watching it every month.

That’s a lot, but to be honest with you, this kind of advertisement works better for local businesses like nearby restaurants or real estate Companies than for other kinds of businesses. Also transnational corporations with a large advertising budget, which would like to build reputation would want to have many billboard ads across the nation.

Small business owners usually prefer to market their products using other less expensive techniques. Anyway, I included this information here because I thought some of you would like to read about it. After all this is another way you can reach a vast amount of individuals in an everyday basis.
– TV Commercials –

To advertise on television will have a powerful impact on your business revenues. Different factors will determine how much this marketing strategy will cost you. For example the price vary depending on the channels you choose, how often you will advertise, etc.

There are some Companies which can help you reach your clients easily. I think the two most popular are https://www.nationaltvspots.com/ and https://www.metromarkcorp.com/. In National TV Spots some marketing packages start as low as $26 for a 30 seconds spot. This is other way to diversify your marketing techniques.

– Magazine Ads –

You can advertise on magazines and save up to 80% off the regular price. There is a company called Media Bids – https://www.mediabids.com, which allow you to meet other marketers as well as to choose among different marketing packages available. The service is free. You only pay for an ad if you choose to make a purchase.

As you can see, these techniques can increase your exposure and help you get more clients. You can read about other effective marketing techniques from my other articles on this series.

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Advertising: Relationships vs Business Decisions

Successful businesses know the importance of building and maintaining good working relationships, whether it is with partners, employees, business or trade organizations, the government, media representatives, vendors, consumers, or the community at large. A business must carefully balance the benefits of these interpersonal relationships and should never allow these relationships to blind their judgment especially when it relates to what is in the best interest of the business’s continued success and growth

Buying advertising media based on interpersonal relationships is a common mistake made by many small businesses. This strategy throws the business’s strategic marketing plan into the winds of chance in exchange for the warm and fuzzy feelings that come with doing business among friends. However, when the smoke clears the business has made costly advertising expenditures with little or no results and the long term negative effects may not readily be seen. Simply, the marketing / advertising expenditures have been made, the budget may or may not be busted, and the results may be none to little measurable penetration into the business’s target demographic market segment.

Is buying media from a friend in the business always bad? No, however in order to choose the most effective media channels a business must first consider the audience or customer it is trying to reach. Developing a strong sense of the target demographics’ buying and shopping patterns, interests and hobbies, entertainment and media choices for example will lend itself a tremendous benefit to making informed media buying choices. Once the advertising business has developed a strong sense of what media channels may prove to be the most effective it should try each a little at a time carefully tracking the results of each. Once this is complete the business will be able to make an educated decision on where to invest its marketing dollars, prioritizing expenditures into the mediums that have proven results for the business.

It is true that strong interpersonal relationships skills and the ability to develop and maintain good working relationships with a variety of people, businesses, and other organizations are imperative in today’s business environments. However, the importance of a well designed and implemented strategic marketing plan can not be understated and is paramount to the business’s development and longevity never taking second seat to friendship.

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Advertise to millions -#2- Classified ads, e-zine promotion, safe lists.

Introduction:

This is a series of articles about marketing and advertising. There are different ways you can reach an audience of millions of individuals all around the world. I show you on this series how to implement profitable strategies in your marketing career.

It has been said that “what matters is not what you sell but how you promote it.” So, the secret to success lays within your marketing techniques. That’s why it is very important for business owners to develop skills which allow them to increase the sales of their products.

One of the most important skills you must have is the ability to reach a lot of people quickly. To do this you need to realize how powerful media is an how it can drastically increase your revenues.
– Classified ads –

Free classified ads are another way you can advertise online at no cost to you. They represent on the Internet what a newspaper ad represents on the streets. You can post ads to thousands of web sites and reach millions of internet users.

The drawback of this strategy is that it is time consuming, but once you get used to it you will realize which are the easier ad sections to post to and the most effective ones. It may take some time though before you discover those that fit you well.
You can post your ads to the following websites:

https://classifieds.excite.com/

https://finditclassifieds.com

https://washingtonpost.com

Among others.

– E-zine promotion –

You can post an add to a vast amount of individuals by submitting it to many different e-zines at once. This is simple and free. Just go to https://www.subscribeme.net/ read the information they provide for you there and complete their form.

Your ad will be displayed in hundreds of e-zines all over the Internet. There is a combined amount of more than 1,000,000 subscribers at those web sites, so you will gain a lot of exposure from them.

I think it is better if you use an alternate e-mail address for this purpose. You can get a free email address from Yahoo. When I joined the list I received many messages every day.

This technique could bring you additional traffic. The only problem I see is that most other individuals also join the list to advertise to other people as you do. So, the goal of most subscribers is to sell products, not to buy them.

