Month: May 2018
Location Location Location
This article conveys how important choosing a location for your mobile food vending business is. Location is one of the biggest and possibly most difficult choices made when starting this type of business.
Location is one of the biggest keys to running a successful food concession business. Although one of the most overused clichÈs out there is location location location when regarding real estate, it couldnít be more appropriate for mobile food vending as well. While product, customer service, and advertising are all important parts of running this business, location is a key that if you do not get it right, your business will not only fail, but will fail miserably. Without the proper location, customers will not be able to or want to stop at your business. Location is also important because it has everything to do with your product and who will buy your product. Finally permanent location is important because it determines the familiarity and frequency with which your customers stop by.
First and foremost, if you donít have the proper type of location, you are not going to be able to attract customers. For example, the corner of a highway where your potential clients are going 75 mph and not even noticing you is not a great way to bring in customers. You are looking for a place that people are stopped or slowed significantly. This can include places like stop lights as well as speed zones where drivers slow down. Also, if customers feel unsafe or do not like the appearance of your location, you wonít have much luck in selling your product either.
Location is also important because it has everything to do with what type of product you will sell. Burgers go over much better at a fair or on the side of the road in a small town than sushi would. Studying your demographic through your location is a great way to judge what types of food a certain area might like well enough to come back to. In this way, you can choose a type of food that isnít already in the area. If there are a dozen burger joints, unless you have a phenomenal burger, maybe you want to do bbq. Also, ask people in the area what they might like to see come to the community. Taking the advice of your potential customers is a great idea to develop an early rapport and to get a feel for what is needed in the neighborhood.
Permanent location is also a way to help ensure repeat customers. Repeat customers are a large part of your customer base. If you are constantly in a new location, or you donít show up on time, this could be the death of your loyal customersí business. Making sure you are reliable is one of the best ways to get the lunch crowd in. If they know that at regular hours on regular days they can count on you to be there, they may choose to eat at your establishment rather than patronize the local chain.
The bottom line is, good location is imperative in order to make sure you have customers that are comfortable stopping; it helps you decide what type of food you will serve, and repeat customers will be able to rely on your consistency.
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The Online Business Handbookñ A Must-Read for Online Entrepreneurs
It has been observed that, compared to all of the free online books offering online business tips, The Online Business Handbook shows you how to attain success in a realistic and step-by-step manner.
The cyber community is overpopulated with people offering advice on how to get rich overnight. There are innumerable business books claiming to provide expert guidance on being successful in the online business world, but readers of these books, when interviewed, feel that the information and the business tips given are actually not very helpful in the real online business scenario. Being a vehement protester when it comes to this kind of deception, an online business expert and an excellent e-author came out with ëThe Online Business Handbook’, one of the best business books the market has to offer.
The author of The Online Business Handbook is a very successful online entrepreneur who wants to share his tried and tested approaches with online business enthusiasts. He does not claim to be Alladin and he doesn’t claim that his business book should be seen as Alladin’s lamp or as a path to money, name and fame overnight.
Inspired by Thomas Alva Edison’s statement ëgenius is 99 % perspiration and 1 % inspiration’, this online book on internet business does not make any false promises to quick money. Just like Edison, the author opines that even if one fails 10,000 times, one should never give up and look upon every failure as a stepping-stone to success. He believes that success comes with applying intelligence in the proper way, at the proper time. Being written by a follower of the genuine path to success, one can safely assume that The Online Business Handbook, unlike the other online books, is a treasure house of tried and tested ways of becoming successful as an online entrepreneur.
A bonus that one can expect with The Online Business Handbook is that, unlike many electronic books online that charge exorbitant prices, it comes absolutely free. One just needs to subscribe to Alan Johnson’s newsletter at The Rating Blog. The information in this book is complemented by The Rating Blog, which is amongst the best blogs offering online money making advice to the cyber community today. It is advised that after reading this business handbook, one should follow The Rating Blog for additional and up to date information. The Rating Blog is enriched with features that are of utmost importance to an online entrepreneur. One can subscribe to the RSS feed and then follow the author’s newsletter.
