Category: Advertising

 
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Banner Stands: Your Key To Product Promotion Success

Successful advertising depends on getting details of your product or service in front of potential customers in any eye-catching way. And whether at exhibitions, festivals, road shows, press conferences, trade shows, fairs or in your own showroom, you need a way to present your goods to their best advantage. This is where the banner stand comes in. The banner stand is a modern tool designed to maximise the ease and effectiveness of promoting your products.

First, let’s look at what banner stands are. In a sense they are miniature, highly sophisticated billboards. A banner stand is essentially a lightweight stand made of aluminium which serves as a frame for you advertising message. This message appears in the form of graphics printed in high resolution on graphic films which are laminated for durability. The best materials for graphic printing is sandtex-laminated polyester. This ensures vibrant colours that wonít fade.

Banner stands are available in a wide variety of styles including single and double sided banner styles, cassette rollers, telescopic, tension, rigid, motorised and spring. They can be retractable, roll up, or pull up. A variety of lighting options is also available.

Roller banner stands are especially convenient as the graphic panel winds into a tensioned cartridge in the base. Cartridge banner stands feature a swappable cartridge allowing the advertising graphics to be changed in an instant. This is great for when you need to tailor your message to suit local requirements. They are also perfect for when you need to promote a range of different products or if you attend many events and need to switch between products efficiently.

Motorised banner stands present long messages via a steadily rotating panel. These can communicate long texts effectively.

For outdoor exhibitions, special outdoor banner stands are available. For these you need to fill their bases with sand or water to ensure their stability.

One great thing about banner stands is their versatility. They can be positioned individually or tiled for extra impact. If you need a large display, you can arrange a group of stands to best suit your needs. Banner stands can work alone or be used together with other promotional methods such as a trade show display. You could for example set one up in the lobby or meeting hall at an exhibition. Or you could put one up at the end of an aisle to attract visitors to your booth. And they’re convenient too. They simply retract into their base for easy and secure transportation. Assembly and disassembly is a snap.

If you need to get your product before as many eyes as possible with efficiency, versatility and at a low cost, look into using banner stands. Not only are they visually attractive but their portability and ease of setup makes your job so much easier. Their durability means that they can be used over and over again. And of course they’re a great way to generate interest in your product or service.

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Be Courageous

For such a simple statement, this is one of the hardest things for people to do. It goes back to that damn survival instinct each of us is born with. If an animal draws attention to itself in the wild, it might soon find itself the main course of a larger animalís next meal. That fear of being chewed up and spit out has survived all our millions of years of evolution and is alive and well in todayís business environment.

Fight or flight is another instinct many of us havenít yet learned to manipulate. Itís easier to run away from a new idea than it is to stay and fight for it. With todayís leadership-by-committee mentality and intense public scrutiny, the easiest solution is unfortunately the most popular. Companies today often miss the forest through the trees. They tend to concentrate so much on short-term profit that they fail to make investments or take advantages of opportunities that promise long-term profit simply because they require a short-term loss.

It may also be argued that fighting for a new ideaówhether that means pushing for the development of a new product, staving off competitors or supporting a slumping brand rather than letting it dieóis usually undesirable because of such costs.

Certainly that might be true in the short term, but in the long run, giving up too soon my actually cost your company far more in lost revenues, public outrage or shrinking market share. It requires a different way of thinking. Advertising and promoting your business is an investment in your businessí future. Investments are not mere costs. They come with a benefit.

Letís get one thing straight from the very beginning. No company ever dominated its industry by operating with a philosophy of fear. And, ultimately, no company can survive if it doesnít learn to conquer its fear and take chances, make changes.

It is the ability to see past any short-term problems to the bigger, long-term picture that has fueled the meteoric rise of the worldís most successful companies. Nobody knew what Apple was before its history making 1985 Super Bowl commercial.

Apple paid to run that commercial only once, but it ran again hundreds of times around the country and the world during local and national news broadcasts. Stories about Apple and its commercial were front-page news for weeks.