I think though it is a good way to diversify your trading strategies. You could give it a try and see if it works for you. Remember to use an alternate email address and read their terms and conditions first.
– Safe lists –

Safe lists are lists of e-mail addresses from people who have requested to receive messages and information about a specific topic. As you probably already know to deliver comments or advertisement via e-mail to others without their consent or authorization is called spamming and is illegal.

Also if you spam others do not expect to receive a reasonable response rate from them. What do I mean? I mean that you can send a message to millions of individuals, but if they are not interested in what you are selling and they didn’t requested that information from you, then you will probably make very few sales, plus you will receive a lot of complaints from hundreds of them.

Then what is the smart way to advertise using e-mail addresses? The answer is safe lists. Think about it. This people are looking for information related to the products or services you are selling. Many of them are even getting paid to read your messages. This technique is also called advertising to targeted opt-in mailing lists. You can create your own list of subscribers.

You can join Yahoo groups https://groups.yahoo.com/ or Google groups https://groups.google.com/ and start your own newsletter. The way you get subscribers is by posting valuable information there that your visitors would like to read. You can also join any of the companies bellow:

Bravenet
https://www.bravenet.com/

Topica
https://www.topica.com/

Zinester
https://www.zinester.com/

Your mailing list provider
https://www.yourmailinglistprovider.com/

Coollist
https://www.coollist.com/

Now, keep in mind that building your own list of subscribers takes time. Some people prefer to pay others for the privilege of advertising on their lists. For example, www.e-mailpaysu.com offer you the opportunity to advertise to their subscribers for a fee. This is just an example. There are many other companies like these on the Internet today and their prices vary.

As you can see, this techniques can increase your exposure and help you get more clients. You can read about other effective marketing techniques from my other articles on this series.

 

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Advertise, no matter if you are big or small

What is your attitude as a small town businessman when it comes to advertising or taking help of an advertising design agency to provide creative design solutions? I bet, more often than not it is on the lines of “What ever is left over, we’ll use for advertising”. Well, you are not alone. Most of the small town businessmen treat advertising as such, as they feel that they know most of their customers who will come back, advertising or not.

Fair enough, but what if you have a competitor within the town or even without in the form of E-commerce ensuring doorstep delivery and definitely much larger choice. You getting the point?

Competition or not, you always need to remind your customers that you are there and what value you bring to them. This way you not only ensure that loyal customers remain so, but you net new customers. Remember marketing and advertising is an investment, not an expense. Without enough money put aside for advertising your sales can go down and you suddenly have less and less for promotion. You advertise most when you need business. You advertise more when you don’t.

A small-budget advertiser doesn’t have the ”deep pockets” to develop big advertising campaigns or go for top shot advertising design agency. In this case you need to break the rules to be noticed. Avis did it by admitting they were “Number 2” in the car rental business and that campaign took them from 6th place to second place.

Now you must be wondering is there any sure shot way of advertising which not only is cost effective but has maximum impact. To be sure, there isnít any readymade formula for bullís eye hitting creative design solutions but this article proffers some tips to get this sort of marketing in place. Before we get to the tips let’s look at the basic strategies of successful advertising.

* In order to be successful, your advertising must provide a consumer benefit or solve a problem.

* That benefit or solution must be wanted by the consumer.

* The product or service you are offering must be tied directly to that benefit or solution.

* The benefit or solution must be distinctly communicated through medial advertising. In other words, be clear, forget the advertising glitz and make sure the message isn’t lost in the ad.

Average cost of advertising is usually 1 to 5% of gross sales, which can vary according to location, local advertising rates, and industry. Budget conscious advertisers must achieve top results for their advertising dollar. Expand your dollars by adopting some creative techniques.

<b>Some Tips</b>
* Place your ads in off hours or in unusual locations on discounted rates. This will help you in containing the cost. Many times you can still reach your target market with these spots.

* Instead of a one-time big splash ad, be consistent with frequent small ads that work to keep reminding your customers of your presence.

* Consider advertising in regional issues of national magazines. The costs are lower and you can reach your target market. TV Guide is also a good choice. It stays around for at least a week.

* Sponsor a community event if you can like a fun-run, golf tournament, or other event that will be well publicized in the community. Your name may not be prominently displayed but sometimes the positive exposure in the community will bring in new customers.

* Exploit the media you choose to the fullest. If your message is verbal, you don’t need TV. Use radio, billboards and newspapers to the fullest.

* Consider direct mail. A letter and brochure before customer contact can increase business.

*Hire an advertising design agency which might not be top of the heap, but can get creative and specializes in interactive campaigns to provide you with creative design solutions.

I hope these tips will help your business grow. Not all may be relevant to your particular situation. Hopefully, they will illustrate the importance to plan and control your advertising budget.

