Tag: advertising
Advertise, Advertise, Advertise
Many people sign up for affiliate programs with the hopes of making some serious money. They advertise a few places and then wait for the money to start pouring in. When it doesnít, they blame it on the program and quit.
I am convinced the only way to make money online is to have a consistent Advertising plan. A plan you are willing to work hard on and commit to for a selected period of time. When making this plan, you need to do two things. First, you should pick a few affiliate programs that are of interest to you. Second, you need to decide how long you want to work these programs. Once you decide on a time period (I recommend 6 months to a year), you must make a promise to yourself that you will not stop advertising until that time period is up. This is perhaps the most important factor in your success.
Next, you need to consider your advertising options: traffic exchanges, classified ads, e-mail campaigns, ezine articles, posting to forums or message boards, chatting with others who are interested in what you have to offer, and posting flyers around your town. Now you see the many possible advertising avenues you can choose from. I recommend doing all of them. It may sound like a lot of work, but when broken down into a plan, it is not.
One possible plan may look like this: Traffic Exchanges-1 hour per day. Post 15 classified ads per day. Make 5 posts to a message board or forum per day. Submit an article once per week to an ezine. Visit chat rooms and distribute flyers as you have extra time during the week. This all can be accomplished by spending 2-3 hours per day. You will be surprised how much you get done when you have a plan. You may also choose whether you will work 5 or 6 days per week. Make a checklist for each day of the week, and mark each task off as you finish it. That will keep you on focus, and will make you feel good that you are one step closer to reaching your goal.
Make a commitment to your new plan and donít get involved in any other programs until your current programs are making you money consistently. Donít give up. Sticking with this plan will significantly improve your success. Remember, Advertise, Advertise, Advertise.
More info’s and free registrations (restricted to pros), please join our live seminar
Originally posted 2018-04-26 19:54:00.
dvertise to millions -#6- Multiple marketing techniques.
Introduction:
This is a series of articles about marketing and advertising. There are different ways you can reach an audience of millions of individuals all around the world. I show you on this series how to implement profitable strategies in your marketing career.
It has been said that “what matters is not what you sell but how you promote it.” So, the secret to success lays within your marketing techniques. That’s why it is very important for business owners to develop skills which allow them to increase the sales of their products.
One of the most important skills you must have is the ability to reach a lot of people quickly. To do this you need to realize how powerful media is an how it can drastically increase your revenues.
– Newspaper ads –
Americans read their newspapers a lot, that’s a fact. Check the statistics and you will realize that the newspaper have always being a good place to advertise. Depending on the kind of products or services that you sell you could use the American’s newspapers to generate new sources of income for your business.
It doesn’t matter whether you live in the USA or not. For example if you own an international e-business this could bring you good profits. I think this is another way you can diversify your marketing strategies.
There is a website called Nationwide Newspapers https://www.nationwideadvertising.com/, which allow you to post your ad in thousands and even millions of papers all around the country for a low fee. Imagine how much publicity you can get from that! You choose your budget and everything. They have different advertising packages to suit different business needs.
Whatever you choose to market, always use powerful phrases in your messages. The most effective ads are brief but they have the ability to act upon the feelings of the readers. Motivate them, intrigue them, make them feel the heat. Always remember that short phrases with a strong emotional impact are the most effective ones.
– Highway billboards –
If you want to advertise outdoor some companies may help you with this project like for example https://www.billboard-ads.com/. Keep in mind that this is an expensive type of advertisement. To rent an ad space on a well populated area will usually cost you a few thousand dollars per month.
On the other hand, I think the best choice you have is to buy a piece of land in or near a mayor highway and set everything up by yourself. Learn about the laws and regulations in your specific state. Probably the most important agency you will have to contact is your state Department of Transportation.
Visit https://www.tdot.state.tn.us/links.htm to find your state agency. They can give you specific information about this subject. Basically you will have to fill out an application where you affirm that you own the land where the billboard will be placed and you will pay an annual fee which may range from $100 to $500 depending on the state you live. To have someone design and create the ad for you will cost you $1,000 to $3,000. That’s a one time fee you will pay.
