Category: Visitors
The Online Business Handbookñ A Must-Read for Online Entrepreneurs
It has been observed that, compared to all of the free online books offering online business tips, The Online Business Handbook shows you how to attain success in a realistic and step-by-step manner.
The cyber community is overpopulated with people offering advice on how to get rich overnight. There are innumerable business books claiming to provide expert guidance on being successful in the online business world, but readers of these books, when interviewed, feel that the information and the business tips given are actually not very helpful in the real online business scenario. Being a vehement protester when it comes to this kind of deception, an online business expert and an excellent e-author came out with ëThe Online Business Handbook’, one of the best business books the market has to offer.
The author of The Online Business Handbook is a very successful online entrepreneur who wants to share his tried and tested approaches with online business enthusiasts. He does not claim to be Alladin and he doesn’t claim that his business book should be seen as Alladin’s lamp or as a path to money, name and fame overnight.
Inspired by Thomas Alva Edison’s statement ëgenius is 99 % perspiration and 1 % inspiration’, this online book on internet business does not make any false promises to quick money. Just like Edison, the author opines that even if one fails 10,000 times, one should never give up and look upon every failure as a stepping-stone to success. He believes that success comes with applying intelligence in the proper way, at the proper time. Being written by a follower of the genuine path to success, one can safely assume that The Online Business Handbook, unlike the other online books, is a treasure house of tried and tested ways of becoming successful as an online entrepreneur.
A bonus that one can expect with The Online Business Handbook is that, unlike many electronic books online that charge exorbitant prices, it comes absolutely free. One just needs to subscribe to Alan Johnson’s newsletter at The Rating Blog. The information in this book is complemented by The Rating Blog, which is amongst the best blogs offering online money making advice to the cyber community today. It is advised that after reading this business handbook, one should follow The Rating Blog for additional and up to date information. The Rating Blog is enriched with features that are of utmost importance to an online entrepreneur. One can subscribe to the RSS feed and then follow the author’s newsletter.
It has been observed that, compared to all of the free online books offering online business tips, The Online Business Handbook shows you how to attain success in a realistic and step-by-step manner. One needs to absorb the contents of this very useful business book online and follow it to the letter to attain success. People who have followed the instructions of this book are seen to be extremely successful in online business ventures. Unlike many of the authors of other free books online, the person behind The Rating Blog displays affiliate links and that, according to him, is a part of his common sense, down-to-earth and cards-on-the-table approach to making money online.
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Be Imaginative
Whatís the easiest way to kill a great ad campaign before it even begins? Take it too seriously. Advertising is not rocket science. You shouldnít need a degree in the physical sciences to create or understand an ad.
And you should never, ever, under any circumstances, kill an ad because it is not literal enough. On the contrary, if you find your ads are too literal, you should destroy them all and start fresh.
Are Volkswagens flawed pieces of junk? No, but an ad with the headline ìLemonî gets your attention, doesnít it? It makes you want to read the story, which goes on to explain how the particular car shown in the ad would never be driven because VW cares so much it weeds out the lemons so you never get a bad car. Think what an opportunity would have been missed if the folks at Volkswagen had taken that headline too literally.
Think about it from this angle. Why do people read an ad or watch a commercial? The majority do so because they find them entertaining and informative. If your ads are all information and no entertainment, youíve wasted your budget.
This is not to say that an ad should be created purely for entertainment purposes. Again, a great ad is both entertaining and informative. The entertainment value should be derived from a feature of your product or brand. In other words, what youíre selling should be the star of the show. Sounds simple enough, but it is often hard to strike the right balance. Thatís what makes advertising so fun.
How much information does your audience really need? What kind of story will they find entertaining? These are questions that should be asked and answered early on so that when you finally are presented with an ad or a campaign, you can judge the work according to these preordained guidelines.
A good campaign will reach your target audience and talk to them on a personal level. This has a valuable effect on your sales and reputation. A great advertising campaign will do more than that. It will create a buzz outside of your target audience.