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Advertise to millions -#1- Write articles

Introduction:

This is a series of articles about marketing and advertising. There are different ways you can reach an audience of millions of individuals all around the world. I show you on this series how to implement profitable strategies in your marketing career.

It has been said that &#8220;what matters is not what you sell but how you promote it.&#8221; So, the secret to success lays within your marketing techniques. That&#8217;s why it is very important for business owners to develop skills which allow them to increase the sales of their products.

One of the most important skills you must have is the ability to reach a lot of people quickly. To do this you need to realize how powerful media is an how it can drastically increase your revenues.
” Write Articles;

Writing articles is one of the easiest and most effective methods used to advertise on the Internet today. This technique works as follows… You need to write a short one page or one and a half page article and submit it to article banks. Then web masters and online publishers will copy it and paste it on their web sites, newsletters, e-zines, etc.

At the bottom of each article you will attach a small biography about yourself which is called the author&#8217;s resource box. That will be your ad containing your contact info, which could be your name, phone number, e-mail address or web site URL.

Why and how does it work? It works because web masters, affiliates, online marketers and publishers need valuable content to attract visitors to their web sites. Then they go to article banks and borrow free content (the articles) from people like you who provide said content for free.

That way they profit from your efforts and you profit from theirs because when their visitors go to their web sites and read your article many of them will contact you when they read your ad at the bottom. So publishers get free content while you get free publicity. The middle guys are the article banks which also benefit from this activity. It is a win-win situation for everyone.

Now, I will explain how this technique can increase your exposure exponentially. Some of the web sites bellow have as many as 15,000 publishers per site. So let&#8217;s say that you submit to 10 sites and on average 500 publishers per site are interested in your article within approximately one month.

If that&#8217;s the case (which is probable), then your article will be published on about 5,000 different web sites (500 publishers ◊ 10 article banks = 5,000 web pages). Do you understand what it means to have thousands of pages linking to you?

Let&#8217;s say that those 5,000 web sites receive on average 1000 visitors per month each. That would be 5,000,000 potential prospects that can now come across your products or services each and every month. To be realistic though, not all of the visitors will find your articles. Not all of the publishers will publish what you write. And this process doesn&#8217;t happen overnight. It takes some time.

On the other hand, this is one of the best methods if not the best one you can use to increase your exposure on the Internet. It is free, easy and doesn&#8217;t consume too much time. Ask any Online Marketing Guru and you will find out that they will have a similar opinion.

If you write a few articles and submit them to 10 of the best e-zines, you could be receiving thousands of new visitors per month within a few months. Keep in mind that the more you write and submit the more visitors you will receive. If you write just one article and submit it to one web site only, it won&#8217;t bring you many clients.

This is a numbers game. It is a Mathematical thing. I really like this technique because it makes my publicity grow exponentially. You make an effort once and it multiplies for many years into the future. You place your articles on a few web sites and they stay there forever.

New publishers find them every month. So it grows exponentially. It reproduces itself like a virus. This is what it is called viral marketing and it really works. You might need to have some patience because it may take some time before you start reaping the rewards from this activity, but it is really worth it! If you do this your articles will work for you as your sale agents announcing your products and services to the world.

For example, I wrote once three articles and submitted them to www.goarticles.com. Three days later I checked them out on that web site to see how they were doing. I was amazed to discover that one of the articles had been downloaded by 100 people already. How come? I had submitted it there only three days before.

That&#8217;s for you to have an idea how many people out there are desperately seeking fresh new content for their web sites. The other two had been downloaded about 40 to 50 times. Two weeks later my best performing article had been downloaded 197 times. Could you believe it? Try it an see the results for yourself.

This will definitely increase your exposure because you don&#8217;t only receive new visitors from the publishers&#8217; web sites but also your search engine rankings increase, which makes you receive more potential clients from search engines too.

If you don&#8217;t like to write then you can hire a ghost writer and have him/her write the articles for you. Go to www.getafreelancer.com and post a project on that web site. Freelancers will bid on your project and you will be able to choose the one that will work for you. One page articles may cost you from $10 to $20 each and can bring you many benefits as stated above.

You can submit your articles to thousands of free article banks, but submitting them to about 15 or 20 will be OK. I think you should not skip the most popular ones, those with several thousands publishers like www.articlecity.com, www.goarticles.com, www.ezinearticles.com. Just make sure you read the authors&#8217; bylines first.

If you don&#8217;t want to do this manually you can join www.thephantomwriters.com. They claim to have a list of more than 12,000 publishers to which they submit your articles to periodically. The drawback of this technique is that they charge a fee, while the web sites mentioned above are free to join.

As you can see, this technique can increase your exposure and help you get more clients. You can read about other effective marketing techniques from my other articles on this series.