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Step-By-Step Guide to Writing eBook
Writing eBooks can be highly beneficial and profitable – but where do you start? This step-by-step guide will show you how to manage what may seem an impossible task.
Writing information products (eBooks) is one of the most popular ways of starting or developing an online business.
Why? Because the subject range is unlimited as is the angle or perspective you can bring to a subject. Plus, it can cost nothing except your time to create it. Everyone that has a computer has a word processor (even if it’s WordPad) and PDF creators can be found for free (PDF is still the best way to distribute eBooks).
That said, it is not always trouble-free. How do you get started and how do you manage if you have never written an eBook before?
Step 1 – Why Are You Writing an eBook?
First, make a list of the reasons you are writing your ebook. Do you want to promote your business? Do you want to bring quality traffic to your website? Do you want to enhance your reputation? All very good reasons but don’t make it too obvious. Don’t come across as selfish – give something to get something back.
Then write down your goals in terms of publishing. Maybe your going to sell it as a product on your website, or offer it as a free gift or bonus eBook for your main product to increase its value?
Bottom line is, the more you know upfront, the easier the actual writing will be.
Step 2 – Know Your Subject
Next, and most important – write about something you know. This allows you to keep the book flowing, present credibility and shows your readers you have some insight on the subject – and hence maybe something to offer they may not have heard before.
Step 3 – Where to Begin?
Next, the hardest part of writing is – starting. When you look at the whole project, it seems like an impossible task. You have to break it down into manageable tasks.
It’s no different to anything else in life. Whenever you’re faced with a seemingly insurmountable task, there is only one way to approach it. Step-by-Step. Break it down into manageable mini-tasks and see the completion of each one as an achievement to celebrate spur you on. Reward yourself, even if it’s only with a break, a coffee or 10 minutes on the games console.
Step 4 – Get Organized
The next thing you have to do is to get organized. First, organize your thoughts. There are some steps you should take before you begin. Go through the following list of issues. When complete, you should be prepared and ready to begin writing your ebook.
Step 5 – Figure out your eBook’s working title.
Why? Because it gives you a focal point. Spend time on it, as it is something you should keep coming back to for inspiration. Always make sure you don’t deviate from it. Otherwise you’ll end up with an eBook where the contents do match the title. Jot down a few different titles, and eventually, you’ll find that one that will grow on you. Think honestly about it. Would YOU read it?
Step 6 – Write an Overview
Next, write out a brief overview. Your overview is a short paragraph, maybe two stating exactly what problem you are addressing and how your book will solve that problem.
Once you’ve got your overview fine-tuned, you’ve built your foundation. From that point, your eBook will develop, sentence-by-sentence then page-by-page and finally chapter-by-chapter until before you know; it will be finished.
Your overview will keep you focused while you write your ebook. Remember: all chapters must support your overview. If there is a chapter that doesn’t fit – delete it. For example, your overview could be something like: We’ve all experienced a weight problem at times in our lives, but I have discovered fourteen proven methods to help you get the figure you yearn for.
But if this is what you say, you must give fourteen proven methods. If you don’t, you lose credibility with your readers and they will be searching for ways to get a refund. At best, you will never sell them a follow-up product. This is where the real money is on the Internet. Repeat business not a one-off sale.
Step 7 – Review and Regroup
Once you have your overview, before you start to write, make sure there is a good reason to write your eBook. Ask yourself some questions:
* Does it give useful information and is that information relevant today?
* Will your eBook benefit your readers?
* Is your ebook interesting – will it keep you reader turning every page to see what comes next?
You also need to grab their attention early on and the best way to do this is to make them feel that you can answer their problems. After all, why did they buy the book? Make them feel they made the right decision and that you know what you are talking about.
Step 8 – Start Laying Out Your eBook
Next, write out chapter headings. You may or may not end up using chapters but it another part of the processing of breaking the job down into manageable steps to tackle one at a time. Breaking the job into smaller tasks (in this case chapters) will make it easier. It’s also the way to expand on your overview and see if your chapters address everything. Check – is there something missing that you said you were going to cover?
Remember – step-by-step manageable pieces.
Writing an eBook is like any other form of writing – be it a letter, a user guide, a report etc – you must know who your target audience is and write to them. This will dictate things such as style, tone, diction, and even length of your eBook.
When it’s complete, you could also use parts of each chapter to create an e-course as a way of promoting it.
