Category: Advertising
Advertising Pens ñ Fast And Easy To Apply
Thereís not a question that promotional items can be an invaluable way to help market your company, product or service. However, itís also safe to say that not all promotional items are of equal value or offer the same marketing power. The item given away should be wanted by the potential client, not just taken because itís free, only to be discarded later. These should be items that people use, preferably on a consistent basis.
Very few promotional items can compete with the usability of advertising pens. You have probably used one recently yourself. Many people feel reluctant to use even the most commonly used items, such as shirts and hats, but pens have been accepted by the general public like none other.
This atmosphere of acceptance and usage presents you with an awesome opportunity to have your logo and company name visible over and over, using repetition to further your advertising goals. And think about how many times pens are passed between friends and colleagues; this is moving your advertising to further markets.
Another aspect of advertising pens that allows you to advertise the way that you want is the ability to promote your company using anything from incredibly inexpensive pens to fine luxury models for your important customers
Start using one of the most cost effective, as well as advertising effective, promotional items today and get your business the boast that can only come from advertising pens.
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Advertising Ideas To Get Your Mind Bubbling
There are a couple of truths that seem to apply to many small businesses, especially ones that are also newly established. One of them is that budgets do not allow for all ideas to be implemented. Another is that advertising is necessary. A quick look over these two statements will result in a belief that they are contradictory factors of a business if they are both true. That is unfortunately a misconception held by many new business owners. As we all know the majority of new business to not make it past their second year in business.
One of the factors that can assist in the difficulties of establishing a new, small business is the belief that important money to sustain the business cannot be spent on advertising. The allocation of money to advertising usually has a very low priority in a small businesses budget. This is a mistake, advertising is necessary, but there are a number of ways that it can be done in a cost effective manner.
First on a businesses list should be the largest yellow pages ad they are able to afford. Although the phone book is an old form of advertising with the importance that the internet is taking on, this is still one of the first things potential clients do when looking for a business or product.
Other print advertising ideas can be done with newspaper advertising. Local papers can get your geographic region narrowed in on. This is especially important given that the majority of small business clients come from a 3 to 5 mile radius. Also, papers can be good because they frequently have specialized advertising sections, which will be read by just the people you want. Local business groups also create special advertising sections that can be a great advertising idea and cost effective too.
Other ideas might look into specialized magazine advertising, using vehicle graphics and using the billing and other mailing necessities you have to further promote upcoming events and specials. There are a lot of ways out there that offer advertising idea possibilities, but the one thing that must be adhered to is that you must do something.
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Advertising in Concessions
As is true with any business, advertising in the food concession business is extremely important in order to get the word out that a new business has come to town. However, while it is very important to utilize advertising when you are in any industry, it is even more important to use it in the concession business. Food concession businesses are working at an uphill climb as far as advertising goes. You donít have a fixed building. No matter how permanent your location may seem you donít have an absolutely permanent location. There are many different obstacles. However, if you use advertising, you can really make a difference in the number of customers you have. There are different types of advertising. There is word of mouth advertising, print advertising, and tv and radio commercial advertising.
One of the best types of advertising is word-of-mouth advertising. The reason this is one of the best is because you donít do it. For one thing, itís coming straight from the mouths of your already customers to the ears of your potential customers. Secondly itís free. You donít have to pay for this type of advertising and it is one of the most powerful types of advertising there is. By having great food, great customer service and great value, you can be sure to get this type of advertising. Be careful that you have all of these things because advertising works in both ways if a customer is dissatisfied. Most of the time, advertising is even worse if itís negative because it spreads faster.
Another type of advertising is print ads. These are becoming more and more obsolete with the ever increasing popularity of the tv, radio, and internet. Some types of print advertising are flyers, business cards, and mail outs. These can all be varying prices ranging from fairly plain and simple to decked out with color copies. Either way you go try to make a lasting memorable impression. The down side to this is that flyers and mail outs can be considered to be very annoying junk mail. You do not want to alienate your customers by making them angry that you sent them a flyer. This is just something you should consider before you choose your form of advertisement.
