Month: May 2018

 
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Aida And Dagmar – Models For An Advertising Agency

An ad agency or advertising agency is a business or service dedicated to planning, handling and creating advertising for clients. These agencies are independent of clients and provide their skills and views to sell clientís services or products.

Advertising agencies can also manage branding strategies, marketing and sales promotions for its clients.

For an advertising agency, it is very important to realize that they can increase sales with their effort. Truly speaking, advertising agencies are minds working on the other side of the internet to increase sales. For a person working as an advertising agent, it is very important to know about the buyerís psychology.

Those who are working in an advertising agency should know about the various thought processes that go in the mind of a reader or a viewer, a potential buyer. This will definitely help to build your business better.

There are ample of theories to explain the process that goes in the buyerís mind when he/she goes to purchase anything.

The process is not the same for each buyer and it is sequential.

One of the popular features followed by ad agencies is AIDA.
AIDA is a acronym stands for:

A ñ Attention

I ñ Interest

D ñ Desire

A ñ Action

The AIDA model states that advertising agency should know how to draw attention of a buyer to get the customer interested by exhibiting its advantages, benefits and features. Interest is followed by desire. It is advertising agencyís duty to create a desire in a buyer to buy a specific product. All three steps of the AIDA policy will help you to stimulate the action towards the purchase of a product. AIDA theory guides and leads you to build a better advertising business. BIG Bís of advertising world have followed AIDA to generate good advertisement campaigns.

Another model called DAGMAR has now increasingly become more popular and comprehensive than AIDA. DAGMAR steps are more defined and easy to apply.

Term DAGMAR is an acronym for Defining Advertising Goals for Measured Advertising Results. According to DAGMAR, a sale must carry a potential customer through four stages:

I. Awareness

II. Comprehension

III. Conviction

IV. Action

Suppose you are having a service or product and your customer knows nothing about the product.
As your client is unaware of the product, the first step is to make him aware of your product by posting advertisement regarding your product on respective websites.

Comprehension is the second step of DAGMAR. Try to know the answers to these following questions.
a)What is your product about?
b)What are productís potential features and benefits of product?
c)What will your customer get from your product? And how?

Answers to all these questions will help you to get a potential customer.

Next stage is conviction and this is very important. Convince your customer by telling him the benefits of your product. After convincing, your next step starts i.e. action, which is not controlled by you. You have to depend on the customer. However, your previous actions will have a major role to play.

If you have been able to convince, the customer ad have answered him satisfactorily and then you will definitely be the winner of the day.

More info’s and free registrations (restricted to  pros), please join our live seminar

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A Novel Current-Mode Instrumentation Amplifier Based on Operational Floating Current Conveyor,

 

This paper presents a novel current-mode instrumentation amplifier (CMIA) that utilizes an operational floating current conveyor (OFCC) as a basic building block. The OFCC, as a current-mode device, shows flexible properties with respect to other current- or voltage-mode circuits. The advantages of the proposed CMIA are threefold. First, it offers a higher differential gain and a bandwidth that is independent of gain, unlike a traditional voltage-mode instrumentation amplifier. Second, it maintains a high common-mode rejection ratio (CMRR) without requiring matched resistors, and finally, the proposed CMIA circuit offers a significant improvement in accuracy compared to other current-mode instrumentation amplifiers based on the current conveyor. The proposed CMIA has been analyzed, simulated, and experimentally tested. The experimental results verify that the proposed CMIA outperforms existing CMIAs in terms of the number of basic building blocks used, differential gain, and CMRR.

Published in:

Instrumentation and Measurement, IEEE Transactions on  (Volume:54 ,  Issue: 5 )

Yehya H. Ghallab, and Wael Badawy, Karan V.I.S. Kaler and Brent J. Maundy, “A Novel Current-Mode Instrumentation Amplifier Based on Operational Floating Current Conveyor,” IEEE Transaction on Instrumentation and Measurement, Volume 4, October 2005, pp. 1941 – 1949.

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Aim High, Fly High with Flyers

Making use of marketing tool like the flyers is an effective way of getting customers attention. An advertising flyer does not simply inform people of your businesses current deals and up coming events but rather it carries your companies name into peopleís minds and homes. And thus in designing them, you have to make them attractive for it can be a powerful marketing tool. And with this, a flyer printing company can be your best buddy to work on with your flyer printing projects. The knowledge and expertise that the company has will help you materialize your printing projects.