Taking all the above into consideration, you could have your eBook finished in no time at all and ready to promote via your website. You could be well on the way to an Internet best-seller.
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Make Money Selling E-books on EBay
To create a demand for your e-book at eBay, the easiest way would be to bundle it with another small physical product like a hard copy book or a DVD. You can do this by making a printed version of the e-book and binding it in a presentable folder.
Selling informative E-books on eBay could be very rewarding financially. However, many a people have tried to take advantage of this by selling other peopleís e-books or some other free e-books and have got into problems.
Many a people are also of the opinion that e-books should be freely available since many of them are already available for free. This situation has given rise to difficulties in selling e-books; however, this can be overcome easily.
Copyright issues associated with e-books have also been a center of discussion and scandal, as a result of which, eBay has taken some bold and relevant steps and modified its VERO (Verified Rights Owner) policy, making it more stringent. A copy of this can be found at https://pages.ebay.com/help/confidence/ia/protecting_intellectual_property.html.
Instead of getting into all the rigmarole of getting an e-book and trying to circumvent eBayís VERO policy to suit yourself, it is much easier to create your own information product of e-book. This can bring you better rewards by way of being
1. made for a particular niche
2. can have only required information
3. can be edited and tailor made as and when needed
4. no copyright violations
5. no competition (probably)
To create a demand for your e-book at eBay, the easiest way would be to bundle it with another small physical product like a hard copy book or a DVD. You can do this by making a printed version of the e-book and binding it in a presentable folder. The next step would be to take a digital photograph of the cover of the printed e-book along with the DVD and use it as the gallery picture in the Purchase-it-NOW auction page. Please include information in the sales page that the whole package can be downloaded if so required.
Another technique would be to get someone convert your e-book into an Audio-CD. This would enhance sales since both the digital and audio versions are being sold as a bundle.
These techniques are rarely used by e-book sellers on eBay and it is very powerful. Use it for better results. At the onset, this may seem to be complicated, but it is actually very easy to do, once you get the hang of it.
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Starting an Ebook Online Business in Just 3 Easy Steps
In this article I give you the 3 steps needed to start your own home business. How to drive loads of free targeted traffic to your site and how to manage it all.
Everybody knows that if you wanna make money online there are a few “simple” things that you have to do. I’m going to give you the steps you need to start your own online home business. Whether your a student (like me), a stay at home parent, teen, or anyone else who just want to make money from home.
First, you’ll need a product that will sell and on the internet “Information is Everything”. From money making ebooks and recipe books to dog training manuals, Almost everybody can write an ebook on something that they have either done before or don’t mind researching. If you can’t write, don’t worry there are ebooks that you can purchase the resell rights to and sell just like your own.
Ebooks serve two main purposes; the first and most obvious is income. Most ebooks merchants have little or no overhead; Once you write it or purchase the master resell rights it’s yours to sell over and over again and keep all the profits. That’s why the majority of the people who really make money online sell some form of information.
The second purpose of ebooks is generating targeted traffic to your website. “Branding” puts your website links inside of ebooks that you sell so you can have your ebooks pulling in orders and traffic 24 hours a day.
Second,you need a web presence. Whether it’s a website, newsletter, blog, or RSS feed it is essential that you have a medium to connect to your potential clients. It’s better to have more than one ex:(website & newsletter) this allows you to follow-up with people who might not purchase the first time around; Also to connect with people who might prefer a choice. A good website and hosting package with a domain name should cost less than ten dollars a month.
To be looked at as the professional you are, a domain name (www.yourname.com) is crucial. Those “free” websites aren’t really free when you begin to count all the missed customers. Not to mention the banner ad or text link that they embed into your page, driving them a ton of free traffic.
An important, but often unused component of new online marketers is tracking your visitors. When setting up your new website it’s important to add a tracking service of some kind. This is so once your new site begins to take off, you know exactly where your visitors are coming from.
You want to do this so you will know which ads are working and which aren’t. Track all the way to the order page, this is so you know not only visitors but also orders. You can find free tracking services online, even some with with invisible counters.
And for my last step, you need to get the word out about your new site. There are a few little known secrets that I personally use to drive targeted traffic to my sites. One, submit your site to search engines and directories. This takes some time to get a large amounts of hits, but once they start there highly targeted based off the keywords that you choose. Search engine optimization or SEO prepares your site to rank high in the search engines results, giving you more visitors.