How much publicity can you get from this? A lot! But it all depends on your ad’s location. If your ad is next to a highway with a high traffic volume, let’s say that on average 45,000 different drivers travels through said highway everyday, then there will be more than a million individuals watching it every month.
That’s a lot, but to be honest with you, this kind of advertisement works better for local businesses like nearby restaurants or real estate Companies than for other kinds of businesses. Also transnational corporations with a large advertising budget, which would like to build reputation would want to have many billboard ads across the nation.
Small business owners usually prefer to market their products using other less expensive techniques. Anyway, I included this information here because I thought some of you would like to read about it. After all this is another way you can reach a vast amount of individuals in an everyday basis.
– TV Commercials –
To advertise on television will have a powerful impact on your business revenues. Different factors will determine how much this marketing strategy will cost you. For example the price vary depending on the channels you choose, how often you will advertise, etc.
There are some Companies which can help you reach your clients easily. I think the two most popular are https://www.nationaltvspots.com/ and https://www.metromarkcorp.com/. In National TV Spots some marketing packages start as low as $26 for a 30 seconds spot. This is other way to diversify your marketing techniques.
– Magazine Ads –
You can advertise on magazines and save up to 80% off the regular price. There is a company called Media Bids – https://www.mediabids.com, which allow you to meet other marketers as well as to choose among different marketing packages available. The service is free. You only pay for an ad if you choose to make a purchase.
As you can see, these techniques can increase your exposure and help you get more clients. You can read about other effective marketing techniques from my other articles on this series.
More info’s and free registrations (restricted to pros), please join our live seminar
Originally posted 2018-04-26 04:19:00.
Advertising: Relationships vs Business Decisions
Successful businesses know the importance of building and maintaining good working relationships, whether it is with partners, employees, business or trade organizations, the government, media representatives, vendors, consumers, or the community at large. A business must carefully balance the benefits of these interpersonal relationships and should never allow these relationships to blind their judgment especially when it relates to what is in the best interest of the business’s continued success and growth
Buying advertising media based on interpersonal relationships is a common mistake made by many small businesses. This strategy throws the business’s strategic marketing plan into the winds of chance in exchange for the warm and fuzzy feelings that come with doing business among friends. However, when the smoke clears the business has made costly advertising expenditures with little or no results and the long term negative effects may not readily be seen. Simply, the marketing / advertising expenditures have been made, the budget may or may not be busted, and the results may be none to little measurable penetration into the business’s target demographic market segment.
Is buying media from a friend in the business always bad? No, however in order to choose the most effective media channels a business must first consider the audience or customer it is trying to reach. Developing a strong sense of the target demographics’ buying and shopping patterns, interests and hobbies, entertainment and media choices for example will lend itself a tremendous benefit to making informed media buying choices. Once the advertising business has developed a strong sense of what media channels may prove to be the most effective it should try each a little at a time carefully tracking the results of each. Once this is complete the business will be able to make an educated decision on where to invest its marketing dollars, prioritizing expenditures into the mediums that have proven results for the business.
It is true that strong interpersonal relationships skills and the ability to develop and maintain good working relationships with a variety of people, businesses, and other organizations are imperative in today’s business environments. However, the importance of a well designed and implemented strategic marketing plan can not be understated and is paramount to the business’s development and longevity never taking second seat to friendship.
More info’s and free registrations (restricted to pros), please join our live seminar
Originally posted 2018-04-21 00:27:00.
Advertise to millions -#2- Classified ads, e-zine promotion, safe lists.
Introduction:
This is a series of articles about marketing and advertising. There are different ways you can reach an audience of millions of individuals all around the world. I show you on this series how to implement profitable strategies in your marketing career.
It has been said that “what matters is not what you sell but how you promote it.” So, the secret to success lays within your marketing techniques. That’s why it is very important for business owners to develop skills which allow them to increase the sales of their products.
One of the most important skills you must have is the ability to reach a lot of people quickly. To do this you need to realize how powerful media is an how it can drastically increase your revenues.
– Classified ads –
Free classified ads are another way you can advertise online at no cost to you. They represent on the Internet what a newspaper ad represents on the streets. You can post ads to thousands of web sites and reach millions of internet users.
