Month: June 2018

 
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Building An Awesome Audience For Your Book

“The Book Sistah”

I got lucky. The month that I sold my novel was the same month that I started my newsletter, Living the Dream, for my coaching business. I had no idea that as my list of subscribers grew I would have a great platform from which to launch the book 18 months later. Thanks to that list, I was pre-selling my book long before it hit store shelves.

I was cultivating an audience without realizing it. But now I know that having a list is a goldmine, both for selling your book and for getting your book noticed by a publisher. These days if you can prove that you come to the table with a huge audience, a big advance may follow. But how do you get such a list? These tips will help you go from seed to harvest as you grow your group.

1. Start with who you know.

Most of us have some form of list already, either in your email system’s address book or your basic holiday card list that you use once a year. It may be as small as 10-25 or as big as 200-400. Start out by sending a general email letting the people on your list know that you’re getting organized and planning to send out regular notes, newsletters, whatever you plan to send. Give them the opportunity to opt out if they’re not interested. Most will probably stay on since your family and friends are interested in hearing about what you’re up to.

2. Whenever you meet new people, get permission to add them to your list.

At this point in your writing career, it’s essential that you’re out meeting people at least once a month. You can go to networking events, take classes or (and this is the best) do speaking engagements. Non-fiction authors especially should be speaking regularly because you want to establish your expertise in your topic or topics. You can collect business cards when you network or take classes and get people to sign in with their contact information at your event. Make sure you GET PERMISSION and let people know they will be hearing from you via newsletter, etc. It is truly poor form to put people on your mailing list without their knowledge. It’s also called spamming!

I know that signing people up is key because I’ve observed popular authors doing just that. I once attended a reading by E. Lynn Harris because I knew he had a huge–and faithful– readership and I wanted to glean some clues as to how he did it. Sure enough, the room was packed and every single person behaved as though they knew him personally. When it came time to sign books, he made an announcement: he would sign your book if you signed his! He made it clear you would be hearing from him via email, birthday and holiday cards. People were all too happy to sign the list. Brilliant!

3. Find a list service to maintain your list.

You’ll quickly learn, as your list grows, that your email account may not allow you to send mass messages to groups larger than 50-80. Also, it’s not a good idea to only have your list on your computer, you’ll want it backed up elsewhere. The solution: sign on for a list service. You’ll have your database expertly maintained, plus most list services will give you templates and allow you to send out really good looking HTML email messages to your list. You can also get code and links that allow people to sign themselves onto your list from your website. There are many you can try. If you’re not selling products or services, you may not need a shopping cart so Constant Contact may be just the thing for you.

4. Communicate to your list regularly.

You want to keep in touch with the people on your list so they don’t forget about you. The way you do it is up to you. As I said above, E. Lynn Harris sends notes and cards to his list. A colleague of mine sends daily inspirational quotes. I’m a big fan of email newsletters because you can provide news on your activities and useful content for your readers. When you provide content, such as tips for real estate investors, marketing ideas, or even cookbook recipes, you are establishing your expertise. You’re also giving people a good reason to stay on your list–they’re getting good stuff out of it. In the past I have offered discounts on my services, gift certificates for people to give out over the holidays and articles with career counseling and goal-achieving tips. And every issue of Living the Dream also features my book and the stellar reviews it’s received.

5. Generate excitement and anticipation with your list.

When your book is nearing publication, you’ll want to start letting your audience know that it’s coming. You can generate pre-sale orders, alert your list of book reviews as they come out and let your audience know where you’ll be appearing when you start speaking and doing book signings. My book was first listed on Amazon.com about six months before its publication date. I sent out a “special announcement” letting people know it was there and encouraging them to pre-order the book. On that glorious day my book ranked as high as 3,000 on Amazon’s list! I may not be J.K. Rowling, but I think that’s pretty good. Plus, that’s the kind of information that helps distributors sell your book to bookstores. They know you already have an awesome audience just waiting to buy!

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Consider Self Publishing in Ebook Format

Today, more than every before authors are presented with publishing opportunities that have never existed before. This is not to understate the hard work that authors have to go through to get recognition, write great books, and make a full time living from their passion of expression. However, it is to say that today, due to advances in communications technology, authors can now get their books distributed much easier than they could a decade ago. One very popular way that authors are distributing their work is digitally through ebooks. Digital books are gaining so much popularity that even some of the most popular authors in the world have used it to distribute their books. Stephen King for example published ìRiding the Bulletî exclusively in ebook format. When this ebook began distribution over Barns and Nobel and Amazon.com there was so much demand for the download that the servers of these two book giants slowed down almost to a halt. People that wanted to download the ebook were put in a large queue with the hundreds of thousands of other who downloaded the ebook as well.