Second, is article submissions. Like I said earlier, online information is everything and this is true for advertising. A well-written article can be picked up and re-published thousands of times for free. How does this effect you? At the bottom of every article you write there is whats called a resource or bio box containing the author’s info and websites.It’s illegal to remove this box, therefore you get free advertising on potentially thousands of sites by people wanting to use your article in there ezine, newsletter, website, etc.
This is also a great seo tool also since search engines count and rank sites by how many other sites link to them. Also if your worried that you can’t write articles either, you can find plenty of them free with rights to edit them and make your own
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Information is the hottest product on the market!
If you have been researching or involved in online business for very long, you have no doubt seen a multitude of offers for “eBooks”, books, reports and training course on every subject imaginable.
Why? Because information is the hottest product on the market! (At the foundational level, it’s actually the Only product, but that’s another article.) Information cuts straight to the root of all selling, which is answering the customer’s question: “What will this product do for me?”
There’s another reason, though. Pure information is a product that doesn’t require a huge financial overhead to produce, (other than the hard knocks you got in gaining the experience and information), and is easy and relatively low cost to deliver to the customer. That is what makes it such a great product for us, as entrepreneurs, to offer.
Everyone has life experience, training, and skills that others don’t have. Everyone knows something that others want to know, or can do something that others want to learn. That’s how I know you have an InfoProduct inside you, everyone does. Your first assignment is to decide which of your many gifts you are going to offer to the world!
Does that mean you have to be able to write a book? No. Not necessarily. I’m talking about what is known as USP…Unique Selling Position. Your USP might be that you have detailed knowledge about someone else’s product that you are selling as an affiliate. It could be that humorous way you present the information you have collected on some subject of interest, or the fact that you offer the best customer service available for the service you offer. You may offer the same products that others are also selling, but find your own unique market for them.
But whatever you decide to use for your information product, your USP, you need to find one. If you were to research the online marketers who are honestly making the money they claim to be earning online, you would discover that they all have a USP. Your USP IS your product, however you package and deliver it.
If you are working a Multi-level Marketing program or one of the BIBs (Business in a Box), you are not left out of this concept, but you may have to work harder to figure out how to be unique. You can still go for the niche marketing idea. Find a group of people who aren’t usually reached by these kinds of businesses, or aim your advertising at people in the countries that are just now going online.
You may, of course, actually write a book, eBook, or training course and sell it. Many are making good money doing just that. The list of helpful software and online publishers is growing every day. But even if you write your own product or design your own software, you will still need a well-thought-out USP to stand out in the crowd. It’s like your business plan — you need a firm foundation before you can build your future online success.
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Steal this Ebook
An ebook can be useful for those with an interest for decent search engine ranking. In order to please the search engines and acquire deep indexing, high relevance and top ranking, a lot of relevant content must be written (or copied)…
The hippie bible “Steal this book” was an anti-capitalism manifesto, widely remembered because of its creative and aggressive title plus its subvertive message.
Paper books like that one were not easy to steal, because of the guards in the bookstores and the costly effort of retyping, mastering, printing, binding and distributing. In the digital era you can get an ebook, crack or OCR it if protected, and copy-pasting it.
The main client for ebook-stealing tools are webmasters, in particular those with an interest for decent search engine ranking. In order to please the search engines and acquire deep indexing, high relevance and top ranking, a lot of relevant content must be written (or copied).
When I was into science there was a phrase “Publish or perish”, that expressed more or less the same. Quantity instead of quality. I guess most of us would like to have time to write short and juicy articles instead of Goog-friendly mumbo-jumbo.
Machine-writing is a relatively new activity. And I am not talking of simple copy-pasting, but a more sophisticated text-generation breed of specialized software. Some simple programs take a number of words and just mix them, like Ktumbler. Others can generate random English-like phrases, like the “Web Economy Bullshit Generator”, or sensible good English phrases by the thousand, like Phrase Generator in Synonymizer.
But phrases are not substitute for longer text, and many lazy or greedy webmasters are tempted to copy-paste from the web, which is easier and faster than thinking. A much criticized brand of website ranking systems, Cloaking, copies large amounts of relevant, well ranked text from the web, and shows it to the search engine spiders. In this way, they pretend to have more and better content than any other site. And the best of it, when the visitor is a human, they hide the stolen goods and show some innocent words. Cloaking refers to that ability, and it is achieved by IP detection and comparison with known spider data.
Finally, the synonymizing and text-mixing tools modify the original texts beyond recognition. Like facial surgery after committing a crime.