Finally we have radio and television commercials. These are great ways to advertise but can be costly. The reason they are so great is because they let you see and hear the advertisement. Something is much more likely to get stuck in peopleís minds when it is both seen and heard rather than just read. There is a downside to this, however it is not as negative as that of the print advertising. The down side of the tv or radio commercial is that people get annoyed because there are so many commercials. The thing that gets you around this as a business is that they have learned to accept that there are commercials that must be run for the tv show or radio show to stay on the air. Another downside however that is a little more detrimental is the increased popularity of DVR, a recorder for the tv that causes people to be able to fast forward through the commercials.
All of these types of advertising have problems of their own. So, before you choose the type of advertising you are going to use, make sure you have thought long and hard about what drawbacks you are willing to accept and which ones you arenít. These choices are going to be based largely on the type of advertising budget you have. While there are drawbacks, advertising is necessary to flourish as a business.
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Advertising Gold – Extreme Benefits Extraction For E-Authors
Once a cherished project such as your first ebook or ecourse has been completed, we need to turn our attention to the marketing of your project.
Here’s where things sometimes turn somewhat difficult if the author and the marketeer are one and the same person, and here’s where we have to be cautious and take the right steps in the right order, so we might stay on track.
In order to write ANY form of marketing material for your ebook or course, you need to be completely FAMILIAR with all the benefits of your product.
Now it seems obvious that the author, of all people, SHOULD be familiar with the benefits but there is such a thing as over-familiarity, as well as having been immersed in the project for a long time and thus not seeing the proverbial forest for the trees any longer.
I was assisting just such an ebook author and absolute AUTHORITY on writing their major sales page the other day, and I was astonished that they couldn’t answer certain basic questions I put to them, such as:
“How many chapters are there in your book?”
“How many pages does your book have?”
“How many illustrations?”
“How many words?”
“What’s the ISBN?”
The answer was always something along the lines of, “Ahm … I guess I could look it up …”
Oooh!
These are the kind of “technical details” that are handled in a publishing house by “other people” – but of course, in web publishing they need to be known EXACTLY by the author, because these things comprise the “technical specifications” of the product and a prospective purchaser might well enquire or need to know up front before they make their buying decision.
But that’s just an example and in a way, it is the tip of the iceberg.
What became very apparent was that the author in question had missed out on the first step of ANY marketing analysis.
This important step, which is the core topic of this article, is ESSENTIAL to be able to write any form of advertising copy, to target the correct audiences with the correct approach and to market the product, full stop.
This first step is called “the benefits extraction”.
*** How To Do The Benefits Extraction ***
You need a printed out copy of your book or course, PLENTY of empty pieces of paper, a big pot of coffee and then, you take off your author’s hat and instead, you put on your marketing hat and go through the text, ONE PARAGRAPH AT A TIME, and “extract” ALL the benefits that could possibly accrue for the reader/user/learner AND all they come into contact with *if they follow the advice and procedures outlined* exactly.
There is a HUGE range of potential benefits that can and will be found in this process, and even before we get into the text and content itself, there’s also benefits such as:
Good sized print – easy to read for older people, avoid headaches!
Good use of white space – easy on the eye, relaxing reading
Well structured – information flow is logical, and thus easy to understand and learn
Fully indexed – things are easy to find, you can quickly get to what you need to know.
Helpful diagrams and illustrations – pictures say more than a thousand words …
… and so on.
Once you get into the content, you will notice that sometimes, a single sentence or paragraph hides a MAJOR benefit, such as:
“The SINGLE little known SECRET to all your marketing problems!” (Page 23)
Take your time and keep backing up and asking yourself over and over again, “What BENEFITS will the reader/user get from this?”
Immediately, short term, long term?
Don’t stop with things like,
“Reader will learn how to use the snarkometer …”
That’s not a benefit.
A benefit is what happens WHEN you use a snarkometer as its creator designed it to be used – so the benefit might be:
“Reader will be able to capture even well hidden, rare and elusive snarks.”
From there, you can go on to further future benefits, such as:
“Reader will become famous and rich from his snark sales.”
That’s the point, after all!
*** Sorting Out Your Benefits ***
If you do this properly, you will find HUNDREDS of benefits, big and small, and for all sorts of different applications, situations and people, and from all sorts of different angles, in ANY decent ebook or ecourse.
You will have them all written down, as they come, with the referencing page numbers on your many sheets of paper.
Now it’s time to sort them out.
Firstly, go through your list and find the MAJOR benefits that would make the best HEADLINES and major bonus lists.