Itís not only big name authors that are finding success in ebooks. We at Ebook Architect have been helping authors create, market and sell their ebooks online for years now with great success. Many of these people are first time authors and are often amazed with the success of their ebook sales. Below are some of their ebook writing tips.

Donít underestimate the power of the Ebook

Ebooks are still looked upon as unpopular by many authors who have not yet taken the time to learn about the success within this industry. For example, while the traditional publishing industry growing at the sluggish rate of 5% a year the digital publishing industry is growing at rates between 30% -50%. This means that the opportunities within the publishing industry are growing at a fraction of the rate that opportunities within the digital publishing industry are growing.

To set up an ebook you donít need to be a tech wizard

Setting up your ebook from the idea conceptualization stage to the selling stage canít be completed overnight but it is definitely something that can be done by anyone regardless of your technological background. If you can use a word processor then you can create and sell an ebook online. While it is recommended you set up your own website, it is not necessary. There are outlets such as amazon.com, EBay and Lulu.com to name only a few sites that allow you to post your ebook on their servers.

Setting up an Ebook site is virtually costless and you keep 100% of the profits

With traditional publishers youíll be lucky to see 10% of the profits from your book. With ebooks however, you keep 100% of the profits minus the fees required to set up the site which are minimal. Here is the fee breakdown for ebooks vs traditional books

Ebook vs Book cost
Ebook = Free to create an unlimited number of copies
Book = Approximately $1500 for 200 copies of a 200 page soft cover book

Rights and profit
Ebook = You keep 100% of the profits and rights to your ebooks
Book = You get 10-40% royalty (usually about $2-$5/ book)

With the above examples it is easy to see that for first time authors ebooks make a lot of sense. The risk associated with publishing an ebook is much lower than it is with distributing a soft or hard cover book. Likewise, as an ebook author youíll keep virtually all of your own profits.

If nothing else, it is something worth consideration. Ebooks may not replace traditional paperback books, but they certainly are gaining popularity at a rate that should make all authors stop to think about how they could use ebooks to their advantage.

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Book Shepherds: Who are they? What do they do? Should you hire one?

A new breed of publication consultants has grown up right alongside the flourishing self-publishing population to serve as guidance counselors through each phase of the complicated process. Though self-publishing is largely considered a DIY endeavoróhence the designation self-publishingóthere may be many advantages to using a professional book shepherd (as book consultants have been dubbed by self-publishing guru Dan Poynter) that makes hiring one well worthy of consideration.

As anyone who’s courageously ventured into the arena of self-publishing knowsóor soon willóthereís much more involved in the process than simply sending your manuscript off to a printer, dropping off review copies at a handful of bookstores, and kicking back and waiting for the revenues to roll in. ‘

To the uninitiated author journeying alone, the critical decisions that need to be made along the way can be overwhelming, frustrating, and even downright daunting.

Fortunately, a new breed of publication consultants has grown up right alongside the flourishing self-publishing population to serve as guidance counselors through each phase of the complicated process. Though self-publishing is largely considered a DIY endeavoróhence the designation self-publishingóthere may be many advantages to using a professional book shepherd (as book consultants have been dubbed by self-publishing guru Dan Poynter) that makes hiring one well worthy of consideration.

But, just what exactly is a book shepherd? In practice, many of the professional services book shepherds provide include either direct assistance with or advice on cover and interior book design, manuscript editing, printer brokering, forms filing, production, distribution, marketing, and publicity. Some shepherds work within fully staffed one-stop firms that will ferry your book through production and beyond; others work autonomously and will often refer you to experts in the areas they don’t handle.

The Benefits of Hiring a Book Shepherd

”Collaborating with a good book shepherd can increase your chances for publishing successóin more ways than you might think. here’s a bit of a misconception about what a book shepherd does, says Ellen Reid of Smarketing-Infinite Possibilities, hat itís all about book production. Thatís a component of what we do, but itís not the entire reason to hire a book shepherd. ‘

Reid likens her consulting approach to playing the role of a creative director at an ad agency or the producer of a film, and she revels in the creative aspect of her job. First, she assembles a creative team of resources for each of her clientsóa copywriter, an editor, and a cover and interior designeróthen she oversees every aspect of design, production, and distribution.