However, I am afraid that there is a little copyright issue… The problem is that nobody knows exactly what are the limits for automated text surgery.
To synonymize or otherwise disguise a source text is morally wrong, most of us would agree. But it has limits. If I say “My Kingdom for an equine”, or “After me, the big rain”, or “Let’s there be illumination”, you will understand that synonyms cannot be forbiden. There are also many situations in which overprotective legislation blocks creativity and innovation.
I am tempted to emulate Abbie Hoffman and discuss the morality of copyright and the whole issue of intellectual property. However, those are deep waters.
My point is that there is no established parameter to define plagiarism in texts. What if I substitute “2” for “two” and Goog for Google, as I do to avoid being noticed by them? And Yah for Yahoo, not to forget the pioneer?. Or if I change just one word in a phrase? What if I just mix the phrases in a text? Goog will probably still consider that the keyword density is correct for top ranking, minus a correction to account for the fact than the start of a file is more important than the end.
Many Plagiarism Detection services can compare any submitted text with a large library (mostly, the WWW) and decide if there is enough similarity with a certain source. They usually do not disclose their algorithm, but assure ìit comprises proprietary technologyî and ìdetects digital signature of the authorsî. A leader in this field says “Copyscape looks for pages containing sizeable chunks of identical text”. Nobody knows how that translates into numbers.
Google and the other search engines are against “duplicated content”, but they do not define it.
The availability of “text de-authoring tools” makes the intellectual property issue very blurry to any attorney willing to evaluate the existence of a crime. And as a collateral effect, the modified text will not be detected by the anti-plagiarism tools, which mostly search for exact text coincidences.
I started to examine some Plagiarism Detection sites, and I noticed that the better ones require some kind of a fee. Of course, it is not easy to compare a student term paper with the whole Library of Congress and the whole Web, plus the old Web Archives in the Wayback Machine. Others like Ferret are free and let you compare your file with another, but you need to provide BOTH files.
So, without hiding my condition of SEO Tool maker, I declare the need for a public algorithm that will establish if a text is the un-ethical or immoral or illegal derivative of a web source. It is necessary either for nailing plagiarists or to help writers and webmasters to define the limits for near-plagiarism and near-plagiarism devices
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Information for sale
Every day millions of people worldwide search for answers to certain questions, search for various information that will help them make their lives better. It is the same need as the need for food. It means that if there is such a need, a person will satisfy it once it becomes possible. If you can answer some questions or know how to improve people’s lives, why not take money for it? Actually, what is money? It is a form of gratitude from people for something useful they acquired. Once you do something useful for people ñ get gratitude in return.
What will people pay money for? For getting all the necessary information and answers to their questions here and now. They will not have to spend time on searching ñ everything they need will be offered in one information file. That is why when you create an information product, you should keep in mind that since a person uses a product, he or she must get all answers to all questions the solution for which the product offers.
It will be better if the product is focused on answering some big question. For example, ´how to lose extra weight?ª, ´how to feel confident in any situation?ª, ´how to achieve your goals?ª, ´how to become a leader?ª, ´how to find or create your own business?ª, ´how to start your business on the Internet?ª, ´how to write a book?ª etc. Of course, you should write about what you understand, what you are successful in and what you are interested in. So, when you choose a subject you are going to write about, take your own abilities and interests as a basis. Otherwise the reader will feel that the author is not competent and the product will most probably be a failure.
How to turn information into a commercial product? Of course, it is better to make all information in the form of an electronic book. In this case, a book is nothing, but a metaphor. It can be either a set of text pages with pictures or an interactive course with questionnaires and tests. For the potential buyer not to be afraid of cheating and to have no doubts about what he is paying money for, it is better to let him read a couple of chapters from the book for free, but ask him to pay for the rest of the book. Free chapters should help the reader in his question at once because it is by these chapters that the buyer will determine how useful the book is and consequently whether it is worth buying. As a result, it will be only one file available to be downloaded for free from the website. And you will only have to attract visitors who will download the book and pay for the registration key and access to the entire contents of the book. And remember about statistics: a satisfied client will on average recommend the product to seven other people, while an unsatisfied client will recommend that they not use it.
So, we get the following system:
– a visitor visits a website.