As soon as you’ve got those, your advertising and marketing falls into place because now you know WHAT IT IS THAT YOU ARE SELLING!
“Deep down”, of course you knew that all along but it’s extraordinary how “deep down” this stuff often is and how hard one has to dig to get it out of the authors to bring it to the surface!
Pick out the top ten benefits and transfer them to a new sheet of paper.
Now, pick the next 20 or so which will become benefits in lists on pitch pages, or will be laid end-to-end in classifieds and sales letters.
Finally, take all the rest and sort them out in any way you want.
You might find that a particular market emerges that you hadn’t thought about before with their OWN benefits list that is quite separate from the general main benefits, and where you can then market your product accordingly.
You might well find material amongst those benefits that you can use to write articles or engage in customer “education” – explain how and why these benefits arise in separate articles so they get to appreciate what you do and how VALUABLE your product really is.
You will find ideas, headlines, tag lines, and pure advertising GOLD COPY in this benefits extraction and analysis.
And once you are done, NOW you are ready to write REAL advertisements of all kinds – and you’ll find that now you ACTUALLY KNOW what your product is from the marketer’s standpoint, you’ll also be able to SELL IT TO OTHERS.
Oh, and one more thing.
A benefits extraction is also possibly one of THE most motivational and exciting things any author or creator can do for THEMSELVES.
Yup, it’s all true. It really is THAT good, and it REALLY has all those benefits!
It’ll do the world for your self confidence AND for YOUR ability to start shouting about the amazing benefits of YOUR amazing product from the rooftops – and that in turn, leads to a whole lot more sales, more money in the bank, more joy and freedom and love all around!
So if you have not yet done your word-by-word extreme benefits extraction, go for it NOW.
It is absolutely THE FIRST STEP to ALL future marketing.
Good luck and surprise blessings,
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Advertising Door Hanger Can Help New Business Down The Street
Metro Hanger Advertising media is placed on home mailboxes, doorknobs, plus cars, apartment buildings, bikes, and other consumer connection points. Metro Hanger Advertising can consist of straightforward paper door hangers, plastic bag door hangers, and/or custom shaped door hangers. Our goal is to provide the Colorado small business owner with high quality, high impact, low cost door hanger advertising. We also will give you available advertising templates for ads, postcards, door hangers and flyers at no cost. Door hanger advertising can help announce to everyone in your area that you’re the .
Years ago, I started collecting junk mail and advertising gimmicks: door hangers, table top tent cards from restaurants, all kinds of direct mail especially letters. Thankfully, there are other methods of door-to-door advertising: leaving a flyer or door-hanger. Co-operative advertising is a variety of diverse businesses targeting the same neighbourhood and sharing the advertising space on a door hanger. mmLoadMenus(); Door hangers can be informative or advertising in nature. It’s basically a marketing material, where you hook the door hanger onto the door knob of a door advertising your product or service. Think of the promotional possibilities that door hanger advertising can afford a local bar or restaurant. The potential benefits of door hanger printing and door hanger advertising cannot be understated. The memo board door hanger is a visible and creative advertising medium. That’s not hard to understand
door hangers are just such a handy way to leave your advertising message. How it works Advertising messages are printed on door hangers, similar to the type used on “do not disturb” signs in hotels.
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Advertising Defined, What's It Good For And How An Online Campaign Can Really Save You Big Bucks
A variety of definitions of advertising exist but the best I’ve found yet to cover what advertising is can be summed up in the following 2 statements:
adïverïtisïing n.: The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.
Also defined as “the non personal communication of information through various media, paid for by the advertiser and is usually convincing in nature about the need to buy products and services” – the advertisers of course.
Advertising your companyís products and services to your targeted audience is essential to maintain a long lasting and prosperous relationship. If youíre not continually winning your customers over than the competition will.
So, What Does An Advertising Agency Do?
If your business can afford it an advertising agency will really help you allot. Advertising agencies spend all day long just doing advertising for various businesses. They will already know the cost/thousand numbers of the various media available in your area, they’ll also have a good idea of what will or will not work well for your type of business. This will come at a price but will definitely be the short track to your businesses success, unless your time is not worth much to you, and in that case go ahead and waste it if you’d like. (:–) A successful advertising campaign will strongly depend on how the advertising agency has designed your advertisements; therefore I’ve provided the following help.