The drawback of this strategy is that it is time consuming, but once you get used to it you will realize which are the easier ad sections to post to and the most effective ones. It may take some time though before you discover those that fit you well.
You can post your ads to the following websites:
https://classifieds.excite.com/
https://finditclassifieds.com
https://washingtonpost.com
Among others.
– E-zine promotion –
You can post an add to a vast amount of individuals by submitting it to many different e-zines at once. This is simple and free. Just go to https://www.subscribeme.net/ read the information they provide for you there and complete their form.
Your ad will be displayed in hundreds of e-zines all over the Internet. There is a combined amount of more than 1,000,000 subscribers at those web sites, so you will gain a lot of exposure from them.
I think it is better if you use an alternate e-mail address for this purpose. You can get a free email address from Yahoo. When I joined the list I received many messages every day.
This technique could bring you additional traffic. The only problem I see is that most other individuals also join the list to advertise to other people as you do. So, the goal of most subscribers is to sell products, not to buy them.
I think though it is a good way to diversify your trading strategies. You could give it a try and see if it works for you. Remember to use an alternate email address and read their terms and conditions first.
– Safe lists –
Safe lists are lists of e-mail addresses from people who have requested to receive messages and information about a specific topic. As you probably already know to deliver comments or advertisement via e-mail to others without their consent or authorization is called spamming and is illegal.
Also if you spam others do not expect to receive a reasonable response rate from them. What do I mean? I mean that you can send a message to millions of individuals, but if they are not interested in what you are selling and they didn’t requested that information from you, then you will probably make very few sales, plus you will receive a lot of complaints from hundreds of them.
Then what is the smart way to advertise using e-mail addresses? The answer is safe lists. Think about it. This people are looking for information related to the products or services you are selling. Many of them are even getting paid to read your messages. This technique is also called advertising to targeted opt-in mailing lists. You can create your own list of subscribers.
You can join Yahoo groups https://groups.yahoo.com/ or Google groups https://groups.google.com/ and start your own newsletter. The way you get subscribers is by posting valuable information there that your visitors would like to read. You can also join any of the companies bellow:
Bravenet
https://www.bravenet.com/
Topica
https://www.topica.com/
Zinester
https://www.zinester.com/
Your mailing list provider
https://www.yourmailinglistprovider.com/
Coollist
https://www.coollist.com/
Now, keep in mind that building your own list of subscribers takes time. Some people prefer to pay others for the privilege of advertising on their lists. For example, www.e-mailpaysu.com offer you the opportunity to advertise to their subscribers for a fee. This is just an example. There are many other companies like these on the Internet today and their prices vary.
As you can see, this techniques can increase your exposure and help you get more clients. You can read about other effective marketing techniques from my other articles on this series.
More info’s and free registrations (restricted to pros), please join our live seminar
Originally posted 2018-04-20 18:28:00.
Advertise, no matter if you are big or small
What is your attitude as a small town businessman when it comes to advertising or taking help of an advertising design agency to provide creative design solutions? I bet, more often than not it is on the lines of “What ever is left over, we’ll use for advertising”. Well, you are not alone. Most of the small town businessmen treat advertising as such, as they feel that they know most of their customers who will come back, advertising or not.
Fair enough, but what if you have a competitor within the town or even without in the form of E-commerce ensuring doorstep delivery and definitely much larger choice. You getting the point?
Competition or not, you always need to remind your customers that you are there and what value you bring to them. This way you not only ensure that loyal customers remain so, but you net new customers. Remember marketing and advertising is an investment, not an expense. Without enough money put aside for advertising your sales can go down and you suddenly have less and less for promotion. You advertise most when you need business. You advertise more when you don’t.
A small-budget advertiser doesn’t have the ”deep pockets” to develop big advertising campaigns or go for top shot advertising design agency. In this case you need to break the rules to be noticed. Avis did it by admitting they were “Number 2” in the car rental business and that campaign took them from 6th place to second place.
Now you must be wondering is there any sure shot way of advertising which not only is cost effective but has maximum impact. To be sure, there isnít any readymade formula for bullís eye hitting creative design solutions but this article proffers some tips to get this sort of marketing in place. Before we get to the tips let’s look at the basic strategies of successful advertising.