When it comes to advertising, you might wonder what kinds of changes are needed. After all, itís just advertising. If your ads look like your competitorsí ads, if your messages are strikingly similar, if you talk to yourself instead of your customers, if you worry more about your logo being large enough than the message being attention-getting enough, you need to change.

Now this is just the first step, so we wonít get into any more detail here. The object of this step is to let you know that you need to screw up your courage and prepare to make some changes in your advertising that will have a profound effect on your bottom line.

Fear is the greatest motivator. However, instead of motivating people to act, it usually causes people to freeze or retreat. It takes courage to make the kinds of changes that are needed to survive in todayís crowded, complicated and competitive business environment.

Conquer your fear. Be courageous.

 

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Benefits Of The Business Cards

Sometimes being at the right place and time can do wonders for the business. This can happen in the street or in the mall and starts by just approaching a stranger. New contacts occur everyday and with a little initiative, the person may be able to close a sale or be referred to someone who may need it.

There are many ways that a person can attract customers to oneís business. Some do this by launching a marketing campaign in the form of an ad in the paper or on a billboard. Some donít use marketing at all and just flourish through word of mouth.

On a more personal level if that person travels around, the best thing to carry and give out is a business card.

Business cards are used by people in big and small time business. It reflects who the person is. It gives people an idea of what the person is capable of doing in the event that the service one offers is needed in the future.

Such instruments are easy and light to carry along. It saves a lot of time and trouble for the other person to jot down oneís contact details.

Making a business card is easy. One can do this at home and just print it in the computer. Should the person decide to have it done by a small printing firm, the individual should be sure that the spelling and the design is correct. This will make it easy for people to get hold of the services one can do.

Business cards should always have some important details such as the name and contact number where the person can be reached and the company that one works for. If the person is self-employed, this can also work to get more customers for the business.

Since most people who get business cards simply put it in the drawer with the others, one should be imaginative in letting people recall it.

A few good examples are giving it in the form of a magnet that can be placed in the fridge. Should that person drink coffee in the office, one can have a coaster made that people will surely notice. Since computers are a necessity in the workplace, a mouse pad will also be a good idea to give away.

There is also another way of making oneself noticed by other people. That is carrying the business cards of other people and giving it to those who need it. When this happens and the person asks how the card went to that person, the individual will be remembered and oneís services will surely be called upon in the future by these two potential customers.

Businesses survive due to a regular customers and having new clients. This will bring additional revenue for the company and allows the company to flourish. By using the resources one has such as the use of business cards, this will happen.

These small hard pieces of paper are things that one can give out at anytime. Be it in a convention or some other function related to work or in parties and other social gatherings that will really help increase customer traffic. Small things do come in small packages and bringing this handy thing around can really help the person a lot.

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Branding – do you know who you are?

There is such a lot of talk going around about branding, but what exactly is your brand and how do you use it to help you reach more people and market your products or services?

Your brand is the core of your marketing, the central theme around your products and services.

Your brand is not your Logo or your Company Name, unless of course you are Microsoft or the Yellow Pages online directory.

For people to come and hire you, or buy from you in droves, your brand needs to be crystal clear, attractive, exciting and powerful. In fact your brand needs to be powerful enough to rouse your customers into action, and at the same time it needs to actively express you, what youíre about and your uniqueness.

Once you’re sure of your brand you also gain a tangible and easy way of talking to people about what you do. It makes it so much easier to do your marketing when you have it clear in your mind what it is youíre selling in the first place.

When you’re creating your brand you are creating a memorable marketing message that will inspire people to take action and choose you over your competitors.
Here are five useful tips to help you find your brand:

Your Brand Tip 1
Your brand is the core of what you do. What feelings or emotions does your business inspire in you and in your customers? Did you know that peoplesí decision to buy is based on emotions, not facts?

Your Brand Tip 2
Think about how you present yourself, not just on your website but when people see you, talk to you on the phone, or read your email. Is your marketing consistently saying what you want it to? Are people getting confusing messages from you, or is it clear from the start what you do?

Your Brand Tip 3
Think like your potential customer, try to get inside their head and see your products or services from their point of view. How do they experience what you do, and how does it make them feel?