Flyers are developed and produced using high quality materials and high-tech printing equipments. A full color printing jobs can make them more attractive and compelling that would lead in gaining the attention that you want for your business. A custom design work for your companiesí identity will make your business stand out and highly recognized. Custom printing of flyers gives businesses the chance to create a design of their own and add up special features that they think will make the material more memorable and attractive. Compelling, informative and crisp text contents can lead to persuade your customers. In making a description of your business try to think of a sentence or a phrase that will make your customersí remember.

Some businesses may spend too much for their campaigns but yet a simple flyer print can valuably spread the message about businesses upcoming events or services. Seeking for a professional help from a flyer printing company to deal with your flyer printing needs is imperative. For this company has the capability to work on with the specified printing requirement you had given. With the right tools and quality material utilized for sure they can come up with what you are expecting.

Why worry about your flyer printing jobs while there is a flyer printing company that can give you the satisfaction you are in need of. Deal with them and for sure you will be able to achieve better results. With flyers as your marketing tool you can aim high and dream high.

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Avoid these advertising mistakes at all costs!

People have taken a number of approaches trying to do their own advertising ranging from silly all the way to insulting. These people choose there approach for various reasons. Some were ignorant about advertising and marketing while others were acting on incorrect information – usually in the form of cliches such as “sex sells.” If you’re in doubt, I can assure you that unless your business is in Nevada, sex does not sell. If you’re going to handle your own advertising, here are a few things to avoid:

Pictures that have nothing to do with your product or service – If your company is in the carpet cleaning business there is no reason to have a picture of a baby. No one is going to say “What a cute baby, I think I want this company to clean my carpets.” The same goes for pictures of sexy people (male or female) in provocative poses and little clothing.

Cheesy headlines – I actually saw an ad with a headline that said “We might be able to afford a bigger ad if you’d buy something from us.” Yes, this will probably get someone’s attention, but do you want to be remembered as the company that is having financial problems?

Illegible fonts – Most people will not take the time to decipher your ad when it is written in brush script, in which case, even the most persuasive copy is rendered useless. You want to use simple, clean fonts for headlines and body copy. Save the artistic fonts for accents and things of that nature.

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Obiter.

By George Neilson.

 

THE claims of the legal profession to culture were cleverly belittled by Burns, when he made the New Brig of Ayr wax sarcastic over the town councillors of the burgh:—

“Men wha grew wise priggin owre hops an’ raisins,

Or gathered lib’ral views in Bonds and Seisins.”

Bonds and seisins are certainly not the happiest intellectual feeding ground. “I assure you,” said John Riddell, a great peerage antiquary, “that to spend one’s time in seeking for a name or a date in a bit of crabbed old writing does not improve the reasoning powers.” Riddell was a keen critic of Cosmo Innes, who subsequently had the happiness of passing the comment upon Riddell’s observation that “perhaps it is not in reasoning that Mr. Riddell excels.” Yet the annals of the law shew many splendid examples of the union of close textual study of manuscript, with an enlarged outlook on first principles and with keen critical insight. Perhaps Madox was a more permanently serviceable scholar than Selden. One can see from Coke’s margins, his infinite superiority to Bacon in exact knowledge at first hand of older English law. But when all is said, we could have done much better without Coke and Madox than without Bacon or Selden. It is delightful to be able to appeal to Chaucer for perhaps the most emphatic compliment to law, in respect to its capacity for literature, that it has ever received. Amongst all the Canterbury pilgrims, there was no weightier personage than the Man of Law:—

“Nowher so bisy a man as he ther nas,

And yet he semed bisier than he was.

In termes hadde he caas and domes alle

That from the tyme of King William were falle,

Therto he coude endyte and make a thing

Ther could no wight pinche at his wryting,

And every statut coude he pleyn by rote.”

Yet it was this learned and successful counsel, alone of the party, who knew the poet’s works through and through, and had the list of them at his finger-ends. Good Master Chaucer for this touch we offer hearty thanks! Was it in Herrick’s mind when he penned his fine tribute to Selden?

“I, who have favoured many, come to be

Graced, now at last, or glorified by thee.”