It has been observed that, compared to all of the free online books offering online business tips, The Online Business Handbook shows you how to attain success in a realistic and step-by-step manner. One needs to absorb the contents of this very useful business book online and follow it to the letter to attain success. People who have followed the instructions of this book are seen to be extremely successful in online business ventures. Unlike many of the authors of other free books online, the person behind The Rating Blog displays affiliate links and that, according to him, is a part of his common sense, down-to-earth and cards-on-the-table approach to making money online.
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Be Imaginative
Whatís the easiest way to kill a great ad campaign before it even begins? Take it too seriously. Advertising is not rocket science. You shouldnít need a degree in the physical sciences to create or understand an ad.
And you should never, ever, under any circumstances, kill an ad because it is not literal enough. On the contrary, if you find your ads are too literal, you should destroy them all and start fresh.
Are Volkswagens flawed pieces of junk? No, but an ad with the headline ìLemonî gets your attention, doesnít it? It makes you want to read the story, which goes on to explain how the particular car shown in the ad would never be driven because VW cares so much it weeds out the lemons so you never get a bad car. Think what an opportunity would have been missed if the folks at Volkswagen had taken that headline too literally.
Think about it from this angle. Why do people read an ad or watch a commercial? The majority do so because they find them entertaining and informative. If your ads are all information and no entertainment, youíve wasted your budget.
This is not to say that an ad should be created purely for entertainment purposes. Again, a great ad is both entertaining and informative. The entertainment value should be derived from a feature of your product or brand. In other words, what youíre selling should be the star of the show. Sounds simple enough, but it is often hard to strike the right balance. Thatís what makes advertising so fun.
How much information does your audience really need? What kind of story will they find entertaining? These are questions that should be asked and answered early on so that when you finally are presented with an ad or a campaign, you can judge the work according to these preordained guidelines.
A good campaign will reach your target audience and talk to them on a personal level. This has a valuable effect on your sales and reputation. A great advertising campaign will do more than that. It will create a buzz outside of your target audience.
Apple Computerís ì1984î commercial ran only once. But it is still one of the most talked about commercials because it was rebroadcast on every major news show and written about in every major newspaper for weeks and months. And none of this cost Apple anything more than a single TV buy.
Itís worth noting that Appleís Super Bowl commercial helped make the company a household name and created unbelievable demand for the new Macintosh computer-yet the ad never showed the product or explained any details about it.
BMWís Mini Cooper was one of the first cars to be introduced in the United States with no TV advertising. Blasphemy! Instead, they bolted the Minis to the roofs of SUVs and drove them around major cities. They created tongue-in-cheek billboards, interactive print ads and great guerrilla promotions. Most importantly, they created a waiting list of customers who couldnít wait to get a Mini.
Companies that think bigger become bigger. Itís a self-fulfilling cycle. If you just think like a local operation, you might miss the opportunity to expand regionally, nationally, or even internationally. Your advertising campaign should reflect the direction of your companyóeven if youíre not yet there.
Challenge yourself and your agency to think bigger
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Sensing methods of Dielectrophories from Bulky Instruments to Lab-on-a-chip
Recently, the sensing methods for dielectrophoresis (DEP) have been changed from bulky instruments to lab-on-a-chip. Lab-on-a-chip based the dielectrophoresis phenomenon holds the promise to give biology the advantage of miniaturization for carrying out complex experiments. However, until now, there is an unmet need for lab-on-a-chip to effectively deal with the biological systems at the cell level.