* In order to be successful, your advertising must provide a consumer benefit or solve a problem.
* That benefit or solution must be wanted by the consumer.
* The product or service you are offering must be tied directly to that benefit or solution.
* The benefit or solution must be distinctly communicated through medial advertising. In other words, be clear, forget the advertising glitz and make sure the message isn’t lost in the ad.
Average cost of advertising is usually 1 to 5% of gross sales, which can vary according to location, local advertising rates, and industry. Budget conscious advertisers must achieve top results for their advertising dollar. Expand your dollars by adopting some creative techniques.
<b>Some Tips</b>
* Place your ads in off hours or in unusual locations on discounted rates. This will help you in containing the cost. Many times you can still reach your target market with these spots.
* Instead of a one-time big splash ad, be consistent with frequent small ads that work to keep reminding your customers of your presence.
* Consider advertising in regional issues of national magazines. The costs are lower and you can reach your target market. TV Guide is also a good choice. It stays around for at least a week.
* Sponsor a community event if you can like a fun-run, golf tournament, or other event that will be well publicized in the community. Your name may not be prominently displayed but sometimes the positive exposure in the community will bring in new customers.
* Exploit the media you choose to the fullest. If your message is verbal, you don’t need TV. Use radio, billboards and newspapers to the fullest.
* Consider direct mail. A letter and brochure before customer contact can increase business.
*Hire an advertising design agency which might not be top of the heap, but can get creative and specializes in interactive campaigns to provide you with creative design solutions.
I hope these tips will help your business grow. Not all may be relevant to your particular situation. Hopefully, they will illustrate the importance to plan and control your advertising budget.
More info’s and free registrations (restricted to pros), please join our live seminar
Originally posted 2018-04-20 09:39:00.
Advertise to millions -#1- Write articles
Introduction:
This is a series of articles about marketing and advertising. There are different ways you can reach an audience of millions of individuals all around the world. I show you on this series how to implement profitable strategies in your marketing career.
It has been said that “what matters is not what you sell but how you promote it.” So, the secret to success lays within your marketing techniques. That’s why it is very important for business owners to develop skills which allow them to increase the sales of their products.
One of the most important skills you must have is the ability to reach a lot of people quickly. To do this you need to realize how powerful media is an how it can drastically increase your revenues.
” Write Articles;
Writing articles is one of the easiest and most effective methods used to advertise on the Internet today. This technique works as follows… You need to write a short one page or one and a half page article and submit it to article banks. Then web masters and online publishers will copy it and paste it on their web sites, newsletters, e-zines, etc.
At the bottom of each article you will attach a small biography about yourself which is called the author’s resource box. That will be your ad containing your contact info, which could be your name, phone number, e-mail address or web site URL.
Why and how does it work? It works because web masters, affiliates, online marketers and publishers need valuable content to attract visitors to their web sites. Then they go to article banks and borrow free content (the articles) from people like you who provide said content for free.
That way they profit from your efforts and you profit from theirs because when their visitors go to their web sites and read your article many of them will contact you when they read your ad at the bottom. So publishers get free content while you get free publicity. The middle guys are the article banks which also benefit from this activity. It is a win-win situation for everyone.
Now, I will explain how this technique can increase your exposure exponentially. Some of the web sites bellow have as many as 15,000 publishers per site. So let’s say that you submit to 10 sites and on average 500 publishers per site are interested in your article within approximately one month.
If that’s the case (which is probable), then your article will be published on about 5,000 different web sites (500 publishers ◊ 10 article banks = 5,000 web pages). Do you understand what it means to have thousands of pages linking to you?
Let’s say that those 5,000 web sites receive on average 1000 visitors per month each. That would be 5,000,000 potential prospects that can now come across your products or services each and every month. To be realistic though, not all of the visitors will find your articles. Not all of the publishers will publish what you write. And this process doesn’t happen overnight. It takes some time.
On the other hand, this is one of the best methods if not the best one you can use to increase your exposure on the Internet. It is free, easy and doesn’t consume too much time. Ask any Online Marketing Guru and you will find out that they will have a similar opinion.