 

Wits and poets have had many hard things to say in jest and in earnest about the legal profession and its work. Herrick bracketed law and lawyers with diseases and doctors, in a fashion hinting that the relation of cause and effect existed between both pairs:—

“As many laws and lawyers do express,

Nought but a kingdom’s ill-affectedness.

Even so those streets and houses do but show

Store of diseases where physicians flow.”

 

It was an old story this linking of the practitioners of law and medicine in one yoke of abuse. The reason given for both categories in early satire is sufficiently curious. It was because they took fees! Walter Map declared the Cistercian creed to be that no man could serve God without mammon. Ancient satire equally objected to the service of man, either legally or medically, under these conditions. “The Romaunt of the Rose” has the traditional refrain of other strictures in verse, when it declares that

“Physiciens and advocates,

Gon right by the same yates,yates, gates

They selle hir science for winning.winning, gain

  • ···

For they nil in no maner greeno kind of good will

Do right nought for charitee.”

 

The same idea, precisely, finds voice in the poem attributed to Walter Map, wherein the doctor and the lawyer come together under the lash, because no hope can be based upon either of them unless there be money in the case. “But if the marvellous man see coin, the very worst disease is quite curable, the very falsest cause just, praiseworthy, pious, true, and pleasing to God.” Perhaps these ancient sarcasms were keener on the leech than the lawyer. “The Romaunt of the Rose” goes so far as to say that if the physicians had their way of it,

“Everiche man shulde be seke,

And though they dye, they set not a leke

After: whan they the gold have take

Ful litel care for hem they make.

They wolde that fourty were seke at onis!

Ye, two hundred in flesh and bonis!

And yit two thousand as I gesse

For to encresen her richesse.”

 

No doubt the men of medicine would have been much more vulnerable on another line, for it was no satirist but a learned medical professor, Arnauld de Villeneuve, who, in the beginning of the fourteenth century, advised his students as follows:—“The seventh precaution,” said he, “is of a general application. Suppose that you cannot understand the case of your patient, say to him with assurance that he hath an obstruction of the liver.” No legal professor surely was ever guilty of the indiscretion of saying such a thing as this!

 

The ineradicable public prejudice against legal charges as flagrantly exorbitant is only a modified form of an older idea exemplified above that lawyers should have no fees at all. And as to this day the plain man has never fully reconciled himself to the doctrine that the lawyer is only an agent, and not called upon to sit in the first instance in judgment on his client, so in the past the professional defence of a criminal appeared a very venal transaction.

“Thow I have a man i-slawe,

And forfetyd the kynges lawe

I sal fyndyn a man of lawe

Wyl takyn myn peny and let me goo.”

 

How reprehensible a thing to take fees was long reckoned admits of curious illustration. “Before the end of the thirteenth century,” says that never-failing authority, Pollock and Maitland’s “History of English Law,” “there already exists a legal profession, a class of men who make money by representing litigants before the courts and by giving legal advice. The evolution of this class has been slow, for it has been withstood by certain ancient principles.” Amongst these retarding influences lay the half-religious scruple about the propriety of payment—men as usual swallowing the camel first and straining at the gnat afterwards. Of course the subject had to be illuminated by monkish tales and death-bed repentances. There was, according to the Carlisle friar who penned the “The Chronicle of Lanercost,”—writing under the year 1288,—a young clerk in the diocese of Glasgow, whose mind “was given rather to the court of the rich than to the cure of souls. He was called Adam Urri, and was laically learned in the laic laws, disregarding the commands of God against the Praecorialia [so in the printed text, but, query, Praetorialia?] of Ulpian. He used the statutes of the Emperor in litigating causes, for payment of money. But when he had grown old and famous in this his wickedness, and was striving by his astuteness to entangle the affairs of a poor little widow, the divine mercy laid hold on him, assailing his body with sudden infirmity, and bringing his mind to plead (enarraret) more for another life.” Condemning utterly the lawyer’s court, he turned over a new leaf, predicted the day of his own death, and died punctually conform to the prophecy, leaving an example unctuously used by the friar to teach future generations “how wide was the gulf betwixt the service of God and the vanity of this world.” We shall not be far wrong in regarding, as of more historic interest, the indication of the immorality of fees, and the important reference to Ulpian as an authority in the forum causidicorum of thirteenth century Scotland.