Book shepherds can save authors time and keep them from making the major mistakes that self-publishing rookies are apt to make. elf-publishing is not a simple business, says Simon Warwick-Smith, president of Warwick Associates and former senior VP of marketing for a large U.S. book distributor, nd people can either spend a few years learning about it, or they can go to someone who’s been there who can tell them what to do.

‘Cynthia Frank, book consultant and president of Cypress House, who has 20 years’ experience in the business, shares Warwick-Smithís philosophy and uses a similar approach. Frank asks her clients to describe their definition of publishing success so that she can help them reach that levelówhether itís achieving a good sales ranking on Amazon.com or using their first book as a stepping stone to a traditional publishing contract. Next she asks her authors to perform a self-assessment, honestly representing their weaknesses and strengths regarding aspects of the business, so she can formulate a comprehensive plan that will align their definition of success with the concrete steps to making it happen. ‘

‘If my client is not good at marketing, for example, and all of his capital is tied up in inventory, says Frank, hen there’s no money left over for marketing, and heís heading for trouble. I help my clients see where theyíre coming up short in the planning stages.’

Book shepherds also help their clients get up to speed quickly on the ins and outs of self-publishing. here’s so much jargon in our industry, and if somebody is just starting out, their eyes will be spinning in their head, says Frank. e explain the different registrations and distribution methods and help them decide whether their books should be sold in bookstores, specialty shops, or gift and stationery stores, for example.”

Planning ahead, experts agree, is of the utmost importance. Self-publishing is, in effect, a small business, and it deserves to be treated as such right from the start. Most shepherds strongly advise authors to prepare a formal business plan for a self-publishing venture before they even begin writing the manuscript. ftentimes we see people go into self-publishing with no more forethought than they would use to order a meal at a fancy restaurant, says Frank.

Sometimes, too, a book shepherd has connections and proven strategies that can benefit the aspiring author. ‘ve developed relationships with national distributors, says book shepherd Gail Kearns of To Press and Beyond, nd if the product is great and the price is right, I can usually get the books into the hands of distributors. We also have some creative ideas for marketing that donít cost a lot of money. ‘

In essence, a good book shepherd can save an author time, money, headaches, andóone hopesódisappointment.

How to Get the Most from a Book Shepherding Session

But don’t plan on using a book shepherd to hold your hand every step of the wayóunless of course, your pocketbook is bursting at the seams. With hourly rates ranging from approximately $50 to $150 and up, depending on the services you use, the fees can pile up quickly and eat up a good chunk of your budget.

It’s much more prudent to do a lot of homework up front, advises Barbara Denise Files, author of two self-published books including her latest, Ballet Secrets for Skaters: How to Hone Your Artistic Competitive Edge.

‘Files enjoyed a positive experience working with book shepherd Marilyn Ross, co-founder of Small Publishers Association of North America (SPAN), and she attributes much of the collaboration’s success to the fact that she did a lot of research before she even called Ross. didnít just pick up the phone and say, ëYou know, I think I might want to write a book,í Files says. ‘

After formulating a business plan, Files did a background check on her prospective coach by monitoring her newsletters and submitting some questions to Ross via the internet. Satisfied that Ross really knew her stuff, Files gathered her materialsóa mission statement, some demographic information she’d compiled on her target audience, and ideas for how to serve themóand developed some specific questions for Ross to answer during their consulting session: Should she write one book, or should she divide her information into a series? How could she best market her niche publication? How many copies should she have printed in the first run? And the all-important: What should the title be?

For Files, using a coach enabled her to make better-educated choices: hen you’re a self-publishing author, there are a lot of crucial decisions you have to make, Files says. book shepherd acts like a sounding board and using one gives you access to professional feedback.

In order to make your book shepherding experience cost-effective, Files recommends networking with other self-publishers on Internet forums, joining writers’ clubs, taking a class, and reading books on self-publishing so you can learn the rules of the road before hiring a consultant. ake the call only after you have a specific plan and specific questions to ask, says Files, otherwise, youíre going to end up spending a lot of money and time asking basic questions without receiving much direction on your project. ‘

Working with a book shepherd is like most experiences in life, according to Files, who says, he more you put into it ahead of time, the more you’ll get out of it.