If you write a few articles and submit them to 10 of the best e-zines, you could be receiving thousands of new visitors per month within a few months. Keep in mind that the more you write and submit the more visitors you will receive. If you write just one article and submit it to one web site only, it won’t bring you many clients.
This is a numbers game. It is a Mathematical thing. I really like this technique because it makes my publicity grow exponentially. You make an effort once and it multiplies for many years into the future. You place your articles on a few web sites and they stay there forever.
New publishers find them every month. So it grows exponentially. It reproduces itself like a virus. This is what it is called viral marketing and it really works. You might need to have some patience because it may take some time before you start reaping the rewards from this activity, but it is really worth it! If you do this your articles will work for you as your sale agents announcing your products and services to the world.
For example, I wrote once three articles and submitted them to www.goarticles.com. Three days later I checked them out on that web site to see how they were doing. I was amazed to discover that one of the articles had been downloaded by 100 people already. How come? I had submitted it there only three days before.
That’s for you to have an idea how many people out there are desperately seeking fresh new content for their web sites. The other two had been downloaded about 40 to 50 times. Two weeks later my best performing article had been downloaded 197 times. Could you believe it? Try it an see the results for yourself.
This will definitely increase your exposure because you don’t only receive new visitors from the publishers’ web sites but also your search engine rankings increase, which makes you receive more potential clients from search engines too.
If you don’t like to write then you can hire a ghost writer and have him/her write the articles for you. Go to www.getafreelancer.com and post a project on that web site. Freelancers will bid on your project and you will be able to choose the one that will work for you. One page articles may cost you from $10 to $20 each and can bring you many benefits as stated above.
You can submit your articles to thousands of free article banks, but submitting them to about 15 or 20 will be OK. I think you should not skip the most popular ones, those with several thousands publishers like www.articlecity.com, www.goarticles.com, www.ezinearticles.com. Just make sure you read the authors’ bylines first.
If you don’t want to do this manually you can join www.thephantomwriters.com. They claim to have a list of more than 12,000 publishers to which they submit your articles to periodically. The drawback of this technique is that they charge a fee, while the web sites mentioned above are free to join.
As you can see, this technique can increase your exposure and help you get more clients. You can read about other effective marketing techniques from my other articles on this series.
Originally posted 2018-04-20 08:39:00.
A Guide To Advertising In The Media
The media is a powerful thing — the average person spends an enormous amount of their life consuming it in one form or another, and will spend a significant percentage of that time looking at, listening to or watching advertisements. If you want to use the power of the media, though, you need to know what you’re doing.
Advertising in Newspapers and Magazines.
There are two kinds of advertising you can get in newspapers and magazines: classified and display. Classifieds are the small ads towards the back of the publication, while display ads can be almost any size, from a small corner of a page to a massive double-page spread.
If there’s a publication you’re interested in advertising in, either go to its website (the rate card section) or call its advertising department to find out the rates it charges. Now pick your jaw up off the floor. Yes, advertising in the print media really is that expensive, and for most home businesses it probably just won’t be that economical.
There is, however, an exception: niche and trade magazines. If you’ve ever looked around in a newsagent, you will have seen just how many magazines there are out there, filling every conceivable gap in the market. You need to find the magazine that people who are interested in your services might read. For example, if you’re a wedding photographer, look for a magazine called ‘Your Wedding’, ‘Bride’, or something similar. Advertising in these magazines will be far cheaper than placing an ad in a general-audience publication, and far more likely to actually get some responses.
Advertising on the Radio.
Wherever you are, the chances are that there’s a local radio station. Once your home business grows to a decent size, you might consider buying some time on it.
Really, though, the only kind of home business that can benefit enough from radio ads to justify the cost is one that does anything to do with cars. Since radio is almost entirely limited to use as in-car entertainment now, you know that almost everyone your ad reaches will be a car-owner, and so might be interested in what you’re offering. If you offer something that people need cheaply or even for free, you can get a big response.
Unfortunately, that response could be a little too big — thanks to the time-sensitivity of radio, you’ll get mobbed the next day, and then everyone will forget you again. Radio advertising offers the listener no opportunity to keep your ad and refer to it later, or to find it again in the future. You will find that any ads involving a phone number are spectacularly useless.