 

Amongst the amiable conceptions of the middle age was the notion that the Evil One often manifested a particular zeal against sin. He was regarded with a different eye from that with which we regard him, and he rewarded faith with actual appearances such as only spiritualists can now-a-days command. Some of them were not very engaging, however praiseworthy may have been their object and occasion. Simeon of Durham, an eminently respectable contemporary author, wrote of the death of King William Rufus in the year 1100 that the popular voice considered the wandering flight of Tyrell’s arrow a token of the “virtue and vengeance of God.” And he added that about that time the Devil had frequently shewn himself in the woods “and no wonder, because in those days law and justice were all but silent.” The logic of this because, not apparent on the surface, becomes less obscure when it is remembered that in the mediæval devil the character of Arch-Enemy is so much subordinated to that of Arch-Avenger.

 

The direct relation of not only the Saints but of the Deity itself to human affairs was a conception so clear to the mediæval mind that it saw nothing irreverent in a title deed being taken in the Supreme name, or in marshalling “Deus Omnipotens” at the head of the list of witnesses to a charter. This anthropomorphic practice gave occasion to one of the sharpest of Walter Map’s jokes against the Cistercians. Three abbots of that order petitioning on behalf of one of their number and his abbey for the restoration of certain lands by King Henry II. as having been injuriously taken away from the claimant’s abbey, represented to the King in his court that for God’s sake he ought to cause the lands to be restored and they assured him and gave him God himself as their guarantor (fidejussorem) that if he did, God would greatly increase his honour upon earth. King Henry found it difficult to resist the appeal thus made to him but called the Archdeacon Walter Map to advise. This he did well-knowing that this counsellor did not love the Cistercians, and that he might thus find a creditable way out of a tight corner. The Archdeacon was equal to the occasion. “My lord,” said he to the King, “they offer you a guarantor; you should hear their guarantor speak for himself.” “By the eyes of God,” replied Henry, “it is just and conform to reason that guarantors themselves should be heard upon the matter of their guarantee.” Then rising with a gentle smile (not a grin, expressly says Giraldus Cambrensis) the shrewd monarch retired leaving the disappointed abbots covered with confusion.

 

Of the many ties between literature and law, one, not by any means the least interesting on the list, is the quantity of legal citations, phrases, metaphors and analogies which got swept into the wide nets of the poets. Amongst such scraps there are few so successful and still fewer so pathetic as one in which a metrical historian, drawing near the close, both of his days and his chronicle, figured himself as summoned on short induciæ at the instance of Old Age to appear at a court to answer serious charges, where no help was for him save through grace and the Virgin as his advocate.

Elde me maistreis wyth hir brevis,elde, age

Ilke day me sare aggrevis,brevis, writ

Scho has me maid monitiouneilke, each

To se for a conclusiounequhilk, which

The quhilk behovis to be of det;of det, of right

Quhat term of tyme of that be set

I can wyt it be na way,wyt, know

Bot weill I wate on schort delay

At a court I mon appeire

Fell accusationis thare til here

Quhare na help thare is bot grace.bot, without

The maikless Madyn mon purchacemaikless, matchless

That help; and to sauff my statepurchace, procure

I haiff maid hir my advocate.sauff, save

Androw of Wyntoun’s verse it must be owned was verse on the plane of a notary public, and oft the common form of legal writ supplied sorrily enough the deficiencies of his imagination. But here for once the simple dignity of the thought bore him up and carried him through.

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Agriculture Directory is an Essential Aid in Modern World

An online agriculture directory is an excellent aid that can support modern day farming. These days, agriculture resembles an industrial activity, very different from the farming practices of our forefathers.

Today’s cultivator needs equipment like tractors and harvesters, input materials like seeds, pesticides and weedicides, services like soil analysis and expert consultancy on different matters.

The term agriculture today includes more than cultivating the land for grains. It also means horticulture, grazing, vineyards, timber growing, dairy farming, poultry farming and fish farming, for example. Considering this wider meaning, the materials, services and information needs of the modern day agriculturist is wide-ranging.

An online directory that provides instant access to sources of supplies and information is indeed a great support facility for the agriculturist.