Apple Computerís ì1984î commercial ran only once. But it is still one of the most talked about commercials because it was rebroadcast on every major news show and written about in every major newspaper for weeks and months. And none of this cost Apple anything more than a single TV buy.
Itís worth noting that Appleís Super Bowl commercial helped make the company a household name and created unbelievable demand for the new Macintosh computer-yet the ad never showed the product or explained any details about it.
BMWís Mini Cooper was one of the first cars to be introduced in the United States with no TV advertising. Blasphemy! Instead, they bolted the Minis to the roofs of SUVs and drove them around major cities. They created tongue-in-cheek billboards, interactive print ads and great guerrilla promotions. Most importantly, they created a waiting list of customers who couldnít wait to get a Mini.
Companies that think bigger become bigger. Itís a self-fulfilling cycle. If you just think like a local operation, you might miss the opportunity to expand regionally, nationally, or even internationally. Your advertising campaign should reflect the direction of your companyóeven if youíre not yet there.
Challenge yourself and your agency to think bigger
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Advertising Temptations & How Small Businesses Can Handle Them
New advertising ideas and techniques most always get the quick attention of the optimistic small business owner.
The first time you hear about a something new to use or adapt, your mind races forward, especially if the testimonials are realistic and seem to relate to what you are doing.
To illustrate, picture that ad salesperson standing right there in your business.
Temptation is staring you in the face. “It’s a great deal,” they tell you. Do you go for it or not?
Here are three sets of realistic questions to ask yourself as you evaluate the proposal:
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1. Take a step to the side and consider this. Is your current advertising already covering the basics? Is this new temptation part of your basic advertising plan or does it fall in the “next level” category? Remember that you’ve got to do the basics first, just as you have to open a showroom before you can decorate it. So make sure you are doing the basics well before you move to the next level.
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2. Will the new idea or technique stand on its own as a profit generator? Can the new idea or technique be integrated into your basic advertising thrust so it can compliment what you are already doing? Will it contribute to building a cumulative advertising effect?
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3. Can you afford it? Is your advertising budget already strained? Will this advertising method pay for itself? Or will it break the bank?
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Background: The informed small business owner keeps good records of all promotions and advertising. You want to develop enough information to figure out what works and what doesn’t. It’s called learning from your experiences of being in the trenches.
Temptation stares you in the face at the least expected times. Temptation can come from hearing or reading about super results others have gotten with their advertising.
Often it appears when a salesperson tells you about the “great deal” they are offering. Temptation can come from looking forward to how great it would be if you could get similar results. It always sounds so easy.
Is temptation worth listening to? By giving yourself honest answers to the three questions above, you’ll know if it’s time to move ahead to the next level and succumb to your latest advertising temptations.
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Use a Scrapbook to preserve all of Your Memorable Moments
From day to day it doesn’t seem like too much is changing in our lives but before we know it children are growing up and we wonder where all of that time has gone. Pictures are a wonderful way to preserve the memories of events that have taken place in our lives. As we get older we tend to treasure these memories more than ever.
Children often forget a large portion of their early childhood so they love to look at pictures from that period of time. It is fun to be told about the various activities taking place in those pictures. Of course people will laugh at the clothing and the hairstyles from that time because trends certainly do change.
One of the best ways to preserve your memories is to place those photos into a scrapbook. Too many people are very disappointed to find their photos have become damaged or destroyed due to the way in which they were stored. Scrapbooking allows you to be very creative with your photos as well. You can add fun borders, stickers, write captions, and even make pages of a particular theme.
Offering a scrapbook of photos for people to look at makes them more appealing too than just filling up the pages of a photo album. If you don’t think you are very creative you will be able to take advantage of the various types of scrapbooking kits available with all the supplies you need. You can also purchase pre-made templates and then just insert the photos you want.