Tips For Choosing An Advertising Agency 1) The popularity and reputation of the advertising agency 2) The charges / work ration of the advertising agency 3) The working efficiency of the advertising agency
The longevity and overall success of your business can be obtained by the help of a good advertising agency saving you precious time and huge amounts of money should you not know what your doing.
The Latest Types Of Advertising
Now a days advertising on the internet has become a very popular and effective tool to promote and reach your target audience. Known as digital advertising, pay per click advertising or internet advertising marketing, the benefits are huge. Considering the cost savings of knowing ahead of time what the consumer response of one advertisement over the other is will be essential information to a great ad campaign.
With an online advertising campaign you have the immediate benefit of testing of your campaign rather than waiting till it’s over with traditional media. Through text advertisement programs like Google Adwords for example you can have a campaign up and running within minutes to test how well various words will be clicked. You can than test this further to ensure the clients that are going to your site are the type of customers you want and not just “tire kickers” so to speak.
Once your online advertisement campaign is able to draw the right clientele you’ll be in a better position to launch an offline, more expensive traditional style advertising campaign.
An online advertising agency can help you plan, design and implement internet advertising of your products and services to take the confusion out of the web if online advertising is new to you.
Many advertising careers exist and have for years. With the advent of the net of course a new stream of advertising career has been opened up for those desiring to work from their computer rather than the traditional face to face approach. Myself, I recommend a combination of both online and offline for total success of your business.
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Advertising Balloons ñ Pretty And Effective
There was a time when balloons were nothing more than kidís toys but now they are used for so many different things. One of the most popular uses of balloons is for advertising. Advertising balloons are popular for so many reasons but the most important one is that people notice them. There is something about a balloon that is fascinating to adults and children alike. We all find out eyes drawn to these colorful floating things and we always want to see what they say on them.
Advertising balloons are pretty and they are effective. They also come in many different sizes. Some advertising balloons are gigantic and are as big as a small plane while others are tiny. Some balloons float while others hand from different things, things like walls or poles or flags, anything really.
These days the most popular kinds of advertising balloons are those shaped like different characters. You will see some shaped like giant gorillas or certain cartoon chartacters like Bart Simpson or Mickey Mouse. These are popular and they catch the eye as you drive down the road, some can even be seen from miles and miles away, they are colorful and fantastic.
The vast majority of advertising balloons are filled with helium gas so as to float in air with one end tied to the support that does not allow it to wander away. One good quality about advertising balloons is that they do not burst as they are not made from flimsy material. They have thick skins that keep them from getting poked and exploded by birds.
Though advertising balloons are dying out when compared to other neat things like laser beams that are used these days, they are certainly not going to leave the market anytime soon. Next time when you see a advertising balloon floating in mid air just think what it took to come with to come with simple yet such a brilliant method of advertising.
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Advertising Balloon With Helium ñ Laugh It Up
I really am a throw back. In this day and age of Washington Concensus minded, self-persevering valued folks, Iím just an old fashioned egalitarian. This doesnít mean that I think we should all sew up some Mao-style unisex suits and eat from cans labeled in black in white. It just means that I donít think that the playing field is level and it needs to be and then measures need to be enacted to maintain equal opportunity. Well it means some other things too, but thatís neither her nor there for this little chat. In the end, my support for equality comes down to equal opportunity and respect. And thatís how I try to approach people today.
I feel that everyone has something positive to share with me and the world and I try to approach all in this manner until proven otherwise. I have spent time with some wonderfully intelligent and caring wealthy people and I certainly have ample experiences of sharing time with those less fortunate that have taught me much about life with their wisdom, patience and sense of humor.
This is why I like balloons. I feel like their the egalitarian activist in the world of toys and advertising. So many other toys and advertising gimmicks typically associate themselves with one segment of society or another. This is not the case with balloons.
Although balloons boast an incredibly low and anachronistic price, both rich and poor kids want them at their party. Middle school kids still let off balloons to carry messages of goodwill to its unknown recipient. Even Colombian mules count on balloons as an integral part of their import/export businesses.
So, if you truly believe in equality, put your money where your mouth is and drop socially stratifying toys like PlayStation or Homies and get yourself some balloons. Letís play and advertise in solidarity. Land, Liberty, Balloons!