Topics Covered by an Agriculture Directory

The topics covered by an agriculture directory these days are wide-ranging. Extracts from the main categories of a major agriculture directory illustrates the variety:

  • Bees and Honey
  • Cattle
  • Horse
  • Insurance & Financing
  • Import Export
  • Rabbits
  • Barns & Structures
  • Arts & Crafts
  • Seed Companies
  • Equestrian Sport
  • Agritourism
  • Equipment Dealers
  • Government
  • Fencing
  • Sustainable Agriculture
  • Plant Diseases
  • Education
  • Forestry
  • Veterinary Medicine
  • Rural Sociology

The above is only a sample meant to illustrate the variety of topics relevant to agriculturists.

Basic Functions of Agriculture Directories

Serving the needs of agriculturists is a prime function of the directories. Agriculturists need seeds, fertilizers, pesticides, weedicides, tractors, harvesters, soil analysis services; best practices case histories and other inputs for their agricultural activities. They also need marketing support in the forms of information on markets, lists of marketing agencies, government support programs and so on. A good agriculture directory provides links to relevant resources for meeting these requirements.

Agriculture is not just cultivation and todayís agriculture directories also include links to such resources as horse racing, farm tourism, government regulations, rural arts and crafts and so on.

Promoting the agricultural activities in a country is another objective served by national agriculture directories that focus on the suppliers in one particular country. . Exporters in the country would be supported by information about export possibilities, lists of overseas importers, details of government support programs and so on. Importers in other countries would be better able to source their requirements with the help of such regional directories

Different Kinds of Agriculture Directories

Considering the many areas covered or touched by agriculture, it offers scope for many niche directories. We look at a few and their significance below.

EQUINE WEB SITES: Includes links to horse breeders, riding stables, horse racing and such equine topic related web sites.

REGIONAL DIRECTORIES: National directories listing agricultural suppliers located in a country are quite common.

AGRICULTURAL RESOURCES: With links to universities, publications, weather, news and other resources of value to agriculturists and related businesses.

Here again, we have only touched upon the variety. If you look around, you would find a resource that caters to your particular agriculture related niche.

Conclusion

Agriculture is not confined to cultivating the land. In todayís context, it includes even such apparently different activities as equine sports, farm tourism and rural arts, in addition to conventional resources like seeds, fertilizers, pesticides, tractors, harvesters, etc required by cultivators. The agriculture directory of today will also include links to resources needed by animal, poultry and fish farmers, horticulturists, forestry and other activities covered by the term agriculture.

Agriculture directory resources will also cover support activities like insurance, finance, marketing, education and news. Agriculture today is more like an industry that needs information and technology, in addition to conventional inputs outlined earlier.

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Adwords Keyword Research for Beginners

When you embark on your first PPC journey, you need to keep a small number of keywords at first. Keyword lists that are thousands of words long should be left to the more experienced PPC marketer. Ideally, a beginner should use around 100 targeted keywords, anything more will probably prove too cumbersome for you to manipulate. If you can’t harness the power of large keyword campaigns, they will suck your bank accounts dry. There are some very simple free techniques that you can use to find targeted keys words with low competition. One process of finding low competition niche keywords utilizes Google and excel. More specifically you want to use Google’s keyword tool, just type this into Google, and it will appear in the search results.

Upon landing on the main Google keyword tool page, you will find a white box(field) where you want to enter your particular keyword(s). Enter one keyword for now to get an idea of how this works, and press enter. After pressing enter, you will be directed to a page of keywords that will be closely related to the keyword that you entered. For the purposes of what we want to do, you will need to scroll to the middle of the page where the text Add all 150 is highlighted in blue bold text. Below these words you will see the words download all keywords with text,.csv(for excel) and .csv. You want to click on .csv(for excel). By doing this, you will export this data into an excel spreadsheet. The data, which only appears as green bars on the main Google page, will be transformed into numeric data that has much more value for you.

Once the data is in the excel spread sheet, you can begin some simple analysis on it that will benefit your PPC campaign a great deal. In the excel spreadsheet, there are going to be columns of data, A-D. The columns are going to be, from A-D, Keywords, Advertiser competition, the previous month’s search volume, and the average search volume.The two columns we are interested in are the advertiser competition and the Average search volume. What we want to do is merge the data from these two columns to give us a number that we can work with. So what we need to do is take a generalized average of these two to get a number which we will compare to a predetermined benchmark. Sounds a little odd, let me explain a bit more completely, and hopefully you will understand. All of these numbers are in decimals on a scale ranging from .00 to 1. The higher the number, the more competition there is(as expressed by the advertiser competition numbers) and the higher the search volume(as expressed by the average search volume). Ideally, we want low competition with a decent search volume to target lower cost high converting keywords. So, to find these keywords we use a general benchmark number that will determine their competition and volume level. If the keywords exceed the benchmark, we leave them be, if they hit right around the benchmark, or fall below it, we want to capture them and include them in our PPC campaign.