If you aren’t sure what type of look you want for your scrapbook pages you can take a look at what other people have done. This can help you come up with your own ideas or you can copy one from a scrapbooking book. The key is to have fun with the project so you can enjoy looking at the pictures you have placed in it. There is no right or wrong layout so relax and let your thoughts for it flow freely.
It is important to use quality supplies for scrapbooking though as you don’t want your efforts to be wasted. Make sure you only use a scrapbook and adhesives that are acid free. This will prevent the photos from turning yellowish as they age in your scrapbook. You can buy these items online or from a local craft store for a very reasonable price. Many individuals belong to scrapbooking clubs too and so you can gather with other people on a regular basis to work on your projects.
With the popularity of the internet, many people stay in touch through e-mail and sharing files. You can create an online scrapbook to preserve your memories instead of one in a physical book. You will find hundreds of sites offering free online scrapbooking materials. Everyone will love looking at the memories you have preserved with your online scrapbook and they can access it on their computer from anywhere in the world.
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The truth about paid autosurfs
The Truth About Paid Autosurfs – first episode from the “My Truth Revealed. The truth about easy money” series
Headline that shocks:
‘Yeah, I’m a scammer! I know that people like to be lied, cheated and told that they can earn fortunes by doing nothing. And they do help ME make fortunes, to fulfil my dreams. Could you say that I’m doing something wrong? No! I just take advantage off greedy people and sell them dreams. That’s what I am, I’m not a bad person; I’m just a business man, a dreams seller!’
Shocking story told by a real autosurf admin.
‘Yeah, I’m a scammer! I know that people like to be lied, cheated and told that they can earn fortunes by doing nothing. And they do help ME make fortunes, to fulfil my dreams. Could you say that I’m doing something wrong? No! I just take advantage off greedy people and sell them dreams. That’s what I am, I’m not a bad person; I’m just a business man, a dreams seller!’
That are the starting lines of a shocking e-book that tends to become one of the most best sold e-books regarding online investments.
The paradox is that this book is not about investments or about earning money online and it’s the opposite of it in a strange way.
The book reveals the journey a site admin made from simple web designer to a successful scammer in the online investments industry.
The Truth About Paid Autosurfs is the most shocking e-book I’ve read and the story takes you from your seat in front of the computer and allows you to enter inside the complicated life of internet investment sites.
The main character of the book is the autosurfs admin that reveals all the details of how he started his first site, how he advertised it, how he convinced people to invest, how he cheated and scammed them; how he raised an empire of internet scam sites (not only autosurfs but also hyips and other type of piramid/ponzy schemes)
“The Truth About Paid Autosurfs” is just the first e-book from an entire e-book series published online
The e-book series is called “My Truth Revealed. The truth about easy money” and the first e-book i(The truth About Paid Autosurfs) is already launched. Next launch programmed is the launch of “The truth about hyips”
The author of the e-book series is an anonymous non-English speaking author but the book is impressive in its story not in the language used. He took the story from a real autosurf admin that sold him his story for a cut in the profits.
What is amazing is that the admin tells us al about his actions and about his dreams that came true: to have his own home on a paradise island; and how he managed to fulfil his dreams by scamming people.
His direct and arrogant words make you hate him sometime but he manages to make you respect him for having the courage to fulfil his dreams, no matter the middles.
The e-book is on sale at the price of $24.99 and the payments options are credit/debit card trough 2checkout or e-gold.
For interested resellers the site has also an affiliate area.
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The magic price to market your ebook.
Have you ever wondered why all those products on TV all cost $19.95? How about why used car dealers…excuse me, “preowned” car dealers offer $199 down $199 a month?
It’s an often used and very successful marketing concept. The idea is that certain numbers set off alarm bells in a buyers mind and by shaving a penny or two off the price we can avoid these alarm bells. A person will wrinkle his brow and wonder if that fancy kitchen gadget is worth $20, but he will be franticly dialing the phone credit card in hand for the low low price of $19.95. What a bargain.