Shepherds’ Tips on Self-Publishing Success

‘1. elf-publishing is an expensive business that has an all-or-nothing aspect to it. I don’t recommend trying to publish on a shoestring. If you canít afford to do it right, just donít do it. (Simon Warwick-Smith)’

‘2. irst I tell my authors that it’s critically important to plan ahead. There are 120,000 new books per year on the market, a market that is glutted with books, and one needs to know how to approach that. Donít think about marketing, sales, and promotion after youíve printed your book; get expert help on the cover, the content, and the page design. (Simon Warwick-Smith) ‘

3. ire a professional book cover designer. The cover is hugely important real estateóit has to scan well into black and white, it has to have integrity at 1Ω inches tall, it has to be clear at 10 feet tall, and it has to fit into its genre and stand out in quality. (Cynthia Frank)

4. pproach your book-publishing venture like you would a business plan: Plan out what you are going to do yourself and what you are going to hire others to do. I don’t think itís a good idea to do everything yourselfÖor to hire everything out. (Cynthia Frank) ‘

5. The look and feel and the copywriting on the cover are the most critical components. They speak for the author and give the book its best chance for success. (Ellen Reid)

6. If you’re really going out there to play in this $2.2-billion industry, youíve got to have the same level of product that the traditional publishing houses put out. (Ellen Reid) ‘

7. If you do it all yourself, your book will look like you did it all yourself. (Patty Weckbaugh of Casa Graphics)

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Book Promotion Woes?

Too many new authors believe that once their book is written the sales will just come pouring in and they will make a bundle. Sadly, this disillusionment is shattered when they receive a royalty check. The honest to goodness truth of the matter is that the writer’s work is only started when the book is released. Even the huge author names of today began by peddling their books out of the back of their car. Many big-name authors also began by self-publishing because no one recognized their talent. They did not start off their career with a huge bang. They did not have the money to afford publicists and big marketing firms when they started out and yet they are super successful now. Take heart from their examples.

Marketing, promoting and networking must be done every single day, for the life of the book, in balance with your other activities and obligations.

Many new authors feel their only way to success is through book signings and bookstores stocking their book. They are wrong. While in larger centers with good promotion a book signing event or book reading event may result in as much as a couple hundred one-time sales… most smaller venues can only expect less than 10 sales. Is this worth the 2 hours or more that you spend at the event? Not counting all the preperation, marketing the event, promotion materials, time taken from work and any displays that you have designed and possibly paid for ahead of time. These events do not pay authors to host an event so any sales they do have may not even cover the traveling costs, hotel cost, meals, parking or supplies – let alone the time they put into it. Nor do they usually result in long-term sales – sales are often only during the few days around the event.

Bookstores can only realistically stock less than 1% of the 3 million books available on the market. Their discount with the publisher/distributor is large. Authors are paid royalties only on what their publisher has recieved. So is all the time and effort going into attaining spots on bookstore shelves worth it?

While the markets above are valuable and important to any author – what authors need to do is think outside the box. Figure out where your efforts will bring the greatest results. Don’t expect immediate and overwhelming acceptance by the media or your audience. Marketing, networking and promoting are long-term efforts that will reap greater rewards as efforts continue.

Many authors live in tiny towns and hold down jobs or have physical limitations that prevent out-of-town promotions; much like ourselves. This can be overcome. Again, think outside the box, use the Internet and your contacts – and be persistant. Newspapers, libraries, and bookstores are only the most obvious markets and also are the most difficult to gain the attention of without a strong image because everyone is vying for their attention. Work on your image and get strong promotion materials that help you stand out among the hundred thousand or more new books released annually.

So develop a long-term marketing plan and stick with it for the full term of your contract with the publisher. The market plan will grow and change as time goes on. And keep good records so you can determine how you will go about marketing the next book.

I just wanted to mention here that some authors get overwhelmed by the immense amount of effort it takes to market a book. If we take one day, one step at a time we will find it is not so overwhelming. I find it works best to figure out what you will concentrate on this week and then set a goal for today. I do this nearly every day. It helps me keep a steady pace going, without taking on too much or too little.

Remember too, that efforts you are making today may not reap immediate results. You may have to hit a market several times before they pick up your proposal. For instance, some contacts from nearly a year ago are now resulting in promotions in their publications. So be patient and professional in all that you do. Again, keep records so that you can follow up.