Your Brand Tip 4
What is it you do that makes you stand out from the crowd? If you don’t think you do, then you need to think of a way that you can, because your brand should be somehow different from everyone else’s, its not enough to be just the same as others but better.

Your Brand Tip 5
What are your best abilities, do you know your greatest strengths? Choose an unbiased person, who knows you well, to help you decide what your top attributes are; your brand should be based around your unique strengths and abilities.

Ultimately, creating a strong, memorable, compelling and meaningful brand is essential for successful marketing, and something you can do with a bit of thought, and may be a bit of help from your (unbiased) friends.

 

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Banner Advertising: How Does It Work?

So you are an internet marketer and you want to make money right? Or maybe you are just somebody with a product or service to sell that is looking for innovative ways to get your stuff in front of more customers eyes and increasing the size of your market share. Either way you have come to the right place to read about an excellent form of advertising called banner advertising that takes advantage of the wave of the futureóthe internet. The internet allows your market to instantly be any where in the world that there is a computer and that you can then ship your product or provide your service. Now some of the more traditional type services like doctors, plumbers, etc. will be limited by the geography naturally but this is still a great way to advertise in your area as more and more people are getting on the internet daily.

What is banner advertising you say? Well it is an ad that is placed on a website that is not related to the ad but preferably is one that lots of people will hit. It is an ad that usually is in some sort of image file and often contains typical words and pictures as well as animation and sound which are becoming popular ìhookingî techniques. The ad is usually short and wide or tall and narrow and this is why it is referred to as a banner. When a customer wants to see more they simply click on the banner and are taken via an embedded link to another page which is typically the sales page. If the product is something that you can purchase online or download it is done through this page. Otherwise it is just more exposure for the advertiser.

Another good question is why would the host website allow the ad to be on their page? Well just like any form of advertising the advertiser pays for time or in this case space. Most often with banner advertising the deal is worked out according to how many clickthroughs happen in a given amount of time. Usually the cost is five to ten cents per click.

How would I get my advertisement on a page? Well again just like other forms of advertising there are many ways to do it. You could personally contact the owner or operator of the site and work out a deal, or you could hire and advertising firm that does all of that work for you. Most often it is this second form that is used and these advertising companies will place the ad on multiple different sites and collect the fees, and paying the siteís owner or operator.

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Banner Stand Exhibits

Banner Stands are a high impact, inexpensive and attractive medium of advertisement. They are usually found at exhibitions, trade shows, retail stores ñ just about anywhere the potential customer can be attracted by high wattage graphics.

The attractive thing about banner stands is that they are portable, flexible and easy to set up. There are different kinds of banner stands like retractable or rollup, pole, telescopic and others. The technology that enables the high quality of graphics and photos has added to the beauty of banners.

While organizing banner stands for exhibitions, there are many choices to deliberate on. For a portable trade show, the choice is between a fully customized exhibition and a portable exhibit.

The general opinion is that a portable is much better than a customized banner stand. For one, portable systems cost a fraction of a custom built one. The exhibition center built by portable is ready in a jiffy compared to the custom built systems.

Another advantage is that you can handle and test the system before using. It is flexible and can be used again and again. Also, portable systems are ready to pack and easy to transport.

Choosing the right banner stand may be considered care fully. Banner Stands can be divided into indoor and outdoor. Indoor exhibition banner stands are used for retail exhibitions and trade show conferences, indoor events and sales promotion. This category can be further divided into retractable and pole banner stands. Pole stands are cheap and strong. Roll up or retractable are easy to set up, with safe casing for graphics, and are easily portable.

Outdoor exhibition banner stands are suitable for outside use. They are weather proof, wind resistant and need outdoor resistant graphics.

Exhibition selling and advertising can energize the dullest of products with colorful and attractive banner stands. Banner stands exhibits are crucial for attracting potential customers.

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Aida And Dagmar – Models For An Advertising Agency

An ad agency or advertising agency is a business or service dedicated to planning, handling and creating advertising for clients. These agencies are independent of clients and provide their skills and views to sell clientís services or products.

Advertising agencies can also manage branding strategies, marketing and sales promotions for its clients.