To get our figures, which we are going to compare to a predetermined benchmark, we are going to take an average of the advertiser competition column and the average search volume column. We want to do this for all the keywords that have been exported to the excel file. And the way we do this is by typing in a simple command in excel and copying the command down throughout the related boxes. So to start, we find box E2 which should be blank, this is the first box to the right of the first value in the avg. search volume box. So, within this blank box you want to type=average(D2,B2). This will automatically give you an average of those two numbers in this E column row when you close that last ).Now, to get all the averages for every keyword you simply want to click on that box(E2) and pull down on the box while you hold in right click. The boxes should fill in with color when you drag down to the last box(nothing will be in them yet). Then, when you have filled in the boxes with color up to the last box you want to lift your finger off the right click. When you do this all the averages will appear in the boxes. You basically just copied the function down through the boxes. So now we have all these averages. What do we do with them, what do they tell us?

Well, a good benchmark average is around .50. This will give us a reasonable competition level with good search volume. So we compare these averages to anything that falls around .50 and below. Anything that goes above .60 we want to avoid to start out with, because it will probably be too expensive to bid on. So now compare all the averages in column E to the predetermined benchmark of .50. Whatever falls below .50 or, .55(to possibly get some more data) we want to keep. Take all the keywords that meet this criteria and copy them into a notepad .txt file. (There are faster ways to do this but they take some learning of excel functions that you may not know yet.)

So now we want to take these keywords that fell below or right around the benchmark and plug these back into the Google keyword tool and hit enter. Now go back through the entire process that we just did to get the keywords we just plugged into the Google keyword tool. You are going to want to take the average again of the two columns mentioned above, then get all the averages of all the keywords by draggin the first box down, and then compare again to a benchmark of .50 or .55. But now, because we found some more targeted keywords to work with(as a result of the first exporting of data to excel, and taking the averages to compare against the benchmark) we should have more keywords that hit right around the benchmark and below it. This is because we are working with more targeted and hopefully lower competition keywords. We are finding yet more targeted keywords related to the first set we found. This should produce a larger list of keywords that meet our benchmark. So now we can take the words that meet the benchmark here, and we can use these in our targeted PPC campaign. You will want to sort through this list of course, and make sure the keywords are well suited for the particular items that you are selling. This method will get you headed in the right direction for your PPC campaign.

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Affordable Advertising Agencies

Low cost internet advertising agencies are the ideal way and most recommended means to make your product or service known and for your web site to earn money. There is such a very huge range of affordable internet advertising agencies that are now found in the Net.

There are various Internet advertising agencies according to the kind of product or service they provide. Here is a list of a few of these kinds of online marketing agencies.

1. Web design agencies

These are focused on building web pages for a website. Many web developers are now offering affordable services if you just know how and where to find them.

2. Logo services

Production of web site logos is the main concern of these agencies. Hundreds of pre-designed logos could be purchased or even customized to complement your website better.

3. Copywriting Agencies

In adjunct to search engine optimization, these agencies provide quality content that targets the attention of the market you intend to tap. Looking for the best deals with copywriting services will be a cinch if you know where to look. If you prefer freelancers, they are often found with their own websites.

4. Search engine optimization companies

These companies analyze and modify websites in order to achieve the highest possible search engine ranking. They improve your website’s design and content to better attract more traffic. Link building could also be employed by these e-marketing agencies to benefit your business. They are actually a combination of all the services mentioned above. Sometimes they also go by the name of Internet marketing consultancies or something of that sort.

5. Domain registration companies

Your business’s name in the web is the business of these companies. Looking for the best amongst a wide array of these agencies is like looking for a needle in a haystack. But if you are determined enough to do your homework with these marketing services, results would be more than rewarding. Just make sure that you don’t register with those whose only intention is to rip off those who can’t afford the most reputable domain registration agencies.

These are just a few of the Internet advertising agencies that a web marketing newbie could turn to. Examining your needs first will better your chances in getting in touch with the cream of the crop of these Internet marketing agencies minus the hefty price tag.