Newsletters can be small but effective markets for your work. On average, they can range in size from 1000-17,000 readers or more. E-zines typically reach an audience larger than 5000. Get a few of them in one month and you are reaching a wide audience! You don’t need to be rich or famous or have a publicist if you are determined and able to committ effort every single day. (Do take some time for yourself, though!)

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my very first post by email

Hi

This is my very first post via email

What do you there?

Wael

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Best Six Ways to Explode Your Online Business Writing Articles

In today’s highly competitive internet market, the importance of attracting targeted traffic to your website cannot be overemphasized. Fortunately, there is plethora of website promotion strategies you can use to drive traffic to your website. Routing internet traffic to your website can be your number one means of survival, especially in the world of ecommerce. Getting a high search engine ranking can be very hard.

There is a wide variety of strategies you can adapt, from paid advertising to affiliate marketing. However, most of these techniques require payment. Nevertheless, there are ways to promote your website and increase your web traffic without spending anything. Writing articles is one of the best web site promotion strategies you can use, and they can be very effective. How, you may ask, can writing articles help improve your web traffic? Here are the top seven ways in which it can help explode your business.

1.Reach more people

When you write good articles, it would be a shame not to share them with other people. You can post your articles in your website or you can submit them to other sites such as e-zines and online publishers. By submitting your articles to these sites, you give exposure not only to your ideas but also to your website. Simply include a link back to your site or include your information in the resource box. With this, you get exposure and free advertising as well. Submit your articles to popular e-zines and take advantage of their popularity. Other sites who find your article relevant may also link back to you. Thus, you increase your link popularity, which is one of the most important strategies in the internet world. Remember that most people are looking for information online and by filling this need with your quality article; you may reap the benefit of more exposure and higher web traffic.

2.Gain High Search Engine Ranking

Create a new web page for your article in your website. Optimize your article to make it search-engine friendly. Use top-ranked keywords and Meta tags that can give your website a high search engine ranking. As soon as you upload your new webpage to your server, search engines will spider through it and you can gain an increase in search engine ranking. Remember that search engine optimized content is a very effective strategy to gain a high ranking in search results.

3.Optimizes your site for improved search engine ranking

By making your site keyword rich, you can greatly improve the search engine ranking of your site. Remember that keyword density is one of the most important factors that search engines use when determining the search engine ranking of site. However, you should always provide relevant, useful and pertinent information. Avoid the temptation of overusing keywords just to gain a high ranking as this may turn off most web surfers. Relevance and quality is still the most important things to consider when writing articles and it will be doubly useful to your site if you make these articles search-engine optimized.

4.Increases Link Popularity

Instead of looking for other sites who would want to establish reciprocal links with your site, you can simply submit an article to other sites. Just do not forget to include a link to your site in your resource box. When these websites pick up and publishes your article, you automatically get a link partner. Try to get as many link partners as you can. Link popularity is one of the factors used by search engines in determining search engine rankings. Make your article especially useful and appealing, so that more websites will be encouraged to publish it.

5.Free Advertising

Submitting your articles to other websites presents an opportunity to advertise your website without paying exorbitant fees. Although you should avoid marketing language in your articles and make it informative and useful to your readers, you can always include your site’s link in the resource box. In addition, by making your article relevant and helpful to your readers, you are making a good impression for your website, which could ultimately lead to a visit and hopefully a purchase. Good quality content in an article is far better and more effective than a few lines of ad space. You have a very special opportunity to presell your product or service to your prospective customer.

6.Establishes a Good Impression and Reputation

By writing excellent, original and relevant articles, you not only give your site exposure, you are also creating a good impression on your prospects. Encourage more people to visit your site and do business with you by establishing an impressive reputation through your articles. Be seen as an expert in the field and your will ultimately gain more customers eager to do business with you.

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Are You Missing Out Without Online Marketing?

Just about every business can benefit to some degree from online marketing. If you’re not online you could be missing out on a huge potential customer base. This article gives you some reasons to really consider why you should use internet marketing.

If you are not already marketing your business online, it is time to start. Although there are a few exceptions, just about every business can benefit from online marketing. There are just so many advantages to this type of marketing. First of all, it is extremely affordable to market your business online. Other advantages to marketing your business online include the ability to reach a large target audience, the ability to reach potential customers all over the world and the ability to customize the marketing for different sectors of the target audience.