– the website describes questions/problems and explains that the solution is in the book that can be downloaded for evaluation free of charge
– the visitor downloads the book and looks through its free part
– the reader finds the book useful and makes a purchase
So, we need the following for the system to function:
– the website should attract the visitor and help him download the book
– the free part of the book should start solving the problem and involve the reader into the solution process to continue which he will have to pay money
It is recommended to create commercial books with the program eBook Maestro PRO. It has a lot of advantages. First, it creates books right out of HTML pages. Second, the final book is a standalone application that does not require any additional programs. Third, the program can set limitations for unregistered users. Forth, it supports the system of online activation that prevents registration keys from being distributed. Fifth, it protects information from being stolen and modified. Sixth, it allows you to customize any part of the book interface the way you want it. And much more.
Good luck to you and lots of sales!
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The pleasure that kids find from books
Kids have the impeccable attitude to get preoccupied in the delight of a great book. Books for kids are ultimately the inspiration for healthy imaginative play, long term reading skills, and even the springboard for theoretical conversation at the dinner table. While kids are often on the go and donít take the time to slow down for a good read, introducing your kids to the joy of reading a good book isnít as insurmountable as it seems. A little creativity on the parentís behalf, and you will have a budding reader reluctantly putting their book down to move onto lifeís other demands.
Books for kids help to develop their already active imaginations. There really is no such thing as an unimaginative child, just kids with varying imaginative qualities. While one child might be able to imagine underwater cities and create friends from thin air, other children might be conjuring up the next Windows application or mentally developing the technology to hook up 12 gaming systems to a single television without ever unplugging a system again. Developing your childís unique imagination through books starts with what they are already showing you on a daily basis.
The reasonable argument for enticing kids to read books that are outside of their element includes expanding their horizons. Of course, over time, thatís a fabulous idea. For the immediate enticement stage, it is more likely to be a successful venture if kids are reading books that interest them from the title to the back cover. Let them choose their own books. Nearly all American childrenís presses are highly selective about child and young adult reading material. Children who read age appropriate books are not likely to run into objectionable material. However, parents can usually read a thick young adult book in a few hours if there is any concern relating to material.
For the obstinate television watching child, a family reading hour is a great way to entice your children to read books. Start small. Give the entire family a half an hour to read their book and then twenty minutes or so to talk about what they are reading. Chances are, by the end of the first week, the kids will be requesting a few more minutes to finish their chapter or will even take the book into their bedroom to continue after family reading hour has concluded. Younger children will benefit from being read to from books for kids.
Books for kids that stay within their vocabulary limits (with a few challenges for good measure) are more likely to hold their attention than books written on an adult level with language that is too hard for children to grasp. An over achiever may want to break out Shakespeare at the age of eight, but they are not likely to get much out of it, even if they wonít admit it. If children are being read to, it is acceptable to bump up the language a notch or two, as children can often hear the language used and understand it much faster than if they are trying to read it and comprehend it.
Finding books for kids that they will love and you will enjoy having them read can be easily done online. Bookstores are great for titles that are unknown and new authors. Online bookstores often carry out of print books, significantly reduced books, and books that are a little ìout of the wayî and unique for the hard to please child. Online book selections are easier for parents to determine than for kids. Often kids need more than a page of text to know whether they think the book is perfect or not. Encouraging them to read a series of books for kids can keep them reading for a long time, and then the habit will be well established and moving onto the next title is simple.
Books for kids have a lot of competition these days. Television with 24 hour a day, 7 days a week cartoon and specialized childrenís programming, computer games, video games, gadgets that fit in their pocket, DVD players in the car, and thereís probably a few kids out there with electronic gizmos on their bikes are all competing for a kidís attention. Turning them into an avid books for kids lover takes a little disciplined creativity at first. Rules about the electronic gadgets and gizmos can help establish reading time and story time before bed (what kid doesnít want to delay bedtime?) can help offset the chronic competition that books for kids face. Parents who love to read are more likely to have kids who love to read. Parents who can at the very least appreciate the books for kids and delve into a book for an hour a day can teach their children to love books. Parents who read to their kids help establish a great vocabulary, better communication skills, and have a marvelous and special bond centered around some very special books for kids.
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Should EBooks be Part of Your Internet Marketing Strategy
Ebooks seem to have become a stable on the Internet. They’re given away, they’re sold and they’re used as promotion material. Isn’t time you considered whether ebooks should be part of your marketing strategy?
Ebooks have become and inseparable part of the new frontier of cyberspace. They are a great medium for sharing marketing information, ideas, techniques, and expert knowledge. Each day the number of people accessing the Internet grows, causing the exposure of your ebooks to increase incrementally. It’s obvious why electronic self-publishing has become so popular so quickly.