Believe it or not sales figures seem to support this idea. Shave a few pennies off the round dollar amount and people are more likely to buy from a TV ad, however this doesn’t work in all forms of marketing.
When buying in person people appear to prefer round numbers. For instance. I have a friend who sells knockoff tennis shoes at flea markets. Don’t laugh. He quit his regular job because he makes more in a weekend at the flea market than he did in a 40 hour week.
Anyway he dicovered that the magic price for knockoff tennis shoes at a flea market is $20. Any more and buyers huff and go “I might as well go to the shoe store for these prices.” Any less and they question the quality of the shoes, Look them over again and agian, then walk away without buying.
I won’t make a value judgement about peoples’ behavior. The object is to make sales, not judge your customers right? The simple fact is for every product and service there is a magic price that a customer will readily pay with almost no selling on your part.
I won’t even try to guess why, but for ebooks that price appears to be $7. You have probably by now seen the rash of $7 dollar ebooks everywhere. On marketing web sites and blogs and all over the web. For some unknown reason $5 is too low and 8$ is too high.
Does it really matter why? As marketers we don’t need to question why. We find what sells and stick with it until it doesn’t sell anymore.
If the public will pay $7 without flinching who am I to question them?
Maybe it’s because $5 is not a lot of money these days. So if it cost $5 it must not be any good or it would cost more. But then $10 is double digits. Hold on here $10, I could get two fast food lunches for that.
Okay, I am guessing why, but the point is, $7 is the magic price for an ebook. At least for now it is.
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Writing An Ebook ñ Learning Step By Step
They say the best way to making money on the Internet, is to create your own Ebook. Wow! Thatís a simple statement, but do you know what is involved. Iíll try to explain what I have learned and I am learning while Iím creating my own Ebook.
Brainstorming
If you know what you want to create, youíve already on your way. But, if youíre not sure what information you have stored in your years of living well, it can be difficult.
Iíve found the best way to brainstorm is to write your ideas, experiences and knowledge down on a piece of paper then do research to determine what people are looking for on the net.
Research
To determine if your product, idea, or info-knowledge will fly you must do research. Go to Wordtracker or Overture and see how many times people in the month were looking for what you want to write about.
This will give you an idea if it is a viable product. Also do a straight search in Google and Yahoo for your keywords, and see what turns up. Investigate some of the sites, you may be surprised that you have a completely slant on the information you want to present in an E-book which is a good thing.
Writing
If you think your ebook may fly, then it is time to write. Create it in html or a txt format, using Word or Notepad. Then download Gymnast itís free (you can find it on my site — go to the tools sections, and look under Promote tool.
This will create your ebook. But before you pull it into a PDF, be sure to proofread your material.
Next, you can create an Ebook cover. Yes, I know, youíre on a tight budget, so . . .
look to OnlineWebCreations.com
The Deepest Secrets To E-books
The deepest Secrets behind e-books finally revealed. If you want to know how they make it, you’ll definitely need to know what they’re doing.
So what is ebook really all about? The following report includes some fascinating information about ebook–info you can use, not just the old stuff they used to tell you.
Ebooks are part of the new frontier of cyberspace. They are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge.
Each day the number of people accessing the Internet grows, causing the exposure of your ebook to increase incrementally. It’s obvious why electronic self-publishing has become so popular so quickly.
The publishing industry, I hope, does not intend to forever banish the printed word to the dustbin of history. Books in print have their own special qualities and merits, and the world would be diminished by their disappearance.
Having said that, let’s look at what makes ebooks so important and so unique. Ebooks have certain abilities and qualities that other mediums do not possess.
For example, ebooks are fairly easy to produce, and their production cost is inexpensive. Just think about it: you don’t need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor. You just need a great concept, the ability to write it or to hire a writer, and the right software.
Additionally, ebooks are easily and rapidly distributed online. They are also easily updated; they do not require a second print run. All you need is to go into your original creation and modify the text or graphics. Because of this flexibility, ebooks can change and grow as fast as you can type.