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Advertising and Internet: a Long term relationship
Entrepreneurs these days work hard to take their business to the next level. Now, they are frequently using Internet as an important medium for advertising. To create brand awareness and to reach universal markets, online advertising is now excessively used. In India alone, over 41,000 advertisers have advertised on Internet, which means around 46 million advertisers. This makes India a sizeable target market for Internet advertisers.
Due to rise in competition, online advertisement agency or online advertising companies are hired. They help in promotion and well planned advertising. This also proves that advertising is the major part of promotional blend and also is crucial for achieving success. It is always a good idea to start the advertising campaign with best planning and proper coordination of advertising agency and advertising company.
It is acknowledgeable that online advertising is valuable since it reaches out more and is best for the advertisers. Any person of any social segment can view online advertisements. Another main positive feature of online advertising is that this type of advertising is not restricted by time zones or geographical boundaries.
To create an impact on potential customer and to ensure good returns, advertisers donít hesitate on ad spends. They are assured that returns would be considerably good. A successful advertising campaign becomes obvious only when ads are placed right and are targeted perfectly.
The many search engines on Internet have drawn attention towards advertising through information technology. This helps common buyer also deeply as a person always tries to find out more about the product before buying the needful product of service.
If a person wants to go for banner advertising, then a lot of aspects those have to be managed intentionally. A professional Internet advertising agency or an Internet advertising company can be appointed for it.
Internet advertising comes under new media. Online advertising or Internet advertising is a whole new world of potential. It is not just cheaper but a very fast medium also. Youngsters spend a lot of time online; therefore to get money, tricks like ëclick throughí on advertisements are uses. In some collages, companies give free Internet access. For any company; youngsters are a major market, therefore most feasible to create brand familiarity. For this purpose companies provide free games, chat rooms, free downloads, etc. By doing this, the advertiser tends to create a positive notion for the product in youngsters mind.
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Advertising and Promoting Using Articles
A very efficient method to advertise your professional services, the products you are selling or simply to show how educated you are in a particular niche is by using the highly beneficial method of article marketing.
These articles that enclose at the end a short presentation of you or your business can be about various solution to actual problems, about everyday life or any other topic that will interest and inform a reader about the subject. There are many sites to which you can submit these articles to, or if you have a database of your customersí emails, just drop them an email containing the article and a link to your personal site or professional site. Over time, it is hoped that your article will be syndicated on websites throughout the internet.
The articles can generally be copied from one article submission site to the other as long as the content belongs to you and you are not stealing someone elseís work. There is a huge demand for content on the internet, it’s what keeps the search engines hungry, and with so many website owners and ezine publishers regularly looking for fresh content, chances are that your article will not only be used on article directories but also on several other sites.
The more interesting and informative an article is, the more people will read and remember it. Even if you donít have experience with writing, there are some benefits that may persuade you to give it a try:
– It may improve the way you convey your thoughts on a subject.
– It will bring your website visibility.
– If itís written well it will may help someone.
– You can prove your knowledge in your professional areas.
Publishing articles means they have to contain mostly useful information and just a little bit of advertising. If they donít follow this rule, you might end up with an un-publishable article. The promotion area of the article is usually meant for the end of that article, known as the “resource box”. As an article directory owner myself, I know that there are many authors who insist on placing links to their website throughout the article, but I would suggest that having an informative article with the links to “futher information” in the resource box is a much clearer and better structured approach.
Articles are meant to inform the reader of a particular subject, and not merely persuade the reader to visit your site with every paragraph written. In fact, should you have a good enough article, the reader will more than likely choose to visit the site in your resource box in any case. I recently received an article that contained 11 links in a 200-word article! This DID NOT include the resource box where a further 4 links were provided. Needless to say the article was rejected, so make sure your articles are interesting and informative with promotion left to the appropriate section.
There are other things you could do with articles if you are willing to spend some money. There are different publicity sites, ranked high in search engines that for a fee will publish your article on their site for a limited period of time. The fee is not high usually, but can provide publicity should you choose this route. But if this choice is the one that appeals to you the most, you must make sure the article is really good, so good that it can compete with all the other articles on that site. The user can see them all at the same time and you must think of ways to make him choose to read yours. If you have tried and you are not confident you can do it on your own, you can always hire a professional.
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