Ebooks can assist small business website owners market their sites and in some cases even become a source of revenue. Having said that, let’s look at what makes ebooks so important and so unique.
“Ebooks have unique characteristics that printed books can’t match. For example, ebooks are relatively easy to produce and they can be inexpensive to produce. Just think about it: you don’t need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor. You just need a great concept, the ability to write it or to hire a writer, and the right software.
“Ebooks can be easily updated. As information changes, ebooks can be updated without a second print run. All you need is to go into your original creation and modify the text or graphics. Because of this flexibility, ebooks can change and grow as fast as you can type.
“Ebooks are convenient. You don’t have to go to a bookstore or search through endless titles at an online bookstore. All you have to do is download it from a website, and presto! It’s on your computer, ready to be read.
“Ebooks are interactive. This is one of the most unique and specific qualities that ebooks offer. You can add surveys that need to be filled out, order forms for customers to purchase your products or goods, sound and video that draw your reader into the virtual world of your ebook, even direct links to relevant sites that will expand your ebook outward. The potential is virtually limitless.
“Ebooks have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and then may rerun a few times. Ebooks remain on your computer for as long as your choose, and they can be read and reread whenever you choose to. They can even be printed out and stored on the shelves of your traditional home library.
“Ebooks have very low entrance barriers. You don’t need to go through the endless process of submitting your manuscript over and over again, and then once you land an agent, having the agent submit your manuscript over and over again. Nor do you have to shell out thousands of dollars for printing a self-published book. All ebooks require is a writer and appropriate software.
“Ebooks are great for Niche content. Ever wanted to find a book on a highly specific or niche product? Looking for tips on mouse killing? Good luck finding that in print. The costs are prohibitive and bookstores can’t afford the shelf space. But with an ebook, no shelf space is needed so even the most niche content can find a place on the Internet.
“You have creative control over your ebook. You don’t have to compromise with an editor or the publishing trends of the time. You don’t have to haggle with a designer or wait for copyedited galleys to arrive by snail mail. You are in complete control of the design and the text.
If you’re not convinced that ebooks are something you should consider click over to Google and search for ebooks. At last count there were over 70 million search results. Something with that kind of Internet presence is not something you want to miss.
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Location Location Location
This article conveys how important choosing a location for your mobile food vending business is. Location is one of the biggest and possibly most difficult choices made when starting this type of business.
Location is one of the biggest keys to running a successful food concession business. Although one of the most overused clichÈs out there is location location location when regarding real estate, it couldnít be more appropriate for mobile food vending as well. While product, customer service, and advertising are all important parts of running this business, location is a key that if you do not get it right, your business will not only fail, but will fail miserably. Without the proper location, customers will not be able to or want to stop at your business. Location is also important because it has everything to do with your product and who will buy your product. Finally permanent location is important because it determines the familiarity and frequency with which your customers stop by.
First and foremost, if you donít have the proper type of location, you are not going to be able to attract customers. For example, the corner of a highway where your potential clients are going 75 mph and not even noticing you is not a great way to bring in customers. You are looking for a place that people are stopped or slowed significantly. This can include places like stop lights as well as speed zones where drivers slow down. Also, if customers feel unsafe or do not like the appearance of your location, you wonít have much luck in selling your product either.
Location is also important because it has everything to do with what type of product you will sell. Burgers go over much better at a fair or on the side of the road in a small town than sushi would. Studying your demographic through your location is a great way to judge what types of food a certain area might like well enough to come back to. In this way, you can choose a type of food that isnít already in the area. If there are a dozen burger joints, unless you have a phenomenal burger, maybe you want to do bbq. Also, ask people in the area what they might like to see come to the community. Taking the advice of your potential customers is a great idea to develop an early rapport and to get a feel for what is needed in the neighborhood.
Permanent location is also a way to help ensure repeat customers. Repeat customers are a large part of your customer base. If you are constantly in a new location, or you donít show up on time, this could be the death of your loyal customersí business. Making sure you are reliable is one of the best ways to get the lunch crowd in. If they know that at regular hours on regular days they can count on you to be there, they may choose to eat at your establishment rather than patronize the local chain.
The bottom line is, good location is imperative in order to make sure you have customers that are comfortable stopping; it helps you decide what type of food you will serve, and repeat customers will be able to rely on your consistency.
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