Published in:
Circuits and Systems Magazine, IEEE (Volume:4 , Issue: 3 )
- Page(s):
- 5 – 15
- ISSN :
- 1531-636X
- INSPEC Accession Number:
- 8135939
- DOI:
- 10.1109/MCAS.2004.1337805
- Date of Publication :
- Third Quarter 2004
- Date of Current Version :
- 04 October 2004
- Issue Date :
- Third Quarter 2004
- Sponsored by :
- IEEE Circuits and Systems Society
- Publisher:
- IEEE
Yehya H. Ghallab, and Wael Badawy, “Sensing methods of Dielectrophories from Bulky Instruments to Lab-on-a-chip,” IEEE Circuit and Systems, Vol. 4, Issue 3, 2004
Advertising Temptations & How Small Businesses Can Handle Them
New advertising ideas and techniques most always get the quick attention of the optimistic small business owner.
The first time you hear about a something new to use or adapt, your mind races forward, especially if the testimonials are realistic and seem to relate to what you are doing.
To illustrate, picture that ad salesperson standing right there in your business.
Temptation is staring you in the face. “It’s a great deal,” they tell you. Do you go for it or not?
Here are three sets of realistic questions to ask yourself as you evaluate the proposal:
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1. Take a step to the side and consider this. Is your current advertising already covering the basics? Is this new temptation part of your basic advertising plan or does it fall in the “next level” category? Remember that you’ve got to do the basics first, just as you have to open a showroom before you can decorate it. So make sure you are doing the basics well before you move to the next level.
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2. Will the new idea or technique stand on its own as a profit generator? Can the new idea or technique be integrated into your basic advertising thrust so it can compliment what you are already doing? Will it contribute to building a cumulative advertising effect?
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3. Can you afford it? Is your advertising budget already strained? Will this advertising method pay for itself? Or will it break the bank?
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Background: The informed small business owner keeps good records of all promotions and advertising. You want to develop enough information to figure out what works and what doesn’t. It’s called learning from your experiences of being in the trenches.
Temptation stares you in the face at the least expected times. Temptation can come from hearing or reading about super results others have gotten with their advertising.
Often it appears when a salesperson tells you about the “great deal” they are offering. Temptation can come from looking forward to how great it would be if you could get similar results. It always sounds so easy.
Is temptation worth listening to? By giving yourself honest answers to the three questions above, you’ll know if it’s time to move ahead to the next level and succumb to your latest advertising temptations.
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Use a Scrapbook to preserve all of Your Memorable Moments
From day to day it doesn’t seem like too much is changing in our lives but before we know it children are growing up and we wonder where all of that time has gone. Pictures are a wonderful way to preserve the memories of events that have taken place in our lives. As we get older we tend to treasure these memories more than ever.
Children often forget a large portion of their early childhood so they love to look at pictures from that period of time. It is fun to be told about the various activities taking place in those pictures. Of course people will laugh at the clothing and the hairstyles from that time because trends certainly do change.
One of the best ways to preserve your memories is to place those photos into a scrapbook. Too many people are very disappointed to find their photos have become damaged or destroyed due to the way in which they were stored. Scrapbooking allows you to be very creative with your photos as well. You can add fun borders, stickers, write captions, and even make pages of a particular theme.
Offering a scrapbook of photos for people to look at makes them more appealing too than just filling up the pages of a photo album. If you don’t think you are very creative you will be able to take advantage of the various types of scrapbooking kits available with all the supplies you need. You can also purchase pre-made templates and then just insert the photos you want.
If you aren’t sure what type of look you want for your scrapbook pages you can take a look at what other people have done. This can help you come up with your own ideas or you can copy one from a scrapbooking book. The key is to have fun with the project so you can enjoy looking at the pictures you have placed in it. There is no right or wrong layout so relax and let your thoughts for it flow freely.
It is important to use quality supplies for scrapbooking though as you don’t want your efforts to be wasted. Make sure you only use a scrapbook and adhesives that are acid free. This will prevent the photos from turning yellowish as they age in your scrapbook. You can buy these items online or from a local craft store for a very reasonable price. Many individuals belong to scrapbooking clubs too and so you can gather with other people on a regular basis to work on your projects.