Advertising on the Television.
Unless your business is getting pretty big, this would be quite a bad idea. You’d have trouble producing and airing an ad even on local cable channels for less than $10,000. Of course, if there’s a market for your product and you’ve got the budget for this, you could take a gamble and make a mint. The home businesses that tend to do best out of TV ads are ones that have a ‘unique and useful invention’ product with easy-to-demonstrate benefits — think infomercial. Research shows that you can sell almost anything given a 60-second ad, a free phone number and a price point of $19.95.
Advertising on Billboards.
Here’s one that gets overlooked pretty often, but can be very effective if you do it right. Billboard ads are relatively expensive, but they do generally stay up for a long time, and they can be very specifically targeted to an area — the one where they’re physically located. You’ll have the best results with this if you can put one near enough to your business that it could say ‘turn left at the next junction’, or something like that. Phone numbers are, again, pretty useless, although you could have some luck putting a website address up there.
Advertising at the Movies.
Finally, here’s one that often gets overlooked. If you turn up to the cinema early, you might have seen that before the big-budget ads, ads for local businesses are run. This can be a great place to advertise relatively inexpensively in quite a high-profile way, and it works especially well for takeaway food businesses.
More info’s and free registrations (restricted to pros), please join our live seminar
Originally posted 2018-04-05 01:39:00.
9 secrets Mark Twain taught me about advertising
ìMany a small thing has been made large by the right kind of advertising.î
Advertising is life made to look larger than life, through images and words that promise a wish fulfilled, a dream come true, a problem solved. Even Viagra follows Mark Twainís keen observation about advertising. The worst kind of advertising exaggerates to get your attention, the best, gets your attention without exaggeration. It simply states a fact or reveals an emotional need, then lets you make the leap from ìsmall to large.î Examples of the worst: before-and-after photos for weight loss products and cosmetic surgeryóboth descend to almost comic disbelief. The best: Appleís “silhouette” campaign for iPod and the breakthrough ads featuring Eminemóboth catapult iPod to ìinstant coolî status.
ìWhen in doubt, tell the truth.î
Todayís advertising is full of gimmicks. They relentlessly hang on to a product like a ball and chain, keeping it from moving swiftly ahead of the competition, preventing any real communication of benefits or impetus to buy. The thinking is, if the gimmick is outrageous or silly enough, itís got to at least get their attention. Local car dealer ads are probably the worst offenders–using zoo animals, sledgehammers, clowns, bikini-clad models, anything unrelated to the productís real benefit. If the people who thought up these outrageous gimmicks spent half their energy just sticking to the productís real benefits and buying motivators, theyíd have a great ad. What they donít realize is, they already have a lot to work with without resorting to gimmicks. Thereís the product with all its benefits, the brand, which undoubtedly theyíve spent money to promote, the competition and its weaknesses, and two powerful buying motivatorsófear of loss and promise of gain. In other words, all you really have to do is tell the truth about your product and be honest about your customersí wants and needs. Of course, sometimes thatís not so easy. You have to do some digging to find out what you customers really want, what your competition has to offer them, and why your product is better.
ìFacts are stubborn things, but statistics are more pliable.î
In advertising, you have to be very careful how you use facts. As any politician will tell you, facts are scary things. They have no stretch, no pliability, no room for misinterpretation. Theyíre indisputable. And used correctly, very powerful. But statistics, now thereís something advertisers and politicians love. ìNine out of ten doctors recommend Preparation J.î Who can dispute that? Or ìFive out of six dentists recommend Sunshine Gum.î Makes me want to run out and buy a pack of Sunshine right now. Hold it. Rewind.