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Advertising Techniques – That Your Moma Never Revealed

Okay, a couple of things need to be said before I get down to business. First, it is important to me that I try to practice what I preach as much as possible. This is not always the case and for that I am at times unhappy with myself. With that in mind, I am a person who believes in open communication. I donít like hidden agendas. I also believe in the goodness of people and try to give people the benefit of the doubt. Also, I believe that in order to believe in people, risks must be taken in order for mutual respect to have an opportunity to grow. With that in mind I am going to take a risk and hope that no one abuses it, but respects a goal of mine and tries not to undermine it.

The goal: I want to invent a word and have it accepted into the Oxford English Dictionary. There are a few criteria that need to be met to successfully enter a word in the OED, which you can check on for yourself, but I think that I have my strategy and word all ready. What Iím trusting is that what Iím about to share will not be taken by someone else, thus supplanting a dream Iíve had for a long time. Iím going to tell you my idea and I hope that you appreciate it, but that it remains my idea to pursue and turn into a reality.

One of the criteria for the OED is that a word with a similar definition does not exist. Or in other words, there must be need for the word. Thatís tough, but I think I have it. The English language has no word that means ìA person or thing that is oneís least preferred. A person or thing that is oneís most hated.î This is essentially the opposite of ìfavoriteî. We can get the idea across, but we have no single word that encapsulates ìmost hatedî with the efficiency that ìfavoriteî has for ìmost preferred or lovedî. The word I think can solve this linguistic gap is ìmalriteî.

This surprises me, as languages tend to develop words that they need to express. It seems to me that in the history of English speaking countries there has been enough broad aggression and localized apathy, jealously and maliciousness to have a need to create this word. But, I began to doubt the need for such a word, until I began looking into online advertising techniques.
Aside from my personal psychotic ranting on online advertising techniques, I wasnít really sure what the general public felt about the issue and I certainly wasnít sure if the industry itself gave any consideration to it. Then I ran across an article headlined ìThe Most Hated Advertising Techniquesî. Wow, if there ever was reason to recharge my pursuit of ìmalriteî, I have found it. This was an article that looked into a study that examined peopleís malrite aspects of online advertising. But, the whole thing played itself out awkwardly as it lacked an appropriate word to describe the disgust, disdain and hatred felt by the studyís volunteers. This article indicated to me that the fact of the matter is that in life we all have our favorite and malrite things, and we need to be able to articulate that.

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Advertising Yourself To Friends?

Did you know many of your friends do not know exactly what you do to make your money? It happens more often than you’d like to think to small businesses.

Since people like to do business with friends, it is important you help them to know what you do.

Recognize that you need to educate your friends and acquaintances about your small business. Then they can become some of your best sources of new clients and promote you to others as well.

Right now you have lots of social and business networks of people who know you personally: from your clubs, recreational activities, school activities, religious affiliations, hobby groups and so on.

Your friends and acquaintances know you for the person and character you demonstrate to them in person. Your friendship is of primary importance to them. What you do for a living is secondary.

So it’s up to you to tell them about how you can help when they (or others they know) need what you are selling. Your personal colleagues are valued assets to promote both you and your business.

Your goal is to become the “go to” person when your friends need your services. Instead of the “WIIFM” What’s In It For Me formula, you want to get them to ask you “WCYDFM”, What Can You Do For Me? In other words, “Can I turn to you for valuable advice to help me solve my problem?”

Sure, your friends may know what type of business you are in. “He has a garage, she owns a consulting service, he is a mortgage broker, she sells real estate” and so on. Sometimes, small businesses can have vague names, which cry out for further explanation.

So it can be quite productive if you simplify and clarify precisely what you do in terms your friends can understand. Tell stories. Give easy-to-understand examples.

You probably already have one or two “elevator” speeches of 10 or 30 seconds explaining what you do. Develop another version suitable for more general use.

When you tell others what you do, use your own personal style of story-telling. Take advantage of impromptu situations, and be sure to use your judgement about when to insert your message into the conversation.

Make it easy for people to talk about you with others in their own circles of friends and acquaintances. This how to use the multiplier effect: friends tell friends… who tell friends, etc.

In the never-ending quest for new customers and clients for your small business, why not take advantage of personal opportunities right there in front of you every day?

And be sure to learn about their businesses, too. It works both ways!

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