The affordability of Internet marketing is one of many reasons why many business owners are turning to the Internet for advertising. Advertising online is incredibly affordable especially when you consider how many potential customers a business owner can reach with an online marketing campaign. Most methods of online advertising are quite affordable and some of them do not have any direct costs. For example, you may choose to market your business online by participating in industry forums and posting links to your website whenever it is appropriate to do so. In this case the cost of creating and maintaining the website is insignificant in comparison to the number of potential clients you could reach through online marketing. Additionally, the costs associated with posting links to your website are incidental. You could consider the cost of having access to the Internet as part of the cost but you most likely require Internet access for other reasons as well so it is completely worthwhile.

Reaching a large target audience is another very worthwhile reason for marketing your business online. You may have spent a great deal of time and energy doing market research and determine who your target audience is. You may have also spent a great deal of time trying to figure out the best way to reach this audience. This is a very sound marketing principle but as it applies to marketing on local television, radio and print media it only allows you to reach a limited audience. However, when you take your marketing to the Internet you automatically drastically increase your potential target audience because you now have the ability to reach members of your target audience around the world.

This ability to reach customers around the world is another major advantage to marketing your business online. Regardless of where you live and operate your business, you have the ability to reach those who have an interest in the products you sell or the services you provide no matter where they live. This makes it possible for you to do business with customers around the world.

Likewise the fact that the Internet is available 24 hours a day is also very beneficial to those who choose to market their products or services online. Shopping for products and services in person can be very difficult especially for individuals who work long hours or those who work unusual hours. These working conditions make it difficult for these individuals to do business and make purchases of products and services they need during regular business hours. However, business owners who have an online presence are much more convenient because unlike stores and calling centers, the website never closes. This convenience gives potential customers the ability to view products and services, compare these products and service to the ones offered by competitors and make a purchase at any hour of any day.

If you are a business owner who is reading this article and you do not already have a strong online presence, you need to immediately start learning more about the world of Internet marketing. This is so important because if your competitors are marketing online, you may find they are gaining a steady advantage and are becoming more appealing to potential customers. Before too many of your potential customers become loyal customers of the competition it is time to start figuring out how you can market your business online and keep up with the competition.

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A Strategy For Coming Up With A Great Book Title

Book publishing companies hire high-priced people to come up with a title or ìheadline,î because book publishing is a big business; therefore a lot of contemplation goes into making their titles as commercially-viable as possible.

Go into a bookstore and browse through the titles in the bestseller section. Book publishing companies hire high-priced people to come up with a title or ìheadline,î because book publishing is a big business; therefore a lot of contemplation goes into making their titles as commercially-viable as possible. Many well-known and highly successful books started out with other titles. According to Dan Poynter, the father of self-publishing:

ï Tomorrow is Another Day became Gone With The Wind.
ï Blossom and the Flower became Peyton Place.
ï The Rainbow Book became Free Stuff For Kids.
ï The Squash Book became the Zucchini Book.
ï John Thomas and Lady Jane became Lady Chatterlyís Lover.
ï Trimalchio in West Egg became Fitzgeraldís The Great Gatsby.
ï Something that Happened became Steinbeckís Of Mice and Men.
ï Catch 18 became Catch 22

While you are at the store, notice how the other browsers pick up a book, scan the front and back cover, and then put it down again before going on to another book. The whole process takes about two seconds each. Thatís all of the time you have to make an impression on a potential reader. In those two seconds, you must appeal literally to three of the five senses that human beings have, sight, speech, and hearing, and figuratively to the last two, touch and smell.

1) Sight: When someone first comes in contact with your bookís title, it is usually by seeing it on the front cover. So your title must be aesthetically appealing.

2) Speech: If a person stumbles over the words, it will add to the difficult in marketing your book. Even if you are writing only for family members and friends, and you are giving away your book for free, there is still an element of marketing.

3) Sound: Business philosopher Jim Rhone says in order to have effective communication, you must ìHave something good to say, say it well and say it often.î Your title will be heard often, but will it be good and will it be said well?

4) Touch: Touch also means to ìrelate toî or ìto have an influence on.î Figuratively, your title must allow itself to touch or be touched by being able to relate to your readers or have some type of influence on them.

5) Smell: Your title should figuratively give off an aroma. In other words it should project ìa distinctive quality or atmosphere.î If the aroma the title gives off suggests that very little thought or concern was given to it, people will assume that the rest of the book is the same way.