For an advertising agency, it is very important to realize that they can increase sales with their effort. Truly speaking, advertising agencies are minds working on the other side of the internet to increase sales. For a person working as an advertising agent, it is very important to know about the buyerís psychology.

Those who are working in an advertising agency should know about the various thought processes that go in the mind of a reader or a viewer, a potential buyer. This will definitely help to build your business better.

There are ample of theories to explain the process that goes in the buyerís mind when he/she goes to purchase anything.

The process is not the same for each buyer and it is sequential.

One of the popular features followed by ad agencies is AIDA.
AIDA is a acronym stands for:

A ñ Attention

I ñ Interest

D ñ Desire

A ñ Action

The AIDA model states that advertising agency should know how to draw attention of a buyer to get the customer interested by exhibiting its advantages, benefits and features. Interest is followed by desire. It is advertising agencyís duty to create a desire in a buyer to buy a specific product. All three steps of the AIDA policy will help you to stimulate the action towards the purchase of a product. AIDA theory guides and leads you to build a better advertising business. BIG Bís of advertising world have followed AIDA to generate good advertisement campaigns.

Another model called DAGMAR has now increasingly become more popular and comprehensive than AIDA. DAGMAR steps are more defined and easy to apply.

Term DAGMAR is an acronym for Defining Advertising Goals for Measured Advertising Results. According to DAGMAR, a sale must carry a potential customer through four stages:

I. Awareness

II. Comprehension

III. Conviction

IV. Action

Suppose you are having a service or product and your customer knows nothing about the product.
As your client is unaware of the product, the first step is to make him aware of your product by posting advertisement regarding your product on respective websites.

Comprehension is the second step of DAGMAR. Try to know the answers to these following questions.
a)What is your product about?
b)What are productís potential features and benefits of product?
c)What will your customer get from your product? And how?

Answers to all these questions will help you to get a potential customer.

Next stage is conviction and this is very important. Convince your customer by telling him the benefits of your product. After convincing, your next step starts i.e. action, which is not controlled by you. You have to depend on the customer. However, your previous actions will have a major role to play.

If you have been able to convince, the customer ad have answered him satisfactorily and then you will definitely be the winner of the day.

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Aim High, Fly High with Flyers

Making use of marketing tool like the flyers is an effective way of getting customers attention. An advertising flyer does not simply inform people of your businesses current deals and up coming events but rather it carries your companies name into peopleís minds and homes. And thus in designing them, you have to make them attractive for it can be a powerful marketing tool. And with this, a flyer printing company can be your best buddy to work on with your flyer printing projects. The knowledge and expertise that the company has will help you materialize your printing projects.

Flyers are developed and produced using high quality materials and high-tech printing equipments. A full color printing jobs can make them more attractive and compelling that would lead in gaining the attention that you want for your business. A custom design work for your companiesí identity will make your business stand out and highly recognized. Custom printing of flyers gives businesses the chance to create a design of their own and add up special features that they think will make the material more memorable and attractive. Compelling, informative and crisp text contents can lead to persuade your customers. In making a description of your business try to think of a sentence or a phrase that will make your customersí remember.

Some businesses may spend too much for their campaigns but yet a simple flyer print can valuably spread the message about businesses upcoming events or services. Seeking for a professional help from a flyer printing company to deal with your flyer printing needs is imperative. For this company has the capability to work on with the specified printing requirement you had given. With the right tools and quality material utilized for sure they can come up with what you are expecting.

Why worry about your flyer printing jobs while there is a flyer printing company that can give you the satisfaction you are in need of. Deal with them and for sure you will be able to achieve better results. With flyers as your marketing tool you can aim high and dream high.

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Avoid these advertising mistakes at all costs!

People have taken a number of approaches trying to do their own advertising ranging from silly all the way to insulting. These people choose there approach for various reasons. Some were ignorant about advertising and marketing while others were acting on incorrect information – usually in the form of cliches such as “sex sells.” If you’re in doubt, I can assure you that unless your business is in Nevada, sex does not sell. If you’re going to handle your own advertising, here are a few things to avoid:

Pictures that have nothing to do with your product or service – If your company is in the carpet cleaning business there is no reason to have a picture of a baby. No one is going to say “What a cute baby, I think I want this company to clean my carpets.” The same goes for pictures of sexy people (male or female) in provocative poses and little clothing.