Ebooks are also immediately obtainable. You don’t have to go to a bookstore or search through endless titles at an online bookstore. All you have to do is download it from a website, and presto! It’s on your computer, ready to be read.
Ebooks are interactive. This is one of the most unique and specific qualities that ebooks offer. You can add surveys that need to be filled out, order forms for customers to purchase your products or goods, sound and video that draw your reader into the virtual world of your ebook, even direct links to relevant sites that will expand your ebook outward.
The potential is virtually limitless.
Ebooks have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and then may rerun a few times. Ebooks remain on your computer for as long as your choose, and they can be read and reread whenever you choose to. They can even be printed out and stored on the
shelves of your traditional home library.
Another wonderful quality is that ebooks have no barriers in terms of publishing. You don’t need to go
through the endless process of submitting your manuscript over and over again, and then once you land an agent, having the agent submit your manuscript over and over again. Nor do you have to shell out thousands of dollars for printing a self-published book.
All ebooks require is a writer and appropriate software. Figure out your market, write your book, post it on
your website, and with the right business savvy, your audience will come to you.
The best time to learn about ebook is before you’re in the thick of things. Wise readers will keep reading to earn some valuable ebook experience while it’s still free.
Finally, you have creative control over your ebook. You don?t have to compromise with an editor or the publishing trends of the time. You don’t have to haggle with a designer or wait for copyedited galleys to arrive by snail mail. You are in complete control of the design and the text.
How to Use ebooks for Marketing and Promotion:
There are innumerable ways to use ebooks to promote your business and drive quality traffic to your website. Once posted on your site, you can turn them into a daily course, which brings your customer back to read the next chapter.
You can use them as a free gift for making a purchase or for filling out a survey. Put your ebook on a disc, and you will have an innovative brochure. Blow your competition away by inserting the disc into your sales packages.
The most effective marketing products are those that are unique. Copyright your ebook, and immediately, you
have a powerful tool that you, and you alone, can offer to the public. People will have to visit your site to acquire your ebook, which increases the flow of quality traffic and the potential of sales and affiliate contacts.
Make sure that you keep your ebook current. Update it frequently as the market and trends change. Add new advice and techniques to show your prospects how your goods or services can enrich their lives. By constantly keeping abreast of new trends and techniques, you can continue to see profits from your ebook for years after your original creation.
Another phenomenal advantage of ebooks is that you can test their marketing potential without putting out hardly any cash at all. You can even produce an ebook one copy at a time, each time you receive an order, eliminating the need for storage and inventory. By this method, you can gauge the saleablity of your ebook, and make adjustments as necessary until the orders start pouring in.
Ebooks allow you to learn about your market and customer habits and motivation over a period of time, without risking your precious financial resources. They also provide you with an invaluable way to gather marketing information, which you can use in many different facets of your business.
Use your ebook to discover what the specific goals and problems are in your specific industry. Then figure out how to solve these problems, and publish an ebook with this invaluable information. This will increase the value of your business, upgrade your reputation, and get you known as an expert in your field.
You can extend the value of single ebook by breaking the book down into chapters for a serial course, into special reports available on your website, or into audio or visual tapes. Ebooks can be broken down into several different promotional materials by excepting some of the articles and using them to promote your
product.
You can include a catalog in your ebook to promote all the products or services you sell. You can include a thank-you note for reading your book and an invitation to download a trial version of your product. Or you can include a form for your audience to contact you for further information or with questions, thereby building your business relationships and your mailing list.
Using ebooks in this manner helps to cut the cost of individually producing separate promotional materials. You can use a single ebook to entice new prospects and to sell new products to your current customers.
No other medium has this kind of flexibility and ability for expansion. Think of your ebook like a spider spinning a beautiful and intricate web. Now go and create that web, and see how many customers and prospects you can catch!
The day will come when you can use something you read about here to have a beneficial impact. Then you’ll be glad you took the time to learn more about ebook.
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