On a recent Publisher’s Weekly Bestseller list, out of 20 books, one had a one-word title; five had two-word titles; four had three-word titles; five had four-word titles; three had five-word titles; one had a seven-word title and one had an eight-word title. The point is, most honchos at major publishing companies believe that the simpler/shorter the title, the better. None of the titles were complex.

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Best Selling Book Cover Design

To get a book cover design may be expensive and painstaking one. Book cover and the layout of the inside pages should catch the eye of the readers in todayís market. Book cover the marketing tool for any writers or publishers if you got that one right then you work is half done. Find a Designer who user the state of art software to which is preferred by most printers.

An interior of a book is also important a well placed layout of a book makes the readers easy to read and sends a message to the reader. The formatting of the interiors should be done before the cover design is completed. A well laid out book page layout is the one most reader preferred. Create a original design that gives an edge over other publishers. Pictures and photos should be given utmost importance and blends with the subject of the book. A wrong design sends wrong signals for the readers and it will remain in the shelf than in the readerís room.

Work with an experienced graphic designer who offers the services like book cover design, case wrap design, book jacket design, text layout, barcode and image scanning. You book is judged by its cover right from the distributors, dealers, book store and finally the readers. Try to get maximum potential out of your book cover and its interior pages.

There are two major parts to be looked at for a best selling book

Part one: – Design Part
That includes the book cover design, book layout and its interior pages.

Part two: – Publishing part
Editing, Copywriting, typesetting, illustration and graphics

Once all these above things are done then it is time for printing. Before doing that you have to observe few things like the spine width of the book cover it is determined by the number of pages in the book. The next process is the book type hardbound or softbound once that is decided submit your manuscript preferably in MS word format with titles sub titles and headings etc.

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PALACE AND CAMPANILE

A Trip Around the World with DWIGHT L. ELMENDORF, Lecturer and Traveler.

Close beside the cathedral of St. Mark stands the square Campanile, the most prominent feature in all Venetian views. Standing 325 feet high, the Campanile always dominated the picturesque low stretch of Venice’s skyline and gave a peculiar distinction to the whole scene. It seemed indeed to many Venetians and to lovers of Venice all over the world that the city had lost its crowning feature when, in 1902, the Campanile collapsed. It was originally erected in 900 and rebuilt in 1329. After it had fallen Venice seemed maimed, and the hearts of thousands felt the depression until the tower was rebuilt and the city could once again hold up its beautiful head. A new tower was built by Piacentini (pee´-ah-chen-tee´-nee) during the years 1905 to 1911, and on completion it was consecrated with most impressive ceremonies.

LION OF ST. MARK’S

The Doge’s Palace was originally founded about 800; but was destroyed by fire five times, and each time rebuilt on a grander scale. The older part of the present edifice was built in 1309; while the west wing, facing on the piazzetta, was built between 1424 and 1438 by the celebrated architects Buon, father and son.

In gazing at the Doge’s Palace the eye is first caught by the upper arcade. From there the sentences of the “Council of Ten” were pronounced—listened to by the assembled people in silence and in awe.

THE BRONZE HORSES OF ST. MARK’S

These horses are among the finest of ancient bronzes. They probably once adorned the triumphal arch of Nero, emperor of Rome.

The columns of this arcade are most beautiful, and have been pointed to with pride for years. Ruskin describes the detail of the sculptured columns, and declares that they are the finest of their kind in Europe. The interior of the Doge’s Palace is wonderful. Tintoretto’s painting of “Paradise” is there, a marvel in size and in detail. The residence of the Doges and the apartment in which the authorities held their meetings are there, revealing still much of their ancient glory. The palace is virtually a museum, and it shows a great display of fine paintings, containing, among others, notably works of Tintoretto, Paul Veronese, (vay-ro-nay´-seh) and Palma Giovane (jo-vah´-neh). Days could be spent profitably wandering through these halls, studying the treasures of art and history to be found there.

THE PALACE OF THE DOGES

The Doge’s Palace is said to have been founded beside the church of St. Theodore about 800 for the first Doge of Venice. It has been rebuilt and altered many times.

SCALA DEI GIGANTI, DOGE’S PALACE

The Stairway of the Giants, so called from the colossal statues of Mars and Neptune at the top, leads to the Palace of the Doges. On the highest landing of these steps, in the later days of the Republic, the Doges were crowned.