Cheesy headlines – I actually saw an ad with a headline that said “We might be able to afford a bigger ad if you’d buy something from us.” Yes, this will probably get someone’s attention, but do you want to be remembered as the company that is having financial problems?

Illegible fonts – Most people will not take the time to decipher your ad when it is written in brush script, in which case, even the most persuasive copy is rendered useless. You want to use simple, clean fonts for headlines and body copy. Save the artistic fonts for accents and things of that nature.

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Agriculture Directory is an Essential Aid in Modern World

An online agriculture directory is an excellent aid that can support modern day farming. These days, agriculture resembles an industrial activity, very different from the farming practices of our forefathers.

Today’s cultivator needs equipment like tractors and harvesters, input materials like seeds, pesticides and weedicides, services like soil analysis and expert consultancy on different matters.

The term agriculture today includes more than cultivating the land for grains. It also means horticulture, grazing, vineyards, timber growing, dairy farming, poultry farming and fish farming, for example. Considering this wider meaning, the materials, services and information needs of the modern day agriculturist is wide-ranging.

An online directory that provides instant access to sources of supplies and information is indeed a great support facility for the agriculturist.

Topics Covered by an Agriculture Directory

The topics covered by an agriculture directory these days are wide-ranging. Extracts from the main categories of a major agriculture directory illustrates the variety:

  • Bees and Honey
  • Cattle
  • Horse
  • Insurance & Financing
  • Import Export
  • Rabbits
  • Barns & Structures
  • Arts & Crafts
  • Seed Companies
  • Equestrian Sport
  • Agritourism
  • Equipment Dealers
  • Government
  • Fencing
  • Sustainable Agriculture
  • Plant Diseases
  • Education
  • Forestry
  • Veterinary Medicine
  • Rural Sociology

The above is only a sample meant to illustrate the variety of topics relevant to agriculturists.

Basic Functions of Agriculture Directories

Serving the needs of agriculturists is a prime function of the directories. Agriculturists need seeds, fertilizers, pesticides, weedicides, tractors, harvesters, soil analysis services; best practices case histories and other inputs for their agricultural activities. They also need marketing support in the forms of information on markets, lists of marketing agencies, government support programs and so on. A good agriculture directory provides links to relevant resources for meeting these requirements.

Agriculture is not just cultivation and todayís agriculture directories also include links to such resources as horse racing, farm tourism, government regulations, rural arts and crafts and so on.

Promoting the agricultural activities in a country is another objective served by national agriculture directories that focus on the suppliers in one particular country. . Exporters in the country would be supported by information about export possibilities, lists of overseas importers, details of government support programs and so on. Importers in other countries would be better able to source their requirements with the help of such regional directories

Different Kinds of Agriculture Directories

Considering the many areas covered or touched by agriculture, it offers scope for many niche directories. We look at a few and their significance below.

EQUINE WEB SITES: Includes links to horse breeders, riding stables, horse racing and such equine topic related web sites.

REGIONAL DIRECTORIES: National directories listing agricultural suppliers located in a country are quite common.

AGRICULTURAL RESOURCES: With links to universities, publications, weather, news and other resources of value to agriculturists and related businesses.

Here again, we have only touched upon the variety. If you look around, you would find a resource that caters to your particular agriculture related niche.

Conclusion

Agriculture is not confined to cultivating the land. In todayís context, it includes even such apparently different activities as equine sports, farm tourism and rural arts, in addition to conventional resources like seeds, fertilizers, pesticides, tractors, harvesters, etc required by cultivators. The agriculture directory of today will also include links to resources needed by animal, poultry and fish farmers, horticulturists, forestry and other activities covered by the term agriculture.

Agriculture directory resources will also cover support activities like insurance, finance, marketing, education and news. Agriculture today is more like an industry that needs information and technology, in addition to conventional inputs outlined earlier.

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