ìWhenever you find youíre on the side of the majority, it is time to reform.î
Letís take a look at how these statsóthis apparent majorityómight have come to be. First off, how many doctors did they ask before they found nine out of ten to agree that Preparation J did the job? 1,000? 10,000? And how many dentists hated the idea of their patients chewing gum but relented, saying, ìMost chewing gum has sugar and other ingredients, that rot out your teeth, but if the guyís gotta chew the darn stuff, it may as well be Sunshine, which has less sugar in it.î The point is, stats can be manipulated to say almost anything. And yes, the devilís in the details. The fact is, thereís usually a 5% chance you can get any kind of result simply by accident. And because many statistical studies are biased and not ìdouble blindî (both subject and doctor donít know who was given the test product and who got the placebo). Worst of all, statistics usually need the endless buttressing of legal disclaimers. If you donít believe me, try to read the full-page of legally mandated warnings for that weight- loss pill youíve been taking. Bottom line: stick to facts. Then back them up with sound selling arguments that address the needs of your customer.
ìThe difference between the right word and almost right word is the difference between lightning and a lightning bug.î
To write really effective ad copy means choosing exactly the right word at the right time. You want to lead your customer to every benefit your product has to offer, and you want to shed the best light on every benefit. It also means you donít want to give them any reason or opportunity to wander away from your argument. If they wander, youíre history. Theyíre off to the next page, another TV channel or a new website. So make every word say exactly what you mean it to say, no more, no less. Example: if a product is new, donít be afraid to say ìnewî (a product is only new once in its life, so exploit the fact).
ìGreat people make us feel we can become great.î
And so do great ads. While they canít convince us weíll become millionaires, be as famous as Madonna, or as likeable as Tom Cruise, they make us feel we might be as attractive, famous, wealthy, or admired as weíd like to think we can be. Because thereís a ìLittle Engine That Couldî in all of us that says, under the right conditions, we could beat the odds and catch the brass ring, win the lottery, or sell that book weíve been working on. Great advertising taps into that belief without going overboard. An effective ad promoting the lottery once used pictures of people sitting on an exotic beach with little beach umbrellas in their cocktails (a perfectly realistic image for the average person) with the line: Somebodyís has to win, may as well be you.î
ìThe universal brotherhood of man is our most precious possession.î
Weíre all part of the same family of creatures called homo sapiens. We each want to be admired, respected and loved. We want to feel secure in our lives and our jobs. So create ads that touch the soul. Use an emotional appeal in your visual, headline and copy. Even humor, used correctly, can be a powerful tool that connects you to your potential customer. It doesnít matter if youíre selling shoes or software, people will always respond to what you have to sell them on an emotional level. Once theyíve made the decision to buy, the justification process kicks in to confirm the decision. To put it another way, once theyíre convinced youíre a mensche with real feelings for their hopes and wants as well as their problems, theyíll go from prospect to customer.
ìA human being has a natural desire to have more of a good thing than he needs.î
Ainít it the truth. More money, more clothes, fancier car, bigger house. Itís what advertising feeds on. ìYou need this. And you need more of it every day.î Itís the universal mantra that drives consumption to the limits of our charge cards. So, how to tap into this insatiable appetite for more stuff? Convince buyers that more is better. Colgate offers 20% more toothpaste in the giant economy size. You get 60 more sheets with the big Charmin roll of toilet paper. GE light bulbs are 15% brighter. Raisin Brain now has 25% more raisins. When Detroit found it couldnít sell more cars per household to an already saturated U.S. market, they started selling more car per caróSUVs and trucks got bigger and more powerful. Theyíre still selling giant 3-ton SUVs that get 15 miles per gallon.
ìClothes make the man. Naked people have little or no influence on society.î
Who gets the girl? Who attracts the sharpest guy? Who lands the big promotion? Neiman Marcus knows. So does Abercrombie & Fitch. And Saks Fifth Avenue. Why else would you fork over $900 for a power suit? Or $600 for a pair of shoes? Observers from Aristotle to the twentieth century have consistently maintained that character is immanent in appearance, asserting that clothes reveal a rich palette of interior qualities as well as a brand mark of social identity. Hereís where the right advertising pays for itself big time. Where you must have the perfect model (not necessarily the most attractive) and really creative photographers and directors who know how to tell a story, create a mood, convince you that youíre not buying the ìemperorís clothes.î Example of good fashion advertising: the Levis black-and-white spot featuring a teenager driving through the side streets and alleys of the Czech Republic. Stopping to pick up friends, he gets out of the car wearing just a shirt as the voiceover cheekily exclaims, “Reason 007: In Prague, you can trade them for a car.”