With the popularity of the internet, many people stay in touch through e-mail and sharing files. You can create an online scrapbook to preserve your memories instead of one in a physical book. You will find hundreds of sites offering free online scrapbooking materials. Everyone will love looking at the memories you have preserved with your online scrapbook and they can access it on their computer from anywhere in the world.
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The truth about paid autosurfs
The Truth About Paid Autosurfs – first episode from the “My Truth Revealed. The truth about easy money” series
Headline that shocks:
‘Yeah, I’m a scammer! I know that people like to be lied, cheated and told that they can earn fortunes by doing nothing. And they do help ME make fortunes, to fulfil my dreams. Could you say that I’m doing something wrong? No! I just take advantage off greedy people and sell them dreams. That’s what I am, I’m not a bad person; I’m just a business man, a dreams seller!’
Shocking story told by a real autosurf admin.
‘Yeah, I’m a scammer! I know that people like to be lied, cheated and told that they can earn fortunes by doing nothing. And they do help ME make fortunes, to fulfil my dreams. Could you say that I’m doing something wrong? No! I just take advantage off greedy people and sell them dreams. That’s what I am, I’m not a bad person; I’m just a business man, a dreams seller!’
That are the starting lines of a shocking e-book that tends to become one of the most best sold e-books regarding online investments.
The paradox is that this book is not about investments or about earning money online and it’s the opposite of it in a strange way.
The book reveals the journey a site admin made from simple web designer to a successful scammer in the online investments industry.
The Truth About Paid Autosurfs is the most shocking e-book I’ve read and the story takes you from your seat in front of the computer and allows you to enter inside the complicated life of internet investment sites.
The main character of the book is the autosurfs admin that reveals all the details of how he started his first site, how he advertised it, how he convinced people to invest, how he cheated and scammed them; how he raised an empire of internet scam sites (not only autosurfs but also hyips and other type of piramid/ponzy schemes)
“The Truth About Paid Autosurfs” is just the first e-book from an entire e-book series published online
The e-book series is called “My Truth Revealed. The truth about easy money” and the first e-book i(The truth About Paid Autosurfs) is already launched. Next launch programmed is the launch of “The truth about hyips”
The author of the e-book series is an anonymous non-English speaking author but the book is impressive in its story not in the language used. He took the story from a real autosurf admin that sold him his story for a cut in the profits.
What is amazing is that the admin tells us al about his actions and about his dreams that came true: to have his own home on a paradise island; and how he managed to fulfil his dreams by scamming people.
His direct and arrogant words make you hate him sometime but he manages to make you respect him for having the courage to fulfil his dreams, no matter the middles.
The e-book is on sale at the price of $24.99 and the payments options are credit/debit card trough 2checkout or e-gold.
For interested resellers the site has also an affiliate area.
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Architectures for Finite Radon Transform
Two VLSI architectures for the finite Radon transform are presented. The first is a reference architecture using memory blocks and the second is a memoryless architecture. The proposed architectures use 7×7 size image blocks and are prototyped for processing the CIF image sequence. The simulation and synthesis results show that the core speeds of the two proposed architectures are around 100 and 82 MHz, respectively.
Published in:
Electronics Letters (Volume:40 , Issue: 15 )
- Page(s):
- 931 – 932
- ISSN :
- 0013-5194
- INSPEC Accession Number:
- 8068176
- DOI:
- 10.1049/el:20040566
- Date of Publication :
- 22 July 2004
- Date of Current Version :
- 02 August 2004
- Issue Date :
- 22 July 2004
- Sponsored by :
- Institution of Engineering and Technology
- Publisher:
- IET
C. A. Rahman and W. Badawy, “Architectures for Finite Radon Transform“, The IEE Electronics Letters, Vol. 40, Issue 15, July 2004, pp. 931-932.