When people hear that I owned a national, professional speakers bureau for 13 years, they often ask me, who are the best speakers and why? What follows are some of the characteristics of a very successful speaker who is often a highly paid speaker.

ëTell’ em what you’re going to tell them, tell them, and then tell’ em what you told them.î

1.They arrive early and check out the sound system and introduce themselves to audience members during the networking time.

2.They speak on a subject that their audience needs to hear. And they use words and body language that shows their passion and authenticity.

3.They connect with their audience in the first few minutes with a riveting story, a funny incident, a startling statement or perhaps a poem. They know how to make their opening remarks relate to the material that follows.

4. They have no fear. They don’t only say what the audience wants to hear, but what they NEED to hear. In other words, their remarks may raise some eyebrows. They give their audiences some fresh ideas.

5.They never make more than 3-4 points in their speech. They don’t feel the need to tell an audience everything they know. No one can retain it all. For each major point they tell an illustrative story. A good story evokes emotion and offers a lesson. The audience members are then only a step away from their own story.

6. They make great eye contact and make each person feel attended to. This makes them appear to be more heartfelt and really present for their audience.

7. Before closing, they summarize and reiterate their major points. They end with an inspiring story and a call to action. They hold the audience accountable ñ to take some action in the next few days, weeks.

8.They don’t talk too long. They know how much time they have been assigned and they don’t exceed it.

9.They rehearse their speech a few times but never sound canned. They NEVER read their speech verbatim.

10. All successful speakers market themselves. They all promote themselves. And they all Network. They are a model of excellence. And you can be too!

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The funny thing about presenting and public speaking is that the majority of people will tell you they don’t enjoy it and/or aren’t very good at it. And yet regardless of who they are and what they do, most of the speaking they do on a day-to-day basis IS public speaking.

You see, mostly when we talk to ourselves we keep it as an internal dialogue that nobody else can hear. But whenever we open our mouths and actually make a noise in front of another person we’re speaking in public hence “public speaking”. So why do so many people find it so scary?

I think it’s the eyes. All those sets of eyes fixed on you….. BORING into you. It’s unsettling. So would it be any easier if your audience was ignoring you and all looking the other way? What if they all dozed off so it WAS as if you were talking to yourself? (Have you ever been a Rotary after-dinner speaker?)

Whatever the reason, the fact is that before getting up to speak, even the most seasoned professional will have some butterflies, whether they choose to call the feeling nervousness or excitement doesn’t really matter. Rest assured, we all experience it to some degree.

If I had one tip to pass on, if I was asked to tell you the most important lesson I’ve learnt over the years I’ve been presenting, it would have to be to stress the absolute necessity of being totally prepared.

Now this may sound obvious and I’m sure you’ve heard this before, possibly many times, and like a lot of important messages it tends to become diluted the more we hear it “Oh yes, I knew that, now what else?”.

And yet, knowing this, some people will be outside in the car park seconds before they have to deliver their sales pitch scribbling it out on the back of a business card. I know, I’ve been there.

When I talk about being prepared, I mean you should know your talk off by heart. You should be able to give it verbatim, standing on your head, without even having to think about what comes next.

Now some of you may be thinking “Yes, but I don’t work like that. I like to keep the spontaneityî or ìYes, but I want to tailor my talk to the occasionî or ìYes, but that would be boring because I’d just be on auto pilot.î

But actually, that’s not what happens. In effect, the opposite is true. When you know your talk by rote, it gives you the freedom to change it around, to add, to subtract without losing your direction. It’s like driving from A to B. If your route is set from the outset and you know it well, you can safely veer off and browse in a few antique shops and have a pub lunch in a picturesque village off the beaten track and still get back to where you were to complete your journey. But, if you’d just set off in the general direction with no main route to which to return, you’d soon get lost if you were to be diverted and you’d have difficulty picking up that thread again.

You see, there are so many things out there that can throw the speaker, and lots of unexpected things can occur when you’re dealing with the public. No matter how good you are, you will become distracted, so knowing your material to the nth degree is absolutely crucial.

If something happens that needs your attention, you’ll have to stop and deal with it, but you can return to your talk with barely a glitch and appear calm, collected and hence the ultimate professional.

You see we all get nervous. We all stick our feet in our mouths sometimes. We don’t ever operate in a hermetically sealed environment, especially when exposed to other humans. But prepare, prepare and over-prepare and not only will you enjoy the confidence of knowing that nothing can phase you because you know your material, but if you’re forced off your chosen route for any reason you can return smoothly and appear to be the consummate professional speaker.

And after all, if you can’t or won’t speak about your business, who will?

Please fill in the The Complete Speaking Business Assessment for free assessment

More info’s and free registrations (restricted to pros), please join our live seminar