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Originally posted 2018-04-03 10:53:00.
4 Steps to Unbeatable Advertising
1. Negotiate
Have you noticed that some people seem to always get the best deals? Yeah, you pay full price and think you did OK until they show up with the same thing, only they paid several hundred dollars less. It really get your goat! How do they do it? They’re not afraid to ask for an extra discount.
Yep, don’t sell yourself short because you didn’t ASK the next time your advertising rep makes an appearance! Even if you’re already getting a discount, ask for a bigger one. You have not…because you ask not.
2. Trim
Bigger is always better…or is it? When it comes to advertising, don’t be surprised if some of your short ads meet with more success than larger more expensive ads. Trimming down on the size and cost of advertising doesn’t mean you’ll be trimming the results!
3. Exploit the Freebies
What’s the difference between advertising and publicity? …who’s doing the talking. Yeah, when you sell yourself, it’s advertising. When someone else is selling you, it’s publicity…and it generates credibility and interest that you don’t want to miss out on.
Think about the different ways you can get your business in the spotlight. Do you have some newsÖ write a press release? Write some “how to” articles with a short byline at the end and release them to ezines, magazines, newspapers, and other publishers. Why not promote the product of a non-competitor in return for them promoting yours…think of the totally different market they affect!
Yep, there are a lot of ways out there to get free advertisement that will benefit your business. Of course you won’t be able to rely solely on the freebies, but hey, you can get a little extra for nothing!
4. Improve Your Offer
Is your deal too good to pass up? If not, you need to improve it. Hey, I’m not talking about cutting prices even more…you’ve still got to make a profit. You can make the deal sweeter just by increasing the readers knowledge of the value of the product, or adding bonuses that are perceived as valuable, but cost you little.
Motivate buyers with expirations. Yeah, an open ended offer encourages procrastination…which leads …yep, nowhere. When the customer knows he has until Saturday to purchase an item he’ll pay more for on Sunday, he’ll make it a priority to head for your shop.
Advertising doesn’t have to wipe out your bank account to be effective. When you learn to negotiate, know when smaller ads are as effective as large ads, ask for discounts, and create an irresistible offer, you’re on your way to skyrocketing profit margins!
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Originally posted 2018-04-01 05:35:00.
Myths about Selling
Your online commercializing conflict will include a number of dissimilar methods in different arenas of the Internet. You may have a web site, use an auto responder, post classified ads, post articles, place banner advertisings, sponsor lists and newssheets, circulate press handouts, and much more. Keep in mind, though, that when you are first commencing, it is vital that you concentrate on one facet of your merchandising crusade at a time and elevate it to its fullest degree before proceeding on to the next.
It is more effective to slowly become profitable by concentrating on one event at a time, than to hardly be gainful because you are attacking all of the events halfhearted.
Broaden and spend little sums of money on advertisement for the first time. If you apply a conservative approach, you will not be exhausted financially if an ad doesnít return the sales you were going for. Just keep trying out advertisements as your fund permits until you discover the one that works most effective; then you can roll it out and be positive that you are going to earn money rather than lose it!
If you have a lot of contest, state that you will respect all of your competitionsí vouchers and/or rebates; use “theirî advertisement to your advantage.
An antique problem in business sector is accumulating final payment for services delivered. As a business possessor, you need to be tended for “difficultî customers and “moochesî by exercising such matters as
In your contract or sales arrangements, state the interest rates and late fees that will be assessed if payment is not received within 30 days of completion.
Compose form letters to be used for accumulating the remainder. There should be three letters in total — one after the payment is ten days late, another after twenty days, and a third that lets the client know that youíll be turning their account over to a collection authority (or taking them to small claims court).
The third letter should not be sent until 45 days after the payment is late. And of course, never bluff. If you say you will turn it over to a collection agency, do so.
The best way to protect yourself is to take payment thru credit card. State to your customer that you will bill their credit card one third of the entire cost as an initial down payment, another third just after you have passed the 50% closing period, and the final third on delivery. Or use the two-payment system – half at the introduction of the task and the balance upon completion.
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